The Light of Domestic Products: The whole world begs me to sell

Chapter 24 Inquiry from Little Green Car, the leader of shared bicycles

"Nirvana" is really hot!
Since the first batch of [-] existing cars was sent out, subsequent orders have also begun to be shipped.

More and more real bikes are being put on the market, and more favorable reviews appear on the Internet. The sales of "Nirvana" bicycles continue to be booming.

However, Hu Lai still did not let go of the restrictions, and still maintained a daily pre-sale of [-] vehicles.

It's not that I don't want to sell, but it's really difficult to expand the short-term production capacity.

There are not many bicycle factories in Shancheng City itself, and now all those with production capacity have joined the team of OEM "Nirvana".

Not only are online sales booming, but offline company landlines are also ringing non-stop.

Numerous phone calls came in, all asking if it was possible to purchase the goods and whether to recruit dealers.

Han Ming was already overwhelmed with production issues, and now he has to face countless harassment calls.

Not only peers, but even previous dealers called to inquire about "Nirvana".

For a time, "Nirvana" became a hot and fragrant steamed bun.

Hu Lai pushed all the chores to Han Ming, and hid in the office to conceive of the offline channels and after-sales issues of Phoenix Factory.

Yiyi tied her hair into a ponytail on purpose today, revealing her white swan neck, making her look even more youthful and attractive.

"Boss, the [-] pre-sales today have also been sold out."

Hu Lai was originally worried that the pre-sale would affect the buying enthusiasm of netizens, but now it seems that he was completely overwhelmed.

There was a smile on his face, and when he looked up, he found that Yi Yi was extremely excited.

"What's wrong? So happy today?"

"Boss, guess which company I received a call from today?"

Yi Yi looked excited, and couldn't hide the excitement on his face.

Hu Lai was a little curious.

"I just received a business call from 'Little Green Car' in the office. They asked us to send some materials of the 'Nirvana' series."

"Little green car?"

Very familiar name.

"Boss, they are one of the two largest bike-sharing companies in Yan Country!"

"I sometimes ride their shared bicycles when I go out on weekends!"

Hu Lai immediately remembered that the little green car and the little blue car are the two leading car-sharing companies in Yanguo.

Together, the two companies account for 85% of the bike-sharing industry in Yanguo.

The most interesting thing is that the market shares of the two are almost the same, and the number of users is basically the same.

"Big enterprise, no wonder you are so excited." Hu Lai laughed.

"They want to cooperate with us?"

Yi Yi hummed, and said, "They have this intention, but they don't have a specific plan yet, maybe they just want to know more about it."

Hu Lai said casually: "You send the materials of the 'Nirvana' series, but don't take it too seriously."

"Now our online sales are good, but the production capacity is insufficient. Even if we get the order, we don't have the production capacity."

"Besides, our business focus is still on the vast number of ordinary customers, and the reputation of customers is the foundation of Phoenix Factory."

"By the way, have you finished the idea of ​​offline channel construction that I asked you to prepare last time? I want to hear your opinion."

During this period of time, the new product launch was too busy, and the original offline channel construction was delayed.

Now that everything is on the right track, offline channels have become a top priority.

Yi Yi was a little disappointed. He didn't expect Hu Lai's reaction to the shared bicycle "little green car" to be so flat. He thought he would be as excited as himself.

After sorting out her mood, she thought about the channel construction again, and hurried back to the office, putting the completed channel plan on the desk.

Hu Lai deliberately asked Yi Yi to wait for a while, carefully read the whole content, and already had a plan in mind.

"Yi Yi, go and inform Director Han and Zhang Kaiping from the marketing department to have a meeting at [-] p.m. to discuss the issue of offline channels."

Now that online sales are booming, and the production capacity problem has been temporarily resolved, the next step is the problem of offline channels.

Whether it is the previously promised trade-in, or the electric motorcycles that will be deployed next, they are inseparable from offline channels.

One p.m.

Hu Lai was already waiting in the meeting room.

The conference room has also been restored to its previous appearance.

Li Li is now in charge of the live broadcast every day, and the live broadcast room has been moved to a bigger and better room.

When Hu Lai saw that Han Ming, Yi Yi, and channel manager Zhang Kaiping were all present, he didn't talk too much, and went straight to the point.

"Now the company's sales are gratifying, and the Phoenix Factory is relieved."

"We have temporarily solved the capacity problem, and now we need to solve the problem of offline channels and after-sales."

"Everyone speak their minds."

Han Ming had already asked Yi Yi before, knowing the content of the meeting, he did not hesitate to express his thoughts directly.

"Boss, I think it's safest to follow the traditional dealership model, which is what mainstream manufacturers are doing now, and it's unmistakable."

"Dealers sell bicycles from us. They are responsible for after-sales issues. We can just produce them with peace of mind. This is the easiest way."

He looked at everyone and said: "If you are not sure about the dealer's service, we can deposit some dealer's deposit. We are selling very well now, and many dealers are calling to ask."

Hu Lai nodded and looked at Zhang Kaiping.

Zhang Kaiping was only in his early 30s, and had been working in domestic channels before. After Hu Lai's predecessor was engaged in foreign trade, he began to be responsible for the recruitment work in the factory.

Now that Phoenix Factory has returned to the domestic market, it has re-arranged him on domestic channels.

Zhang Kaiping pondered for a while, and said in a low voice: "The factory director Han is indeed right, but we only have one model now, and the dealership store must not work."

"It is impossible for a model to support a specialty store, and it can only be an authorized dealer, but authorized dealers also have problems."

"Our models are already sold cheaply, unlike other brands that have a profit of nearly [-] yuan after deducting costs. We only have a profit of less than [-] yuan after deducting costs."

"How much profit do dealers get for a profit of less than [-] yuan? If they pay less, they won't want to sell our car. If they pay more, we will lose money and make money."

"There is only one way to solve the problem, to increase the price."

After he finished speaking, he threw the problem to Hu Lai.

Yi Yi was a little surprised that what Zhang Kaiping said was similar to the report she wrote.

This is Zhang Kaiping's first time participating in a conference after resuming his post as marketing manager. He just blurted out after a little thought. It seems that he has worked hard on the company's channels since he took office again.

Han Ming also realized that profit distribution is indeed a problem.

Hu looked at the three of them, and said, "I asked Yi Yi before, and her opinion on channels is similar to that of Manager Zhang."

Looking at Zhang Kaiping again, he said, "I'm not going to raise the price."

"I also don't want to use the old dealer model."

"After listening to several opinions, I decided to adopt the brand direct store model after thinking about it."

"It's similar to the 'rice' company in the mobile phone industry. The online and offline unified price, sales and after-sales are all in the hands of the company."

"Maximum guarantee of service level and after-sales service."

Hu Lai's tone was passionate, and he did not hide his ambition at all.

The three of them looked at each other, their hearts were quite shocked.

"This is to improve brand influence."

"A company like 'Rice'..."

"Boss, how ambitious is this!"

　Two chapters are published in succession, and the new book is for you to follow up.

　　
　
(End of this chapter)