Urban Monopoly System

Chapter 76 Confirm the publicity plan! (Down)
Find Focus Media!
Focus Media is the first media company in the world to create elevator media.

Such as elevator door sticker advertisement, elevator frame advertisement, elevator TV advertisement and so on.

In office buildings, residential areas, and public places with elevators, you can basically see Focus Media.

Its national market share occupies more than 80%, and it is a super leader in this field.

If Mo Yu remembers correctly, when this company has the highest market value in the future, it can break through [-] billion.

Of course, these naturally have nothing to do with him.

But at this point in time, Focus Media's advertisements are quite effective, and Mo Yu's main focus is on office buildings!
Put the advertisements of Haotuan.com into various office buildings in Sansha City, where there are white-collar workers with stable high incomes, and they can accept new things like group buying!

This kind of people is also one of the main forces of Haotuan.com in the future!

As for advertising costs, Mo Yu also called to find out before.

Elevator TV commercials, which are played in all elevators, can be played 60 times a day, and the advertisements are divided into two grades of 15 seconds and 5 seconds.

For 15 seconds, the weekly advertising fee is 118800, for 5 seconds, the weekly advertising fee is 61380.

The price is not cheap, but Mo Yu thinks the money has to be spent.

Especially at this moment, when other companies are reluctant to spend this money, it is his best chance to seize the market.

In addition to the elevator TV commercial, Mo Yu is also planning to cast an elevator frame advertisement.

That is, the kind of framed poster in the elevator.

This price is not cheap either, 388/week/one piece is calculated on a per-frame basis.

That is, if you paste ten pieces, it will cost 3880 a week.One hundred pictures will cost thirty-eight thousand.

But this is free to choose the location, that is, you can designate the elevator of the building to hang the promotional posters.

Relatively speaking, the flexibility is higher.

This one is a plan finalized by Mo Yu, and it is also the way he values ​​most. In the final analysis, it is krypton gold.

The fifth solution is to let cooperative merchants help with publicity.

For example, paste the propaganda of Tuan.com in the store, actively introduce it to customers, and so on.

This does not cost much, as long as you communicate with the merchant well, you can provide all the materials yourself.

The sixth plan, incentive promotion!
Let users become the best publicity position, stimulate the power of word of mouth, and achieve the effect of one spread to ten or ten to hundreds!
Facts have also proved that the role of word of mouth is far greater than any type of advertisement. If you put an advertisement in the sky, it is far worse than a recommendation from relatives and friends.

It's just that Mo Yu hasn't come up with a plan for this one yet.

He did have some clues, such as cutting orders and recruiting new ones.

But the problem is that it is based on the mobile version, and the operation of the web version is very difficult, and it is not easy to adjust right now.

And the incentive promotion of the web version, that is, when new users register, they can fill in a recommender.
Then according to the number of recommenders, get some prizes.

This is the more traditional way now.

It was also Mo Yu's final decision to use this small method to try first.

"In the first stage, there are these six publicity plans, which are not bad." Mo Yu checked it carefully.

There are clear target groups, such as students and white-collar workers.

There are also local social platforms, elevator advertisements, Internet cafe traffic, and distributed promotion of various cooperative merchants like a wide net.

In summary, these programs are quite comprehensive.

Of course, every plan has to spend money, especially for the elevator advertisement, which costs at least hundreds of thousands a month.

Counting the other miscellaneous things together, it is estimated to be a hundred less.

And this is just a city.

When more sites are laid, the money spent will increase exponentially.

I have to admit, this thing is really expensive.

But Mo Yu felt that this step had to go out, and it was impossible for the latecomers to take the lead without spending money.

While others were still slowly promoting and publicizing, he directly robbed the market on a large scale, and completed the overtaking in one fell swoop with the fastest speed!
Let others not even react!

In addition to the six plans in the first stage, Mo Yu also thought up three plans in the second stage based on the first stage.

Search engine bidding, navigation website bidding, advertising alliance!
These three are more for national traffic, so Mo Yu wants to wait until he gets out of Sansha City and deploys nationwide.

The six publicity programs in the first stage should be completely sufficient.

And there are still many ideas in Mo Yu's mind, if these are not enough, then just add more.

In fact, Mo Yu was not doing propaganda, but he had seen a lot in his previous life, and he summed up this set after careful recollection.

After sorting out the plans and feeling that there were no major problems, Mo Yu began to refine these plans, clarifying the tasks of each step and each node.

For example, for the promotion of Internet cafes, it is necessary to count the number of Internet cafes in the city, and to pick out some large-scale, high-traffic, and many-customer ones, which are valuable.

Like school promotion, it is necessary to count the gender composition of all schools and students in Sansha City, and conduct a big data analysis and prediction.
Like elevator frame advertisements, it is necessary to carefully select spots and hang advertising banners in some valuable places, and at the same time, a careful plan should be made for the time to hang them.

There are many similar details.

This matter cannot be sloppy, it is related to the life and death of the group buying network, and at the same time, a standardized framework has been carefully established, so that it can be copied directly and quickly when it expands in the future, and the efficiency is doubled!

Before the publicity starts, there are still two steps to be completed.

1. Merchants negotiate, choose some hot, high-quality good merchants.

2. There is no problem in the website test, and it is officially launched.

When these two links are done, that is when the large-scale promotion will start.

Long-term thinking made Mo Yu not only not tired, but extremely excited. This feeling of working hard to create and promote a project is really great.

Afterwards, Mo Yu quickly immersed himself in planning.
Ten p.m.

Ma Xiangli is here.

Ma Xiangli who came to Mo Yu was very excited and couldn't hide her excitement.

Mo Yu saw something from the other party's expression, and asked, "How's the result today?"

"Pretty good! It's better than expected!" Ma Xiangli said with a smile:
"Our Rueniu hot pot restaurant has set the highest record since it opened today!"

"No, to be precise, it should have set a record in the entire hotpot industry!"

"Daily reception numbers, daily turnover rate, and daily revenue have all reached new highs!"

"It's incredible!"

"I've never seen a hot pot restaurant with such a booming business! Don't say I've seen it, I've never even heard of it!"

"Oh? Is it so good?" Hearing this, Mo Yu asked with great interest, "What about the specific data?"

(End of this chapter)