Sprinkle coins every day
Chapter 145 Green Orange Adjustment, Acquisition Suspension!
Chapter 145 Green Orange Adjustment, Acquisition Suspension!
At the end of the meeting, Zhang Shuo returned to the office.
Chen Xiaowan walked in with the iPad in her arms, lowered her voice slightly, and said, "Boss, my mother asked me to bring you a lot of cured meat, and said she wanted to thank you very much. I left the things for you to leave home."
She originally felt ashamed to do such a thing, but she couldn't stand her mother ordering her to die.
You can only do it obediently.
In the past annual vacation, Chen Xiaowan didn't know how prestigious she was at home. Not to mention finding a good job, it was the first time that she didn't open her mouth to ask for money at home.
The matchmaker who proposed marriage almost stepped on the threshold of her family.
"Really? Thank aunt for me."
Zhang Shuo can understand the Chinese people's sophistication.
"Hey, Boss, didn't you say you came back two days earlier? Why is the house still gray, and I don't want anyone to live in it." Chen Xiaowan looked strange.
"cough."
Zhang Shuo also blushed a little, these two days he was patronizing the housekeeping service in Xili Mansion, and he never went to live in the house in Tianfu Community.
Isn't it just gray?
"Kids, don't inquire about it!"
Zhang Shuo, who was "turned into anger from embarrassment", immediately gave the little secretary a stir-fried chestnut, and quickly changed the subject: "As you heard in the meeting just now, Director Jiang has resigned as the director of the president's office, and you will take over. From now on, even I will I'm calling you Director Xiaowan, but don't listen to the fact that wind is rain, understand?"
"understand!"
Chen Xiaowan instantly turned into a dog's leg, "Don't worry, boss, I have arranged for cleaning to help you tidy up the house, absolutely confidential, absolutely loyal!!!"
"That's right, I'm enlightened!"
Zhang Shuo was very pleased that the little secretary was still so caring.
"Boss, hey, do you want to try the Zhou Hei Ya I brought?" Chen Xiaowan took out a box like magic, "This is our special product."
"I'll try a piece."
Zhang Shuo put on his gloves and picked up a piece of his favorite duck rack.
Really numb!So spicy!
Really delicious!
It's the feeling that it's so spicy that you can't help but eat another piece.
"Hey, is it delicious?"
Chen Xiaowan is also a snack foodie, and the two got into a fight in the office.
at this time.
Pei Weiping and Du Qingqing knocked on the door and came in.
I don't know when it started, these two people have gradually become the most tacit cooperation partners from "competitors". Even though Qingcheng Technology has been separated, they still maintain regular communication at work.
"Do you want to try it together?"
Zhang Shuo smiled and asked the two to sit down on the sofa, his mouth was hot.
"I've heard that Zhou Hei Ya from Jiangxia is famous for a long time, and I've followed suit." Pei Weiping immediately stopped paying attention, let alone reporting on work, and joined in as soon as possible.
Obviously, he knows how to get closer to the boss.
Only Du Qingqing was very depressed, and she wanted to eat it, but she didn't dare to eat it because of what she had done in the past two days.Chen Xiaowan cried out last night, and now she is going to be publicly executed.
Eliminate perfect food, and then start talking about work.
Chen Xiaowan cleaned the battlefield as quickly as possible, and retreated quietly.
"The group buying war is in full swing. If Qingcheng Technology wants to pick up the loopholes, I need to know how much money the holding company can support?" Du Qingqing expressed his intentions.
He just came to ask for money.
When Green Orange Technology was separated from Green Orange Retail last year, financially, only 5000 million was allocated from Green Orange Retail's account as operating funds for Green Orange Retail.
The bulk of the capital has to be figured out by the holding company.
"How much do you want?"
Zhang Shuo was also scratching his head a little. He was worrying about the funds, and the "creditor" came to him.
The landlord's family has no surplus food.
"I did some calculations. If Qingcheng Technology wants to complete the layout in the three first-tier cities of Jingshi, Modu, and Yangcheng, as well as major second-tier cities such as Jiangxia, Shancheng, and Lin'an, it is conservatively estimated that it will invest 5 million yuan."
Du Qingqing obviously came prepared.
