Rebirth: The Era of Hong Kong Tycoon

Chapter 234 [Sky One Finger]

At the auction, Lin Rongheng greeted a group of familiar real estate developers.

Undoubtedly, the last thing everyone wants to see Lin Rongheng come to participate, because everyone knows that Lin Rongheng has the most financial resources, and even British capital may not be comparable.

But everyone thinks that since Lin Rongheng is here, if he wants to get more land today, he will definitely get it at a high price.

That's how auctions are, everyone depends on their own abilities.

Guo Desheng came over early to take a breath, and asked, "Rong Heng, how many pieces of land are you going to take?"

The two are good friends, and occasionally discuss the real estate situation together. I believe that Sun Hung Kai may be the smallest of the four major families affected by the emergence of Evergrande Real Estate in the past few years; because Guo Desheng may have grasped some key points from Lin Rongheng's conversation point.

Lin Rongheng joked generously: "At least two or three pieces of land must be won. If it is a good deal, it is possible to win four or five pieces of land. If my brother wants me to be merciful, I will definitely get one or two pieces of land if I like it." Land, give me a look, just one or two lands!"

Guo Desheng said with a smile: "Even if you win four or five pieces of land, don't you still have half of it? Am I still afraid of competing with them!"

Sun Hung Kai's net profit in the first two years is second only to Evergrande Real Estate and New World Development among Chinese-owned properties.But this year (1975), it should exceed New World's net profit by 5%, and Cheung Kong's net profit by [-]%, because New World and Cheung Kong's profits will decline this year, but Sun Hung Kai has been rising for several consecutive years.

The two quickly talked tacitly and formulated a small strategy.

In fact, Lin Rongheng didn't have to buy the land today, it was purely for auspiciousness. If someone desperately fought for it, Lin Rongheng really wouldn't get angry.

After Guo Desheng left, Lin Rongheng also saw an opponent worthy of 'attention', that is Zhao Shizeng, the son of the ship king Zhao Congyan.

Zhao Shizeng is not only a playboy, but also a strong man in real estate.Before the big stock market crash, the most popular figure in the public and private land auctions was Zhao Shizeng, the son of the ship king Zhao Congyan.At that time, as long as Zhao Shizeng appeared in the auction field, no one except foreigners seemed to dare to compete with him. After all, the world's navigation was developed at that time, and the ship kings made a lot of money.

It's just that now that the shipping has capsized (the oil crisis), and the freight and business have been greatly reduced, Lin Rongheng really wants to see how Zhao Shizeng is in the limelight.

Auction starts.

The land that was taken out today is really not very good, the largest is more than 2 square feet, the smallest is more than 7000 square feet, and the average land is only 1.5 square feet; the unit price of the transaction is generally between 150 Hong Kong dollars per square foot and 170. Hong Kong dollars per square foot, because it is all residential land.

Of course, this is intentional by the Hong Kong government. Wouldn't it be a waste to auction high-quality commercial land at this time.

Lin Rongheng won four pieces of land with an area of ​​more than 1 square feet. The total of the four pieces of land is 6 square feet, which is close to half of the land auctioned today.

It’s a good deal. In the peak period of real estate in 1980 in the previous life, the average auction prices of industrial land, commercial land, and residential land were 500 Hong Kong dollars, 12000 Hong Kong dollars, and 1300 Hong Kong dollars per square foot respectively.

Sun Hung Kai, Cheung Kong, and New World have all gained. On the contrary, Zhao Shizeng is no longer as generous as before, and today he only won a piece of land of 1 square feet.

Speaking of which, Zhao Congyan, the shipping tycoon, has always pursued the "travelable assets", that is, to concentrate on investing in shipping and antiques, and can escape from Hong Kong Island at any time, and is not keen on real estate; because of this, he suffered a lot of losses during the shipping depression in his previous life.

On the contrary, his son, Zhao Shizeng, was a great real estate friend before the stock market crash; now that shipping is sluggish, the funds that Zhao Shizeng must have obtained are controlled by Zhao Congyan, so he intends to develop the real estate industry, but has no funds.

