The Light of Domestic Products: The whole world begs me to sell

Chapter 171 Series B Financing and Integrated Chip Enterprises
in the office.

Hu Lai looked at the car booking data on the first day of the auto show, and he was dumbfounded.

"Old Zhang, this... more than 400 cars were ordered on the first day of the auto show?!"

"so much?!"

Hu Lai couldn't believe it, looked at Director Zhang in surprise, and said:
"Also, there were more than 600 orders yesterday for the online car ordering on our official website?"

"Together, we have more than 1000 orders on the first day?"

Factory Manager Zhang swallowed a mouthful of saliva. After a night of statistics, he also felt a little outrageous when he got the data.

Phoenix Motors is not like BYD and Zesla, which has accumulated word-of-mouth and fan groups in the automotive field; nor is it like Rice Group, which has countless hardcore rice fans after more than ten years of accumulation in the mobile phone industry.

Although Phoenix Factory has been very popular recently, the products of Phoenix are only bicycles and electric scooters, and the number of people and fans involved is not at the same level as Rice Group.

And, importantly...

Qingluan is really not cheap!

"Boss, I have checked the statistics many times, and there is no problem."

"Customers on the Internet have prepaid a deposit of 5000 yuan, and almost all customers at the auto show have prepaid 1 yuan. I have already checked with the financial department!"

Hu Lai was stunned for a moment, then said to Director Zhang:

"Old Zhang, you also give Zhang Feiyang a copy of this data, so that they can hurry up and produce. We will start delivering the cars one after another in half a month."

Having said this, he specifically exhorted:
"Old Zhang, I believe that among the first batch of customers who ordered a car yesterday, many of them were attracted by the high-tech debut of 'Qingluan', and ordered the car out of curiosity and impulsiveness."

"Especially for the group of customers who ordered cars on the Internet, they placed the order without even seeing the actual car. Maybe after a few days of excitement, they will ask for a refund after calming down."

"Let's not embarrass others, just refund directly in such a situation!"

"Okay, boss, I'll arrange this right now!"

The sales volume on the first day was a bit unexpected. "Qingluan" has strong products, many black technologies, and high intelligence, but these always need a period of acceptance, right?

The important thing is that the price range of 25 yuan to 35 yuan for "Qingluan" is not cheap anymore.

Are Chinese people so "hasty" when buying cars?
but.

Next, the next day.

610 cars were ordered on site at the auto show, and 1000 cars were sold online!
Day three.

There are 800 vehicles at the auto show and 1500 vehicles through the online sales channel.

The fourth day (Saturday).

There are 1000 vehicles at the auto show and 1000 vehicles through the online sales channel.

Fifth day (Sunday).

There will be 900 vehicles on site at the auto show, and 1200 vehicles will be sold online!
……

The day-by-day data presented to Hu Lai completely overturned Hu Lai's expectations for the market.

at last.

At the end of the five-day Shancheng International Auto Show, Factory Director Zhang reported to Hu Lai after the sales statistics at the auto show and on the Internet.

Hu Lai looked at the data summary, the corners of his mouth twitched slightly, he was numb, and Zhang Feiyang, who had always been steady, was completely shocked.

Five days after the first launch of "Qingluan", a total of 3700 cars were ordered at the auto show, and 5300 cars were ordered online!
Especially on weekends, many car owners fly from other places to the Shancheng Auto Show to book their cars directly. During the five-day Shancheng International Auto Show, the Phoenix Auto showroom has a lot of people!
A total of 9000 cars were ordered in five days!
An average of more than 1800 vehicles per day!
For a novice car company, the sales of the first new car can reach an average of 1800 cars per day!
Just horrible!
Even the rice car 1S with huge fans, [-] units were quickly booked on the first day of sale, and the sales volume shrank significantly in the next few days!
And what about Phoenix Motors?

The more you fight, the more brave you are, and the data will increase steadily!
The most important thing is that the average unit price of "Qingluan" is 30 yuan!
It is conceivable that if this result is exposed, it will definitely arouse the envy of all new energy car companies in the entire auto industry. It is too strong!
9000 vehicles, 30 vehicles, the cumulative sales reached 27 billion!

Excluding various costs, the net profit per car is about 30%!

Cumulative net profit...

8.1 billion!
Net profit of 8.1 million in just five days!

And that's without counting the extra optional services!

No wonder everyone is desperately trying to improve their brand awareness, want to make luxury cars, and really make money!
After a while, Hu Lai raised his head with difficulty, looked at Director Zhang and said:
"Old Zhang, Phoenix Motors does not have a 4S store, only a direct-operated display store. All customer registration, registration, subsidies and after-sales services will be left to you to arrange and be responsible for."

