The Light of Domestic Products: The whole world begs me to sell

Chapter 173 The counterattack against Zesla begins!
Hu Lai was surprised. Originally, he had been worried that the chip would be out of stock, but he didn't expect that the chip was not out of stock, but the production capacity of the central control large screen was insufficient?

Over the past year or so, under the influence of various factors, the prices of many commodities have indeed increased; at the same time, due to many reasons, various industries have also experienced a certain degree of insufficient production capacity.

Hu Lai was not sure whether it was the lack of production capacity or other reasons.

Factory Manager Zhang knew that Hu Lai was puzzled, so he explained:
"Boss, LG's 15.4-inch a-Si IPS screen has two production lines in total, and it is mainly supplied to Zesla."

"In the beginning, the central control screen used by our shared car 'Mayfly' was the same 15.4-inch screen of the Zesla series. At that time, the purchase quantity was not much, which was equivalent to LG selling a little of the production capacity of Zesla to us."

"And now it is said that Zesla has contracted all the production capacity of the two production lines and requires LG to fully supply. Zesla is now shipping several million units a year. Of course, LG cannot offend this benefactor."

Oh?
Hu Lai suddenly realized that it was because Zesla had fully packaged the entire production line, so that the large central control screen of "Qingluan" was out of stock.

He raised his head and asked, "Then, besides LG, are there other alternative manufacturers?"

Factory Manager Zhang said: "Yes, we contacted BOE, BOE can do it, but we don't have a large number. If BOE opens a new production line, the cost will be higher, and."

"Moreover, because the final intellectual property rights of IPS screens are all in the hands of LG, there is still a gap between the quality of BOE's IPS screens and LG's."

It's not surprising to hear Hu Lai.

Zesla's choice of LG's IPS screen must have been screened layer by layer, and it must be the best choice among multiple comparisons. There is no such good substitute.

Before Hu Lai could think about it, Director Zhang continued:

"Boss, not only is there a problem with the IPS screen, but there is also a message from Bosch."

"The general idea is the same. The ESP (Electronic Stability System) module has insufficient production capacity and cannot provide us with supporting services in a short period of time."

After finishing speaking, he looked at Hu Lai and emphasized:
"Boss, compared to LG, Bosch has clearly told us that it will not be able to provide ESP supporting services for all models of Phoenix Motors from now on!"

really.

Hu Lai narrowed his eyes slightly, and suddenly understood in his heart.

If the problem with the IPS screen is not certain just now, then the supply of the Bosch ESP module will also be cut off at the same time, which is definitely not normal.

He can guess without thinking carefully, there is a high probability that Zesla is behind the scenes.

Who else can put pressure on LG and Bosch to sell out Phoenix cars at the same time, except Zesla, the absolute big money maker in the industry?
Hu Lai was very unhappy in his heart, but the expression on Zhang's face was even more serious:

"Boss, compared to domestic companies that can replace IPS screens, there is no domestic company that can replace ESP!"

"The current market is that Bosch and Trina are doing ESP, and Trina is an American company. I don't even need to ask to know that the other party will not accept the order."

Is there no domestic manufacturer that can replace it?

Hu Lai's heart tightened, realizing the seriousness of the matter.

According to Director Zhang, although the quality and price of BOE's IPS screens are lower than those of LG screens, and even if the supplier is changed again, it will take at least a month or two before the normal supply of screens can be restored.

However, there is at least a temporary replacement for IPS screens.

As for the ESP body electronic stability system, there is no domestic manufacturer that can produce it.

Hu Lai has a little understanding of the ESP function. ESP is the electronic stability system of the vehicle body. It mainly uses the computer to automatically correct the wheel slippage, loss of control, and drift in the daily driving process, such as emergency braking, sharp turns, etc., to prevent the vehicle from rolling over and ensure the stability of the vehicle. A set of electronic assistance systems.

In European and American countries, ESP is mandatory for every car.

Although there is no mandatory requirement for all cars in Yanguo to be equipped with ESP systems, ESP is now standard even for domestically-made cars costing tens of thousands of yuan.

Thinking of this, Hu Lai's face gradually darkened.

Bosch suddenly and maliciously cut off the supply of ESP modules. Phoenix Motors had no preparations at all. In a short period of time, the production capacity of "Qingluan" was completely restricted!

I originally thought that a global manufacturer like Bosch would not do this, but I didn't expect it!

The more Hu Lai thought about it, the more angry he became. After the first stage of publicity for "Qingluan", he never targeted Zesla at all.

I didn't expect that if I didn't mess with Zesla, Zesla would deliberately find trouble for me.

but……

Hu Lai was not in a panic, a popular function like ESP should not be difficult, and his own domestic product system should have a similar function.

