Sprinkle coins every day

Chapter 110
"Mr. Zhang, do you want me to go to Yidong to clear up the relationship, maybe things can turn around?"

Zhao Mingchuan obviously hasn't given up yet.

"Forget it!" Zhang Shuo waved his hand, "Since he has already made a move, there must be another opponent behind his back. The enemy is in An, and we are in Ming. We must not follow the opponent's rhythm, we must find another way."

"Another way?"

Zhao Mingchuan also thought about it, but there was really no good way.

The only blame is that Weixin was born too late, there was no time to develop and promote Weixin payment, otherwise, why would it be easily manipulated by the opponent like today? !

The mind to win the payment license next year is even more determined.

"Let me think."

Zhang Shuo tapped his fingers on the table subconsciously, and soon, a thought gradually came to his mind, "Since the normal channels are not available, then tell me, can we replace the rewards with charitable donations?"

"Charitable donation, you mean the Hong Cross Society?" Zhao Mingchuan's eyes lit up slightly.

"That's almost what it means. For example, every time you add a like in Moments, you will donate 5 cents or 1 cents to the Hong Cross Society in the name of the Spring Sprout Fund. Of course, the specific amount needs to be calculated scientifically by the technical department. It is estimated that the total amount of donations will not exceed 3 million yuan, which I think is acceptable.”

It is not accidental that Zhang Shuo thought of charity.

Before the Li Rong incident, he had already realized that some kind of external pressure could be offset through charity.

It just hasn't been implemented.

It's all right now, the enemy is hiding in the dark and stumbling, just in time to use his strength to fight.

"It is possible, but there are two problems." Zhao Mingchuan's brain is also running at high speed, "The first is the issue of credibility. Users will believe that we will really donate truthfully?"

Considering the social environment, this is indeed a problem.

"Then let the technical department build a database to update the number of users' likes in real time, and users can also query in real time through the front-end page. When donating, please attach the names of all participating users and the amount of donation, and then ask the notary office to notarize it. "Zhang Shuo put forward his own ideas.

There is always a way to remedy it.

Moreover, Weixin has also established a reputation for the previous [-] million call fee marketing.

"Then there is another question. Will the user's sense of participation be too weak in this way of participation? I am worried that although our original intention is good, I am afraid that the effect of the activity may not be able to meet expectations."

Zhao Mingchuan has a very keen sense of smell.

There is no actual profit, only vanity.

For most people, the enthusiasm for participating in activities will definitely be greatly reduced.

Or real money is the most attractive.

"If Michat copied our previous ideas, the effect would be even more unpredictable."

Zhao Ming rumored his worries.

Only 20 days after Michat went live, it has been announced with a high profile, and the total downloads have exceeded 3500 million. The intention of targeting Weixin has been clearly revealed.

Although this sentence is obviously tricky.

Michat only announces the number of downloads, but not the actual number of users. Obviously, the retention rate is worrying.But ordinary people don't know the tricks in it, so they will subconsciously think that Michat is also very good.

Faintly can compete with Weixin in court.

Unknowingly, Wei Xin was touched by the microphone again.

"The sense of participation is low, so find a way to increase the sense of participation. You don't need me to teach you about this kind of thing?" Zhang Shuo is not a god, so how can he consider everything.

Besides, the time is so short.

"I'll refine the marketing plan right away, and I'll report to you next time." Zhao Mingchuan said with a embarrassed expression.

He was also flustered by the opponent's suppression, and even forgot the most basic quality of a professional manager—"helping the boss solve problems instead of just asking questions."

otherwise.

What is the use of the company hiring you with a high salary?

…………

The next morning.

Zhao Mingchuan came to report to Zhang Shuo again, but his eyes were a little dark.

"You stayed up late yesterday to write?"

Zhang Shuo raised the marketing plan in his hand.

"Hey, I won't make up for my mistakes."

Zhao Mingchuan was not simple. After smelling the crisis, he immediately made amends.

At least the posture is in place.

