Sprinkle coins every day

Chapter 144 Tengda Sues Weixin
February 2, the eighth day of the first lunar month.

While Zhang Shuo was busy distributing new year red envelopes to employees at work, a conversation was going on inside Tenda.

in the office.

Only Ma Erye, Tengda COO Yu Yu, and Weichat project development leader Zhao Xiaohu.

"Weichat, can you snipe Weixin?"

Second Master Ma didn't go around and asked Zhao Xiaohu directly.

After this round of Spring Festival marketing, Weixin has firmly occupied the top spot in the domestic mobile social field in terms of the number of users, popularity and popularity.

This had to arouse Tenda's vigilance.

So when Weichat was about to go live, Ma Erye made a special trip to find Zhao Xiaohu from Yangcheng to discuss the matter.

"Shall I tell the truth?"

In terms of vigilance against Weixin, Zhao Xiaohu is undoubtedly the one who is under the most pressure among the three present, and the micro chat project can be said to be the battle he can't afford to lose the most.

If you lose, you will be devastated, and if you win, you will soar into the sky.

"Of course!"

Second Master Ma's eyes narrowed slightly, and he suddenly had a bad feeling.

"Let's put it this way, Weixin is what my ideal mobile social software should look like. In the process of developing Weichat, in order to avoid Weixin, the overall experience of using Weichat is very awkward."

Zhao Xiaohu looked depressed.

This is like a master stone sculptor who was about to carve a statue of a goddess. When the appearance of the goddess in the dream gradually became clear, the master stone sculptor next to him brushed and sculpted the goddess perfectly in advance.

How can this be fixed?
How to carve next will feel awkward.

"It means that Weichat is no longer able to compete with Weixin in terms of product experience?" Second Master Ma was in a daze.

How long has it been since you encountered this situation?
Tenda is originally a product-driven enterprise. In the past, when Tenda borrowed from other products, even if it could not be the blue one, it was still the same.

It is rare to say that the product has not yet been launched, and it has already declared that it is behind.

The reverse is also proved.

Weixin is indeed an amazing product.

"Yes."

Although he didn't want to admit it, Zhao Xiaohu could only tell the truth.

"So," Ma Erye looked at Yu Yu, "is it possible to make up for the lack of product experience at the marketing level, and to overtake Weixin on a curve?"

If the product is not good, it can only rely on marketing.

"Based on the resources in our hands and ICQ's diversion, after Weichat goes online, it will definitely not become an obscure product. At least it will be no problem to compare with Microchat."

"As for the confrontation with Weixin..."

Yu Yu subconsciously paused, and then said: "According to the data disclosed by a third-party organization, Weixin users should have exceeded 8000 million, with a very high market share, and a good reputation among the user community. To be honest, Weichat and Weixin Xin can maintain competition, but it is really difficult to completely kill Wei Xin."

In a word.

Weixin has already turned into a butterfly, and at most it can only be two tigers fighting each other.

No, exactly three tigers.

Michao, with Ari's backing, at least has not lost on the surface, and still has the qualifications to participate in the competition.

This is a headache.

The result of the competition between the two giants is either to merge, such as the taxi-hailing war in the original space-time.

Or it is a lose-lose situation.

For example, in the field of long video in Yuanshikong, the three giants have burned 1000 billion yuan, and there is no winner yet.

There are no winners!

Of course, there are also situations where the east wind overwhelms the west wind, such as the food delivery war and the shared bicycle war.

The ultimate winner.

It depends on their means and background.

"It's difficult, but it doesn't mean there's no solution, right?" Second Master Ma said in a tricky way.

In other fields, Tengda may be able to back down a little or two, and even if it is really impossible, it is not unacceptable to take advantage of the trend to withdraw troops and cut meat and stop losses in time.

Not only in the social field.

Because this is Tengda's restricted area, and it is also the basis for Tengda to settle down.

No challenger will be allowed.

Especially in the critical period when the wave of mobile Internet has just emerged.

Ma Erye has a sense of crisis.

Tenda was able to ride the east wind of the PC-side Internet wave and rise rapidly at a rocket-like speed. It is hard to guarantee that it will not be replaced by latecomers in the next wave.

The crisis must be nipped in the bud.

When I met Zhang Shuo before, the acquisition proposal proposed was a move taken by Ma Erye.

But it didn't work out.

"Yes."

Yu Yu's face remained unchanged, "I do have an idea."

"Tell me."

Ma Erye attaches great importance to reindeer fish and regards it as his right arm and right arm.

Rengyu took a break, but instead looked at Zhao Xiaohu and said with a smile, "Weixin's drifting bottle function is borrowed from the drifting bottle function of ICQ mailbox, right?"

"That's right!"

Zhao Xiaohu's eyes flashed, and he led the team to develop the ICQ mailbox.

Second Master Ma was also thoughtful.

"Since we have borrowed it, can we use it as a breakthrough to sue Weixin for plagiarism?" Feng Yutu thought, since normal means can't win, then he can only resort to abnormal means.

Business competition is a game of life and death.

"It is possible to sue, but based on this alone, I am afraid it will be difficult to win the lawsuit. Even if you can win, it will take a long time and will not solve the actual problem."

Zhao Xiaohu is not very optimistic.

Previously, Germination's "Big Watermelon" won against Tengda's "Big Pineapple", which has proved that Germination is not a soft persimmon that can be handled casually, but a prickly hedgehog.

