Sprinkle coins every day

Chapter 416 Pingguo who is mediocre again, Xiaomi who is still struggling, Germination who would rather bend than bend!
Thursday, November 9.

Under the attention of all the people, Pingguo held the annual autumn conference as scheduled.

Pingguo 5S, which looks similar to Pingguo 5288 but has a starting price as high as 5, cannot be said to be exactly the same as the "leaked map" leaked from the Internet before, but it can only be exactly the same.

No surprises at all.

Although it is the second high-end model equipped with fingerprint recognition after Maili X1, with the gem of Maili X1 in front, Pingguo 5S is still so ordinary in the eyes of consumers.

There are too many points to complain about.

In the era when 4.7 inches has become popular, the Pingguo 5S only has a 4-inch screen, which is really shabby.The 800-megapixel main camera has no advantages at all in the era when it broke through [-] million pixels.

It all shows Pingguo's arrogance and lack of innovation.

Uh.
In fact, there are still some changes, such as changing the color to gray, gold, and silver, canceling the consumer's favorite black, and replacing it with the local gold that Wheat X1 set off.

If this were changed to the original time and space, Pingguo's arrogance would be just as arrogant.

But not in this life.

Tyrant gold replaces the classic black. In the eyes of consumers, Pingguo is plagiarism.

And the copying is not so good.

The most interesting thing is that in order to let users have more choices in the color of the mobile phone, Pingguo has launched as many as six colors of leather protective cases.

The price is 298 yuan, do you want it?
Proper IQ tax!

Especially in the eyes of Chinese consumers, isn’t a mobile phone case worth ten yuan or 20 yuan on Mobao delicious?

In addition to the Pingguo 5S, which is "highly priced and has little innovation", it is also aimed at the mid-end market. Pingguo also considerately launched a new model, the Pingguo 5C, and also launched a rainbow color scheme.

The starting price is 4488 yuan, isn’t it very conscientious?

Consumers, especially Chinese consumers, can only curse Pingguo's shamelessness, what the hell is in the mid-end market, the price is 4488, isn't it delicious to buy wheat grain X1?

What the hell is Pingguo 5C.

Even mid-to-low-end mobile phone manufacturers such as Xiaomi, Huawei, and OV have not really felt the threat from Pingguo 5C, because it is really "not eating fireworks".

no doubt.

Against the background of Maili mobile phone, Pingguo's autumn conference is far from a success.

Although, in order to make an appearance before Maili X2, Pingguo not only took great pains to advance the press conference, but also deliberately leaked the relevant parameters and data of Pingguo 5S, just to prove to the outside world——

Pingguo is different from Maili mobile phone.

"Well, it's really different, I always feel that IQ has been humiliated!"

For Chinese consumers, the Pingguo 5S, which once again disappointed them, suffered an unprecedented setback even with their confidence in the Pingguo brand.

Pingguo, it seems that it is not so good!

After watching the Pingguo Autumn Conference, consumers around the world, especially those in China, are looking forward to the wheat grain conference a week later.

I look forward to saying that Maili X2 can bring some new surprises.

.........

The next night, Marina City.

For Pingguo's autumn conference, ordinary consumers were disappointed, and Zhang Shuona didn't pay much attention, because he knew the answer early.

What surprised Zhang Shuo was that Rebs actually rushed to Binhai City to treat him.

Apparently there is nothing else to ask for.

After drinking for three rounds, Zhang Shuo glanced at Rebs who was sitting across from him, and said with a smile, "Mr. Lei came here this time not just to drink at the bar, so I can't afford it."

"Hey, there is one thing."

Although he didn't have much contact with Zhang Shuo, Rebs also knew that Zhang Shuo was an "upright" person, and he didn't like to beat around the bush when he spoke, so he took advantage of the situation and said, "It's Gaotong, let me be an intermediary, and send a message to Mr. Zhang." .”

"Gaotong?"

Zhang Shuo raised his eyebrows slightly.

Due to the Gaotong incident, China's mobile phone industry has been very turbulent recently. The major mobile phone manufacturers fought openly and secretly, and it was a brutal fight.

Although you can't see the shadow of swords and swords, there are murderous intentions hidden everywhere.

Even Maili Group was inevitably affected. One of the suppliers made a temporary moth, saying that it would give priority to the supply of spare parts to other mobile phone manufacturers.

Rende Maili Group directly kicked the supplier out of the supplier list.

As early as last year, when Factory H tried to use the supply chain to make troubles, Maili Group began to prepare contingency plans, and many spare parts suppliers had backups.

The same type of spare parts may be purchased from two or even three suppliers at the same time.

