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Chapter 274 Nobody Knows Dota Better Than Me!
"why?"

Facing the critical attack from Zhang Shuo, Ice Frog couldn't understand, "Isn't the current Dota 2 not perfect? ​​If it's not done well, then why would Jade Bird Huyu spend a lot of money to buy it?"

From the standpoint of Ice Frog, he originally cooperated well with V agency, very happy, and even prepared to retire in V agency, but Blue Bird Interactive Entertainment stepped in and won love, and bought Dota 2 .

Now it is going to take away the dominance of the development of Dota 2 again, it is driving people crazy.

"Don't be in a hurry."

Zhang Shuo was as calm as ever, "You might as well take a look at this first."

"what is this?"

Ice Frog took a document handed over by Zhang Shuo in doubt.

"These are some major revisions I made to Dota 2. If your team can accept these changes and is willing to work in Binhai City, then you can continue to lead the development of Dota 2 in the future."

Zhang Shuo never fights unprepared battles.

While sending Cao Yanhua to the beautiful country to negotiate with V Agency, he was already taking the time to write his revision opinions on Dota 2, hoping to shorten the follow-up development time.

Because from the very beginning, Dota 2 has been a race against time.

In order to make the ice frog understandable, Zhang Shuo even translated into English very intimately. His current English level is sufficient for this kind of daily translation work.

Including communicating with the ice frog now, English is also used throughout the process.

no way.

Who told Wai Guoren that he couldn't learn Chinese?

In the original time and space, there are countless complaints from players about Dota 2, and Zhang Shuo can only make targeted modifications to the main slots.

One is to simplify the registration process.

I don’t know how many new players of Dota 2 in China were persuaded to leave by the complicated registration system when they were about to play.

When the original space-time Marumi agent, what Marubi pass, steam account, and then bind it, you may need to go over the wall, so I just persuaded her to leave.

Such a complicated registration system, but it is not bound to the mobile phone number and ID card, leads to the rampant use of trumpets and fish bombs, which further weakens the gaming experience of novice players.

Now that Dota 2 is in the pocket of Jade Bird Interactive Entertainment, it is natural to log on to the steam platform overseas. This is also one of the prerequisites for Valve to agree to sell Dota 2.

Domestically, the registration process can be simplified, and even become its own competition area.

If you want to play with overseas players, you are already an old player. If you bind a steam account at that time, it will not affect the game experience of novice players.

The second is to appropriately reduce the game time.

The specific operation includes introducing the quick mode, compressing the time of a game to about half an hour as much as possible, instead of more than an hour now.

That was simply a torment.

At the same time, the surrender mechanism is introduced, you can GG in advance if you can't win, instead of wasting.

The third is to adjust the number of heroes and game props.

A novice player opens Dota 2 and looks at more than 100 heroes. It is estimated that he will fall into the difficulty of choosing. When he enters the game and sees countless items, he is even more confused.

It was so unfriendly.

Zhang Shuo's modification plan is to compress the hero pool in the novice stage. The extra heroes are not meant to be unnecessary, on the contrary, there are many ways to obtain them.

For example, reaching a certain level automatically unlocks some heroes.

Another example is buying in a mall.

It is also possible to slowly launch some heroes in subsequent large-scale updates.

In this way, it will not be piled up in front of novice players in one go, and it will not only cater to novice players, but also not be unfriendly to old players.

Proper middle way.

The game props also need to be compressed, but how to compress them is beyond the scope of Zhang Shuo's knowledge and needs to be carefully studied by the Ice Frog team.

The fourth is to introduce the achievement system.

For example, achievements such as second kill, triple kill, super god, MVP, etc., increase the player's sense of honor.

The fifth is to adjust the ladder matching mechanism.

The most complained about in the original Space-Time Dota 2 is the cheating ladder mechanism. It failed to eliminate the trumpet, and often matched with unsuitable players, cheating time and time again.

It is best to be able to introduce a novice field.

There are other things such as optimizing the novice guide, novice tutorial, and adding a novice training ground. The addition of bits and pieces together is already considered a major change.

but!

Although Zhang Shuo put forward many suggestions for improvement, he did not shake the core gameplay of Dota 2, let alone try to destroy the balance system that Dota 2 is proud of.

Just to do a rebalancing.

"Do all of these have to be changed?"

After reading it, the ice frog's hands were trembling.

This is like a master-level screenwriter who spends years of work and thinks that he has come up with a perfect work, but he has to be instructed by a layman to make changes.

It's just painful.

"It must be changed without compromise." Zhang Shuo was as cold as ever.

He can understand Ice Frog, including some old Dota players' feelings for Dota, but the feelings cannot be used as food, and games that cannot fully win the market are unqualified games.