Not easy to touch.

"It doesn't really matter whether you can win or not. Weixin's plagiarism is very important."

Yu Yu obviously has a different opinion, "As long as we occupy the commanding heights on the moral level, there will be too much to do in subsequent marketing activities."

The meaning of 礽鱼 is obvious.

It is to take the opportunity to pour dirty water on Weixin's head, and take the opportunity to reduce the favorability of Weixin users.

Only in this way.

Only the micro-chats posted later can be exploited.

Isn't Weixin unbreakable?Then find a way to knock out a hole in Weixin's foundation.

With loopholes, we can use Tengda's resources to continuously enlarge this loophole, and even force Weixin to make mistakes on his own initiative, and then continue to expand the results of the battle.

Finally achieved a counterattack.

"That's settled then."

Ma Erye made the final decision and ended the brief meeting.

…………

Germination Building.

In the conference room on the top floor, Zhang Shuo is convening a meeting of Germination executives.

Participants include:
Jiang Yue, administrative assistant and general manager of Sprout Real Estate, and Zhu Zhenghong, deputy general manager of Sprout Real Estate;

Pei Weiping, General Manager of Green Orange Retail, and Du Qingqing, General Manager of Green Orange Technology;

Qinghe Technology COO Zhao Mingchuan, CTO Wang Yan;

Cao Yanhua, general manager of Jade Bird Interactive Entertainment, and Du Ruiwen, general manager of Qingyun Data.

Sun Qian, the interim head of Sunshine Holdings, was absent from the meeting regrettably because she was in Xiangjiang.

Look around.

Before he knew it, Zhang Shuo had recruited a group of elite soldiers and generals.

Everyone is talented.

This does not include the heads of second-tier subsidiaries.

Germination Holdings, which already has seven first-tier subsidiaries, can already be regarded as a group company in a strict sense.

Jiang Yue even started calling that.

And proposed to change the name of Germination Holdings Co., Ltd. to Germination Holdings (Group) Co., Ltd.

At this time, Zhang Shuo gathered a group of executives, not to arrange any major events, but after the beginning of the new year, everyone sat together to meet and introduce Du Ruiwen to other executives by the way.

Although Zhang Shuo himself met Du Ruiwen only yesterday.

After greetings.

Zhang Shuo announced a decision in public: "From now on, I will step down as the CEO of Qinghe Technology, and Zhao Mingchuan, the COO of Qinghe Technology, will be the general manager of Qinghe Technology."

"Thank you, Mr. Zhang!"

Zhao Mingchuan didn't expect such a surprise, and his tongue was tied.

The others also smiled knowingly.

The smart ones have vaguely guessed that Zhao Mingchuan's promotion should be the big boss's compliment to the success of the Weixin Spring Festival marketing campaign hosted by Zhao Mingchuan.

It is also expected.

Even Wang Yan had no complaints about Zhao Mingchuan's promotion.

Prior to this, among the seven first-tier subsidiaries, except for the temporary vacancy of the general manager position of Sunshine Holdings, Qinghe Technology had the most special organizational structure.

Zhang Shuo, the big boss and part-time CEO, COO Zhao Mingchuan and CTO Wang Yan are two-wheel drive.

When Zhang Shuo resigned this time, the organizational structure of Qinghe Technology was finally adjusted to be consistent with other subsidiaries, and the general manager responsibility system was fully implemented.

also means.

Zhang Shuo resigned from all concurrent positions in the subsidiary, and will focus more on holding company affairs in the future.

Not only is it a management position, but Zhang Shuo will gradually step down as the legal representative of each subsidiary and change the legal representative to the general manager of each subsidiary.

Further sort out the organizational structure of the budding department.

The most direct benefit is that the documents that previously required the signature of the legal representative no longer need to be submitted to Zhang Shuo for signature, and the general manager of the subsidiary can sign it himself.

It is only necessary to submit the relevant documents to Zhang Shuo for review by email.

It saved Zhang Shuo a lot of trouble.

No matter what kind of organizational structure the Germination Department adopts in the future, it is certain to decentralize as much as possible.

In just over half a year, the Budding Department has grown from one subsidiary of Green Orange Retail to seven now. Even if Zhang Shuo is a superman, he can't manage it.

Decentralization is an inevitable choice.

Take Qinghe Technology, which has just changed the person in charge, as an example.

2011 will be a crucial year for Weixin's development. Zhang Shuo's promotion of Zhao Mingchuan at this time is not only a compliment to Zhao Mingchuan, but also because Qinghe Technology will face more and more challenges.

It's getting tougher.

Adjusting the organizational structure of Qinghe Technology in time at this time is not only conducive to establishing Zhao Mingchuan's prestige in the company, but also conducive to centralized decision-making and improving the decision-making efficiency of Qinghe Technology.

Avoid getting stuck in Zhang Shuo's ring.

In the past, whenever Qinghe Technology made any major decisions, Zhao Mingchuan went to Zhang Shuo's office to report in person. Of course, there were factors in which he liked to play tricks, and it was also because he was not the general manager of Qinghe Technology.

Compared with Pei Weiping and the others, their confidence was obviously worse.

It's even now!
At this time, Zhang Shuo didn't know that Teng Da had been sharpening his knife in secret.

(End of this chapter)