Of course the standards are the same.

This makes the supply chain system of Maili Group very tough. Even if one or two suppliers are temporarily instigated, the supply chain can be adjusted in the shortest time.

It is not to say that it was picked by any supplier.

After Maili Group resorted to thunderous means to kill the "early birds", other suppliers became obedient at once. No matter what conditions other mobile phone manufacturers offered, they gave priority to supplying Maili Group.

I even hope that some of my peers will continue to rebound, so that I can reap the benefits of the fisherman.

This is the deterrent power of the industry overlord.

"That's right, Gaotong hopes to reconcile with Germination Group. If it can be reconciled, Gaotong promises that it will not initiate intellectual property litigation against Maili Group in America, Europe and other places."

Rebus was also entrusted.

Of course, if Mengya and Gaotong really reconcile, it will also be beneficial to Xiaomi.

On the Internet, the negative public opinion against the four mobile phone manufacturers Xiaomi, OV, Meiji, and Dare to Think is still fermenting. Although the four mobile phone manufacturers are not said to be shouted at by everyone, they are all having a hard time.

It’s nothing to dare to think, anyway, the mobile phone business is not their core business.

Meijiu has also been going downhill. Even though Hongyi Capital and Ari invested successively, they are still unable to turn the tide. The founder Lan Zhang retired again, and the prospects are worrying.

Some of the talented people who have become so attractive have begun to submit their resumes to Maili Group.

For Meizhuan, this turmoil only accelerated the decline of Meizhui. Even without this incident, it could not prevent Meizhui from sliding into the abyss.

In general, Xiaomi and OV are hit the hardest.

In 13, OV faced Xiaomi, but it was actually at a disadvantage. It was in the next year or two that it started the model of celebrity endorsement + offline sales, and gradually surpassed Xiaomi's pure online model.

so.

In this turmoil, Xiaomi was the most injured, and it coincided with the release of Xiaomi 3, it was almost fatal.

So it is not difficult to understand.

Why was Rebs able to let go of his skin and rush all the way to Binhai City to be a lobbyist.

"Gaotong, how do you want to reconcile?"

Zhang Shuo's eyes flickered, and he also sensed Gaotong's threat.

It means--

If Mengya is unwilling to settle, then Gaotong will use its intellectual property sword against Maili Mobile in major overseas markets other than China, forcing Maili to withdraw from overseas markets.

The relevant departments in China can't control the market outside China.

But the problem is, if you look closely at the conflict between Germinal and Gaotong, in essence, it was Gaotong who launched the trouble first, instigated Xiaomi, OV and other manufacturers, slandered Zhulong chips, and blocked Maili mobile phones.

Germination was just a passive counterattack, which made Gaotong unbearable.

It seemed as if he had suffered a great grievance.

"Gaotong's intention is to hope that Germinal will not impose any additional pressure on the anti-monopoly investigation by relevant departments;

Gao Tong's move was obviously instructed by the "superior".

The current situation is obvious. As the main accuser, the Germination Group has unparalleled influence in the Chinese business circle, coupled with Zhang Shuo's strong personal connections.

If the pressure continues, it is probably enough for Gao Tong to drink a pot.

As for what to say to clear up the suspicion, the real purpose of Gaotong is to use the cooperation with the Germination Group to achieve the purpose of "washing white" in the Chinese market, so as not to be resisted by Chinese consumers.

Even the well-connected partners like Xiaomi and OV can follow suit.

It's a very clever strategy.

"Gaotong, how do you want to cooperate with Germination?" Zhang Shuo was noncommittal.

Regarding the investigation of Gaotong by the relevant departments, what can be done has already been done before the germination. If it is not necessary, Zhang Shuo is not interested in saying that he will put additional pressure on this matter.

That's not necessarily a good thing.

As for the cooperation with Gaotong, Zhang Shuo was skeptical.

In the final analysis, Gaotong is only a semiconductor company mainly engaged in chip design. It does have a strong position in the semiconductor field, but in terms of overall strength, it is actually far behind the budding group.

With a valuation of trillions, the Germination Group is a true super giant on a global scale.

"Gaotong means that he hopes to get an opportunity to invest in Dao Sui Group, so that the two companies can reach a strategic cooperation, and there is no need to fight to the death. What do you think?" Rebs is looking forward to it.

"Hey, Gaotong has a big appetite."

"Then, what does Mr. Zhang mean?" Rebus felt a little uncomfortable.

"I'd like to trouble Mr. Lei to tell the president of Gaotong, Ke Meng, that the overall scale of the Daosuke Group is larger than that of Gaotong. It's really a little... I don't know what it means!" Zhang Shuo sneered.