If Zhao Congyan supported his son Zhao Shizeng at this time, then the Zhao family would not have to sell so many shareholders and properties when the shipping industry was depressed.

The next day, major newspapers published the situation of the auction, describing that the real estate industry had become prosperous again, and major real estate developers shouted high prices one after another. It is also known as the "one finger" of the auction house, because Lin Rongheng always gestures with one finger to increase the price.

Evergrande Real Estate.

Lin Rongheng convened a group of high-level officials and held a meeting.

In the conference room, Lin Rongheng said: "Hong Kong's economy is bound to recover next year, and the demand for industrial plants will greatly increase; and industrial buildings have been declining since the early 70s, and the decline was the largest in the first two years. On the one hand, the decline is the largest and longest. , real estate developers have regarded it as a tiger, so in a year or two, the growth rate of industrial plants is bound to be the largest. We must pay attention to this wave of dividends!"

Investing in industrial buildings is like a roller coaster. It began to fall in 1970, and it plummeted by more than 40% during the stock market crash and the oil crisis. From 1975 to 1980, it could rise at least 10 times.

But after 1981, industrial buildings began to decline again. During the Sino-British negotiations, the industrial land in Kowloon Bay plummeted by 93%; from 1980 Hong Kong dollars per square foot in 360 to 1982 Hong Kong dollars per square foot in October 10 Sq.ft.

Wu Hao said: "Next year (1976) we can sell 100 million square feet of off-plan industrial buildings, and the next year is expected to sell 200 million square feet of industrial buildings!"

After hearing this, everyone was satisfied with Wu Hao's answer, except for Lin Rongheng.

Lin Rongheng said: "Can it be increased by 1977% in 300 to reach [-] million square feet?"

Zhang Ruohuai replied: "You can buy land from the market again. Recently, I found that several companies are vying for industrial land. Among them, Great Eagle Real Estate is the most enthusiastic. Great Eagle's own capital is only more than 1000 million Hong Kong dollars, but they have recently borrowed heavily. It seems that It is to make money from industrial buildings first, and then use the funds returned from industrial buildings to build residential buildings."

Zhang Ruohuai is worthy of being a veteran in the market. Eagle King’s own funds are limited. If they calculate the fastest and largest growth rate of industrial buildings, then they can buy a large amount of industrial land this year, and then only need more than a year later. Return funds by selling off-plan (strata industrial buildings) before moving aggressively into the residential sector.

In his previous life, Great Eagle sold an industrial building of 1977 million square feet in 280, and returned funds as high as 4 million Hong Kong dollars, and then entered the residential sector.

Lin Rongheng knew this, so he had already made preparations. Evergrande Real Estate has acquired a lot of industrial building land in the market in the past two years; therefore, in the three years from 1976 to 1978, it is expected to sell 100 million square feet , 200 million square feet, 300 million square feet, a total of 600 million square feet of industrial buildings.

In this way, Master Ying will definitely not be able to achieve the scale of his previous life!

Now Lin Rongheng is ruthless, and wants Evergrande Real Estate to further suppress real estate developers like Eagle King to grab industrial land in the market; Lin Rongheng is all about business and has no personal enmity, but the rise of Evergrande Real Estate is bound to be suppressed Real estate developers throughout Xiangjiang.

In the previous life, Li Chaoren occupied one-fifth of the real estate supply in Xiangjiang during the peak period. Later, one-seventh of the houses in Xiangjiang were built by Li Chaoren; and in this life, Lin Rongheng wants to further improve this record.

"Okay, then go to the market to buy industrial land. Remember that we only focus on the sales of industrial buildings for three years. Beginning in 1979, we will only sell a small amount of industrial buildings in our hands. As for industrial land, we cannot reserve until 1980. We Not earning the last penny.”

Not earning the last penny has become what Lin Rongheng often said!
(End of this chapter)