Sprinkle coins every day

Chapter 209 The enemy advances and we retreat, borrowing the chicken to lay the egg!

"I don't burn Qingcheng Technology's money either." Du Qingqing seemed to have an idea.

"Tell me about your approach."

Zhang Shuo became interested right away, and was looking forward to what trick Du Qingqing could come up with.

"Simply put, lie flat."

"It's not flat even if you lie down?"

Zhang Shuo glanced at Du Qingqing, who was very knowledgeable and didn't know what he ate to grow up.

"????"

Du Qingqing was very speechless, Zhang Shuo is such a bastard, he can tease people even when talking about business.

It's so bad already!

"Didn't Da Cong Dian Ping want to burn money to start a food delivery subsidy war? Then we'll hang Qingcheng Xiaozhu in Da Cong Dian Ping's shop, and join if we can't win."

Having been with Zhang Shuo for a long time, Du Qingqing started to play Internet memes, which was also a set.

"Isn't that right?"

Zhang Shuo frowned subconsciously, "Not to mention, will Da Cong Dian Ping allow Qingcheng Xiaozhu, a competitor, to settle in? Even if they agree, isn't that clearly sending ammunition to Da Cong Dian Ping? In this way, Qing Orange Takeaway Didn’t the traffic accumulated with great difficulty before be wiped out in one go?”

For the same store, there is a discount for ordering takeaway on Dacong Dianping, but there is no discount on Qingcheng.

Do you still have to hesitate which one to choose?

Although users are often regarded as leeks, they don’t actually have a long memory, and they always vote with their feet.

"In fact, as long as we don't join the subsidy war, no matter what we do, the short-term decline in the traffic of Qingcheng Takeaway is inevitable. Qingcheng Xiaozhu settled in Dacong Dianping, and can also use Dacong Dianping's platform and subsidies Advantages, continue to grow bigger. If you don’t join, you can only starve to death with Qingcheng Technology.”

Du Qingqing was very optimistic.

Qingcheng Xiaozhu focuses on "clean and hygienic + cost-effective", and has a good reputation accumulated before. It will definitely be a strong player in Dacong Dianping's takeaway.

It is almost inevitable to be in the top three of the local sales rankings.

Why not make money?
"Then you can only stop the loss at best, not a permanent solution. If you really want to lie down, the marketing expenditure spent on the green orange takeaway before, isn't it just a bamboo basket?" Zhang Shuo was still a little bit uneasy. .

To put it bluntly, I am not reconciled.

"It's not really lying down." Du Qingqing obviously has an idea, "You also said before that the positioning of Qingcheng Technology is a local life service, and takeaway is only a part of the local life service, not all of it.

"Da Cong Dian Ping wants to attack us in the field of food delivery, so we will switch to ticketing services, taking advantage of this window period, to sell movie tickets, scenic spots, and concert tickets online, and start this business.

"With the financial strength of Dacong Dianping, the subsidy war cannot last for a long time, at most it will take half a year. After the market occupation of Binhai City is completed, the subsidy will probably end.

"At that time, it's time for Qingcheng Takeaway to fight back."

This is also right and wrong.

Takeaway is indeed only a part of local life services, but it is also an indispensable and important part. It is actually completely different from the current hot group buying business.

Take mold clusters as an example.

The purpose of burning money for group buying is nothing more than two. One is to gather merchants, move offline catering merchants online, and cultivate consumers' online consumption habits.

The second is to attract traffic and accumulate early users through "subsidized" group buying.

After these two steps are completed, Meituan can logically launch a takeaway service to consolidate the results achieved during group buying, increase user stickiness, and truly retain users.

After that, group buying can complete the historical mission and disappear.

But takeout is different.

Until 2021, food delivery revenue will account for nearly half of Meituan's annual revenue. It is an absolute revenue pillar and a business segment that cannot be given up.

"How to fight back?"

Although Zhang Shuo didn't fully agree with it, what Du Qingqing said was not completely unreasonable.

"It's very simple." Du Qingqing is confident, "What is the original intention of Qingcheng Technology? Isn't it to prevent those unclean and unhygienic low-quality takeaways from entering the market? It must be mud and sand, and it is impossible not to have problems.

"It's okay when there is a subsidy, and if something goes wrong, it can be covered up. But once the subsidy ends, can users still tolerate that kind of poor-quality takeaway? Can they still enjoy the waste oil with peace of mind?
"As long as the media exposes it a few more times, Da Cong Dianping will definitely suffer backlash."

"At that time, everyone will think of Qingcheng's success, and then a timely marketing wave will probably be able to bring back many users and re-accumulate traffic."

"sure."

Zhang Shuo really wanted to look at Du Qingqing with admiration, but he didn't expect Du Qingqing to think so thoroughly about the problem.

Her remarks.

It is almost a microcosm of the food delivery industry in the next six or seven years.

But Zhang Shuo still wanted to test Du Qingqing.

"Even if the traffic is gathered again, the takeaway layout of Dacong Dianping is completed after all. It is impossible to drive away all users because of several media exposures. User inertia is here. And, anyway, Qing The natural defect of insufficient orange merchants is still there.”

