Urban Monopoly System

Chapter 54 Bold Ideas!
Then, after watching for a while, Mo Yu had an intuitive understanding of the profit model of the fruit shop.

In the final analysis, it is actually going to the fruit wholesale market for low-cost wholesale, and then pulling it into the store and selling it at a higher price.

What you earn is the price difference in the middle.

Of course, this is the way small, single fruit shops do it.

Right now bingo has been this model.

Simple is really simple, but having said that, there are actually many tricks in it.

Just like this so-called wholesale price, it is not uniform.

Because there is a procedure for bargaining, some people can bargain well, and the price they get may be cheaper.

There is also the quantity of goods to be purchased, which also directly affects the wholesale price.

And the retail price is even more difficult to say, there are high and low, such as fresh, the price must be set high, when dealing with inventory, the price is naturally the promotion price.

To sum up, the wholesale price and retail price of the fruit industry are reference prices that can be adjusted, and there is no fixed specific price.

If the market is bad and you are in a hurry to clear the inventory, the retail price can even be lower than the wholesale price!
In addition to purchasing from the fruit wholesale market, there are also ways to directly connect with fruit farmers and fruit bases. This kind of purchase price is lower, and the middlemen are eliminated, and the profits will naturally be greater.

Of course, this is the business of large fruit chain stores. Ordinary small fruit store owners have no channels, and secondly, they will not make such a fuss. Fruit transportation, storage and preservation, etc., are not a simple matter. Taking these into account, they will end up losing more than they gain.

As Mo Yu learned more about the fruit industry, he felt a little more interesting. This price model was completely different from those he had come into contact with before.

There are quite a lot of doors!
But Mo Yu is too lazy to think about it so much for the time being, and just go to the wholesaler channel to purchase the goods.

At present, Bingo also has stable fruit suppliers, which are completely sufficient for the time being, and there is no need to waste energy on this aspect.

Afterwards, Mo Yu looked at the bill again.

In the month before Bingo started, the total operating income was just over 12 yuan, and the average daily sales income was about 4000 yuan.

In terms of gross profit, it is 31, and the gross profit rate is about [-]%.

It is worth mentioning that gross profit does not mean pure profit.

Gross profit = income - cost, that is, fruit sales revenue - fruit purchase price.

Net profit = income-cost-expenses, which includes shop rent, labor costs, water and electricity, and other expenses.

Therefore, after deducting the expenses, the net profit is actually not much.

"There is no rent, and the current staff expenses are 8200 yuan in total. After including other costs such as electricity bills, the monthly fixed expenses are around 8500 yuan. Calculated in this way, the monthly net profit is about 2 yuan. , less than 9."

He only made so much money!
Well, Mo Yu pursed his lips, the result was a bit beyond his expectation.

You must know that the scale of Bingo Fun is not small, nearly a hundred square meters, not the kind of small store with a dozen or twenty square meters.

There are so many types of fruits, and the result is that I earned less than [-] in one month!
The loss is its own property rights, otherwise the profit will be even lower!
Mo Yu couldn't help sighing.

In fact, to be honest, the net profit of nearly 36 a month and nearly [-] a year is already quite good.

It's just that Mo Yu's vision is getting higher and higher now.

"This fruit business is undoubtedly a small business." Mo Yu sighed.

Thinking about it seriously, he can understand it.

Fruits are time-sensitive, and if the freshness is not good, the price has to be reduced, or even sold at a loss.

So in the final analysis, it is the 30% of the freshest and highest selling fruits that really generate profits.

After that, there are small profits, or even no profits.

Afterwards, Mo Yu carefully looked at the detailed bill again.

He wanted to see the average sales of [-], and the unit price per customer.

"Every day, the customers who spend more than 30 yuan, but there are not many who break 10 yuan! Most of them are concentrated in the range of 20 to 30 yuan. There are also more than 20 yuan, accounting for about [-]%, and there are several transactions. Large orders of hundreds of dollars or hundreds of dollars."

Mo Yu can understand this phenomenon.

Because the largest customer group in this neighborhood is students, and it is normal for students to buy a few apples and pears every time, so it is normal that there are more than a dozen and 20 yuan.

As for those big orders, Mo Yu guessed that they were purchased for the entire dormitory, or for some social activities, class meetings, etc.

Afterwards, after learning some information and getting a general idea of ​​the situation of Bingo, Mo Yu got up and left.

In order not to delay the normal operation of the fruit shop, Mo Yu went to Today Hotel, returned to the small room on the first floor where he lived before, found a piece of paper and pen, and began to calculate the operation measures of this fruit shop.

First of all, the clear goal is that the unit price of customers should exceed 30!

More is better!

In this way, he can get more gold coins!
Mo Yu quickly wrote down with a pen:
【Target:】

【1.得把整体的客单价往上面抬，把10~20元这个区间的客单价抬升50%，提高到30元的门槛！】

[2. Add more customers, increase the daily flow of stores, and increase the upper limit of consumers. 】

【3. Improve service quality, add more distinctive services, and increase repeat customers. 】

【4】

【.】

【8. Try to expand the frequency of male students buying fruit as much as possible. 】

Soon, Mo Yu quickly listed eight key points.

The ultimate goals are all unified, which is to increase the number of customers and the unit price of customers!
Like Article [-], it is to increase potential users.

Although it is the first time to work in the fruit industry, Mo Yu can imagine that female students must come to buy more fruits. After all, they will believe in the saying that eating more fruits is good for health.

But male students are different, I don't care if it's good or not, it's too expensive!Not buying!

Then, according to these goals, Mo Yu began to analyze each item, so as to think about some targeted measures.

"Small profits but quick turnover, this is a sure move." Mo Yu murmured, and first made a decision and set a general direction.

If you want to increase the unit price of customers and the flow of people as much as possible, then low price is the easiest and most direct way.

"However, unlike Internet cafes, compared to the well-known pricing of Internet cafes, the fruit industry is a little less transparent!"

Anyone who surfs the Internet knows that the price of surfing the Internet is 2 yuan or 3 yuan. This market is already open and transparent. If you exceed this price or compare this discount, you will get huge feedback immediately!

But the fruit industry is completely different!
If you buy an apple with a price of 2 yuan and sell it for 2.1 yuan, those customers will not feel the profit from you, and may even think that you have made a lot of money.

This is the difference between transparent and opaque.

The key point is that there is no competitor on this street that allows customers to compare, and this fruit shop is full of bingos on the entire Longpan Road.

"It's a bit difficult." Mo Yu pursed his lips.

Obviously, this time it is more complicated than the Internet cafe's original measures. The Internet cafe only needs to calculate the cost, and then raise the price a little on the basis of the cost.

Those customers who surf the Internet can feel the benefits of Qingyuan Internet Cafe at a glance.

Fruit shops are different.

"Or." At this moment, a bold idea popped up in Mo Yu's mind.

(End of this chapter)