"What if we only target the capital, Shanghai, and Yangcheng?"
2011 is far from the year when food delivery exploded. Zhang Shuo does not want Qingcheng Technology to move too fast, and plans to occupy the "bridgeheads" of four first-tier cities first.
The expansion of second-tier cities can wait until next year.
"It also needs 2-3 million yuan of funds, because the first-tier cities are the main battlefield of Qingcheng Technology this year, and they will also be the key investment areas." Du Qingqing bites hard.
"Tell me about your specific plan." Zhang Shuo was noncommittal.
Of course, the holding company can afford two or three billion yuan, but the key depends on how to spend it.
"This is the business plan I wrote."
Du Qingqing seemed to have figured out Zhang Shuo's routine, turned around and took out a document prepared in advance.
"..." Zhang Shuo was slightly taken aback.
This bitch, welded the road ahead of time.
According to Du Qingqing's plan, in 2011, Qingcheng Technology will mainly do two major things.
One is to acquire 1-2 group buying websites to improve the talent layout of Qingcheng Technology.
Fill in the missing link.
The current Qingcheng Technology mainly focuses on research and development, and lacks a large number of local promotion personnel to connect with merchants, lacks professional marketing personnel, lacks professional customer service, and so on.
And these are exactly what group buying websites are good at, and they can learn from each other's strengths and make up for their weaknesses.
The second is to expand the business margin of green orange takeaway.
From a single green orange retail takeaway service provider to a joint service provider of high-quality merchants.
simply say.
It is to introduce well-known chain fast food brands such as McDonald's, KFC, Starbucks, Dicos, Pizza Hut, Real Kung Fu, Yonghe, etc., and access the Green Orange APP to provide takeaway services for these chain brands.
These brands have their own word-of-mouth and traffic, and are also the main source of dine-in for white-collar workers.
Cooperating with them, even if there is only a small profit, can open up the market for Qingcheng APP, bring traffic, and at the same time cultivate users' habit of ordering takeaway food.
In essence, it is also promoting the Green Orange APP.
"Will the introduction of the chain fast food brand have an impact on Qingcheng Xiaozhu under the name of Qingcheng Retail?" Zhang Shuo asked.
"I don't think so."
Pei Weiping explained: "These chain brands are basically foreign fast food, and Qingcheng Xiaozhu focuses on Chinese fast food, which not only does not conflict with each other, but also complements each other to improve the catering category.
"In order to cooperate with the expansion of Qingcheng Technology, Qingcheng Retail will also open flagship stores of Qingcheng Xiaozhu in the main CBD areas of first-tier cities. It plans to take the route of planting flags first and then expanding slowly."
"Then isn't this contradictory to Green Orange Retail's decision to first cultivate the Binhai City market years ago?"
Zhang Shuo was puzzled.
"Yes!" Pei Weiping took the initiative to admit his mistake, "It's my fault. I didn't understand the whole set of low-level business models of Qingcheng Retail before, which led to deviations in business planning."
"How to say?"
Zhang Shuo became even more curious.
"Before that, I simply understood the combination of Green Orange Retail + Green Orange Technology as a combination of online + offline, so I made the decision to deepen the Binhai market."
Pei Weiping seemed to be making a self-criticism.
"Before, I proposed to acquire a local chain retail company in Binhai City. Apart from the chain's talents, channels, and storage resources, I mainly wanted to take the opportunity to expand the territory of Qingcheng Xiaozhu from the commercial area to the residential area in one fell swoop. So as to achieve full coverage of target users.”
"There's nothing wrong with that."
The expansion plan proposed by Pei Weiping before was also approved by Zhang Shuo.
Order takeaway!
In addition to being at the company at noon, I ordered dinner at home in the evening, or even ordered a midnight snack.
Isn't it normal?
Qingcheng Xiaozhu once regarded itself as a late-night cafeteria.
"Logically yes."
Pei Weiping is also a ruthless person, and even dissected himself on the spot, "It's just that I overlooked a very important point, that is, there is an essential difference between commercial areas and residential areas."
"Commercial districts, especially those in first-tier cities like Binhai City, lack affordable restaurants due to high rents. This provides an opportunity for Qingcheng Xiaozhu."
