Rebirth: The Era of Hong Kong Tycoon

Chapter 82 [Forming a Media Group] (seeking a monthly ticket)
After Lin Rongheng personally got the loan, he preferred to register a company called Evergrande Holding Group;

Then, all 5000 million Hong Kong dollars of funds were injected into the company, and then the purchase of properties and land began.

At the same time, the news began to spread in Hong Kong;
For a time, the fact that Lin Rongheng cooperated with the big American family became more confirmed, and the stock of Evergrande Real Estate continued to climb.

Taking advantage of this market situation, Evergrande Real Estate began to issue 400 million new shares again, raising 4800 million Hong Kong dollars; the purpose of this fund is to fully acquire a real estate company called 'Luxury Real Estate'.

Luxury Properties owns a total of two rental properties and two sites in Kowloon.

At the same time, Evergrande Real Estate has successively borrowed a total of 5000 million Hong Kong dollars from Hang Seng Bank, Bank of East Asia, Far East Bank and other banks, using land and properties as collateral, for the purchase of land and as start-up capital for real estate.

After this round of expansion, Evergrande Real Estate and Lin Rongheng's strength in real estate are already the best among medium-sized real estate companies among Chinese real estate developers. Of course, the loan factor cannot be considered.

The reason why Lin Rongheng established a personal real estate company, Evergrande Holding Group, and spent huge sums of money to acquire a batch of old buildings and properties, was thinking of killing two birds with one stone;
It can not only prove that you have a strong backing (speculate high Evergrande stock), but also use this batch of properties to invest in Evergrande Real Estate at an appropriate time in exchange for new shares of Evergrande Real Estate (increase your own shares).

The stock of Evergrande Real Estate will definitely drop a little in the first half of 1971, after all, the external environment is pulling back;
The property assets of Evergrande Holdings will only appreciate in value. In this way, Lin Rongheng is equivalent to exchanging Evergrande stocks worth more than 5000 million Hong Kong dollars.

As for the loan repayment, of course, the stock will be cashed out at a high point in the future and then repaid;

The loans of Lin Rongheng and Evergrande Real Estate are basically two or three years, so there is sufficient time to consider repayment.

Early December.

In the spacious conference room, Luo Zhaoyou, vice president of Hyundai Newspaper, Zhang Jiancheng, editor-in-chief, Chen Hansheng, general manager of Huanyu Studio, Zhang Cheng, president of Modern Publishing House, and Qi Jia, general manager of Huanyu Cinema, attended the meeting together.

This is the first time that everyone has gathered together. At this time, everyone also understands that the boss has to make a big move.

Sure enough, Lin Rongheng first said: "Recently, I will set up a modern media group, which will bring Hyundai Newspapers, Huanyu Productions, Huanyu Cinemas, and Modern Publishing Houses into this media group. Modern Media Group is committed to the fastest speed, Become a giant company of Heung Kong Media, just like my Evergrande Real Estate Company. Modern Media Group will not satisfy the current business, and will enter multiple fields of development in the later stage. Everyone must be mentally prepared and work hard to complete the Do you understand this goal?"

"Understood!" Several people answered enthusiastically.

Lin Rongheng has proved his strength to everyone with Evergrande Real Estate, so the executives in the conference room are convinced that Lin Rongheng is a business genius, and everyone is now a grasshopper on a rope, so naturally they have to move towards a goal. struggle.

Lin Rongheng nodded with satisfaction and said, "President Luo has been officially promoted to the president of Hyundai Newspaper, and he will assist me in managing the entire group affairs of Hyundai Media."

Luo Zhaoyou hurriedly straightened his back and said, "Yes, boss!"

Everyone casts envious glances, but everyone knows the reason, that is, Luo Zhaoyou is good at management, while the rest are only good at a certain field; in addition, Lin Rongheng has no one now, so Luo Zhaoyou can only have two roles.

Strictly speaking, Luo Zhaoyou did not hold a specific position in the modern media group, but only assisted in his own management.

Next, Lin Rongheng said: "Now, let's talk about the company's progress one by one, and increase our tacit understanding! President Luo, you will report first!"

Everyone's eyes turned to Luo Zhaoyou, and their eyes revealed desire. It turns out that the modern newspaper is now very important, and its status in the media field is very high.