He had an idea in his mind and lost all goodwill towards Bosch.

Since Bosch you are willing to listen to Zesla's mercy and not sell me the ESP module, then don't blame me...

If you don't want to sell, then I will!
This is what you forced me to do!
Hu Lai made up his mind and was about to find an excuse to enter the system. Unexpectedly, the phone on the desk rang before he could speak to Director Zhang.

Looking at the caller ID, it turned out to be Mr. Wang of BYD.

"Hello, Mr. Wang."

Mr. Wang on the other end of the phone was a little anxious and said:

"Mr. Hu, I got the news just now. It is said that Bosch will not provide ESP supporting services for your Phoenix Automobile?"

Hu Lai was surprised, he didn't expect Mr. Wang to receive the news so soon. After he made up his mind, he couldn't hear any anxiety in his tone.

"Haha, Mr. Wang, you are very well informed!"

"But you are indeed right. I just received the news that Bosch has issued a notification letter. Because of the shortage of ESP modules, they will not provide ESP supporting services for Phoenix Motors in a short time."

"Then, Mr. Hu, what are you going to do?"

Mr. Wang's words of concern moved Hu Lai very much.

Although Phoenix's initial cooperation with BYD was to repay BYD's favor for helping Phoenix win the "Isle of Man TT".

But after deepening cooperation with BYD, Hu Lai also felt BYD's corporate culture, and he admired Mr. Wang's special entrepreneurial spirit of Yanguo more and more.

He replied with a smile on the phone:
"Mr. Wang, I haven't thought about this matter yet."

Mr. Wang paused, and after a little thought, he said: "Actually, BYD has been developing the ESP module function."

"Also, we have already finished testing on several BYD models. We were expecting to announce the research and development results next month, but we didn't expect this to happen."

"If you are willing and trust our ESP function, I can immediately arrange engineers to go to Phoenix Motors to start testing 'Qingluan'."

"However, the test will definitely take a certain amount of time, about a month."

BYD can do it!

Turtle, BYD does not show itself, and its technical reserves are slowly catching up. It deserves to be the top private enterprise in Yanguo!
Hu Lai was taken aback, and then became excited.

According to Mr. Wang, the test has been done on BYD's own models, so there must be no problem.

What I thought before was to buy the ESP function in the system, but since BYD has a ready-made one, there is no need to waste points, and points are precious now.

However, Hu Lai remembered Bosch's backstab this time.

Hu Lai had countless thoughts in his mind, and said happily:

"Mr. Wang, of course we believe in BYD. In that case, let's send engineers over as soon as possible."

Hu Lai had a joyful look on his face, and Zhang, the director of the factory, looked at it in his eyes, and hung up the phone with Mr. Wang. The factory director also knew that BYD could produce ESP, and he couldn't help but feel relieved.

Hu Lai told Director Zhang to quickly contact BOE about the 15.4-inch IPS screen. Director Zhang nodded repeatedly, and then brought the good news to Zhang Feiyang.

After Director Zhang left, Hu Lai was alone in the office, his mind racing.

Although both the ips screen and the ESP module have been temporarily resolved, this also made him pay attention to a new problem.

That is autonomous and controllable substitution.

In the bicycle, electric motorcycle, and tricycle industries that Phoenix Factory was mainly engaged in before, the technological content was not too high.

Although there are "continuously variable transmissions" such as bicycles that completely need to be imported from island countries, "Nirvana" does not actually use "continuously variable transmissions", and almost all other spare parts are domestically produced.

On the "Rainbow 6" electric motorcycle, although the purchase of high-end motors was restricted by An Chuan Electric, the "Super Blue Sky Motor" that relied on the system appeared later, which perfectly solved the motor problem.

Hu Lai also thought about using the "Super Blue Sky Motor" to severely impact the high-end market of An Chuan Motor, but Hu Lai has not done it yet. An Chuan's high-end S-1 motor and even all high-end electric motorcycle motors in the island country have directly reduced the price.

In this way, although the performance of Phoenix's "Super Blue Sky Motor" is leading, the cost is not low, and the product profit will not be high after the price reduction.

In addition, Hu Lai later shifted his focus to new energy vehicles, so the expansion of production capacity of Lantian Motors has been put on hold, and it is used to meet the use of its own Rainbow series motors.

But now, unexpectedly, Hu Lai once again experienced the feeling of being suddenly cut off.

Ha ha.

Hu Lai thought about the feeling of being cut off, and felt more and more unhappy!
TMD!

You like to cut off supply, and you like to use insufficient production capacity as an excuse, right?

