Rebirth: The Era of Hong Kong Tycoon

Chapter 86 [Modern Weekly]

Lin Rongheng said, "Next, we will have three newspapers and one weekly:
The first is "Modern Daily", which is developing well at present, and it is just around the corner to become the No. [-] sales volume in the Hong Kong newspaper industry; the business strategy of this newspaper does not require everyone to make changes. There is only one word 'news', 'news', or 'news' .

The second is Modern Evening News. The newspaper wants to take a soft line. Fiction is not a long-term solution, so there must be all kinds of things to eat, drink, play, and sensuality; dog classics, horse classics, and pornography. Citizens have to relax after a long day of work. "

When everyone heard the words, there was an expression of agreement on their faces. Even a literati like Jin Yong of "Ming Pao" founded "Ming Pao Evening News" in the late 60s. Madam Zhu Mei was dissatisfied and wanted to stop publishing it, but I don't know if it is true or not.

After the two newspapers finished speaking, everyone looked forward to Lin Rongheng's next arrangement.

Lin Rongheng continued: "Many people say that our "Modern Daily" and "Modern Evening News" are 'vulgar' newspapers, so how about we also run an 'elegant' newspaper?"

Everyone laughed when they heard the sound, the boss laughed at himself, and everyone didn't feel ashamed to be called 'vulgar'.

Zhang Jiancheng said with a smile, "Does the boss want to run the elegant newspaper of Ming Pao, or the elegant newspaper of Sing Tao Daily?"

Lin Rongheng said: "I'm not interested in Jin Yong's literati newspapers, commenting on politics is not good for me, and I don't need that kind of fame; therefore, I decided to run a number of newspapers with strong business and financial expertise, just Let's call it "Economic Daily"! What do you think?"

Zhang Jiancheng was the first to say, "Since it is highly specialized in business and finance, it is natural to hire famous experts!"

Lin Rongheng immediately added: "Yes, and I plan to directly set up an economic research office and hire some famous people with high salaries; this economic research office is not only useful for newspapers, but also for my other business activities as a reference; and this economic research office not only To study Hong Kong's economy, we also need to study overseas economies!"

Everyone couldn't help but take a breath. Isn't the boss too aggressive? An economic research laboratory should invest a lot of money, right?

Besides, "Modern Daily" has not yet reached the top, should it be slow?

Therefore, Luo Zhaoyou said directly: "Boss, your plan is very good, but you should not wait any longer. After all, "Modern Daily" is now the key to our newspaper."

Hearing this, Lin Rongheng pondered. He was not someone who couldn't listen to his subordinates' advice. On the contrary, once his subordinates refuted him, he would definitely think carefully.

"According to the growth rate of "Modern Daily", it should be able to surpass "Ming Pao" and "Sing Tao Daily" in four or five months, right?"

Luo Zhaoyou said confidently: "No problem!"

Lin Rongheng nodded and said: "In this case, the Economic Daily is preparing first, the publication time is uncertain, and we will publish it when it is ready; in this way, we will not be in a hurry!"

Everyone agreed, as long as the boss's arrangements were not in a hurry, he could finally devote his energy to this "Economic Daily".

Lin Rongheng added: "The next one is the weekly magazine. Everyone knows that the more famous ones in the world are "Sing Tao Weekly" and "Ming Pao Weekly". Although their weekly magazines are good, they are not perfect. If there are more colors in the weekly magazines, Publishing more articles that suit the reading tastes of housewives will not only sell well, but also have a bright future. What do housewives care about most, please tell me?”

Everyone pondered, Luo Zhaoyou first said: "Naturally it is celebrity entertainment news and gossip!"

When it comes to entertainment news and gossip, we have to mention Lei Weipo, the editor-in-chief of Ming Pao Weekly. : Jin Yong's serial novels, Liu Mingying's (Lei Weipo)'s 'star column', Jian Laoba's horse scriptures, and the old dog's Macau dog scriptures.

Everyone offered valuable strategies one after another, some high-level executives suggested publishing romance novels serialized, and some high-level executives suggested publishing emotional articles.
Lin Rongheng nodded with satisfaction and said, "You guys talk a lot, but forget one very important thing - that is beauty!"

When everyone heard it, they were a little puzzled. Zhang Jiancheng took the lead and asked, "What does the boss mean by beauty?"

Lin Rongheng said with a smile: "Naturally beautiful 'beauty', our weekly magazine naturally has entertainment news and gossip, but we have to add 'beauty' content. A woman's beauty is not innate, so she has a 'seventh appearance' Three-point dressing. Our weekly magazine can add 'clothing' displays and reviews, and we can add 'jewelry' displays and reviews. Finally, dressers and jewelers are our big advertising players."

Weekly investment is not large, the number of employees is small, but the profit is very high, of which advertising costs are the most; more typical is that in the 80s, "Ming Pao Weekly" had a profit of tens of millions of Hong Kong dollars a year.

Lin Rongheng's words made everyone's eyes shine, Luo Zhaoyou said happily: "We can learn from some European and American magazines, they are more mature."

Lin Rongheng was very pleased with these executives' inferences and said with a smile: "Yes, the weekly business is not in a hurry. It must be prepared before listing. Since the weekly has to write news about the entertainment industry, it is natural to recruit more female reporters and female editors. Encourage these female reporters to have a good relationship with celebrities in the entertainment industry, and those in the entertainment industry are willing to disclose some private life and emotional secrets in order to become famous."

Soon, everyone determined the business activities of Hyundai Newspaper in the next few months, referred to as 'three days a week'.

Wen Yan is the ghost writer of "Ghost Blowing the Lamp". "Ghost Blowing the Lamp" can be said to have given him 'name' and 'profit'; the so-called 'name' is fame. After writing "Ghost Blowing the Lamp", the modern newspaper quickly and Wen Yan at a high price. Signing a contract at a high price; when the contract was signed, Wen Yan didn't even have an outline of his work.

The reason is very simple. After Wen Yan finished writing "Ghost Blowing the Lantern", he had accumulated a certain amount of knowledge about this kind of ghost and tomb robbery novels, and the modern newspaper was worried that he would join the enemy; even if Wen Yan could not write a good work, the modern newspaper would sign a contract with him. The only thing is not to let him bring his fame to other newspapers.

On this day, Luo Zhaoyou found Wen Yan and said, "Wen Sheng, the book "Ghost Blowing the Lamp" is about to be released. The newspaper wants you to participate in several new book release meetings, mainly to sign your name for some readers. Of course, to participate in this kind of It will help your fame to a certain extent, and it will be beneficial to your new book grades."

The cooperation between the two parties was very pleasant, and Wen Yan said immediately: "No problem! But President Luo, I am writing a new book recently, and there is not much time left. This release will have to be arranged a few times less!"

Luo Zhaoyou said with a smile: "It's just a gimmick, it won't be more than five games!"

Wen Yan was relieved. When he wrote "Ghost Blowing the Lamp", readers knew that he was ghostwriting, so he urgently needed a work to prove himself; while he was still famous, he had to quickly take out a book of his own and stand firm pace.

(End of this chapter)