"But the residential area is different. In a densely populated city like Binhai City, there is never a shortage of various small restaurants, tea restaurants, etc. around the community, and there are even Chinese fast food."
"Some of them are old shops that have been in business for more than ten years, and they are well-known in the surrounding area."
"Not to mention the bustling villages in the city, where a hundred flowers bloom, and you can get what you want."
"Therefore, in residential areas, Qingcheng Xiaozhu will not have any competitive advantage. Today, when the habit of takeaway has not been cultivated, it is obviously not a good time for Qingcheng retail to intervene in the residential area market."
"That's the truth."
Zhang Shuo admitted that he was a little moved by Pei Weiping.
This is indeed a misunderstanding.
It is also a big city represented by Binhai City, and there is a big difference between other third- and fourth-tier cities with relatively less dense populations.
There are almost no vacant houses in any community or urban village in a big city.
Co-tenants are everywhere.
Unlike third- and fourth-tier cities, even if it is an old community that has been developed for seven or eight years, all the houses have been sold, but more than half of them are still in rough houses.
Not to mention living in, there is no decoration, just buy it like that, and leave it empty.
The whole neighborhood was empty.
Dining in small urban neighborhoods isn't doing well because there aren't enough customers.
On the contrary, not only are there a lot of people in big cities, but most of them are young people who have no conditions or are too lazy to cook at home. As a result of the huge demand, there is never a shortage of restaurants around residential areas.
The business is still very hot, almost opening a family to make money.
If closed.
Then there is only one possibility - the landlord has raised the rent again!
Even if there is no takeaway, it is actually very convenient for young people to eat at night.The addition of takeaways only makes young people lazier, and saves the effort of going downstairs to eat.
But this is not necessary.
Pei Weiping's analysis is very clear, that is, it is suggested that Green Orange Retail should delay entering the residential area market and suspend the acquisition of Binhai's local retail chain enterprises.
Instead, turn the gun around, concentrate resources, and first cooperate with Qingcheng Technology to occupy the three first-tier cities of Jingshi, Modu, and Yangcheng, and even the highlands of other second-tier cities.
In the way of setting up the flagship store of Qingcheng Xiaozhu, it will bloom more in major cities.
Occupy the pit first!
(End of this chapter)
At the end of the meeting, Zhang Shuo returned to the office.
Chen Xiaowan walked in with the iPad in her arms, lowered her voice slightly, and said, "Boss, my mother asked me to bring you a lot of cured meat, and said she wanted to thank you very much. I left the things for you to leave home."
She originally felt ashamed to do such a thing, but she couldn't stand her mother ordering her to die.
You can only do it obediently.
In the past annual vacation, Chen Xiaowan didn't know how prestigious she was at home. Not to mention finding a good job, it was the first time that she didn't open her mouth to ask for money at home.
The matchmaker who proposed marriage almost stepped on the threshold of her family.
"Really? Thank aunt for me."
Zhang Shuo can understand the Chinese people's sophistication.
"Hey, Boss, didn't you say you came back two days earlier? Why is the house still gray, and I don't want anyone to live in it." Chen Xiaowan looked strange.
"cough."
Zhang Shuo also blushed a little, these two days he was patronizing the housekeeping service in Xili Mansion, and he never went to live in the house in Tianfu Community.
Isn't it just gray?
"Kids, don't inquire about it!"
Zhang Shuo, who was "turned into anger from embarrassment", immediately gave the little secretary a stir-fried chestnut, and quickly changed the subject: "As you heard in the meeting just now, Director Jiang has resigned as the director of the president's office, and you will take over. From now on, even I will I'm calling you Director Xiaowan, but don't listen to the fact that wind is rain, understand?"
"understand!"
Chen Xiaowan instantly turned into a dog's leg, "Don't worry, boss, I have arranged for cleaning to help you tidy up the house, absolutely confidential, absolutely loyal!!!"
"That's right, I'm enlightened!"
Zhang Shuo was very pleased that the little secretary was still so caring.
"Boss, hey, do you want to try the Zhou Hei Ya I brought?" Chen Xiaowan took out a box like magic, "This is our special product."
"I'll try a piece."
Zhang Shuo put on his gloves and picked up a piece of his favorite duck rack.
Really numb!So spicy!
Really delicious!