"Ah, this..."

Rebus was dumbfounded at once, and subconsciously said: "Could it be that Maili Group is not worried about being sued in advance in overseas markets? As far as I know, Maili Group pays great attention to overseas markets."

"Of course Maili Group attaches great importance to overseas markets, but it is not willing to be coerced."

Zhang Shuo was unusually calm, "Tell Kemeng that in the worst case scenario, Maili Group can reluctantly give up the overseas market, but Gaotong, are you willing to give up the entire Chinese market?"

Isn't it just to speak harshly, who would be the same.

With the sale of the mobile phone business by Logia, Factory H gradually sank, but Chinese mobile phone manufacturers have risen strongly, and have already occupied half of the global mobile phone market.

Losing the Huaxia market will undoubtedly kill Gaotong.

"Uh, this..."

Rebus was also at a loss for words. He really didn't expect Germinal to have such courage.

perhaps.

It is precisely because of this budding courage that they can support their development to their current scale, right?
Rebus sighed inwardly.

His trip to Binhai City was a complete failure.

.........

The next day, Rebs returned to the capital.

Although it was already the weekend, he still showed up in the office on time.

Precisely because Xiaomi is facing an unprecedented crisis recently, as the helmsman, Rebs has to lead by example. Recently, there has been basically no talk about weekends.

"Boss, how are you talking with Mr. Zhang?" Xiao Mi's president Lin Wu rushed over after hearing the news.

"The conversation fell apart."

Rebus had a bitter face, "Zhang Shuo rejected the olive branch offered by Gaotong."

"Here, isn't Mengya really afraid of Gaotong's overseas sanctions?" Lin Wu was very surprised.

"Who knows."

Rebus had to admit that he couldn't see through Zhang Shuo, let alone Germination Group.

"Mingya's refusal doesn't leave much room for us to operate." Lin Wu also frowned, obviously worried about the current situation.

"It is better to ask for others than to ask for yourself."

It's okay for Rebs, after all, he has experienced a lot of wind and waves, "China's local market has encountered obstacles, so we can only develop overseas markets in advance, and bet overseas."

At the beginning of the year, Rebs intended to follow Germind's example and open up overseas markets.

The preferred target is Tianzhu.

The original plan was to start the development of the Tianzhu market next year, but the plan could not keep up with the changes.

Rebs decided to enter Tianzhu early.

As for China's local market, it doesn't mean to give up just like that. It can only rely on rice noodles to maintain the basic market first, and wait until this wave of public opinion fades before making any calculations.

It is true that the Internet has memory, but this kind of memory is actually very short.

Especially consumers.

Many of them are forgetful. As long as Xiaomi continues to adhere to the low-price strategy, it will not be completely out of the game.

There is always a day when the peak turns around.

In order to restore the image in the minds of consumers, the four companies Xiaomi, OV, Meijiu, and Dare to Think will increase their investment in marketing in a very tacit manner in the next period of time.

As long as there are enough soft advertisements, it can always restore some decline in the field of public opinion.

No one can cover the sky with one hand.

Moreover, in the minds of Rebs and others, choosing to cooperate with Gaotong instead of Zhulong Technology is not a heinous thing, but an overreaction of consumers.

Since it is an overreaction, find a way to reverse it.

.........

Monday, May 9.

In the past few days, in addition to the attention paid to Pingguo's autumn conference, there have also been a lot of news in China.

Ahri alone has two new moves.

One is to launch a new social software Laiqian beta version,
Second, Ahli Dianping has officially launched the bike-sharing function after two months of planning.

almost at the same time.

Nomi Dianping also officially launched the bike sharing function.

In order to seize market share in the shortest possible time, two local life service companies started a subsidy war almost at the same time, setting off another capital feast.

In this regard, Zhang Shuo just waited and watched the show.

Because Yuanshikong has long proved that sharing bicycles is not a good business, especially bicycles.

Will be eliminated within a few years.

Even the electric bikes used by Qingcheng Bicycles are not a good business.

In the original time and space, Meituan Bicycle invested too much money in the early stage. In order to stop losses in time and realize profits, regardless of the ugly appearance, the price of shared bicycles has been raised repeatedly——

7天、30天、90天无折扣价分别为15块、35块和90块。

It doesn't look expensive, but the question is, who would be free to ride a shared bicycle every day?Many people just take an emergency ride occasionally, and the starting price is already two yuan for half an hour.

Riding a shared bicycle is more expensive than taking a bus or even taking the subway.

It has caused numerous complaints from consumers.

