Sprinkle coins every day

Chapter 225 The Birth of the Green Orange Group!
"It's good to draw a salary from the bottom of the pot, but it can't quench your near thirst." Zhang Shuo frowned.

During the period of Dacong Dianping's food delivery subsidies, or even a longer period of time, the reputation, word-of-mouth and traffic of Qingcheng will inevitably suffer a severe setback.

This is also something to be avoided.

"Qingcheng Technology is accelerating the research and development progress of the online ticketing system." Du Qingqing said.

"That's not enough."

Zhang Shuo shook his head, "Online ticketing is not our original creation. Dolphin travel and camel travel have been deeply involved in this field. If we want to hedge the negative impact of food delivery services, we have to come up with one or two more competitive products."

"Like?"

Du Qingqing knew that Zhang Shuo had many evil ideas.

"Look at these two plans." Zhang Shuo really threw out his trump card.

In fact, when Du Qingqing proposed to let Qingcheng Xiaozhu settle in Dacong Dianping, he was already thinking about how to make Qingcheng Technology tide over the difficulties.

Even turning crises into opportunities.

The plan he is throwing out now is actually nothing new after three to five years. It is nothing more than two small flowers in the field of sharing economy——

Shared bicycles and shared charging treasures.

The real essence of the sharing economy is not how much profit can be obtained from it, but to drive traffic for local life service apps and enhance user stickiness at the same time.

The original space-time mold group's acquisition of worship bicycles is based on this business logic.

At this time, Zhang Shuo proposed to build shared bicycles and shared charging treasures. There are only two purposes. One is to enrich the application scenarios of Qingcheng Xiaozhu, and the other is to stabilize the traffic of Qingcheng app.

The former is easy to understand.

Although it is said that more than [-]% of Qingcheng Xiaozhu's income comes from takeaway after providing takeaway services, but it does not mean that Qingcheng Xiaozhu is just an offline takeaway shop.

That's too sorry for the expensive rent in the CBD area.

In essence, Qingcheng Xiaozhu is still a new type of convenience store, which wholeheartedly provides localized services such as "safe, secure, and convenient" shopping, dining, and leisure for surrounding office workers.

Because the decoration style is not bad, Qingcheng Xiaozhu still has a lot of customers offline every day even if it provides delivery service, and many people are used to eating in the store.

Green orange coffee and green orange milk tea are favored by many migrant workers because of their affordable prices.

But that's clearly not enough.

From the very beginning, when Zhang Shuo acquired Qingcheng Retail from Du Qingqing, his positioning of Qingcheng Xiaozhu has always been a transfer station for the local life service scene.

Or the center.

In Qingcheng Xiaozhu, migrant workers can not only buy urgently needed small commodities such as batteries, earphones, and umbrellas, but also eat safe and secure fast food, and also provide services such as shared charging treasures and shared bicycles.

It can be said.

The more service scenarios Qingcheng Xiaozhu has and the richer its categories, the more obvious the aggregation effect will be.

Until the workers in the surrounding area subconsciously regard Qingcheng Xiaozhu as an alternative "home for workers", "corner of English", "one-stop life service provider", "the third place between home and company". life node".

wait until then.

Only then did Qingcheng Xiaozhu really stand up.

At the same time, incidentally, these service scenarios will also continue to bring stable traffic input to the online Qingcheng APP and become an indispensable part.

There is one thing that Lu Jian guessed right.

In the sequence of Germinal Group, Green Orange Technology serves Green Orange retail, not the other way around.

"It's expensive to do this, right?"

Pei Weiping took the lead in reading the plan and saw through the pain points of the sharing economy at a glance.

"It's acceptable if it operates steadily." Zhang Shuo doesn't want to burn money like crazy and expand radically like the original space-time, but returns to the essence of the sharing economy.

In fact, it's still very interesting.

Therefore, in the planning case he wrote, he emphasized one point, that is, whether it is shared charging treasures or shared bicycles, the early application scenarios will be concentrated in Qingcheng Xiaozhu.

The shared charging treasure is used in the store, and the shared bicycle is parked outside the store.

Of course, the follow-up shared charging treasure can also be stationed in public places such as airports, railway stations, bus stations, and supermarkets, and shared bicycles can also be expanded from commercial areas to residential areas.

But the premise is that the word "stable" will never be flooded.

"Should these two shared businesses be handed over to Green Orange Retail or Green Orange Technology?" Du Qingqing was more receptive to new things, and asked the key to the problem by the way.

Both shared bicycles and shared charging treasures are products of the close integration of online and offline. The two are indispensable, and they are different from the food delivery business.

In principle, Green Orange Retail or Green Orange Technology can be implemented independently, with the other party cooperating.

This involves a struggle for dominance.

Zhang Shuo tapped his fingers on the table subconsciously, and he also had some headaches. Looking back now, the decision to separate Qingcheng Technology from Qingcheng Retail was indeed a bit hasty.

Can't say it's wrong.

But at least, after the separation, the two subsidiaries did not achieve the effect of 1+1>2 that Zhang Shuo expected, but instead increased the cost of communication with each other.