Then I will let you cut off the supply happily, and stop supplying for the rest of your life!
Phoenix Motors tries to develop technologies that are not available in China; Phoenix Motors will support the technologies that are available in China but are immature and backward!
After thinking clearly, Hu Lai's thinking immediately became active.

There are too many parts for new energy vehicles, and Phoenix must not be able to take all the upstream and downstream parts into its own hands.

Moreover, in many downstream industries, the actual purpose is to earn personal wages, and there is no need for Phoenix to personally participate.

Phoenix only needs to manufacture cutting-edge core technologies by itself, and other parts with low profits and relatively mature markets can be outsourced to purchase products from domestic companies!
For example, Wang Dahammer, the "Hammer Parts Factory" that has been cooperating with Phoenix Motors before, can give great support!
A few days ago, compared with shared cars, "Qingluan" required a higher output of spare parts and more requirements. Some spare parts of the Hammer spare parts factory could not meet the requirements, so some orders were transferred to foreign companies.

But now it is entirely possible to consider vigorously supporting the "Hammer Parts Factory" to truly become the main part factory of Phoenix Automobile.

For technologies such as ESP body stabilization system, ABS, and electronic power assist system, the current mainstream suppliers are also foreign manufacturers.

However, these technologies are very mature and the technology content is not too high. It is not that there are no domestic companies that can do it, but that the price for "new players" to enter the market is too high.

The profit is not high and the market share is stable, and no company is willing to spend research funds on it.

but.

Hu Lai shook his head, since it was going to be done, then Phoenix Motors would have to do it all.

It's nothing more than spending some research funding!
Thinking about it, Hu Lai felt hot inside, Zesla, Zesla!

If it weren't for your little tricks behind the scenes, I wouldn't have made up my mind to replace the entire automobile industry chain so quickly!
Hu Lai sneered.

but.

It's not rude to come and go, but you even used such a method, then Phoenix Motors must respond well.

He thought for a long time, and had several incomplete plans in his mind. When he was about to think about it carefully, the mobile phone on the table rang suddenly, and he picked it up to have a look.

It turned out to be Feng Rong's call?

Hu Lai was taken aback for a moment, but he just wanted to ask him about the automobile industry chain.

"President Feng, why did you remember to call me?"

Feng Rong's voice came over the phone.

"Mr. Hu, it's like this. I happened to come to the headquarters of Rice Group today to meet Mr. Rebs Lei. Mr. Lei has always been very kind to me."

"I thought it happened that Phoenix Motors wanted to develop chips, and Dami Group had some chip technology reserves, and Mr. Lei was very willing to cooperate with Phoenix Motors in technology."

"If possible, we can see if there is an opportunity for cooperation!"

As soon as Feng Rong finished speaking, a distant voice came from the microphone.

"Mr. Hu, don't worry, our rice group's chip technology has no reservations about Phoenix!"

"As long as you need any technology, we are very happy to share!"

"No reservations!"

Haha!

Hu Lai couldn't help laughing, he vaguely remembered that it was Mr. Rebsley's voice.

Rebus Qiugou has cooperated with Phoenix Motors several times, and once asked for his personal phone number through Mr. Wang, but in the end he declined the cooperation.

He is aware of the situation of Rice Auto 1S, the sales volume is not very good, and he can understand Rebus's current mood.

Ok?
Rice car 1S!

Hu Lai's heart moved. If he remembered correctly, the price of Dami Automobile 1S is in the range of 17 to 25 yuan.

this price……

In his mind, the launch of "Qingluan" has a certain impact on the sales of Zesla Model 3, but because the price is higher than that of Model 3, it does not completely suppress the sales of Model 3.

If Phoenix Motors cooperates with Dami Auto 1S, so that Dami Auto is equipped with Phoenix technology and the price does not increase too much, then the price-performance ratio of Dami Auto 1S will immediately rise!
In this way, Rice Auto 1S and "Qingluan" attack model 3 front and back, and BYD V100 seizes the share of model Y!
tsk tsk!
If you really want to succeed, this is enough for Zesla to drink a pot!

Hu Lai thought about it briefly, and immediately felt that the plan was feasible!

He couldn't help showing a smile on his face, and he was already full of anger and wanted to fight back against Zesla. This is good, and the cooperation with Rice Car is definitely a very powerful counterattack weapon!

What's more, Rice Group still has a lot of chip technology!
Hu Lai didn't hesitate, and said very face-savingly to Feng Rong:
"Mr. Feng, for your sake, you can talk to Rice Group!"

Hu Lai's words came out through the mobile phone, even though the voice was not loud, but Rebs was shocked!

"This……"

"Is this agreed to talk?"

The way Rebus looked at Feng Rong was suddenly wrong!

"Boss Feng..."

(End of this chapter)