In view of the low user participation in the "Like and Donate in Moments" program, Zhao Mingchuan made the following improvements.

One is to increase the "donation map" function.

The number of likes is converted into the amount of donations, and the cumulative total donations of various cities across the country are displayed in real time.Although it is inconvenient to rank, it is still possible to tell at a glance which city has the most likes.

With competition comes engagement.

Second, change online donations to send warmth offline.

Qinghe Technology will send local pushers to all provinces and cities across the country, and cooperate with the local civil affairs departments to use all the donations in each city to support poor households in the province.

The statistics are based on cities, but the allocation of donations is still based on provinces.

In doing so, firstly, considering the limited number of local promoters of Qinghe Technology, if it is specific to each city, the workload is too large, and it is basically difficult to achieve.

The second is to take into account the imbalance between the development of cities in the province.

Taking Lingnan Province as an example, Weixin users are mainly concentrated in big cities such as Binhai City, Yangcheng, and Guancheng, and the donations are estimated to be the most, but the actual needs are those underdeveloped cities.

Made a compromise.

"Even if it is based on the province, the workload is huge, and the time is so tight, can you be busy?" Zhang Shuo still has doubts.

"We are too busy, but there are still users to participate." Zhao Mingchuan seemed to have a plan in mind.

"How to say?"

Zhang Shuo was very curious about what strange ideas Zhao Mingchuan could come up with.

"I think so, when sending warmth after the festival, we can contact the users with the top [-] likes in each city and county, mobilize them, and work with our staff to complete the warmth sending activity."

"high!!!"

Zhang Shuo couldn't help giving a thumbs up.

In this way, it not only solves the problem of staff shortage, but also greatly improves user engagement.

It kills two birds with one stone.

"Then, I will implement it according to this plan?" Zhao Mingchuan asked for instructions.

Before the event officially begins, there is still a lot of preparatory work to be done.

The first point is to set up offices in various provinces and cities, and get in touch with the local civil affairs departments in advance. It is best to obtain first-hand information on poor households in each province.

To avoid being in a hurry.

If necessary, visit some impoverished households in advance to understand the situation on the spot.

The specific work is actually very cumbersome.

Offices are not one-time, and offices in some key cities can be retained.

Next year will be a crucial year for the development of Weixin, and it is time to consider the issue of profitability initially. The establishment of an office will also help Qinghe Technology to fully expand the work of local promotion.

Anyway, three or five people in one office can handle it.

"Let's do it, the holding company will fully cooperate. In addition, Qinghe Technology only needs to be responsible for the relevant marketing expenses for this Spring Festival warm-up event, and the charity fund will be fully paid by the Chunmiao Fund." Zhang Shuo promised.

"Thank you, President Zhang!"

Zhao Mingchuan was very excited, and saved two to three billion yuan in one fell swoop.

When the 20 billion cake was divided before, Qinghe Technology only received 3 million in financial support, of which 1 million has been used to subscribe and pay the registration fee of the subsidiary, and the actual usable funds are only 2 million.

It's really tight.

Zhang Shuo's promise was tantamount to completely relieving Zhao Mingchuan of his worries.

How can you not be excited?

Of course, Zhang Shuo also has his own considerations. Since he is doing charity, it is of course more appropriate to use the name of Chunmiao Fund, and he can get three times the reward of experience points.

Why not?
--slightly--

[Level]: Level 8 (10.6 million/150 million)
--slightly--

[Cash]: 11.2 billion

[Loan]: 26 billion

--slightly--

[Holding companies]: Bud Holdings (100% holding), Green Orange Retail (99.5% holding), Jade Bird Interactive Entertainment (100% holding), Qinghe Technology (100% holding), Bud Real Estate (100% holding)

[Participating companies]: Wujiang Technology (accounting for 35% of the shares)

After mortgaging the Germination Building, the holding company obtained another 6 million bank loan, excluding the investment in Wujiang Technology and the purchase of the Germination Building, there is still 11.2 billion in cash on the account.

Funding is still very sufficient.

(End of this chapter)