Luo Zhaoyou's confident report: "Modern Daily was established in early May. The first issue of "Modern Daily" was published on June 16000, and it has been published for six months and five days. "Modern Daily" only had 58000 copies at the beginning of its publication. Around, as of yesterday, the highest sales volume of "Modern Daily" has reached 9. "Modern Evening News" was published on September 10, and the first issue sold 12000 copies. As of yesterday, the highest sales volume was 28000 copies. There are 252 staff, 102 Hong Kong journalists and 32 foreign correspondents.”

Hearing Luo Zhaoyou's report, the other people in the conference room couldn't help but take a breath, the modern newspaper is too powerful;
It's a miracle that this has been achieved in less than a year since its establishment.

Of course, the growth path of modern newspapers is also full of controversy. The news is too explosive, yellow, etc. This is the price of rapid growth.

Based on this situation, Lin Rongheng established the board of directors of Hyundai News in November, and elected Huang Renqi, the owner of the former "Chao News News", as the chairman of the board, while Lin Rongheng was only the vice chairman and executive director.

Huang Renqi is not a pure puppet. If there is any public activity in the modern newspaper, after Luo Zhaoyou asked Lin Rongheng for instructions, Lin Rongheng was unwilling to participate, so Huang Renqi would go.

However, in corporate affairs, they are not involved at all, and can only raise some opinions on the board of directors, but Hyundai Newspaper has not held a board of directors yet.

In this way, Lin Rongheng can let Huang Renqi accept some social criticism, and he is only an executive director anyway, so the influence will naturally be small.

To put it simply, Huang Renqi is the boss on the bright side (accounting for 20% of the shares), and Lin Rongheng is the actual controller (accounting for 80% of the shares);
Huang Renqi needs a reputation, even if the reputation is not very good, he needs it; not to mention that if he does nothing, the shares will increase in value, shouldn't he do some dirty work; so, he readily accepts Lin Rongheng's proposal.

Later, "Modern Daily" will impose some restrictions on violent and yellow news;
Before the listing of Hyundai Newspaper, Huang Renqi will step down as chairman of the board of directors, and Lin Rongheng will be elected chairman of the board of directors.

When Lin Rongheng saw everyone in the conference room, his face was full of disbelief, and he further added: "The current monthly gross profit of Hyundai Newspaper can reach 70 Hong Kong dollars, which can be described as a cash cow!"

The crowd couldn't help applauding, cheering for the success of the modern newspaper!

Lin Rongheng continued: "I still promise not to take a cent for the profit of the modern newspaper. Because the development of the modern newspaper has just begun, the modern newspaper has two development directions: first, to increase the sales volume of the newspaper to the first in Hong Kong, And expand new newspapers and magazines; second, expand overseas business, mainly following the pace of Sing Tao Newspaper, publishing in six major Chinese cities in Europe and America."

The first direction is not difficult, for Modern Daily, which is in the limelight at this time.Because "Modern Daily" has a wider range of readers, it is expected that in half a year, the sales of "Modern Daily" will break through the 10 mark, making it the overlord of the Hong Kong newspaper industry.

The second direction is a little more difficult. After all, the modern newspaper has only been established for more than half a year, and it has never been published overseas and has no overseas agents.

Luo Zhaoyou suggested: "In the early stage of overseas business, it is still based on strengthening news collection, supplemented by preparations for newspapers, and you can increase the budget of overseas offices first."

Lin Rongheng nodded and said, "The most important thing is to find out the situation of Sing Tao Newspaper overseas, so that we can avoid detours!"

Everyone applauded this plan. Among the newspapers in Hong Kong, "Sing Tao Daily" has the most successful overseas distribution. If you don't share its cake, who will you share?

Lin Rongheng's plan is to expand the booth of the modern newspaper and increase its influence, especially its overseas business.

The purpose is to list Hyundai Newspaper in 1972, because only if Hyundai Newspaper is listed, Lin Rongheng can cash in at a high point and obtain a large amount of money; whether he is buying real estate at the bottom or buying gold at the bottom, he can’t do without a lot of money. Cash, so as long as the company can go public, Lin Rongheng will choose to go public.

In the previous life, throughout the 70s, there was no precedent for a Chinese to rob a Chinese listed company, and there was no ruthless stock market extortionist like Liu, so there is no need to worry about someone trying to rob your listed company;
What's more, Lin Rongheng must be cashing out at a high point, and after the stock market crash, he will slowly increase his holdings.

(End of this chapter)