Rebirth: The Era of Hong Kong Tycoon

Chapter 83 [Media Group Sets Sail] (Ask for a monthly ticket! Ask for a recommended ticket!)
Chen Hansheng, General Manager of Huanyu Productions, was the second executive to report in the conference room of Modern Media Group.

Chen Hansheng said: "At present, the Universal Film Company has been established for nearly three months, and has already completed two films - "Tangshan Brother" and "Southern Fist, North Legs", and the two films will be released in January 1971. There are still two films to be filmed - "The Great Warlord" and "The Thirteen Provinces Boxing Champion", the scripts of these two films are still being written, and it is expected to be filmed in January."

When Lin Rongheng heard "South Boxing, North Legs" and "The Thirteen Provinces Boxer", Lin Rongheng felt a pain in the ass. What kind of movie scripts are these? It looks like a 'movie on the street' at first glance; maybe the only bright spot is that Lin Rongheng asked for these movies at the beginning. To add elements of comedy kung fu, I don't know if Chen Hansheng took it seriously.

Although Lin Rongheng has watched a lot of Hong Kong movies, he can't show them all at once, so many movie scripts can only be solved by Huanyu himself; but Lin Rongheng knows that it is impossible to lose money when making movies in Hong Kong in the 80s and [-]s, because the production cost is low. , Actors are paid cheaply.

After listening to Chen Hansheng's report, Lin Rongheng said: "No matter how well a film is made, publicity is essential if the box office is to be high. The release date of "Southern Fist, North Legs" is scheduled for New Year's Day, which we call 'New Year's Day'; "Big Brother Tangshan" "The release time is scheduled for late January, which we call the "Spring Festival". Especially the publicity of "Tangshan Big Brother", you let Bruce Lee spend Christmas and New Year's Day in the United States, hurry back to Hong Kong to participate in a series of publicity activities, increase his The exposure rate told him that actors need publicity and exposure, so that the actor's worth will increase!"

The film promotion of this era is actually not that backward. In the previous life, "The Great Warlord" was released in 1972. On the eve of its release, Shao Laoliu arranged for Xu Guanwen to dress up as a great warlord, and took the float to pass through the Hung Hom Tunnel first, which immediately became a hot news. .

It's a pity that Lin Rongheng doesn't have a TV station, otherwise it would be more convenient to promote his own movies!

When Chen Hansheng heard Lin Rongheng's understanding of film promotion, as well as words such as 'Spring Festival stall', 'New Year's Day stall' and 'Roadshow', he immediately felt that a new world had been opened.

Next, Zhang Cheng, president of Modern Publishing House, and Qi Jia, general manager of Universal Cinemas, each made a report. Everyone finally had a certain understanding of the strength of Modern Media Group.

Zhang Cheng said: "Currently, Modern Publishing House is printing the book Ghost Blowing Lamp, which is expected to be released in early January 1971; we are also negotiating with local publishing houses for overseas distribution."

Since this novel was ghostwritten by a modern newspaper, the copyright is in the hands of the modern newspaper, and no share of the profit will be given to the ghostwriter, but some rewards may be given.

As for overseas publishing, naturally you can only cooperate with local publishing houses, otherwise the approval will not pass!
After all, every country and region basically does not allow foreign publishers to publish books in the country, which is related to the security of the country and region.

Lin Rongheng said: "Yes! Don't let the preparation work for the comics weekly be slack. We will try to make preparations for our comics weekly after the movie "Tangshan Big Brother" is released. Let me tell you, the first work of our comics weekly is Bruce Lee's Kung Fu. The subject matter, the comic work is called "Bruce Bruce". As for the main writer, I will introduce you to a person called Shangguan Xiaobao, you go and dig it."

This is the maximum squeeze on Bruce Lee. For the creation of the comic "Bruce Bruce", I believe that Bruce Lee will not refuse to authorize; because he can not only gain fame, but also get a reward, plus everyone is cooperating on the honeymoon period. would disagree.

As for Shangguan Xiaobao, he is a manga master who is as famous as Huang Yulang.

Since Zhang Cheng knew the main purpose of Lin Rongheng's establishment of the publishing house, he naturally also understood the Hong Kong comics industry, and naturally also knew about the main writer of Shangguan Xiaobao; therefore, he immediately responded.

In the end, Lin Rong said: "You have to remember what I said, our comics weekly should not depend on a certain chief writer, because most of them are high-handed and low-handed, and if someone digs at a high price, they will leave, and some chief writers dream of becoming their own boss. Will leave the company. Therefore, our comics department will do its best to train its own artists. As for the funds, don’t worry, there is plenty.”

When Zhang Cheng heard this, he was very happy. The more the boss paid attention to the publishing house, the more he would have a future in this media group.

"Yes, boss! I will focus on the cultivation of comic talent."

Lin Rongheng nodded. In fact, he was more concerned about the cultivation of Japanese animation talents, but now is not the time. Now that the comic industry has occupied the market, I will talk about it later.

The last report was Qi Jia, the head of the Universal Cinema Line. Currently, the cinema chains under the Universal Cinema Line are all leased. The annual rent is 300 million Hong Kong dollars (the contract is signed for three years and paid once a year), accounting for about 20% of Xiangjiang. seat. In 1970, the annual box office of Hong Kong should be around 5000 million Hong Kong dollars, and the cinema division should be at least 2700 million Hong Kong dollars.

If it is based on the proportion of seats, the Universal Cinemas should be divided into about 500 million Hong Kong dollars a year, and Lin Rongheng can earn about 100 million Hong Kong dollars after removing the operating expenses. However, this is not the case. Shaw Cinemas occupies 30% of the seats in Hong Kong. seats, but the box office share is estimated to be more than 40%.

After all, the Shaw Brothers Cinema is backed by Shaw Brothers movies!
At the beginning, Lin Rongheng rented several theaters at a high price. According to the original attendance rate of these theaters, his investment of 300 million Hong Kong dollars may still lose money.

Judging from the financial situation of the World Cinema Line in October and November, the total profit for the two months was less than 10 Hong Kong dollars.

Lin Rongheng was slaughtered properly!
However, of course, Lin Rongheng has his own considerations, that is, he has a golden finger, and he can make a lot of high-box-office movies; moreover, from 1971 to 1973, the attendance rate and ticket price of the theater will definitely increase, and the rental fee will definitely rise. won't go up.

After Qi Jia finished his report, he took a careful look at Lin Rongheng, because Universal Cinemas seemed to be the worst of several subsidiaries, and even making profits was an extravagant hope.

Lin Rongheng said with a smile: "Yes, the Universal Cinema is doing well in your hands! Now that we have a cash flow of 40 Hong Kong dollars, we will discuss how to build a real cinema that belongs to us later."

Take the Universal Cinemas as a mortgage and get a loan of 200 million Hong Kong dollars, and then you can lease the property and develop your own cinemas.

Qi Jia hurriedly said, "Yes, boss! I'll make some construction plans first and show them to you for review!"

Lin Rongheng nodded. Although he also understands the construction of future cinema chains, it can only be the finishing touch. The real construction of cinemas depends on professional talents.

The meeting was almost over. Lin Rongheng stood up and said boldly, "Today is the day that Modern Media Group was established. Next, I hope that everyone will work together to make Modern Media Group famous in Hong Kong and the world!"

Everyone in the room was also excited and responded to Lin Rongheng's statement!

This is not chicken soup for everyone, but Lin Rongheng's legendary experience, which is itself a statement of appearance.

Naturally, his subordinates never doubted Lin Rongheng's spirit (personal charisma).

(End of this chapter)