It's the feeling that it's so spicy that you can't help but eat another piece.
"Hey, is it delicious?"
Chen Xiaowan is also a snack foodie, and the two got into a fight in the office.
at this time.
Pei Weiping and Du Qingqing knocked on the door and came in.
I don't know when it started, these two people have gradually become the most tacit cooperation partners from "competitors". Even though Qingcheng Technology has been separated, they still maintain regular communication at work.
"Do you want to try it together?"
Zhang Shuo smiled and asked the two to sit down on the sofa, his mouth was hot.
"I've heard that Zhou Hei Ya from Jiangxia is famous for a long time, and I've followed suit." Pei Weiping immediately stopped paying attention, let alone reporting on work, and joined in as soon as possible.
Obviously, he knows how to get closer to the boss.
Only Du Qingqing was very depressed, and she wanted to eat it, but she didn't dare to eat it because of what she had done in the past two days.Chen Xiaowan cried out last night, and now she is going to be publicly executed.
Eliminate perfect food, and then start talking about work.
Chen Xiaowan cleaned the battlefield as quickly as possible, and retreated quietly.
"The group buying war is in full swing. If Qingcheng Technology wants to pick up the loopholes, I need to know how much money the holding company can support?" Du Qingqing expressed his intentions.
He just came to ask for money.
When Green Orange Technology was separated from Green Orange Retail last year, financially, only 5000 million was allocated from Green Orange Retail's account as operating funds for Green Orange Retail.
The bulk of the capital has to be figured out by the holding company.
"How much do you want?"
Zhang Shuo was also scratching his head a little. He was worrying about the funds, and the "creditor" came to him.
The landlord's family has no surplus food.
"I did some calculations. If Qingcheng Technology wants to complete the layout in the three first-tier cities of Jingshi, Modu, and Yangcheng, as well as major second-tier cities such as Jiangxia, Shancheng, and Lin'an, it is conservatively estimated that it will invest 5 million yuan."
Du Qingqing obviously came prepared.
"What if we only target the capital, Shanghai, and Yangcheng?"
2011 is far from the year when food delivery exploded. Zhang Shuo does not want Qingcheng Technology to move too fast, and plans to occupy the "bridgeheads" of four first-tier cities first.
The expansion of second-tier cities can wait until next year.
"It also needs 2-3 million yuan of funds, because the first-tier cities are the main battlefield of Qingcheng Technology this year, and they will also be the key investment areas." Du Qingqing bites hard.
"Tell me about your specific plan." Zhang Shuo was noncommittal.
Of course, the holding company can afford two or three billion yuan, but the key depends on how to spend it.
"This is the business plan I wrote."
Du Qingqing seemed to have figured out Zhang Shuo's routine, turned around and took out a document prepared in advance.
"..." Zhang Shuo was slightly taken aback.
This bitch, welded the road ahead of time.
According to Du Qingqing's plan, in 2011, Qingcheng Technology will mainly do two major things.
One is to acquire 1-2 group buying websites to improve the talent layout of Qingcheng Technology.
Fill in the missing link.
The current Qingcheng Technology mainly focuses on research and development, and lacks a large number of local promotion personnel to connect with merchants, lacks professional marketing personnel, lacks professional customer service, and so on.
And these are exactly what group buying websites are good at, and they can learn from each other's strengths and make up for their weaknesses.
The second is to expand the business margin of green orange takeaway.
From a single green orange retail takeaway service provider to a joint service provider of high-quality merchants.
simply say.
It is to introduce well-known chain fast food brands such as McDonald's, KFC, Starbucks, Dicos, Pizza Hut, Real Kung Fu, Yonghe, etc., and access the Green Orange APP to provide takeaway services for these chain brands.
These brands have their own word-of-mouth and traffic, and are also the main source of dine-in for white-collar workers.
Cooperating with them, even if there is only a small profit, can open up the market for Qingcheng APP, bring traffic, and at the same time cultivate users' habit of ordering takeaway food.
In essence, it is also promoting the Green Orange APP.
"Will the introduction of the chain fast food brand have an impact on Qingcheng Xiaozhu under the name of Qingcheng Retail?" Zhang Shuo asked.
"I don't think so."
