The Light of Domestic Products: The whole world begs me to sell

Chapter 25 Manufacturer Shocked!No way out at all! (Two chapters published in succession, please bookmark, recommend, and follow up)
Hu Lai has considered for a long time the adoption of brand direct stores.

Although the dealer model can charge franchise fees and quickly obtain a large amount of funds, Hu Lai has his own considerations.

Factors such as after-sales service, service and brand influence are not the key factors for Hu Lai to choose a brand directly-operated store.

What Hu Lai values ​​most is the unified online and offline retail price.

The most important points in the system are obtained by selling products, and to ensure product sales, you must hold the channel in your own hands.

The online and offline unified sales price not only makes consumers feel comfortable, but also makes product pricing more convenient.

Although the investment cost of brand direct stores is high, it is worth it.

Hu Lai went on to say: "Currently the company is in difficulty, and there is no way to open stores across the country, but we can plan first, try to open in key cities first, and expand slowly."

"Now the product line is single, and there is only one 'Nirvana' bike. As Manager Zhang said, it is impossible for one bike to support a store."

"So next we will increase our product line as soon as possible, not just bicycles, we can produce other products in the future, such as electric motorcycles."

The three of them looked at each other in dismay, they were the core executives of the Phoenix Factory, and this was the first time Hu Lai proposed to manufacture other products.

Yi Yi was also surprised, she had been by Hu Lai's side all the time, and this was the first time he heard Hu Lai revealing that he wanted to cross borders.

Han Ming has been deeply involved in the bicycle industry for so many years, and he couldn't react for a while. He didn't know anything other than making bicycles.

When Yi Yi and Zhang Kaiping heard that Hu said they were going to start a company similar to "Rice", they thought it was a direct store specializing in bicycles, but they didn't expect it to cross the border.

Before the three of them recovered from the shock, Hu Lai's firm voice came.

"The Phoenix Factory can't just make bicycles for the rest of its life."

"If Phoenix Brand wants to truly have its own brand loyalty and increase brand influence, it must and can only take the road of direct sales stores."

"Problems in any link before, during, and after sales will affect the company's product image."

Hu Lai didn't hide it anymore, and told his future outlook.

With the management experience in his previous life, he deeply understands how important it is for a company to unify its thinking.

Although the actual situation is still too early to establish a direct-sale store, it is necessary to communicate with the management in advance.

Seeing the surprised faces of several people, he relaxed his tone again:

"But it's still too early to say these things. Based on the actual situation of the company, I came up with a solution, which is to find a cooperative after-sales store."

"Cooperative after-sales store?"

Everyone came to their senses and looked at Hu Lai.

Hu Lai nodded and made his point clear again: "Except for our directly-operated stores, other channels will not sell products offline."

"We can find some small-scale dealers as our after-sales stations, and we can go directly to repair the bicycles we sell if there is a problem."

"For the maintenance of Nirvana bicycles within the warranty period, we can settle the settlement directly with the after-sales station."

"Also, each aftermarket can also be responsible for our previously promised 'trade-in' campaign."

The three of them thought about it for a while. Although this method still has disadvantages, it is also a good thing for the merchants on the whole.

Cooperating with Phoenix Factory can not only bring traffic to the store, but also cost a lot of money to repair bicycles after sales.

As for the quality of service, we can only check as much as possible when choosing an after-sales store.

Several people formulated a detailed screening plan for the after-sales station, and further improved the "old for new" activity to plug the loopholes of the activity to the greatest extent.

Although the Phoenix Factory withdrew from domestic channels two years ago, most of the distributors still have contact information.

It is not too difficult to contact the dealer again to discuss the cooperation method of the after-sales station.

Zhang Kaiping took the initiative to stand up and took over the establishment of the after-sales station.

Hu Lai nodded in satisfaction, still very relieved of Zhang Kaiping's ability.

At the end of the meeting, Hu Lai felt emotional when he saw the backs of several people leaving.

The establishment of an after-sales station is only an expedient measure, and in the end it is necessary to have its own after-sales department.

However, the company is currently in debt of 2000 million and has a serious shortage of funds. These things can only be put aside for now.

