The Light of Domestic Products: The whole world begs me to sell

Chapter 170 Smart City and the Mess of 5G Base Stations

Zhang Feiyang used to be an executive in the southwest area of ​​Didi Electric Motorcycles, managing an industrial park with a production capacity of one million, so he is naturally no stranger to the MCU chips that are also needed on motorcycles.

After becoming the CEO of Phoenix Motors, he got in touch with more large chip manufacturers at home and abroad, and has a better understanding of the automotive chip industry.

In Yanguo, it is not uncommon for car companies to invest in the chip field.

Car companies that have done better include BYD and Geely. BYD is mainly engaged in IGBT power semiconductors, and Geely is engaged in SOC chip design.

but.

More car companies only make marginal chips, and the core chips are still in the hands of foreign manufacturers.

why?

Because the research and development of core chip technology not only requires a lot of manpower and financial resources, the research and development cycle is long, and if there is no result, all investment is in vain.

The edge chip technology is simple, and it is very easy to make some quick money!

and so……

Making chips is really not something that any company can do. It requires a lot of money.

Zhang Feiyang looked at Hu Lai and nodded heavily:

"Boss, it would be the best if we can independently develop and design chips."

"In the past, traditional fuel vehicles only needed 500 automotive chips, but now new energy vehicles require at least 1500 automotive chips. Better new energy vehicles already require more than 2000 chips, like our 'Qingluan' , It is also equipped with more than 2600 automotive chips."

"Our 'Qingluan' uses more than 2600 chips, which has become one of the huge vehicle costs."

"And once we can independently develop and design chips, we only need to find a chip foundry to produce them and pay the foundry fee. The cost of chips will be greatly reduced."

"You know, the prices of current chip manufacturers are rising again and again. A few days ago, even MCU chips have increased by 20 times!"

"And, most importantly..."

"For example, the Snapdragon 8155 chip we use, it took a lot of effort to buy a batch, not to mention, I am really afraid that one day Qualcomm will suddenly run out of stock, then..."

Before Zhang Feiyang finished speaking, he kept shaking his head.

Of course, Hu Lai knew what Zhang Feiyang meant. Once Qualcomm was out of stock, the entire line of "Qingluan" would have to stop production, and the entire Phoenix Motors would go straight to production.

In the past two years, Huawei Group is still vividly stuck.

Huawei Group's Kirin chip is independently developed and designed, and it only needs top-notch chip foundries to manufacture it.

But in the end...

Not to mention that Phoenix completely buys Qualcomm's finished chips without even blocking you. Simply saying that the production capacity is insufficient and waiting in line for delivery after half a year is enough to make Phoenix "Qingluan" lack of chips.

Seeing Hu Lai lost in thought, Zhang Feiyang paused and continued:
"So, my thinking is that it is very necessary for us to do research and development of chip design."

"Although we can't design 5nm, 7nm or even 14nm chips from the beginning, and it is impossible to directly replace the Snapdragon 8155 chip, we can design and develop from 28nm or even 56nm, step by step. Use self-designed chips!"

"After all, in addition to the main control SOC chip in the car, other chips do not have high requirements for chip computing power. We can completely replace it with domestic products!"

After Zhang Feiyang finished speaking, Hu Lai nodded.

Zhang Feiyang is right. Although the certification of automotive-grade chips is difficult and the reliability requirements are very high, compared with mobile phone chips, it has a natural advantage.

That is, the requirements for the process are not high.

On the one hand, compared with the narrow space of mobile phones, the space on cars is very rich, so that the requirements for chip size will not be as strict as those of computer mobile phones.

On the other hand, for example, among the more than 2600 automotive chips in "Qingluan", most of the chips do not have high requirements for computing power, and most of them are made of 28nm process or even 45nm process can meet the requirements!
Before Hu Lai could speak, Du Xinxin on the side added in a timely manner:

"Boss, I'm not very familiar with commercial cost control, but when 'Qingluan' chose the SOC chip before, I strongly advocated that the Qualcomm Snapdragon 8155 chip must be used."

"but……"

"Even if it is the Snapdragon 8155 with the highest computing power of the car specification on the market, it must be equipped with three to meet the computing power requirements of our Phoenix L3-level unmanned autonomous driving technology and artificial intelligence robots."

"It can be expected that in the future, new energy vehicles will require more and more computing power, and will rely more and more on high computing power chips! Maybe half a year later, our new car will even need to be equipped with five or six chips. Snapdragon 8155 chip!"

He paused and looked at Hu Lai:

"Boss, although the layout is a bit late now, I also think it is necessary to develop independently!"

When Hu Lai heard the two finished speaking, his mind raced rapidly.

Zhang Feiyang's idea is very simple.

It is due to the consideration of Phoenix Auto's cost and supply chain.

He hopes that Phoenix will invest in self-developed and designed chips, and then find a chip foundry to produce them, further reducing the cost of automotive chips.

