Urban Monopoly System

Chapter 75 Confirm the publicity plan! (superior)
From this afternoon until now, Mo Yu has not been idle.

On the one hand, I went to ask about the recruitment, and personally met a few employees who applied for the job.

On the other hand, he is studying the promotion of Haotuan.com.

It is worth mentioning that local promotion is only to promote merchant resources, and a group buying website is of course not just merchant resources.

The first basic concept to know is that a group buying site consists of two key parts.

Part of it is business resources.

Part of it is the traffic of the website itself!

In terms of importance, the latter traffic is more important!

After all, only when there is traffic, can merchants generate strong interest and are willing to cooperate with you.

Because the essence of group buying is a business operation model with small profits but quick turnover.

Only when the equivalent is large enough, can merchants earn enough profits from it. On the contrary, if you can’t sell a few at all, then group buying is meaningless.

Therefore, only when the predetermined number of consumers is reached, will the merchants be willing to pass on profits to consumers at low retail prices.

So as to achieve a win-win situation.

No, to be precise, it's a win-win situation!
Merchants can open up new marketing battlefields from group buying, expand new passenger flow, and new business opportunities.

Consumers can enjoy affordable and cheaper prices.

As for the group buying website, it acts as an intermediary and consignment platform, and after the transaction is facilitated, the merchant will get rebates and rebates!
Of course, the revenue point of group buying websites is far more than this, there are also advertising revenue, promotion costs, etc., such as search ranking fees, homepage advertising fees, keyword promotion, and so on.Similar to those on Taobao, you can see that Taobao earns a lot of money, and this aspect is the real big part!
Generally speaking, Taobao and group buying websites can actually be divided into one category.

The difference is that Taobao is a platform for thousands of products, while the group buying website is a platform for physical merchants!
From the perspective of imagination, the model of group buying websites is even more advantageous than Taobao, because it is closer to people's lives, and it completely connects online consumption and offline experience, and the user stickiness will actually be higher!

The charm of o2o lies in this.

Such a sound and predictable business model made the field of group buying a new trend in 2010, triggering countless people to scramble to enter this track.

Obviously, there is a reason for everything. It is not unreasonable that group buying is popular, but because the outlet is clear enough, entrepreneurs are extremely excited, investors are excited, and everyone seems to have fallen into madness!Crowd!
Think about it, if it is done, it may be the second Ari!

Can this not make people crazy!

With the emergence of thousands of group-buying platforms, it is only reasonable that the battle between thousands of groups is in full swing.

Looking back, what Mo Yu was thinking about before was how to quickly obtain business resources, how to build a high-quality local promotion team, design the organizational structure of the local promotion team, and so on.

This part, so far, is already very complete.

Next, it is natural to start with traffic.

And with more traffic, it will naturally be easier for merchants to talk about it. The two parts actually complement each other.

At the same time, if it can take the lead in terms of traffic, then the group buying project can be regarded as truly gaining a foothold.

And all day today, Mo Yu was researching this, looking around for information, making phone calls to confirm.

At present, he has summed up two stages and nine ways to promote the website to obtain traffic.

The first stage is based on Sansha City as the main battlefield.

At the same time, if you can't even win the market in a second-tier city, what's the point of talking about the whole country?
Therefore, the first stage is the most important in Mo Yu's mind.

If this step is done well, it can be quickly copied to the whole country, and it will be destroyed to seize the market!

At this stage, Mo Yu plans to adopt six promotion methods.

First, Internet cafes.

In fact, it is to change the default interface of the browser of the computer in the Internet cafe to Haotuan.com, and unify the computer desktop to display the information of Haotuan.com.

This was thought of by chance before, and it has been implemented in Qingyuan Internet Cafe and Conquer Internet Cafe.

After some understanding, Mo Yu figured out the steps.

At present, Internet cafes all have a management system, such as Vientiane Network Management, Meiping Network Management, etc., which is the current mainstream.

Through this network management system, a series of operations such as timing, charging, membership system, call function, unified update of games, Internet cafes and supermarkets can be realized.

And the unified setting of browsers can also be achieved through this.

But the problem is
After the software is sold, it is basically operated and used by the Internet cafe itself, and the platform side has no control at all. At most, it is updated and maintained after problems occur.

There are even many Internet cafes that use the cracked version on the Internet!Whoring for nothing!

This ruined Mo Yu's original idea of ​​contacting the software vendor directly.

It's hard to get there in one step.

We can only adopt the most stupid method, go to one Internet cafe to talk!Go for a collaboration!

In terms of price, it is estimated that if you give a few hundred or thousands of yuan a month, you can probably negotiate.

There is no reason for the owner of the Internet cafe to refuse an income for nothing.

At that time, paste the promotional posters of Haotuan.com in prominent positions in each Internet cafe.

It's just that Mo Yu is not too anxious about this part, and is going to put it at the end, and do it when the manpower is free.

Because Internet cafes serve as traffic portals, Mo Yu has no idea, so he puts the priority on the back.

The second method is currently Mo Yu's most important method!
Distribute leaflets and engage in some targeted publicity activities!

It's not the kind that is posted aimlessly.

Although Sansha City is not as good as first-tier cities such as Shanghai and Beijing, it is still a second-tier city.

That is the student resource of each school!

The source of income of this group of people is very single and poor.

For the huge discount of group buying, this group absolutely cannot refuse.

And this group loves to play, eat, and make trouble!
It is simply the best user of the group buying website!

To put it bluntly, young people are currently the main force of online shopping!

If this part of the market can be established, then the foundation of Haotuan.com will be laid!
Even when the mobile Internet is upgraded in the future, this group of people can develop into the main force!
Therefore, Mo Yu checked all the universities in Sansha City today and listed their publicity plans.

The third way is local publicity!
Such as local dating and shopping QQ groups, post bars, forums, local circles of well-known SNS communities, local QQ groups sending mass emails, etc.

This kind of promotion method is very old, and it has existed since the birth of the Internet. Its existence is reasonable, and it must still have a certain effect.

And the fourth method is the one that Mo Yu has the most confidence in!
(End of this chapter)