"We must let all customers who bought 'Qingluan' enjoy one-to-one service when handling any business, and we must make our after-sales service the best!"

"Also, we need to hurry up on the expansion of Phoenix brand directly-operated stores across the country. At least every provincial capital city needs to have our brand directly-operated stores!"

Before Director Zhang could reply, Hu Lai looked at Zhang Feiyang again:

"Feiyang, I will leave the production arrangement to you, increase the production capacity, and deliver the car as soon as possible!"

……

After arranging the work of Zhang Feiyang and Director Zhang, Hu Lai finally put his mind at ease about "Qingluan".

Phoenix brand directly-operated stores have already opened in several important cities in Beijing, Shanghai, Guangzhou and Shenzhen, and the next layout is to roll out across the board in various provincial capitals and important cities.

The offline experience store is a very big publicity for the entire Phoenix Group's product line, especially for large-scale commodities such as Phoenix cars, the offline experience store is definitely the best way to promote sales.

A few days ago, Mr. Wang of BYD personally went to Shancheng City to congratulate the successful listing of "Qingluan", and at the same time finalized the matter of BYD's after-sales outsourcing of "Qingluan".

Of course, Hu Lai also agreed to upgrade Phoenix's latest technology on BYD V100.

In this way, the pre-sale and after-sale problems of "Qingluan" have been well resolved.

After Mr. BYD Wang left satisfied, the high-ranking leader Feng Rong also arrived in Shancheng City.

After an in-depth conversation between Hu Lai and Feng Rong, they agreed to start the B-round investment of Phoenix Shared Cars.

Compared with raising 35 billion yuan with 18% of the shares in the A round, Feng Rong’s plan for the B round of financing is to take out 10% of the shares in the shared car, which is expected to raise 60 billion yuan.

60 billion!

In other words, in just over two months, Phoenix Shared Cars has already given a market valuation of 600 billion by virtue of the "Qingluan" press conference!
Hu Lai agreed to the plan without hesitation.

If the B round of financing is successful, then Phoenix Group's shares in Phoenix Shared Cars will become 55%.

The shares of other investment groups, such as Gaoling and Sequoia, will increase or decrease the corresponding shares according to the subscription amount of the B-round financing.

As for too much financing, will it lose control of Phoenix Shared Cars?
Hu Lai also considered this question, but Feng Rong's answer was very simple...

"Do you really think that the reason why investment groups spend so much money investing in Phoenix Shared Cars is because they value shared cars?"

"What the investment group is interested in is Phoenix Motor's powerful intelligent technology and leading unmanned autonomous driving technology!"

"It's just because Phoenix Motors has no plans to accept financing, and the shared car belongs to the Phoenix Group, so... it is necessary to invest in shared cars!"

After Feng Rong explained, the nonsense was obvious.

Phoenix shared car This is the light of Phoenix car!

With the foundation of Phoenix Motors, it is a matter of minutes to create a shared car.

If there is really a capital of 600 billion to acquire Phoenix Shared Cars, then idiots will not sell them!

"Is this cutting leeks?"

"Haha, Mr. Hu, things in the investment circle rely on bragging. The more you brag, the more people will believe you."

"If you publicly say that you are considering injecting Phoenix Auto into Phoenix Shared Cars in the future, believe it or not, even if it is now a B-round financing, it can be valued at least 2000 billion yuan!"

Hu Lai was dumbfounded.

After understanding this, Hu Lai no longer struggled with the equity issue of Phoenix Shared Cars. However, when Hu Lai asked Feng Rong about investing in chips, Feng Rong suggested that Hu Lai directly acquire existing small chip companies.

"Acquiring a chip company?"

"Mr. Hu, that's right! I know too many chip companies better than you!"

"In the past two years, our country has vigorously supported chip companies, and many investment groups have followed suit."

"Since you are aiming at automotive-grade chips, you can't talk about top-notch chip technology. It's better to directly acquire existing small chip companies that have achieved results."

"Now we can use this round of financing as an exchange to see if there is any suitable investment group willing to sell our chip company."

What the hell!

You can still do this!
Hu Lai was overjoyed, of course he thought about buying other chip companies, but...

Not to mention interlacing like a mountain, the important thing is that all chip companies with strength and potential have been invested by various capitals in the last wave of chip development, and they are all waiting to kill people...

Just kidding, investment groups are here to make money, and buying shares from major investment groups will definitely be exorbitantly charged.

As for Phoenix's current financial situation, you're afraid you want to fart.

but.

Feng Rong's method is simply amazing!

Do you want to invest in Phoenix shared car!
miss you!
That's okay, use the shares of the chip company under your name in exchange!
It has to be a fair price!
Hu Lai accepted Feng Rong's suggestion without hesitation. It has to be said that Feng Rong, a member of the investment circle, has a lot of ideas!
Feng Rong, who was entrusted by Hu Lai, was also very attentive. According to Hu Lai's request, he quickly selected several car-grade chip companies that met Phoenix's conditions.