At the same time, it is also possible to start from low-end chips such as 48nm and 28nm, and gradually realize independent replacement from low-end to high-end.

And Du Xinxin was right.

There is no doubt that new energy vehicles in the future will require more and more computing power and more and more chips.

Even if the layout is a bit late at this time, it is better than relying on others all the time.

Both of them are high-level intellectuals, and it is not surprising that they both suggested that Phoenix develop its own chips.

Hu Lai pondered, Phoenix really needs to develop its own chips, and it is indeed possible to start the layout.

but.

Phoenix does not necessarily only do chip design!
Huawei’s lessons learned are there. HiSilicon has a Kirin chip design plan, but what?
It's not useless if the foundry doesn't help you produce it!
So Hu Lai's idea is to design and manufacture.

did it together!
But, how easy is it to say!
Hu Lai thought of the domestic product light system in his mind. He knew that the system had chip design technology, but he didn't know how many points he needed to exchange for the chip technology!
Points in today's system are getting harder and harder to get.

As the market share of Phoenix's various products increases, it used to sell one "Nirvana" bicycle for one point, but now it takes five to get one point.

This also led to the continuous enrichment of Phoenix Group's product line, but the points in the system did not increase dramatically.

In the face of increasingly difficult points to obtain, Hu Lai has to be more cautious in point exchange technology in addition to constantly developing new products. This is why he has not exchanged for the "all-solid-state lithium battery" technology for a long time.

The technology that can be independently developed should be independently developed as much as possible, and the points must be used wisely!

but.

In addition to not knowing how many points are needed for chip technology, Hu Lai has another problem.

That is money!

If you want to realize independent research and development design, independent production and manufacturing, then the cost of manufacturing equipment is very large.

Originally, I thought that the income from Phoenix electric motorcycles was very good, but within a few days of the good times, the investment of Phoenix Research Institute and Phoenix Automobile Bottomless Pit completely made the finances of Phoenix headquarters very tight!
Although the 18 billion in the A-round financing of Phoenix Shared Cars has brought back a lot of blood for Phoenix Motors, as long as Phoenix Motors fails to achieve independent profitability, it will continue to infuse blood!

Thinking of this, Hu Lai didn't rush to answer the words of the two, and his eyes fell on the booth at the Phoenix Auto Show.

Now the hope is placed on "Qingluan"!

If "Qingluan" is a big hit, Phoenix Auto Finance can breathe a sigh of relief, as can the entire Phoenix Group.

Just when he was about to speak, two people suddenly came from the backstage of the Phoenix exhibition hall.

Hu Lai was quite surprised, and was a little surprised when he looked up.

It turned out to be Gao Ming, the leader of the city, and another person. This person seemed familiar, but he couldn't remember it for a while.

Gao Ming walked over with a smile on his face, walked up to him and patted Hu Lai on the shoulder affectionately:

"Mr. Hu, let me introduce you. This is our leader Liu."

"We just watched the entire press conference of Phoenix 'Qingluan' together. It was very shocking and unbelievable. So just after this was over, I heard that you were backstage and came here to see you!"

As soon as Gao Ming finished speaking, Hu Lai looked rather surprised.

Gao Ming is already the second-in-command in Shancheng City, and the only one who can ask him to be recommended by the leader is the number-one in Shancheng City!

No wonder it looks so familiar!
Hu Lai knew that the leaders came to attend the opening ceremony of the auto show in person today.

Unexpectedly, the two busy leaders spent the entire morning at the auto show, and even watched the press conference of "Qingluan" specially!
He didn't dare to be negligent, so he quickly introduced it to Leader Liu:
"Leader, this is Zhang Feiyang, the CEO of our Phoenix Automobile."

"This is Du Xinxin, a PhD graduate from Stanford University. Our artificial intelligence robot 'Xiaohuang' was studied by Dr. Du!"

Leader Liu's eyes lit up, and he took the initiative to shake hands with Du Xinxin.

After watching the press conference at the auto show, Leader Liu had doubts in his heart.

He is very clear about the business situation of the Phoenix Factory in the past one or two years, and it is unbelievable for him to suddenly develop so many top-notch high-tech.

However, when he saw Du Xinxin and heard that the other party was a postdoctoral fellow at Stanford University, most of his doubts had been eliminated. He never thought that Phoenix Factory could recruit such highly educated talents!

Leader Liu seemed to be very polite in his conversation, and he was able to come to see Hu Lai and the others in person today because "Qingluan" was too shocking.

After talking about some details about "Qingluan", Leader Liu asked Phoenix Factory if there were any difficulties that needed to be solved in Shancheng City.

Speaking of this matter, the leader suddenly remembered something and said to Gao Ming:

"By the way, Gao Ming, isn't our Shancheng City engaged in the construction of a smart city recently? I think Phoenix Factory can also participate."

Gao Ming was taken aback for a moment, then nodded.

"Okay, I'll come down and connect with Phoenix Factory."

