The Light of Domestic Products: The whole world begs me to sell

Chapter 169 You mean we develop chips ourselves?

At the Shancheng International Auto Show, loyal Phoenix fans looked at "Qingluan" shivering frantically, while Fang Chaoyang, who was in the meeting room of Zesla (Yan Kingdom), shivered from the cold!

He just took a look at the price of the Phoenix "Qingluan", without any fluke thoughts in his heart.

The price of the regular version of "Qingluan" is 29.99 yuan, and the long-endurance version is 38.99 yuan.

The regular version of Zesla's new model 3 is 27.99 yuan, and the long-life version is 36.99 yuan.

In other words, the two models of "Qingluan" are 3 more expensive than model [-].

but!

The price of the regular version of model 3 is the price of a naked car, and if you want to choose automatic driving technology, you need to spend 8.5 yuan.

Not to mention the self-driving service, even anti-glare rearview mirrors, seat heating, rearview mirror memory function, steering wheel heating, electric trunk, etc., which are almost standard equipment on domestic cars, require extra money for optional equipment!

And with Phoenix urine, even if it is the ordinary version of "Qingluan", these basic configurations will be arranged for the Chinese people!

In this comparison, "Qingluan" seems to be a little more expensive than model 3, but its product competitiveness is stronger than model 3.

Fang Chaoyang quickly analyzed in his mind, now Zesla is better than Phoenix Motors in terms of brand name compared to Phoenix Motors!

Zesla's word of mouth and influence for so many years, it is difficult for Phoenix Motors to shake in a short time.

What's more, for new energy vehicles, it definitely does not mean that a certain technology will be a big hit. Brand, cost performance, quality control, quality, after-sales, etc. will determine the sales volume!
This is a comprehensive project!

The Yanguo brand Zhongtai Automobile once entered the top ten sales of Yanguo auto brands, but it was not bankrupt and reorganized in the end!
And Chery, as the former big brother of domestic production, is the absolute leader in domestic production in terms of engine and chassis technology, but in recent years, it has also been left behind by Geely, BYD and other car companies!
Even if Phoenix Motor is ahead in technology, Phoenix Motor is a pure new car company after all.

Suppliers, quality control, internal conflicts, after-sales, there are too many places to target!
Thinking of this, he calmed down a little.

but.

After a while, Fang Zhaoyang remembered that the new product launch event of Model 3 was coming next!

asshole!

Fang Zhaoyang's calm heart became irritable again, and his face was hot!
Before the "Blue Luan" press conference, Zesla's top management worked hard to target "Blue Luan", and confidently prepared to make a big move for Phoenix!
But now it looks like his face is swollen!
TMD!

Fang Chaoyang clenched his fists. In terms of unmanned and automatic driving technology, the new model 3 even has the latest OTA air upgrade patch ready!
Once the new model 3 is released, Yanguo District will carry out a new version of the self-driving technology upgrade, not to mention surpassing the self-driving technology of Phoenix Motors, at least the gap can be shortened!

And on the "semi-solid lithium battery", I personally persuaded Mask to let the headquarters agree to promote the immature "semi-solid lithium battery" in advance!
In fact, I want to smooth out the battery life lead of Phoenix "Qingluan" over model 3!
But what!
After so much hard work and effort, I thought of various ways to target Phoenix Motors!

finally……

I can only follow behind and eat farts!

Do you want to compete with me in self-driving technology?
You want to compare mileage with me?
Excuse me, those were appetizers, I'm starting to play with AI now!
The more Fang Zhaoyang thought about it, the more furious he became, and finally he calmed down, and his thoughts returned to the upcoming model 3 press conference.

Hey!
no solution anymore!

The arrow is on the string, and it has to be sent!
Phoenix "Qingluan" has released so many new technologies across the ages this time, it is not surprising that it will attract huge traffic attention, and the new model 3 released immediately after it bears the brunt of the most stark contrast!
But even so, knowing that he is going to be reduced to a background board, what good way is there?
After thinking about all this, Fang Chaoyang decided to go all out. The new model 3 can only be released in a low-key manner, but this matter must be reported to the mask as soon as possible!

