Rebirth: The Era of Hong Kong Tycoon

Chapter 235 [Walkman]

Kwun Tong, Xiaomi Building.

Lin Rongheng visited the "Walkman" laboratory of Xiaomi Electronics. Only a few people in Xiaomi Electronics know the concept of "Walkman". Even those R&D personnel do not know this concept.

After all, the Walkman is not a technical invention, but it is a great invention.

In the previous life, the success of the WALKMAN proved that great inventions often originate from a simple idea; the prototype of the world's first Walkman—TPS-L2 was just a combination of another Sony device, the Pressman TCM-100. The recording function was removed and stereo sound was added, but the real power is that Sony discovered and created a new need.

Based on this, Xiaomi Electronics has been researching Sony's product Pressman TCM-100 for more than a year, and has copied it, even improved and reduced it.

Today, after more than a year of research and development, with the efforts of three laboratories in the United States, Japan, and Hong Kong, Xiaomi Electronics has finally mastered the key technology in the field of recorders.

After visiting the laboratory, Lin Rongheng called together a group of core engineers and management. In the huge conference room, almost a dozen people had the right to know about the 'Walkman' project.

Lin Rongheng signaled Pafo, a German-Brazilian, to explain this project. Xiaomi Electronics has bought his idea for $10 and hired him with a high salary to carry out research and development work in an American laboratory; you know, if you don’t do this, if Xiaomi Electronics will After the Walkman product is launched on the market, it will face the endless entanglement of Pafo, so it is better to buy it once and for all.

Paffer talked about the concept of the Walkman in English, and the engineers suddenly realized that the company's purpose was not to enter the field of small tape recorders at all, but a music player called "Walkman".

After Paffer finished speaking, Lin Rongheng added: "Simply put, it is to remove the recording function of Sony's product Pressman TCM-100. This is not a high-tech invention, but it is a great invention. Just imagine, everyone, If you are a music lover, how wonderful it is to hang our product on your chest or around your waist and immerse yourself in music anytime, anywhere. This is a product with strong entertainment properties, which is very suitable for the growing human beings. development needs."

Some foreign engineers asked: "Is there really a market for a tape recorder without a recording function?"

It is normal for some people not to be optimistic. After all, no one is a prophet. Didn’t Sony also receive a lot of doubts from the media?

Lin Rongheng said confidently: "There will definitely be a market!"

Let’s stop entangled in this issue. After all, Lin Rongheng is a “money boy” in their eyes. Xiaomi Electronics has invested 2 million Hong Kong dollars in funds, but currently it is only in the production of ceiling fans, floor fans, and primary semiconductors. , made a profit of 2000 million Hong Kong dollars.

After spending so much money, it has naturally achieved some development, such as owning three laboratories in Tokyo, Hong Kong, and California, and acquiring several small electronics manufacturers overseas.

Xue Weiyi, the president of Xiaomi Electronics, then formulated a specific plan and launched the Xiaomi Walkman (WALKMAN-TPS-L2) on the market one year later.

Engineers do research and development, and administrative staff also need to formulate production plans and negotiate copyright matters with European and American record companies. Without music authorization, it is impossible to sell music tapes in Europe and the United States. After all, copyright management in Europe and the United States is very strict.

Although Lin Rongheng has a cash flow of more than 80 billion Hong Kong dollars, he is unable to invest heavily overseas, because this money needs to be invested in spot gold next year; and it will take a long time to buy or auction high-quality properties and land in Xiangjiang. Coupled with the funds needed for the acquisition war, it is impossible for Lin Rongheng to invest overseas in assets that are slow to return.

It was only after 1980 that Lin Rongheng was able to invest heavily overseas. Before that, apart from investing in spot gold, the most important thing for Lin Rongheng was to stabilize his basic market - Hong Kong.

Evergrande Real Estate suddenly bought industrial land and old factory buildings in the market, which still affected many companies, among which Great Eagle Real Estate was the most serious.

The founder of Great Eagle Real Estate is called Luo Yingshi. "Eagle King" is taken from Luo Yingshi and his wife Du Lijun. Eagle Real Estate has dabbled in real estate as early as the 50s, and it is older than Li Ka-shing, Guo Desheng, Li Zhaoji, Wang Dehui and others. Awakening' early.

Great Eagle was listed in 1972, raising only HK$3000 million, and its net profit in the first year of listing was only HK$1200 million, which was far lower than that of the "Five Tigers of Huazi Real Estate".

Yingjun Real Estate, Luo Yingshi convened a group of high-level executives to discuss countermeasures, and the third son Luo Xurui was suddenly on the list;
Luo Xurui is an important helper of Luo Yingshi. He graduated from the Department of Architecture and is 31 years old this year.

When the real estate boomed in July 1975, Great Eagle took aim at the business opportunity that Hong Kong's economy was booming and urgently needed industrial buildings. The market buys industrial land, and then fully develops small and medium-sized factories.

According to the current industrial land price, about 80 Hong Kong dollars per square foot in the Hung Hom area and about 70 Hong Kong dollars per square foot in the Kwun Tong area, Great Eagle can buy almost 70 million square feet of commercial space; Requires market supply and timing.

Now that Evergrande Real Estate has come to 'grab' funds, the impact is naturally huge.

Luo Xurui said: "Evergrande Real Estate concentrates on purchasing industrial land in Kowloon and Tsuen Wan. The bids are generally more than 30% higher than the market. With the strength of our company, it is difficult to resist. It is useless to think of more ways. We can only acquire as much as possible. Industrial land; besides, Evergrande Real Estate comes in to get a share, which fully shows that the industrial building has a bright future. We currently have more than [-] square feet of land for industrial buildings, which should be developed as soon as possible. Otherwise, wait for the off-plan sales of Evergrande Real Estate , it will also be a huge test for the market at that time."

The scale of Evergrande Real Estate is too large, so many real estate developers will regard Evergrande as a barometer of real estate; the development of Evergrande Real Estate will inevitably squeeze the living space of these small and medium-sized real estate.

A group of high-level executives felt that Luo Xurui's words were very reasonable, and that Great Eagle was still not enough in front of Evergrande Real Estate; the 5000 million Hong Kong dollars raised this time was already Eagle King's greatest strength, and Evergrande Real Estate raised 5000 million Hong Kong dollars in funds , I'm afraid it's just a word, and the bank will send it up.

Luo Yingshi said: "Evergrande Real Estate enters the market, so we have to put all the funds on the industrial building. Recently, everyone tries to talk about industrial land. The price is 1977% to [-]% higher. At the same time, we already have We must also develop our own industrial land, and strive to sell a large number of industrial plants in [-]. When we turn to residential buildings, it will definitely be better than entering residential buildings now.”

Smart real estate developers also summed up a truth: industrial plants are the first to fall and the hardest to fall; they are also the first to rise and the fastest to rise.

If Great Eagle manages the timing well, it will fare better in this wave of market than real estate developers of the same scale.

(End of this chapter)