Hu Lai was a little confused, he really didn't have a clear idea of ​​the concept of smart city. Leader Liu smiled and was about to explain the smart city project to Hu Lai, but at this time another person came from the backstage of the exhibition hall.

This person walked quickly to Leader Liu, nodded apologetically to them, and then whispered to Leader Liu:
"Leader, we can't delay any longer. There is a meeting in 15 minutes, and the people from Huawei Group are already waiting."

"Oh?!"

Leader Liu looked stunned, then smiled awkwardly, and said to Gao Ming without shy away from Hu Lai and the others:

"Gao Ming, you have to go with me. There is a meeting soon, and you also want to go together. It's about the 5G base station last time!"

5G base station?

As soon as Gao Ming heard what Leader Liu had said, he immediately showed a bitter look on his face. Obviously, the matter of this 5G base station is quite difficult.

"This mess... I really don't know who will take over in the end!"

The bitter expressions of the two leaders fell into Hu Lai's eyes, and the hazy conversation aroused Hu Lai's curiosity, but in the end he still held back and didn't speak.

The two leaders left after exchanging pleasantries with Hu Lai and the others, and Hu Lai's attention fell on the front of the exhibition hall again.

"Let's go, let's go to the exhibition hall too!"

"Listen to everyone's opinion on 'Qingluan'!"

The bustling Phoenix exhibition hall was already crowded with people. Hu Lai, Du Xinxin, and Zhang Feiyang came to the exhibition hall from the backstage. Before they had time to take a closer look, they suddenly heard a staff member cheering happily.

"Congratulations, Miss Wang, for successfully booking a car!"

"Sister Wang, this is the first long battery life version of our Phoenix 'Qingluan' in the country!"

Hu Lai was a little surprised. After the press conference, Director Zhang explained the preferential activities for a few minutes.

It only took about ten minutes for "Qingluan" to open for viewing. He didn't expect that there would be customers ordering cars on the spot so soon!

You must know that this is the first time Phoenix Motors sells a car, and there is no customer base, and the price of "Qingluan" is not cheap!

Hu Lai looked curiously, and saw the "Sister Wang" next to the staff at a glance.

"It's her, Wang Mei!"

Hu Lai opened his mouth wide, unexpectedly it was Wang Mei, the bleeding pregnant woman from the previous FH0008 incident, but after a while, a smile appeared on Hu Lai's face again...

Before he stepped forward to say hello, there was another voice of thanks from the staff in his ear!
"Congratulations to Brother Li for ordering a normal version of 'Qingluan'!"

"Congratulations, Brother Gao..."

"Brother, I originally wanted to order the new model 3, but 'Qingluan' made me flustered!"

"'Qingluan' is too oily, Director Zhang is so oily, I can't stand it, the more I watch it, the more I like it!"

"Tsk tsk tsk, but the price is a bit high. I originally thought that 'Qingluan' should be around 20 yuan, but I didn't expect the low price to go up to 30 yuan!"

"Brother, didn't Director Zhang just say that? There is a subsidy! There are 3 yuan in state subsidies and land subsidies! There is still 1 yuan less when the license is settled in Shancheng City, and 2000 yuan in electricity bills will also be given!"

"By the way, there are various gift packages for ordering a car on the spot today, as well as free charging at the charging pile for half a year. Forget it, I won't talk about it. I said that I am so excited. Why should I buy 'Qingluan'? , buy a hammer model 3!"

"Staff, I want to order a car!"

With the start of ordering the first car, the atmosphere in the entire Phoenix showroom was not right.

This is the case with on-site sales. When the atmosphere on the spot comes together, everyone is panicked, and everything is wrong!
All of this, along with the footage of the anchors, was transmitted to the live broadcast room, and the debate in the live broadcast room became even more intense!
"My god, I'm afraid these are not 'plums' (Tuo'er)! At the price of Phoenix 'Qingluan', is there really anyone buying it?!"

"Fuck, Phoenix is ​​positioned as a luxury car?"

"Upstairs, I don't understand why you said 'Qingluan' price is not bought! Please look at the future, Xiaopeng, and the ideal price. It's all over 30. Isn't it very popular?"

"What the hell am I just saying here, is it okay for 'Qingluan' to beat the above companies? Who agrees and who opposes?"

"I object!"

"I have to remind you that 'Qingluan' has no problem beating all new energy vehicles on the market!"

"A bunch of idiots, I have ordered all the cars on the official website! You are still here at BB!"

"Damn it, boss..."

Hu Lai looked at the bustling car booking scene, and watched the factory director Zhang enthusiastically promote the various preferential activities of "Qingluan" car booking with a microphone, and did not continue to disturb.

The three of them retreated from the exhibition hall, each busy with their own affairs, but early the next morning, when Hu Lai saw the car booking data for the first day, he was in a bad mood!

"Director Zhang, this..."

……

PS: Thanks to the poor for watching the genuine brother 500 coins.

It’s only when you bring your baby on weekends, sorry.

(End of this chapter)