"hey-hey."

Du Qingqing laughed wickedly, "When it comes to the second stage, Wei Xin should also divert Qingcheng's attention, right?"

Relying on Germination is her greatest confidence.

"Green orange food delivery has really been fully rolled out in Binhai City. In fact, it is just the last few months. The loss is actually not big, and the potential of the food delivery industry has not really been developed.

"The subsidy war that Dacong Dianping is about to launch, while occupying the Binhai City market, is actually a re-education of users' takeaway consumption habits. After expanding the market, it will also be beneficial to Qingcheng."

At that time, with Wei Xin leading the way, it will be difficult for Qing Cheng not to win.

"Okay, that's it!"

Zhang Shuo was also completely convinced, "Just do as you said. As for how to get Qingcheng Xiaozhu into the Dacong Dianping, let President Pei come forward, he is better at this."

"I think so too." Du Qingqing smiled.

The two rarely thought of going together.

At the end of the conversation, looking at Du Qingqing's arrogant back when he left, Zhang Shuo was very emotional——

It's finally ripe.

Leaning on the sofa, he rubbed his forehead.

Du Qingqing's solution seems to be impeccable, but in fact it is a helpless move without burning money, and can only preserve his strength as much as possible.

If Germinal has sufficient funds, you can have a positive review with Da Cong Dian.

Let's see who will be the first!
In order to fully promote the mobile phone business, the budding of other business lines has been inevitably affected.

But in the long run, once the Maili mobile phone is successful and gains a high market share, the budding Internet business will be tantamount to gaining hardware support and a home field advantage.

Even say.

Apps such as Weixin and Qingcheng can be directly included in the "must-haves for installation".

Even if there is no built-in app directly, high-quality APP distribution channels such as "Mai Li Mall" can be derived from the Mai Li mobile phone to help the budding Internet business.

So it is beneficial in the long run.

If the time span is extended, ten years later, when the increase of mobile Internet users enters the bottleneck period, the golden age ends, and the inventory war enters.

The germination of the combination of software and hardware will definitely live more moistly than other Internet giants.

For the time being, I can only endure it.

…………

After entering June, many of the previous investment layouts have also begun to land.

In addition to the acquisition of Hengteng Electronics, on June 6, EPIC officially sent a working group to Binhai City to prepare for the establishment of a joint venture company - Unreal Games with Jade Bird Interactive Entertainment.

In addition to being responsible for EPIC's Unreal Engine sales business in China, the new company also has a very important responsibility, which is to operate the agency business of EPIC's games in China.

This will also be the beginning of Jade Bird Interactive Entertainment's testing of game agency.

On June 6th, the day of the Dragon Boat Festival, wichat's intellectual property fee of US$6 million was finally transferred to the account of the Germination Group through Sunshine Holdings.

Zhang Shuo immediately opened the personal panel.

--slightly--

[Level]: Level 8 (114 million/150 million)
【Support Fund】: 500 million/day

[Cash]: 41.5 billion

[Loans]: 39.5 billion (bank loans) + 2 billion (corporate bonds)
--slightly--

The liquidity in Germination's account broke through the 4 billion mark in a record high, and of course the loan also broke through 4 billion, and it was surprisingly equal to cash.

It's like saying.

If all the loans and corporate debts are paid off now, there will be no penny in Germination's account.

It can be seen that the germination capital chain is indeed tight.

Before spending 2 million yuan to acquire land in Houhai to build the headquarters building of Maili Technology, he turned around and mortgaged the land to the bank, and borrowed 1.5 million yuan in mortgage loans from the bank.

The "actual expenditure" for buying land is only 0.5 million yuan, and the proportion of funds is only 25%.

Of course, viewed from another angle, Germination is now the time with the most abundant funds, even if it is about to pay Nokia a down payment of US$5 million.There is still nearly a billion yuan in liquidity remaining in the account.

Sufficient germination to start follow-up business activities.

Not to mention, after obtaining the patent license, if Maili Technology wants to really operate, in addition to recruiting people at the headquarters, it also needs to prepare for the establishment of research and development laboratories across the country.

It is used to digest the patent license bought from Nokia in the shortest possible time.

otherwise.

Why can Maili Technology launch the first mobile phone of Maili Technology in the next year?
It's not that Zhang Shuo is in a hurry.

But the mobile phone industry has only been in the limelight for the past two years. Compared with Xiaomi, Maili Technology has already started late. If it does not catch up, it will produce a finished product next year.

After that, there is probably no chance.

And for a mobile phone, from R&D and design, to production and manufacturing, to sales and operation, and finally after-sales service, the construction of the entire system requires a lot of money.

And it's a lot of money.

It can be seen from this that the 2 million US dollars obtained by selling wichat is so important to the subsequent development of Sprout, otherwise it will really be hollowed out by a single transaction from Nokia.

…………

the next day.

Zhang Shuo took the plane, accompanied by Chen Xiaowan and others, and flew to the Europa continent for the first time.

It was also his first time abroad.

(End of this chapter)