He ignored the other high-level people in the conference room, stood up in one step, and said to the secretary as he walked:
"Secretary Wang, contact the headquarters immediately, and I will report to President Mask personally!"

"Mr. Fang, it's 11:[-] p.m. American time, this..."

"Hit immediately!"

……

City S.

BYD headquarters.

Mr. Wang looked at the gifts on Phoenix's screen, slowly took off his glasses and put them on the table.

He frowned slightly, and shook his head solemnly.

But after a few seconds, Mr. Wang's dignified expression slowly turned into a smile, and then Mr. Wang suddenly stood up, laughing loudly!

"Hahahaha! If it weren't for the 'semi-solid lithium battery' used as a bargaining chip, how could BYD cooperate with Phoenix Motors?!"

"How can you hug the thigh of Phoenix Motors!"

"This is just great!"

Mr. Wang seemed extremely happy, picked up the phone on the desk and dialed out.

"Secretary Zhou, come in."

Within a few seconds, Secretary Zhou walked in.

"President Wang, what are your orders?"

Mr. Wang looked happy: "Secretary Zhou, book me a flight ticket to Shancheng City immediately, and then immediately make an appointment with Mr. Hu of Phoenix to see when Mr. Hu is free!"

Waiting to see President Hu of Phoenix?
Secretary Zhou's expression was stunned, and then returned to normal.

"Okay, Mr. Wang!"

Unlike Mr. Wang, Rebus was already slumped on the chair, and his heart was turbulent.

Rebus: "???"

Artificial intelligence robot!
Unlike Mr. Wang, Rebus is too aware of how difficult it is to commercialize the artificial intelligence industry!

Rebus held his head in his hands, pushed his hair back vigorously, and said in his mouth.

"Oh, I didn't expect it, I really didn't expect it, now Zesla has really met his opponent!"

After sighing, Rebs couldn't help but breathe a sigh of relief when he looked at the price of the phoenix "Blue Luan".

"Fortunately!"

"The range between 29.99 yuan and 38.99 yuan has little impact on the rice 1S, and the target audience is completely different."

However, Rebus shook his head, his expression still hard to hide a trace of loneliness.

Most of the car company bosses who paid attention to the press conference of "Qingluan" were shocked by the high-tech of Phoenix "Qingluan", and were relieved to see the price of "Qingluan".

"It's okay, it's okay, 'Qingluan' is aimed at the high-end car market, and has little impact on our 'Nezha'."

"Fortunately, I have to say that it is very cool to see the press conference. This price has no effect on our 'Chang'an', but Xiaopeng and Ideal are a little bit stressed."

"Xiaopeng: Inform the management staff and prepare for a meeting. The regular version of Phoenix 'Qingluan' has had a great impact on us."

"..."

The reactions of the car companies are different.

Shanghai Stock Exchange.

In the small meeting room of the High Collar Group.

A famous investment analyst and an industry researcher of Gaoling Group were quickly looking up various information on the computer. Feng Rong stood aside and stared blankly at the screen.

And behind them, standing at the helm of Gaoling Group, Zhang Sanshi.

After a long time, the industry researcher in front turned around.

"Mr. Zhang, according to our existing information and consultation with industry insiders, the 'artificial intelligence robot' mentioned by Phoenix Motors at the press conference should be achievable, and it should be able to achieve the functions mentioned by Phoenix!"

Zhang Sanshi's calm heart suddenly became agitated, his eyes sparkled.

"Is this really possible?"

The researcher nodded heavily:

"That's right. Judging from the voice assistant and unmanned automatic driving technology that Phoenix has previously equipped on shared cars, Phoenix cars only need to be integrated and then added with advanced learning algorithms. In theory, the functions that Phoenix said can be realized."

Zhang Sanshi clapped his palms excitedly!

He never thought that Phoenix Motors also has technical reserves in artificial intelligence!
Artificial intelligence, this is an important investment outlet in the investment world, and it can blow out various stories!
It's hard to imagine a commercial launch like Phoenix Motors!
Excited, the investment analyst in front of him suddenly turned around and said:
"Mr. Zhang, Zess Latin American stocks have fallen by 2% before the market. This is an extremely rare situation."