Now in terms of business dominance, serious differences are about to arise.

It's a headache!

"The main application scenario of shared charging treasure is indoors, which can be done by Qingcheng Retail. The main operation of shared bicycles is on mobile phones, which can be done by Qingcheng Technology." Pei Weiping offered to give in.

Obvious.

The value of shared bicycles is far higher than that of shared charging treasures.

"I"

Du Qingqing was hesitant to speak, and she, who was proud and arrogant, actually didn't like this kind of charity.

The atmosphere was a little awkward.

"Why not do it together?"

Seeing the two executives reject each other, Zhang Shuo finally made up his mind.

"Do it together?" Du Qingqing was confused.

"Since the previous separation of Green Orange Technology from Green Orange Retail was ill-advised, then it is necessary to correct the mistake." Zhang Shuo took the initiative to stop the responsibility.

"You mean, merge them together again?"

Du Qingqing's eyes flickered. The two subsidiaries had just separated for less than a year, and finally had their own "lives", and now they were forced to live together again.

No matter how you think about it, it's very awkward.

"It's certainly not a simple merger."

Zhang Shuo smiled and shook his head, "Even if it is to correct the deviation, it is still necessary to look forward, not to return to the original point. My idea is to form the Green Orange Group with Green Orange Retail and Green Orange Technology as the core. Then the Green Orange Group In the name of the company, carry out the business of sharing bicycles and sharing charging treasures. What do you think?"

In this way, there is no question of whom to belong to.

"This is somewhat similar to the operation of a business group." Pei Weiping was thoughtful.

"It's the business group." Zhang Shuo also certified on the spot, "The newly formed Qingcheng Group can be regarded as the new retail and local life service business group under the Germination Group."

The two are actually slightly different.

The business group puts more emphasis on the management and control of the headquarters of the Germination Group, while the Green Orange Group has greater independence and autonomy.

This again involves the organizational structure of the Germinal Group.

After the activation of Maili Technology, the number of subsidiaries under the Germination Group has reached eight, and the management of the group headquarters is becoming more and more difficult. Jiang Yue mentioned to Zhang Shuo before whether to adjust the organizational structure in a timely manner.

Change in the direction of the business group.

In addition to integrating Qingcheng Retail and Qingcheng Technology, the three subsidiaries of Qinghe Technology, Jade Bird Interactive Entertainment and Qingyun Data can also be integrated into a mobile Internet business group.

Sunshine Holdings itself is an overseas business department.

After the adjustment, the organizational structure of the Germination Group will become more concise and clear.

It was just shelved by Zhang Shuo.

The fertile soil research institute and technical center of Germinal Group have just been established, and the personnel are not yet fully equipped. The technical research and development strength is seriously insufficient, and they cannot match the needs of their subsidiaries at all.

The second business group structure requires a strong group headquarters.

The current finance department will be upgraded to a financial center, the legal department will be upgraded to a legal center, and there are other institutional departments such as settlement centers, payment centers, and flow centers.

And these.

They are still not available to the Germination Group, which has only been established for a year.

In particular, the functional departments of the group headquarters have only been established in the past year. Neither the accumulation of talents nor the efficiency of work can match the structure of the business group.

Changing the organizational structure rashly will only be self-defeating.

In addition to the above objective factors, there is another point that Zhang Shuo himself does not approve of the business group structure. Looking back at the business group structure ten years later, there are actually some inherent defects.

For example.

The original intention of the business group structure is to break down the barriers between departments, but in fact, after the adjustment, new and stronger barriers will be formed between the business groups.

This is unavoidable in organizational management.

For another example, the design of the technology center may be suitable for pure Internet companies like Tenda that focus on Internet business, but it is obviously not suitable for sprouts that straddle the Internet and manufacturing.

The result of forcibly strengthening the headquarters is likely to be a constraint on the subsidiaries.

Ahri’s latest organizational structure adjustment puts forward the concept of “small CEO”, which is to give business group presidents more independent decision-making power. A business group is equivalent to a separate group company.

The president of the business group is the CEO of the group.

This is actually a return to the management model that is currently being implemented in the bud, which is to fully authorize the general managers of the subsidiaries and give full play to the subjective initiative of the subsidiaries.

The establishment of Qingcheng Group is also based on the same logic.

After all, after the separation, the two subsidiaries have achieved considerable development, and the scale is not the same as before the separation. Naturally, it is impossible to say that they will be merged into one subsidiary.

The establishment of Green Orange Group not only solves the problem of the mutual affiliation of Green Orange Retail and Green Orange Technology, but also greatly reduces the cost of communication between each other, truly optimizes the allocation of resources, and can work together.

And it is also an enhancement to the "Green Orange" brand.

"I have no opinion!"

Pei Weiping was the first to express his opinion.

"I don't mind either."

Du Qingqing glanced at Pei Weiping with deep meaning. Pei Weiping was obviously more competitive than her in the competition for the position of president of Qingcheng Group.

　I was patronizing to eat melons yesterday, and almost delayed the update, sin, sin
　　
　
(End of this chapter)