Pei Weiping explained: "These chain brands are basically foreign fast food, and Qingcheng Xiaozhu focuses on Chinese fast food, which not only does not conflict with each other, but also complements each other to improve the catering category.
"In order to cooperate with the expansion of Qingcheng Technology, Qingcheng Retail will also open flagship stores of Qingcheng Xiaozhu in the main CBD areas of first-tier cities. It plans to take the route of planting flags first and then expanding slowly."
"Then isn't this contradictory to Green Orange Retail's decision to first cultivate the Binhai City market years ago?"
Zhang Shuo was puzzled.
"Yes!" Pei Weiping took the initiative to admit his mistake, "It's my fault. I didn't understand the whole set of low-level business models of Qingcheng Retail before, which led to deviations in business planning."
"How to say?"
Zhang Shuo became even more curious.
"Before that, I simply understood the combination of Green Orange Retail + Green Orange Technology as a combination of online + offline, so I made the decision to deepen the Binhai market."
Pei Weiping seemed to be making a self-criticism.
"Before, I proposed to acquire a local chain retail company in Binhai City. Apart from the chain's talents, channels, and storage resources, I mainly wanted to take the opportunity to expand the territory of Qingcheng Xiaozhu from the commercial area to the residential area in one fell swoop. So as to achieve full coverage of target users.”
"There's nothing wrong with that."
The expansion plan proposed by Pei Weiping before was also approved by Zhang Shuo.
Order takeaway!
In addition to being at the company at noon, I ordered dinner at home in the evening, or even ordered a midnight snack.
Isn't it normal?
Qingcheng Xiaozhu once regarded itself as a late-night cafeteria.
"Logically yes."
Pei Weiping is also a ruthless person, and even dissected himself on the spot, "It's just that I overlooked a very important point, that is, there is an essential difference between commercial areas and residential areas."
"Commercial districts, especially those in first-tier cities like Binhai City, lack affordable restaurants due to high rents. This provides an opportunity for Qingcheng Xiaozhu."
"But the residential area is different. In a densely populated city like Binhai City, there is never a shortage of various small restaurants, tea restaurants, etc. around the community, and there are even Chinese fast food."
"Some of them are old shops that have been in business for more than ten years, and they are well-known in the surrounding area."
"Not to mention the bustling villages in the city, where a hundred flowers bloom, and you can get what you want."
"Therefore, in residential areas, Qingcheng Xiaozhu will not have any competitive advantage. Today, when the habit of takeaway has not been cultivated, it is obviously not a good time for Qingcheng retail to intervene in the residential area market."
"That's the truth."
Zhang Shuo admitted that he was a little moved by Pei Weiping.
This is indeed a misunderstanding.
It is also a big city represented by Binhai City, and there is a big difference between other third- and fourth-tier cities with relatively less dense populations.
There are almost no vacant houses in any community or urban village in a big city.
Co-tenants are everywhere.
Unlike third- and fourth-tier cities, even if it is an old community that has been developed for seven or eight years, all the houses have been sold, but more than half of them are still in rough houses.
Not to mention living in, there is no decoration, just buy it like that, and leave it empty.
The whole neighborhood was empty.
Dining in small urban neighborhoods isn't doing well because there aren't enough customers.
On the contrary, not only are there a lot of people in big cities, but most of them are young people who have no conditions or are too lazy to cook at home. As a result of the huge demand, there is never a shortage of restaurants around residential areas.
The business is still very hot, almost opening a family to make money.
If closed.
Then there is only one possibility - the landlord has raised the rent again!
Even if there is no takeaway, it is actually very convenient for young people to eat at night.The addition of takeaways only makes young people lazier, and saves the effort of going downstairs to eat.
But this is not necessary.
Pei Weiping's analysis is very clear, that is, it is suggested that Green Orange Retail should delay entering the residential area market and suspend the acquisition of Binhai's local retail chain enterprises.
Instead, turn the gun around, concentrate resources, and first cooperate with Qingcheng Technology to occupy the three first-tier cities of Jingshi, Modu, and Yangcheng, and even the highlands of other second-tier cities.
In the way of setting up the flagship store of Qingcheng Xiaozhu, it will bloom more in major cities.
Occupy the pit first!
(End of this chapter)
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