"Obviously some funds have sensed the threat Zesla is facing. Do we need to sell our shares?"

Zhang Sanshi pondered for a moment, his face became extremely excited:

"Ha ha!"

"In terms of value investing, the logic that has always supported Zesla's rise will be broken, and Phoenix Motors has penetrated Zesla's technical moat."

"I'm afraid Zesla will encounter a sharp correction now!"

"Dry!!"

His voice became extremely firm:
"This time we will seize the opportunity to make a fortune!"

"Let's sell a part of the safe-haven first, and then you immediately organize a meeting of the trading team to be responsible for this matter! This time, we can severely short on Zesla and make a lot of money!"

After saying this loudly, Zhang Sanshi looked at Feng Rong again, and his tone became gentle:

"Feng Rong, I'm going to trouble you again this time."

"You immediately take the company's special plane to Shancheng City, and immediately start the B round of financing for car sharing with Phoenix."

"This time we're leading the B round. Let's see how many people want to come in and invest this time. Let them carry the sedan chair for the high collar!"

"The amount of the B round of financing, we can lead the investment of [-] billion!"

……

The birth of the phoenix "Qingluan" stirred up the entire new energy vehicle market.

The Phoenix exhibition hall at the auto show was already full of novelty tourists. Three "Green Luan" cars of different colors were surrounded in the exhibition hall. Tourists and big V anchors couldn't squeeze in at all.

However, the new model 3 press conference that has already started is empty, only Zesla's die-hard fans and some big V anchors are still supporting on the platform.

Moreover, the original grand and grand model 3 launch conference, under the inadvertent comparison of "Qingluan", Zesla officials also very interestingly briefly introduced the content of the change, and then ended the press conference.

The new model 3 is a lonely one!

Hu Lai, Zhang Feiyang, and Du Xinxin stood in the backstage of the exhibition hall. Hu Lai looked at the sparse exhibition hall in Zesla and saw the crowds in the Phoenix exhibition hall. He smiled and said to Du Xinxin:

"Xinxin, the successful development of 'Xiaohuang' this time is all thanks to you."

"However, you won't blame me for not asking Director Zhang to vigorously promote the details of the interior that you put more effort into?"

Du Xinxin laughed loudly: "Boss, I just combined the original 'unmanned automatic driving technology', 'voice assistant', 'electronic control technology', etc., and added an algorithm."

"I just provided the algorithmic logic for learning, and the real bottom-level implementation functions all rely on the functions that already exist!"

"Especially the ultra-high accuracy rate and three-thread operation of the voice assistant, this is the real core of 'Xiaohuang', and our entire artificial intelligence team is working hard, and it is not my function alone!"

"And the details you said, boss."

Du Xinxin shook his head: "There is no need to publicize the details. Customers will know the difference between our 'Qingluan' and other cars after they have used it."

"Also, it's hard to talk about the details, it's just a word of mouth!"

Hu Lai very much agrees with Du Xinxin's statement, this time the chassis technology and details were not introduced at the press conference.

Not only because the time for the press conference is too tight, but also the details and chassis will be publicized by the customer's word of mouth one day in the future, which will bring much better results than Phoenix's own publicity!
Seeing the two of them talking, Zhang Feiyang beside him also found a gap to insert the topic.

"Boss, Xinxin, this time we are on 'Qingluan', but we use 3 Qualcomm Snapdragon 8155 chips. If we continue to upgrade the robot 'Xiaohuang' in the future, it will definitely require more computing power, so More chips are needed!"

"But the price of this high-end chip is not cheap. The Snapdragon 8155 is close to 300 US dollars a piece, and 900 pieces are [-] US dollars. Moreover, we only got a batch of goods because of BYD's relationship, but they are very tight. !"

Hu Lai couldn't help but laugh, of course he knew the situation.

However, this is also impossible!
Although Huawei Group has been stuck, the domestic chip industry has ushered in a vigorous development.

However, the chip problem in the auto industry is more serious than the chip problem in the mobile phone industry.

