Sprinkle coins every day

Chapter 224 Tengda sets up a bureau, sprouts into the set, and the calculation comes after the calculation!
There is a saying: "The person who knows you best is often your enemy."

On the study of germs.

Both Yu Yu and Lu Jian are far superior to other executives in the Internet industry.

Because they have all fought against Germination, and they have all suffered losses from Germination, and they are in a full-scale competition with each other, so their research is naturally more in-depth than others.

"Green Orange Technology doesn't subsidize, then it's a loser." Duan Xuan said he couldn't understand.

"But if from the very beginning, Qingcheng Technology never thought about winning or losing with us in the takeaway business?" Lu Jian's thinking became clearer and clearer.

He tried to put himself into Zhang Shuo's thinking mode.

In my memory.

Although the subsidiaries of the Germination Group are willing to spend a lot of money on marketing, such as Weixin's two classic marketing cases, they spent hundreds of millions.

But I have never seen Germination doing a fearless money-burning move.

Even when talking with Mi about the competition during the Spring Festival, each played his own way.

And they have indeed played to a high level.

"This is even more unrealistic. Isn't the main business of Green Orange Technology is food delivery? Binhai City is also the headquarters of Green Orange Technology. If Binhai City is lost, then what is the meaning of Green Orange Technology?" Duan Xuan asked.

"Good question!"

Lu Jian was in high spirits, "Do you know the relationship between Qingcheng Technology and Qingcheng Retail?"

"do not know much."

This stumped Duan Xuan, who was only sent to Binhai City to preside over the work last month.

Don't talk about the origin, even Duan Xuan has only a half-knowledge about Qingcheng Technology, because the information disclosed by Qingcheng Technology is very limited.

"Then I'll tell you."

However, Lu Jian became interested, "It is said that Germination's first investment was Green Orange Retail, which at that time was essentially a convenience store.

"It was with the support of Germinal's huge amount of funds that Green Orange Retail embarked on the road of rapid expansion. In just half a year, it has developed to nearly a hundred stores in Binhai City, covering almost the main commercial areas of Binhai City.

"It is not difficult to find that Germination Group's positioning of Green Orange Retail is new retail, and the core of its business is also developed around Green Orange Small Building. For this reason, it even bets heavily on assets."

Lu Jian really did a lot of homework for the competitor Germination, "As for Green Orange Technology, it was actually separated from Green Orange Retail at the end of last year."

"Forgive me for being stupid, but I still don't understand. What is the inherent logical relationship here?"

Duan Xuan was still confused.

"Even if Green Orange Technology was hatched from Green Orange Retail, it has already operated independently after all, and they all belong to the Germination Group. It is impossible to say that Green Orange Retail will tattoo Green Orange Technology on the back, right?"

"Of course not."

Lu Jian shook his head with a smile, "Don't look at Zhang Shuo's young age, he has a thorough control over Germination, and it is absolutely impossible to tolerate chaos between subsidiaries. Green Orange Retail dares to do this, it must have Zhang Shuo's approval in advance. "

Even as an opponent, it does not prevent Lu Jian from giving Zhang Shuo basic respect.

With Germination's current scale and achievements, anyone who despises Zhang Shuo in words or actions is nothing but a clown and will not win any applause.

"I mean, or, in the internal sequence of the Germinal Group, the status of Qingcheng Technology is actually far less important than the outside world thinks." Lu Jian added.

"Appreciate further details!"

Duan Xuan's demeanor became lower and lower.

"What if Green Orange Technology only exists as an online retail platform for Green Orange?"

Lu Jian finally threw out his core conjecture.

"Perhaps, we have entered into a misunderstanding from the very beginning, always subconsciously believing that the prospects and potential of local life services are far better than the retail industry."

"Isn't that so?" Duan Xuan asked.

Nowadays, Internet thinking is being mentioned. As a traditional industry, retailing is really hard to imagine that the future development space can be compared with local life services.

"That's right, but Germind doesn't think so." Lu Jian smiled, "From the development track of Germinal, it is not difficult to see that from the beginning to the end, Green Orange Retail is the key support object of Germind. As for Green Orange Technology, It’s more like a branch company established after the original department of Green Orange Retail became independent.”

"Mengya, you won't be so blind?"

Duan Xuan disagreed, "Also, from the analysis of the actions of Qingcheng Technology's large-scale acquisition of local group buying websites and the establishment of branches across the country, no matter how you look at it, it doesn't seem like a trivial matter."

"Then think about it carefully, is there a flagship store of Qingcheng Xiaozhu in every city where Qingcheng Technology has established a branch?" Lu Jian said with a sigh of relief.

"This is also true." Duan Xuan's eyes moved slightly.

"So, from the very beginning, Green Orange's retail business has always been direct sales. The so-called food delivery business of Green Orange Technology mainly serves Qingcheng Xiaozhu."

Lu Jian believes that he has completely seen through the business model of Green Orange Retail.

"This can also explain why Qingcheng Technology has to set such a high threshold for merchants to enter the food delivery business, as if it deliberately does not want other merchants to enter.

