Rebirth: The Era of Hong Kong Tycoon

Chapter 153 [The Fourth Publication]

Time flew by and it was mid-September.

At eight o'clock in the morning, Lin Rongheng had already sat down in Evergrande's office, reading newspapers and drinking tea.

After a while, the Three Musketeers of Evergrande Real Estate—Wu Hao, He Rui, and Zhang Ruohuai arrived hand in hand.

The three are Lin Rongheng's good helpers in Evergrande Real Estate: Wu Hao is mainly responsible for all matters of the site project; He Rui is in charge of outreach, stocks, and finance; Zhang Ruohuai is in charge of land purchase, plan design, and property sales.

And Lin Rongheng himself has been only in charge of the general direction. Of course, Lin Rongheng is familiar with all aspects of real estate, and often finds faults with his subordinates.

Lin Rongheng's assistant at Evergrande made tea for the three of them, and then left the office.

Wu Hao was the first to say: "Boss, Evergrande Real Estate has completed this year's goal ahead of schedule, and all 36 sites have already started construction!"

A great achievement!
Not to mention the size of these sites, that is, the number of real estate projects started at the same time, there is no real estate company in Hong Kong that can match it; even a "building factory" like Sun Hung Kai Properties may only have about half of the number.

According to Lin Rongheng's calculations, these 36 sites have a buildable property area of ​​450 million square feet (about 7000 units), with a total price of about 8 million Hong Kong dollars, which can bring at least 3.5 million Hong Kong dollars in net profit to Evergrande Real Estate.

Lin Rongheng nodded, and emphasized again: "There are a lot of real estate projects under construction, so you must pay attention to all kinds of problems in management. It's not scary to have problems, but it's not to be corrected in time."

Wu Hao said: "En!"

Then Zhang Ruohuai said: "All the properties in Mong Kok have been sold out, with a total sales of 2100 million Hong Kong dollars! Later this month, our properties in Lai Chi Kok can also be launched."

Since September, Evergrande Real Estate has opened an average of two projects every month, which makes many real estate developers envious and jealous; in fact, opening a site is very simple, just spend a sum of money to buy land. Then use the land loan for the upfront construction fee, and then sell the off-plan house to return the funds.

But there is a problem. Not all real estate developers have the vision of Lin Rongheng and dare to open so many land projects; if the real estate plummets, it is enough to make the aggressive real estate developers lose their money. In 1959 and 1967, the real estate plummeted twice. I don’t know How many real estate companies have closed down, the lessons learned from the past seem to be vividly remembered.

Lin Rongheng asked: "Has this project been accounted for, and how much profit is it?"

何睿连忙说道：“核算了！购地费310万港币、建筑费460万港币、税费及其它费用180万港币，总计成本950万港币，纯利1150万港币。”

Very high rate of return, 2% return in 110 years.

In fact, it is more than that, because the funds have been withdrawn in advance, and it does not take two years at all.

Of course, not every project has such a high profit. Various factors such as the cost of the land, the increase in labor costs and materials, etc. all restrict the profit of the site.

Even in the peak season of real estate, there will be real estate losses, of course, this is a rare thing.

Lin Rongheng said with a smile: "If those lands were bought before 1969, wouldn't it be crazy to make money!"

Everyone laughed, and Zhang Ruohuai said, "It means that the land is saved, and the construction cost is the same. Moreover, if they opened for sale last year, they definitely won't make as much money as they did this year."

The implication is that the price of the land is only one factor, and the timing of the sale is also important.

After chatting for a while, everyone brought the topic to gold and stocks. After all, Evergrande Real Estate has bet a full 5000 million Hong Kong dollars each.

He Rui said: "The value of the stocks we invested is already 5500 million Hong Kong dollars, but gold has only risen slightly!"

The Three Musketeers discussed one after another, what should the stock market do next?How much will gold go up?

Lin Rongheng said with the final word: "Anyway, these two things will rise, and we are not short-term investments, so there is no need to care too much!"

Only then did everyone stop. The main reason is that money in the stock market is so easy to earn, with a net profit of less than 10% (500 million Hong Kong dollars) in a month; some small real estate projects have worked hard for two years to earn this amount.

It’s no wonder that during the stock market crash in 1973, a large number of companies fell, and even Chidezun of Hutchison Co., Ltd. also failed in stock trading, losing hundreds of millions of Hong Kong dollars, and finally handed over the company.

