Urban Monopoly System

Chapter 4 Understanding the Market
Later, after sorting out his thoughts, Mo Yu gradually had a complete plan in his mind.

He didn't hurry to go to business, but took out a small notebook and a ballpoint pen from the drawer, and quickly left the hotel. After locking the door, he started to sweep the street!
Haven't eaten pork, haven't you seen a pig run?

Do some market research and find out the prices of the nearby hotels. It is said that knowing yourself and your enemy is invincible. For such a simple truth, Mo Yu is still like a bright mirror in his heart.

Soon, another hour passed.

Nearly six o'clock in the evening.

Mo Yu returned with a full load and returned to the bar of Today Hotel again.

At this moment, he has filled a whole page of the notebook.

"Unexpectedly, there are 25 hotels and hotels on such a street!" Mo Yu sighed.

I am a little ashamed to say it, Mo Yu never talked about a girlfriend in the three years of university in his previous life.

Although relying on his handsome face, there were many girls who pursued him, but Mo Yu only had eyes for games, and he didn't like to talk to any of those girls.

According to Mo Yu's words, it is not easy to support the Internet and his daily expenses for living expenses. How can there be spare money wasted on women?

Women only affect his mood when playing games!

Obviously, a proper straight man of steel.

And I haven't even talked to my girlfriend, so there is naturally no need for a hotel next to the school.

So he only knew a lot about the accommodation at the school gate, but he didn't really pay attention to inquire about it.

However, when it comes to dating, after Mo Yu graduated and entered the society, he regretted it a bit.

When I was in college, I really should have talked about love!

Girls like this who regard appearance as the first standard, or even the only standard, will never be seen again after entering society!
They always ask you about your salary, whether you have a house or a car, and how much savings you have.
Turn a good love into a business!
Just like, even if you are a big fat man weighing 250 pounds, as long as you drive a luxury car and wear a famous brand, you can still have beautiful women take the initiative to pay you back!

Society, society, I have to say, it's really TM realistic!
Mo Yu shook his head, put aside these daydreams, turned his eyes to the notebook, looked at the records, and began to make a summary.

"There are 25 hotels of various grades, and the price of a double room ranges from 50 to 400."

As for the price, it was a bit beyond Mo Yu's expectations.

He originally thought that the hotels in front of the school should be very cheap, since they are all students after all.

I never expected that there would be rooms for three or four hundred and one nights.

But after Mo Yu thought about it, he felt that it was normal. After all, who stipulated that students would definitely have no money?

There are also many students who are rich and have good family conditions.

In addition, it is normal for some young people to save face, slap their swollen faces to pretend to be fat, and take their girlfriends to better hotels.

As the saying goes, a spring night is worth a thousand dollars. If you bite your teeth and spend more money, it is estimated that many male students can do it, even if they eat instant noodles for a month.

But if it was Mo Yu, he wouldn't.

With that kind of money, it’s better to recharge the Internet fee, you can go for a full moon night, but which one is more fragrant, a full night or a full moon night?

I really don't know what those people think, they can't settle such a simple account.

"The ones with a price of more than 50 yuan and less than [-] yuan are all very simple and simple decoration. The room area is also small and looks very cramped, including the toilet, which is a bit unclean. This kind of . It should be the kind of hotel in the early years!"

"For 100-200 yuan, the grade is slightly higher, the decoration is better, and the space is larger."

"As for 200-400, those decorations can be called very exquisite, and the lighting and equipment of the room are very particular. To put it bluntly, it can make the people in it feel more, with that kind of ambiguous feeling. Atmosphere. Especially those water beds and beds that can shake automatically will play."

"The situation of my hotel should be in the category of 100-200 yuan."

Mo Yu analyzed quickly.

The reason why it took more than an hour just now is because he inquired from hotel to hotel, and asked to see the room in the name of opening the room.

In this way, we can understand each competitor to the greatest extent, and get acquainted with the industry, so that we can have a general outline of the industry in our hearts.

"Looking at it this way, my previous idea of ​​fighting a price war was a little too naive." Mo Yu pursed his lips and muttered.

Because, judging from this price range, no matter the price is high or low, there will be corresponding target users, and there will be no conflict.

So clearly, price is not the only determining factor in this industry.

For example, if you set the price at tens of yuan, those customers who are looking for a better experience and are willing to spend three or four hundred yuan will care about this?

So in the final analysis, the decoration standards and quality of each hotel or hotel actually have a clear user group from the very beginning!
Your decoration grade and quality have not kept up, and you can't attract those high-demand customers just by lowering the price!

"However, price wars are not useless. It's okay to book a room at 118 or 128 for a room like mine. If you change it to 58 or 68 for one night, you can compete for the same price, but the grade is higher than mine. The business of those hotels is bad!"

Simply put, it is a downward competition.

Based on this point, Mo Yu felt that it was not necessary after a brief consideration.

First of all, there are only fifteen rooms in his place, and the number is not many, so there is no need to use such extreme methods.

Why not make more money if you can make more money?

If you can't get along with money, isn't that making yourself unhappy?

Secondly, simply reducing the price directly is too brainless, and it is not a choice that a smart person would make.

So if it is not a last resort, it is better to set the price at whatever price it is worth.

"However, if the price is not lowered, then the service and quality must also be improved. At least in hotels of the same level, I want to become the best among them! Grab all the consumers in this range!" Mo Yu murmured muttered.

Unable to beat the high-end ones, and disdain to compete with the lower-end ones for customers, Mo Yu naturally set his sights on competitors of the same level.

Mo Yu began to ponder.

at this time.

His cell phone rang.

Mo Yu took it out and glanced at the caller ID, it was Xie Long.

"Xiaolong, what's the matter?" Mo Yu asked after pressing the answer button.

"Brother Yu, are you still coming to the Internet cafe? If you don't come, we are going to withdraw and go to dinner."

"not coming."

"Oh, seeing you leave in a hurry, what's the matter? Do you want to have dinner together?"

"It's okay, don't worry." Mo Yu replied, and after thinking for a while, he said, "Let's have dinner together. You come to No. 108 Longpan Road first. There is a Today Hotel here. I'll wait for you here."

"Today's hotel? Why are you going to the hotel? Tsk tsk, brother Yu, you have a situation. When did it happen? Why is there no news at all? It's good to hide it!"

"Fuck off, it's not what you think, come here first, we'll talk when we meet." Mo Yu cursed with a smile, and hung up the phone.

Obviously, after getting a good understanding of the situation in the hotel, Mo Yu decided to be honest and tell the story about the hotel.

Anyway, I can't hide it from those four guys, and they will find out sooner or later.

Of course, Mo Yu didn't intend to say that he opened the hotel for the time being, so he just made up a white lie about working here.

In order to avoid the time to ask where the money came from one by one, it will be troublesome to explain!

Later, Mo Yu's thoughts turned to customizing the business strategy for the hotel.

It didn't take long for Mo Yu to have a series of ideas in his mind that he thought were almost perfect
(End of this chapter)