If there are mobile phone chips that can play, then there is no car-grade chip that can play!
Yanguo's auto production and sales and new energy vehicle market ranks first in the world, but the self-sufficiency rate of auto chips is less than 10%, and the localization rate is less than 5%.

As you can imagine!

The chip problem in the automotive industry has been around for a long time. When new energy vehicles were not popular, the chips in the car were generally car-grade MCU chips and car-grade sensor chips.

To put it simply, the car-grade MCU chip is used to control many functions on the dashboard of a traditional fuel car.Control ignition, self-test, wipers, lights and more.

The MCU chip actually has only one CPU control for simple control.

As for sensors, they are used in places such as radar, water temperature sensing, etc., which are also relatively common.

But simple car-grade MCU chips have long been monopolized by Europe, America, Japan, and South Korea. Last year, when they were out of stock, they even had to wait for 6 months. The share of Yanguo manufacturers, except BYD, was almost zero.

Now, due to the vigorous development of new energy vehicles, IGBT chips and smart cockpit SOC chips have been introduced into car-level chips.

The IGBT chip is a power semiconductor device, and it can also be said to be one of the core technologies of electric vehicles. The biggest impact of IGBT is the release speed of electric vehicle power.

In other words, the IGBT chip is responsible for controlling the voltage output, controlling the motor, and discharging the entire vehicle!

Before that, the German Infineon had been monopolizing the entire market, and now BYD IGBT chips can also achieve first-line.

What about the smart cockpit SOC chip?

The SOC chip is a high-computing chip specially used to control various electronic devices in the car after the development of new energy vehicles.

Among them, because the SOC chip has an AI module, it can not only be used for unmanned automatic driving calculations but also for AI algorithm learning.

At the same time, the SOC chip still has 5G module interface, WIFI6.0, Bluetooth 5.0 interface.

To put it simply, the function of the SOC chip is basically similar to that of the mobile phone chip. The Qualcomm Snapdragon 8155 chip carried by "Qingluan" is the mobile phone version of the Qualcomm Snapdragon 855.

Mobile phones equipped with Qualcomm Snapdragon 855 include Mi 9, Samsung S10 and so on.

However, although SOC chips have similar functions to mobile phone chips, car-grade chips and mobile phone chips are completely different!

The research and development of car-grade chips is more difficult than that of mobile phone chips.

Compared with car-grade chips, mobile phone chips only need to adapt to the temperature of 0 degrees to 70 degrees.

The temperature and humidity range of the car-grade chip is wide, but it needs to be expanded to minus 40 degrees to 155 degrees Celsius!
You know, in the outdoor environment in cold areas, the temperature is likely to be more than 30 degrees below zero. It is impossible not to drive below zero, right?

Similarly, under the summer exposure, the temperature inside the car will become extremely high.

The high-frequency high-vibration, dust, and sandstorms of automobiles are also issues that mobile phone chips do not need to consider.

In addition to this, there is also commerciality. The replacement of mobile phones takes 3 to 5 years, but for a car, it usually takes more than ten years.

Therefore, at the time of design, the design life of the car-level chip is more than 15 years.

And the most important thing is that the mobile phone can be restarted if it crashes and black screen, and once the car-grade chip crashes, if you are using unmanned automatic driving, the danger is self-evident!

As a result, there are strict requirements for the stability of automotive-grade chips.

Of course, in addition to mobile phone chips, there are chips with more powerful computing power, that is, computer GPUs.

That is to say, the graphics card used to mine that was very popular before!

However, in addition to the very strict requirements for driving-level chips, the cost and underlying architecture of graphics cards are also different, making it difficult to be compatible.

It is also because of these reasons that although the requirements for automotive-grade chips are not as abnormal as those of mobile phones, it is still very difficult to develop them.

To put it bluntly, domestic car-grade high-end SOC chips are almost monopolized by foreign countries.

Thinking of this, Hu Lai recalled Zhang Feiyang's talk about how expensive the Snapdragon 8155 was at $300 a piece, and suddenly asked with a smile:

"Feiyang, what do you mean we develop chips ourselves?"

……

PS: 9K daily updates!
He said it.

(End of this chapter)