After the three of them left, Lin Rongheng looked through the documents in the office for a while. After a long time, Lin Rongheng stretched himself, thinking that sitting in an office was really harmful to his health, so he decided to get up and go to various departments to inspect and experience the people's feelings.

In the afternoon, Lin Rongheng came to Modern Media Group and met Zhang Lan, the fashion host of "Modern Weekly", and his team in the corridor.

Perhaps because she was worried that Lin Rongheng might misunderstand their absenteeism, Zhang Lan took the initiative to say, "Boss, we just came back from the advertiser's place!"

Lin Rongheng looked at Zhang Lan, who was more elegant than before. She must have settled her family affairs. He also read "Modern Weekly." I like it more.

"En! We need to build a good relationship with advertisers, they are our God of Wealth!" Lin Rongheng said casually.

Just as he was about to reach the company floor, Zhang Lan ran up from behind and whispered, "Boss, are you free tonight? I want to thank you and treat you to a meal!"

Lin Rongheng raised his eyebrows, which immediately surprised Zhang Lan!
Looking at his watch, Lin Rongheng said: "Wait at the Chinese Bank at 5:[-], someone will pick you up!" After finishing speaking, he walked towards the office building.

After Lin Rongheng left, Zhang Lan fell into ecstasy, with a bright expression on her face, which made the team members behind a little puzzled; since everyone deliberately kept a distance from Lin Rongheng just now, Zhang Lan trot forward to speak, so she didn't listen very clear.

"Sister Lan, what did the boss tell you just now, are you so happy?" After all, the assistant is young and doesn't understand the world.

Zhang Lan smiled sweetly and said, "I asked the boss if he watched our column. The boss said he watched every issue and praised us for doing a great job!"

All of a sudden, the whole team cheered and jumped for joy. I am so happy to be recognized by the boss!
Lin Rongheng returned to the office with a wicked smile on the corner of his mouth, and he recovered quickly.

After a while, someone from the office knocked on the door, reminding Lin Rongheng that it was time for the meeting. Lin Rongheng was in a good mood and praised: "Ah Xing, do a good job! The office staff are all backup personnel of the management, and they will be promoted if they do a good job. "

Ah Xing was overwhelmed with surprise, quickly suppressed his joy, and said seriously: "Boss, I will definitely do a good job!"

Lin Rongheng stepped forward, patted Ah Xing on the shoulder with a smile, and immediately made Ah Xing feel light and light, as if he was about to ride on the clouds.

When we came to the meeting room, all the executives from Modern Newspaper had arrived.

Modern Newspaper currently has three publications, namely "Modern Daily", "Modern Evening News", and "Modern Weekly". Although the number of publications is small, the sales volume is very high. On average, 40 people read the publications of Modern Newspaper every day.

Although there is still a certain distance from Lin Rongheng's goal of 150 million, after all, it was only the early 70s, and by the 80s, this goal will definitely be achieved.

After Lin Rongheng was done, he went straight to the topic: "Modern Newspaper already has the funds and strength to prepare a highly professional "Economic Daily", so you should prepare this newspaper well."

Everyone nodded. Today is not the past. The monthly net profit of Modern Newspaper has reached as high as 100 million Hong Kong dollars, and the annual profit is tens of millions of Hong Kong dollars. It is completely possible to organize a very professional "Economic Daily".

Although the sales volume of such a professional newspaper is low, it is more profitable and influential than the Dazhong Daily with the same sales volume.

Luo Zhaoyou took the lead in expressing his opinion: "The economic research laboratory that the boss said at the beginning is the key. Now we offer high salaries. I believe that those university professors and social celebrities are very happy to enter this economic research laboratory. Not only that, we can also benefit from this economic research laboratory." Research can bring them fame, and people can discuss with each other, which attracts these experts."

Everyone expressed their opinions one after another. Modern Newspaper has published three kinds of newspapers and magazines, all of which are very popular; everyone is full of confidence, but they don't like to experience "Waterloo", so they attach great importance to the preparation of "Economic Daily" , To strive for an instant hit.

This kind of highly professional newspaper must have a 'powerful pen', such as the "Letter" in the previous life, Lin Shanmu alone can support half of the country.Of course, this policy research office is the "Jianbi" of "Economic Daily", and its strength is naturally far higher than that of Lin Shanmu alone.So, money can do anything!

Soon, everyone formulated a preparation strategy and looked forward to the fourth publication of Modern Newspaper.

(End of this chapter)