"As long as Qingcheng Technology doesn't have a brain twitch, there must be an inherent behavioral logic, and this logic is that Qingcheng Takeaway is crowding out competitors for Qingcheng Xiaozhu in disguise."

"This……"

Duan Xuan was really shocked, and was speechless for a moment.

Because logically speaking, Lu Jian's analysis was flawless and formed a perfect closed loop.

All previous doubts can be explained.

Since Qingcheng Technology is just a tool app for Qingcheng retail online sales, from the perspective of Germination Group, naturally it doesn't care about one more tool.

Or platform.

"Rather than engage in a subsidy war with us and burn money crazily, Green Orange Retail might as well just take a ride with Dacong Dianping, which is the most rational choice." Lu Jian made the final decision.

This is in line with Bud's style of acting.

"But in this way, users are likely to give up the Qingcheng APP. Isn't the marketing expenses that Qingcheng Technology spent on the APP before, all in vain?" Duan Xuan subconsciously felt that something was wrong.

Because it's so abnormal.

"Compared to the subsidy war, what is that little marketing expenditure?" Lu Jian has already settled the relevant accounts, "You think that Qingcheng Technology's [-] to [-] million is a big move, but Germination may not see it that way .”

Duan Xuan was silent.

He subconsciously thought of the recent investment in the field of mobile phones.

In contrast.

The money Sprout spends on Green Orange Technology is really insignificant.

So, after all, is he still small?
"Then, what President Lu means is that we agree to the settlement of Qingcheng Xiaozhu?" Duan Xuan was persuaded.

"Of course!"

Lu Jian's attitude is firm, "Business cooperation is to put interests first, and there is no need to consider Tengda's feelings."

As long as it makes money.

Tengda doesn't care if he feels it or not.

How much is face worth?

What's more, if Qingcheng Xiaozhu is really going to be listed in Da Cong Dian Ping, who is it?

Lu Jian was able to analyze the business logic behind Qingcheng’s retail decision, but netizens couldn’t see through it, and would only think that Qingcheng Technology had given up.

It must be very lively then, right?
For some reason, Lu Jian suddenly felt a little hopeful.

.........

Germination Building.

After Da Cong Dianping passed, Pei Weiping and Du Qingqing came together to report to Zhang Shuo.

Visible inside the sprout.

The priority of this matter is also very high, and it is not as calm and breezy as Lu Jian imagined.

"Mr. Zhang, I still stick to my previous point of view. Qingcheng Xiaozhu's entry into Dacong Dianping will be a major blow to Qingcheng Technology." It turned out that Pei Weiping did not agree with this.

Just getting in the way of order.

"The harm between the two powers is the lesser. The subsidy war is a bottomless pit. We can compete with Da Cong Dian in Binhai City. Where is the capital? Where is the capital? There is no end." Zhang Shuo was also very helpless.

Although the business model of Green Orange Retail + Green Orange Technology is good, it still has two fatal weaknesses.

One is no financing.

Qingcheng Technology is no different from Meituan and Dacong Dianping. Through round after round of financing, it can obtain a steady stream of funds from investors for consumption on the battlefield.

Second, there is a bottom line.

Because it does not raise funds, Qingcheng Technology will not choose to cut the leeks of users. On the contrary, Qingcheng Technology itself enters the market with a sense of mission.

It also happened that the Germinal Group's capital chain was tight, and there was not so much money for Qingcheng Technology Wave.

That's why we have the embarrassing situation now.

"Now what we want to discuss is how to minimize this negative impact." Zhang Shuo set the tone.

"I still have the same view as before."

Du Qingqing stepped forward in time, and it was her idea to let Qingcheng Xiaozhu settle in Da Cong Dian Ping, "Go through the current difficulties first, and wait until the subsidy for Da Cong Dian Ping is over, and then we will use the bottom line."

"How do you draw the bottom line?" Pei Weiping asked.

"It's very simple. According to what I've heard, Da Cong Dianping has an extremely low threshold for reviewing merchants this time in order to increase its popularity in Binhai City. It can even be said that there is no threshold."

Mentioning this, Du Qingqing was very angry.

"With such a review threshold set by Dacong Dianping, there will definitely be a lot of things such as substandard hygiene, even stomach trouble after eating takeaway, and even illness, complaints and the like.

"At that time, Qingcheng Xiaozhu only needs to issue a statement to the outside world, saying that it is disappointed with the review mechanism of Dacong Dianping, and in order to maintain the brand reputation, it decided to take it off the shelves."

"You cow!"

Zhang Shuo gave a thumbs up unconsciously.

This trick is really ruthless. After the typical meal is wiped off, the "old club" will be kicked.

Pei Weiping was also a little ashamed.

Who would have thought that Du Qingqing, who was so innocent before, would become so black-bellied.

Think about it.

Pei Weiping said: "Since this is the case, can Qingcheng Xiaozhu in the capital also apply to settle in Meituan Takeaway? Anyway, I have already let go of my mouth, and I don't care about having another one."

Zhang Shuo looked at each other in blank dismay.

Du Qingqing was already black-bellied enough, but Pei Weiping, who was honest on the surface, was actually even darker.

It is not enough to eat one family, but to eat two meals for one meal.

(End of this chapter)