"I'm going back to discuss with the team."

Ice Frog's current mood is actually very complicated. According to his temper, he should have slapped the table and left long ago, but he really has too much affection for Dota 2 and can't let go.

Just very depressed.

"Yes. In fact, I appreciate you and your team very much, and I look forward to continuing to cooperate with you all the time to make Dota 2 better and better." Zhang Shuo's attitude is sincere.

This is not a cliché.

The fact is that Ice Frog is indeed a god-level developer, and indeed the soul of Dota 2.

Zhang Shuo is also really hard to imagine, after losing the Ice Frog team, even if he personally checks, whether Dota 2 can return to the top and defeat "League of Legends".

Talent is rare.

.........

After meeting Ice Frog in the morning, in the afternoon, Zhang Shuo held a small meeting with Cao Yanhua and Zhao Mingchuan, and the discussion was still about Dota 2.
But it is no longer about the content of the game, but about how to operate Dota 2.

To be honest, in terms of gameplay, in addition to the high entry threshold, Dota 2 actually beats "League of Legends", especially in terms of game balance.

On the other hand.

Whether it is V agency or domestic Marumi, the operation of Dota 2 is a bad batch.

The reason why Dota 2 is getting colder and colder and being crushed by "League of Legends" is not the root of the game content itself, but the huge gap in the operation behind the two.

It can even be said that there is one heaven and one underground.

Tengda may be criticized for its originality, but it is true in terms of operation.

It is worth learning.

Therefore, after buying Dota 2, how to modify the game content is still secondary. The key is to establish an operation plan and act immediately.

"In order to make great efforts to promote Dota 2, the group can specially approve a marketing fund of [-] million." Zhang Shuo is also generous and full of pride.

Not only that.

He also put forward specific requirements for the marketing plan of Dota 2.

"First of all, we must pay attention to advertising and marketing, not only online advertising, but also offline Internet cafes and university campuses. We must use the group's regional marketing companies to do serious promotion and ensure that most of the computers in Internet cafes Dota 2 is installed, and there are posters of Dota 2 on the walls."

original time.

Marumi's promotion of Dota 2 is almost zero.

Jiuxiang is afraid of deep alleys, not to mention games, and there are competitors like "League of Legends". If you don't increase advertising and marketing, you can only watch new players run to the opposite side.

Unlike Marumi.

In this life, facing Tenda, Jade Bird Interactive Entertainment actually has a very strong brand advantage and fan advantage. As long as you are willing to spend money on advertising, you are not afraid that no one will play.

Except ground push.

In the follow-up, we must pay attention to the IP operation of Dota 2, such as customizing figures, organizing COS, inviting web writers to write background stories for each hero of Dota 2, and so on.

In a word.

It is to create an ecology and increase player stickiness as much as possible.

"In addition to advertising and marketing, it is also a vital part of the operation of professional league matches."

In the original time and space, Zhang Shuo actually didn't play "League of Legends" very much, but every time he went to the global finals of "League of Legends", he still watched it with great interest.

This is where the charm of event management lies.

"The so-called event operation is not a simple international invitational tournament, but a complete set of professional league system from top to bottom, including event promotion, event organization, cultivation of professional sports clubs, event broadcast, etc. To do well, even to the extreme.”

The previous discussion about letting Maili Technology sponsor a club was out of this consideration.

The existence of Panda live broadcast undoubtedly provides an excellent platform for the live broadcast of Dota 2 events. Of course, professional game anchors, event commentators, coaches, etc. must be cultivated.

This will be a huge system engineering.

"With regard to the marketing of Dota 2, I hope that the group operation center will cooperate with Jade Bird Interactive Entertainment to come up with a preliminary marketing plan as soon as possible, and we will discuss it in detail later."

What Zhang Shuo is talking about now is just an outline. Of course, he can also write a marketing plan on his behalf, but it will be too tiring to do so, and it will easily cause the operation center to rely on him.

In the long run, it may not be a good thing.

"I will."

Zhao Mingchuan didn't feel pressured, but excited.

He had already received hints from Zhao Xiaohu that the operation center could get more deeply involved in the operation of Qinghe Technology, and now he has a reason to intervene in the operation of Jade Bird Interactive Entertainment.

It's like saying.

The newly established operation center was erected in no time.

no doubt.

All of this is by no means a coincidence, but the result of Zhang Shuo's single-handed planning behind the scenes.

Zhao Mingchuan admired and was very grateful. With such unique conditions, if he doesn't work hard and make some outstanding achievements, he really doesn't deserve Zhang Shuo's trust.

I have no face to continue working in this position.

(End of this chapter)