Some of these chip companies focus on EDA software design, some engage in packaging and testing, and one even involves chip manufacturing.

Hu Lai was very satisfied and trusted Feng Rong very much. In the next few days, Feng Rong negotiated with the investment shareholders behind the selected chip companies.

Hu Lai had just obtained the five-day sales data of the "Qingluan" auto show in the office, and Feng Rong had just arrived when Factory Director Zhang and Zhang Feiyang had left.

Feng Rong was not polite, and when he saw Hu Lai, he said straight to the point:

"Mr. Hu, according to your request in the past few days, I have screened four companies, two of which are invested by our high collar."

"I have also communicated with the capital parties behind the remaining two chip companies. They are very interested in investing in Phoenix Shared Cars and are willing to transfer the equity of chip companies."

Hu Lai was overjoyed, but then asked again:
"Mr. Feng, you can help me with an idea and reach an acquisition agreement with your high-collar chip company. Is there any problem?"

Feng Rong laughed out loud.

"Mr. Hu, don't worry, although you and I are friends, the headquarters will definitely review things like selling a chip company."

"Since the headquarters thinks there is no problem, then naturally there is no problem!"

Feng Rong said lightly, but Hu Lai also knew that Feng Rong must have done a lot of work in it.

Apart from being grateful, I didn't mention this topic any more.

After the two discussed many details, Hu Lai then called investors to hold the B round of financing. In the end, Gao Ling was the lead investor of the B round and spent 30 billion to get 5% of the equity, a total of 15% of the equity of Phoenix Shared Cars.

The two chip companies under Gaoling were transferred to the Phoenix Group for a price of 25 billion.

The other two capitals also obtained the B-round financing equity of Phoenix Shared Car in the same way of equity transfer plus cash.

After the entire B round of financing, all parties are satisfied.

Sequoia and Shenzhen Venture Capital invested in the A-round investment, although there were very few follow-up investors, but the A-round investment of 2.5 million won 5% of the equity value, but it became 30 billion in just a few months. This is completely unexpected. happiness.

What is even more gratifying is the Shancheng Urban Investment Group. During the A round of financing, Phoenix Factory took the initiative to invite shareholders, and got 5% of the equity with 10 million yuan, which is now worth 60 billion.

With such rapid wealth growth, Phoenix Shared Cars instantly became the favorite of several investment groups, and the status of Phoenix headquarters in the mountain city has once again improved...

Of course, the biggest winner is Phoenix Factory.

It is just the equity of shared cars, which not only solves the problem of Phoenix car charging piles, but also solves the problem of Phoenix investing in chip companies to start.

Moreover, after Phoenix Shared Cars passed the B round of financing, the market value of shared cars has reached 600 billion. Although it cannot be fully realized now, once it can reach the C and D rounds of financing, it may even go public.

Then the cash flow of the entire Phoenix Group will be greatly improved!
This is definitely the biggest and best news for the huge Phoenix Headquarters, which invests nearly [-] billion a year in scientific research.

And just when Hu Lai solved the start of investment in the chip industry and integrated several acquired chip companies into an independent Phoenix Semiconductor company, Zesla couldn't sit still!

Zethra headquarters.

Mask went on the phone with a sullen expression on his face.

"Fang! Why did the data of model 3 drop so fast this month!"

"In the past, there were more than 5000 sales per month, but the sales volume of model 3 in Yanguo this month is only [-]? Oh, my god! This figure has dropped too fast!"

"Didn't you think of a way?"

Mask's voice seemed impatient and angry, and Fang Chaoyang on the other end of the phone felt very uncomfortable.

I have to say that the new model 3 was originally planned to be released at the Shanghai Auto Show, but it was his abrupt application that delayed the debut at the Shancheng Auto Show!
Originally, I was thinking of attacking "Qingluan", but I didn't expect...

"President, the impact of 'Qingluan' on us is too great!"

"Phoenix's 'Qingluan' has been aimed at us from the very beginning. Although their price is a bit higher than ours, their basic configuration is much better than our normal version of Model 3!"

"Besides, Shancheng City will offer a discount of 1 yuan for any Shancheng brand car. In this way, our advantage in price will be even smaller. My suggestion is..."

"Can our new model 3 add some basic configurations, so that our cost performance will be higher..."

"If possible, can you even reduce the price a little?"

As soon as Fang Zhaoyang finished speaking, the voice of Mask on the opposite side suddenly became much louder:

"The price of the new model 3 has just been released? No, no, no!"

"Let me think about it, we have many ways to deal with companies like Phoenix Motors!"

(End of this chapter)