Urban Monopoly System

Chapter 55 A series of business measures for fruit shops are released!

"Why don't you just sell it at a loss! Not for making money!" Mo Yu's eyes lit up.

Just hit the lowest price, it doesn't matter if you lose 20%, 30% or something!
Use this small amount of cost to maximize the gold coins!
You know, unlike Qingyuan Internet Cafe and Today Hotel, the fruit shop has no upper limit for gold coins!
So he can rely on this to quickly accumulate gold coins!

And with gold coins, you can quickly advance the process of becoming a monopoly and get more, better and bigger assets!
Sacrificing a small fruit shop in exchange for such an opportunity to snowball. All in all, he didn't lose at all!
For an order of 30 yuan, even if he loses 10 yuan, if he makes [-] orders, he will lose [-] yuan!
10 orders, only [-] yuan!

But in exchange for [-] gold coins!
Using these [-] gold coins to quickly exchange a bunch of assets, this deal is simply not too cost-effective!

The more he thought about it, the more Mo Yu felt that this road was very interesting.

This is a big BUG!
But right now.

[Friendly reminder to the host, the assets owned by the host must remain profitable, otherwise the system will directly take back the assets and judge that the host is not suitable for operating assets in this field, and there will be no such assets on the Monopoly map in the future. 】

[At the same time, in the case of self-sustaining assets, if you can't even make a profit, the system will also evaluate the IQ of the host. 】

"." Hearing this, the corner of Mo Yu's mouth twitched.

Assess IQ?

Well, I feel offended.

But the system also makes sense in saying this. If you can't make money under the condition of self-sufficiency, then there is really no place to reason.

"Okay, it seems that we can only operate honestly." Mo Yu curled his lips, put away his crooked thoughts, and honestly pondered the management measures.

About an hour passed.

Based on the step-by-step analysis of the goal, Mo Yu formulated six measures based on current and future experience.

[1. Public wholesale and retail prices! 】

This measure is to solve the problem of opacity in the fruit market.

As long as the wholesale price is disclosed to the public, customers can intuitively feel the discount.

Even if some people will not believe it at first, as long as they take this price to inquire about it, they will have to believe it.

Truly price transparency, childlike no deceit!
There are very few fruit shops in the market that do this, but Mo Yu vaguely remembered that he had visited such a fruit shop before, and it felt very real to him.

As for the retail price, Mo Yu decided to add 20% to 30% to the wholesale price.

Like the secondary fruit of 2 yuan, it is sold for 2.4 yuan.

Take the route of small profits but quick turnover.

[2. Improve after-sales standards and support unconditional return and exchange. 】

This kind of fresh fruit products has its particularity and cannot guarantee 100%.

Some fruits look good on the surface, but they are broken or unripe after being cut, such as cantaloupe, watermelon and so on.

Such problems are bound to exist.

If there is a problem, solve the problem and prevent customers from having an unpleasant shopping experience. This will greatly improve customer favorability and maintain good customer relationship.

This measure is not new. Many chain stores have already launched it, but it has not been widely popularized.

[3. Improve service standards. 】

Mo Yu is going to recruit twice as many employees, and he will directly arrange morning and evening shifts.

Each shift, six hours a day.

With less time, the service attitude of employees in all aspects will definitely improve.

Of course, with the same wages, the employees must pay for half the shift time.

Mo Yu plans to improve the service attitude of the employees, on the one hand, to make them more enthusiastic and friendly.

Another aspect is to do more guiding and reminding work.

For example, which fruits should be eaten in time, should not be cut overnight, some must be stored in the refrigerator, which ones are more delicious, etc.

For example, mangoes will turn black when cut for a long time, honey will be sweeter if left a little longer, pineapple will be more delicious when it is ripe, and it will be fresh but not too sweet.

These small actions of reminding and popularizing fruit knowledge, regardless of how effective they will be, but at least they can make customers feel a little comfortable.

Mo Yu thought it was enough.

【4. Add free fruit cutting service. 】

Just now when there were a lot of bingo shopping, Mo Yu saw that there was not even a cutting table in the store, so Mo Yu thought of this.

After a few years, the service of cutting fruit by fruit shops is basically universal.

As long as the scale is not particularly small, there are basically such services.

For customers, especially those who are lazy, this kind of service is quite good and can get a lot of praise.

Of course, Mo Yu thought of this not only for this reason, but also for a more important starting point
He is going to sell the fruit to Qingyuan Internet Cafe and Hotel Today!
Let the guests in those two assets order fruits directly!
This is one way to increase the number of customers!
Cutting fruit is the necessary first step, because customers like surfing the Internet don’t have time to get fruit by themselves, it’s too troublesome!

It is only possible to make them interested if they are cut well!

At that time, we will launch two, three and four kinds of fruit platters!

Make fruit plates or fruit cups!
Naturally, Mo Yu did not come on a whim, but in the next few years in his previous life, he witnessed the popularity of this kind of fruit, which proved that there is a market for it!

At present, the only thing Mo Yu is not sure about is that these customer groups are all students, not the kind of white-collar workers. Let’s try it. Selling one extra counts as one!
Taking this opportunity, Mo Yu also wanted to try the takeaway service initially, because this model actually belongs to takeaway.

Trying the water in advance can be regarded as accumulating a lot of experience for the later takeaway projects.

【5. Launch membership! 】

If you want to cultivate repeat customers and loyal customer groups, physical stores can never bypass the membership system.

This is the most direct and effective way!
Mo Yu naturally will not forget this.

As for membership, it must have its own special features, otherwise it will not be able to attract people to apply for membership cards at all.

Mo Yu prepared two o'clock.

First, members can enjoy a 35% discount when they buy over 9 yuan.

On the basis of the already cheap price, enjoy a [-]% discount, this temptation is not too great!
And this 35 is the result of Mo Yu's careful calculation. The 35% discount of 31.5 yuan is 30 yuan!It has steadily exceeded [-], meeting the system's requirements for obtaining gold coins!
But there is a problem here. What Mo Yu expects is to sell as many 30 yuan per order as possible, so that there will be more gold coins!

Just like some customers who bought fruit worth [-] yuan at a time, Mo Yu must want to split this order into three orders!

In this regard, he has also confirmed with the system, as long as the consumption of 30 yuan is met, he can get 1 gold coin, and there are no other restrictions!

So, aiming at this point, Mo Yu came up with the second point!

If the actual consumption reaches 30 yuan, you can accumulate 1 member point, 1 member point = 1 yuan purchasing power!

In this case, the members should take the initiative to split the order and pay separately without even telling him!

It's not a hassle in itself anyway!

【6. Launch fruit gift box. 】

For example, love gift boxes and the like, the fruit shop provides free packaging.

This is specially prepared by Mo Yu for male students.

According to his judgment, it is unlikely that male compatriots will buy fruit by themselves, but the possibility of buying fruit as a gift to girls is not small!
This is an entry point he was looking for!

If the effect is good, this aspect can provide a lot of new customers!

"Let's do this first, and then we will supplement and improve it according to the actual situation." Mo Yu checked it carefully.

Increased labor costs, lower fruit prices, reduced gross profit, free gift boxes, etc.

As the cost increased, the gross profit decreased. On the whole, he actually gave up all the profits of the fruit shop.

There is definitely a profit, but it is basically negligible.

Unless it sells very well!

The value of small profits but quick turnover can be produced.

Afterwards, after confirming that there was nothing missing, Mo Yu stood up and rushed straight to Bingo!

(End of this chapter)