The Light of Domestic Products: The whole world begs me to sell

Chapter 76 The stressed Didi is ready to make a change
Not only the pony electric car got the "rainbow" car.

Didi Electric Vehicle and even other first-tier and second-tier manufacturers also got the "Rainbow" car in the first place.

Zhang Feiyang's regular office is in Shancheng City. On weekdays, he rarely comes to the million-capacity industrial park in Yongchuan District.

But recently, he has been in the industrial area for two full days.

In an office that was temporarily prepared, Zhang Feiyang was processing documents with his head down, when a beautiful secretary walked in with a report.

Zhang Feiyang looked up, and his eyes immediately fell on the document in the secretary's hand.

"Has the experimental test data of the 'Rainbow' electric vehicle come out?"

Zhang Feiyang's voice was calm.
After the initial shock, he has completely recovered in the past few days.

The beautiful secretary nodded, and carefully handed over the report in her hand, but her mouth hesitated:
"Mr. Zhang, this is the result of the laboratory's 24-hour stability test data, the electronic failure rate of 'Rainbow'..."

"Electronic failure rate is zero."

Zero failure rate?
Zhang Feiyang hadn't received the report yet, so his heart skipped a beat!
The corners of his eyes twitched unnaturally. He slowly picked up the report and scanned it briefly. His heart was shocked.

24-hour test electronic failure rate: 0!

This……

A look of disbelief flashed in Zhang Feiyang's eyes.

This is a 24-hour high-intensity test in the laboratory to simulate the extreme use environment.

Under such an intensive test, the zero failure rate of electronic equipment can still be maintained, which is difficult even for Didi himself.

He stared blankly at the data on the report, and exhaled helplessly.

Originally, I hoped that the "Rainbow" would be like the Asuka electric motorcycle, and the electronic system would be unstable.

And now, the last sliver of illusion is shattered.

Zhang Feiyang sighed heavily.

I didn't have any hope for the test results, but I didn't expect the test results to come out now, but I felt more pressure!

Even the stability of electronic equipment is so good!
Hey!
Zhang Feiyang slowly sat back on the chair and kept shaking his head.

The Phoenix Factory, a little-known small factory, has suddenly sprung up without warning!

Since Phoenix Factory launched the "Rainbow" electric motorcycle at the auto show at 1988 yuan, it immediately attracted Zhang Feiyang's attention.

Zhang Feiyang's sensitivity to the market is definitely not low.

He immediately felt the huge threat brought by "Rainbow", and immediately started to collect the past and present of Phoenix Factory from various channels.

But the more you understand, the more terrifying you feel.

Phoenix Factory is nothing more than a bicycle manufacturer, and it is definitely the first time to enter the electric motorcycle industry.

But it's just such a novice who just entered the industry, who can come up with such awesome skills in one shot.

Just the few major technologies announced at the press conference have already shown the potential of first-line manufacturers.

Zhang Feiyang was very worried. He originally thought that Fenghuang Factory's entry into the electric motorcycle industry was just an ordinary manufacturer.

From the perspective of Phoenix's rapid transformation of the "Rainbow" electric motorcycle, and its extremely low price to seize the market and brand awareness, this combination is by no means simple!
The Phoenix Factory definitely came prepared, and they came here to disrupt the situation with blood and blood!
After entering the industry for only one month, the release of the first product "Rainbow" made the whole industry frightened, which is not easy!
Thinking of this, he couldn't help looking at the thick information about "Rainbow" on the table.

If "Rainbow" had a low price alone or carried high technology alone, Didi would never feel such pressure.

However, the combination of high-tech configurations and ultra-low prices suddenly made the entire industry panic.

He had already asked someone to calculate all the materials of "Rainbow", but after he really understood it, he felt even more puzzled and stressed!
Except for the frame of "Rainbow", which is self-developed by Phoenix Factory, the rest of the "Rainbow" is a mature enterprise in the procurement market.

Although the cost of each car is only 1500 yuan, even if the price is 1988 yuan, there is still a profit close to 500 yuan!

However, this is simply the cost of materials!

Zhang Feiyang couldn't figure it out.

Even if "Rainbow" relies on online sales, there is no dealer cost.

But don't research costs need money?
Does manpower need money?
Don't you need money for advertising?
Does follow-up enterprise develop R&D technology without money?
Are these not included in the cost?
If these intangible costs are added, can "Rainbow" still make money?

But the more this happened, the more horrified he felt. Now it seems that Phoenix Factory's strategy doesn't care about profit at all.

They're here to mess things up!
He suddenly thought of another Internet company, Rice.

When they first released the Mi 1, they also made the entire mobile phone industry bloody, but now the strategy adopted by Phoenix is ​​almost the same as that of Xiaomi!
The same ultra-high configuration, the same far below the market price, the same limited sale hunger marketing!

Thinking of this, Zhang Feiyang felt even more irritable.

Facing the sudden emergence of Phoenix Factory, Didi obviously felt the pressure.

But Zhang Feiyang quickly adjusted.

These days, I have communicated with the headquarters many times regarding the "Rainbow" of 1988 yuan.

Not only did I think of many plans, but even the headquarters began to adjust their strategies.

The "rainbow" with extremely high technical content and low price is extremely lethal. Didi must plan ahead and make plans early.

Especially the selling price, especially the dealer's profit, must be cut down.

Originally, Didi’s urban agency could have a profit of about 9%, and each authorized store could have a sales profit of 10%-20%.

Now under the impact of the "rainbow", dealers must also let part of their profits come out.

Not only dealers, but scientific research must also speed up the progress!
Thinking of this, Zhang Feiyang stood up again.

Although the various data of "Rainbow" are excellent, all parts of the hardware are still mature products in the procurement market.

Although the performance is excellent, it is still within the cognition.

As far as the motor is concerned, the Jinyu motor used in "Rainbow" is not as good as Didi's self-developed motor.

And the most shocking battery life in the industry, Didi is not without the power to fight.

The self-generated TTF2.0 range-extending technology research is very mature, and the re-modified lead-acid battery can also reach a battery life of about 160KM.

The configuration originally matched on high-end models should also be properly installed on mid- and low-end models. Although it will increase the cost, this must be changed!

Thinking of this, Zhang Feiyang let out a heavy breath.

Fortunately, although the impact of "Rainbow" is strong, the current Phoenix factory is still slightly small in scale and the production capacity is not enough.

Among other things, Didi's strong offline sales network cannot be matched by Phoenix in a short time.

Thinking of this, Zhang Feiyang hurriedly wrote a market report on "Rainbow" on the computer.

Pony speeds up research and development, Didi prepares to reduce prices to consolidate offline channels, and the entire electric motorcycle industry is suddenly stirred up by the emergence of "Rainbow".

This is still the case for leading companies, and second- and third-tier brands are considering making greater changes.

The once peaceful industry has become turbulent again.

But Hu Lai, who made all these, is preparing for the upcoming opening of the Phoenix brand direct store.

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PS: I still owe two chapters and I am writing.

　Thanks to "Book Friends 150505045246624", "Book Friends 20211015163544834", "gwh6006", "Dragon Fighting Ice and Snow", "smile", "Poor people see genuine suffering", "Wandering Fish in the Starry Sky", "Struggle", "000y, Vote", "Passing", "Yuanzhi" big ones' monthly tickets.Thank you.

　　
　
(End of this chapter)