Money, I'm really short of money.

Whether it is a brand direct store or an electric motorcycle production line, money is needed.

I can only sell more bikes!

Hu Lai was worried about money, and Mr. Li, who had just received the "Nirvana" bicycle, was also worried.

……

Juli Bicycle Factory.

"Oh, my darling, you've counted."

Mr. Li looked at the packing box in front of him, wanting to cry but not crying.

On the second day of the pre-sale of the "Nirvana" series, he asked Xiao Zhang from the marketing department to snatch a "Nirvana" bicycle.

But Xiao Zhang didn't say in advance that the pre-sale would take [-] days before delivery.

As a last resort, I spent a full 800 yuan to buy an unopened "Nirvana" bicycle through the second-hand platform of Xianyu.

The first batch was only [-] cars, so it was really hard to buy, and Mr. Li had no choice but to accept it.

But it took four days to go around and go, and the express delivery didn't arrive!

In the past four days, except for sleeping, he has been refreshing the courier information!
He didn't want to be in a hurry, but the sudden drop in sales on the Internet made him have to be in a hurry.

Sales plummeted from more than 300 vehicles sold daily to only more than 100 vehicles.

The comments in the live broadcast room are all good for the "Nirvana" series.

The most terrible thing is that the sales of the 358 yuan commuter car that I have been using to create a cost-effective commuter car continue to fall!
I have endured all these, the most difficult thing is the orders in the past half a month, and nearly [-] orders have been returned!

If this continues, how can bicycles be sold?
Mr. Li sighed. This is still because the production capacity of "Nirvana" is insufficient, so it can only be sold in advance.

If you open up and sell it, you will completely kill yourself!

The sudden appearance of "Nirvana" has the greatest impact on pure e-commerce bicycle factories like him.

Mr. Li hurriedly opened the packing box of "Nirvana" and assembled the bicycle with ease.

He wants to see what kind of magical power this 188 yuan bicycle has.

It even got rave reviews online, and everyone rushed to buy it.

Mr. Li took a closer look at the appearance of "Nirvana", and there is nothing surprising in the appearance, a classic low-span horizontal bar urban commuter car.

If I have to talk about the advantages, it is nothing more than the green color of the spray is more natural.

Handlebars, brakes, flywheels, chains, tires, seat cushions, banners, these spare parts Mr. Li is familiar with.

Nothing too surprising.

The bikes he sells are probably of similar quality.

Mr. Li was very puzzled. This looks like an ordinary commuter car, but the price is cheaper.

But the online reviews are horrific.

A generation of magic cars!
The bicycle of the era.

Hang all commuter cars.

Value for money ancestor.

This is so awesome.

Mr. Li was very confused. Could it be that the comments on the Internet were exaggerated?
Mr. Li didn't believe it at all.

I remembered that the posters in the live broadcast room of Phoenix Factory said that the lightweight body was made of special materials.

Lift it lightly, it is really light.

He looked at the material of the frame very carefully, and then tapped it with his hands. It was indeed not made of high-carbon steel.

However, if it is just a lightweight body, it is not enough to get so many praises on the Internet.

Thinking of this, he kicked hard on the left pedal, and rode on the bicycle gracefully with his back.

Just kicking around, Mr. Li's eyes almost popped out!
"Nimma? Is this a commuter car?"

"A commuter car for 188 yuan?"

"It's too much, brother."

"No, Phoenix Factory, are you always playing with me?"

"Not to mention the lightweight materials used in the 188 yuan car, is the commuter car also equipped with such a good transmission system?"

"The transmission and maneuverability have been adjusted so well? Phoenix factory, give me a way out."

President Li burst into tears.

"You are not an anti-aircraft gun to shoot mosquitoes, you are overqualified! Are you really not losing money?"

"With your technology and this price, isn't it good for you to make mountain bikes, road bikes, and high-end racing bikes?"

"Forgive me, what's the deal with this price-performance ratio?"

"Crash, collapse."

"This is not a grade at all!"

"188 dollars."

"There is simply no way out!"

　Two chapters are published in succession, and the new book is for you to follow up.

　　
　
(End of this chapter)