"Shared bicycles are so expensive, why should I buy one myself, isn't it delicious?"

The shared bicycles that were originally proud of have become a means of transportation that workers cannot afford to ride.

It's also magical enough.

But in the face of consumer complaints, Meituan is also full of "grievances". The average purchase price of a shared bicycle is between 3000 and [-] yuan.

But in fact, Meituan not only needs to pay a higher cost for the purchase of shared bicycles, but also needs to store, maintain and dispatch a large number of bicycles.

Compared with the expenditures that are full of tricks, the profit path of shared bicycles is extremely monotonous.

perhaps.

From the very beginning, the business model of shared bicycles did not work out, but was only poisoned by capital.

The original intention of "sharing" is actually more suitable for temporary and urgent needs. For example, the distance to the destination is not very close, and you can't wait for the online car-hailing car to come. Obviously, shared bicycles can be used in this situation.

But if it is a regular commute, two points and one line, and you need to ride a bicycle every day, it is obviously more cost-effective to buy one.

And this kind of emergency application scenario is obviously contrary to the concept of cycling cards, monthly cards, and annual cards.

Low frequency of use will inevitably lead to price increases.

It doesn't work in terms of business model.

Therefore, Zhang Shuo’s initial positioning for Qingcheng Bike was an auxiliary business.

Not thinking about making a profit.

.........

After watching the news, Zhang Shuo called Gu Mingzhang, the senior vice president, Cheng Minghua, the general manager of the legal center, and Lu Kai, the vice president in charge of the group's overseas affairs, to a meeting.

Unknowingly, Lu Qi, the rotating president, was bypassed again.

The discussion at the meeting was naturally how to deal with Gaotong's upcoming intellectual property lawsuit against Maili mobile phone overseas, and prepare countermeasures in advance to avoid being forced to withdraw from the overseas market.

This is unacceptable to Maili Group.

Cheng Minghua was the first to speak. Cheng Minghua is an expert in dealing with intellectual property litigation, especially overseas intellectual property litigation.

"First of all, the fact that must be admitted is that Gaotong does have a great voice in the field of 3G/4G communication technology, and it is almost difficult to shake in a short period of time."

Even the mighty Pingguo had to compromise with Gaotong on the matter of Gaotong tax.

How can it be so shocking?

It was not until the advent of the 5G era that Huawei replaced Gaotong and gained the leading position.

Especially in the beautiful country and Europa, while protecting intellectual property rights in these markets, intellectual property rights themselves have become a powerful weapon to attack competitors, which is very difficult to deal with.

It cannot be explained clearly in a few words.

"According to this, we are helpless?" Zhang Shuo frowned.

"Not at all."

Cheng Minghua explained: "The most common countermeasure is to go to court. One case takes a long time and can be delayed as long as possible. Even if you lose, the worst thing is to pay compensation."

That is to say, as long as Maili Mobile is willing to pay the fine, Gaotong cannot be completely banned.

"And if we have mastered some core technology, we can also use it on our opponents to initiate a reverse intellectual property lawsuit."

One is passive defense, and the other is offense instead of defense.

"In terms of core technology, does fingerprint unlocking technology count?" Gu Mingzhang interjected.

After developing the fingerprint unlocking technology, Maili Group not only registered patents in China, but also registered international patents in major overseas markets.

Therefore, although the fingerprint unlocking technology launched by Apple 5S is derived from its own research and development, if it is seriously pursued, it actually infringes on the patented technology applied by Maili Group.

This can be regarded as a sharp weapon in the hands of the Maili Group.

"Fingerprint unlocking technology is of course considered, but the problem is that Gaotong can't use this technology. It can only be used to counter overseas mobile phone manufacturers such as Pingguo and Samsung, and it cannot counter semiconductor companies at all." Cheng Minghua explained.

This is the crux of the problem.

"According to this, we can only respond to the lawsuit and accept the fine?" Zhang Shuo frowned.

"At present, it looks like this."

Cheng Minghua nodded, "On this point, the local regulatory authorities have to be lenient and allow the sale of Maili mobile phones during the period of responding to the lawsuit. Otherwise, if Gaotong sues like Meiliguo, the regulatory authorities will suspend the sale of Maili mobile phones. Sales, that’s even more unsolvable.”

This is why Xiaomi and other manufacturers are so humble in front of Gaotong.

Overseas giants are really domineering.

Moreover, whether it is the beautiful country or the Europa market, they almost wear the same pants as these overseas giants, and they are even more joint suppression of Chinese companies.

The road to sea is even more difficult.

"All right!"

Zhang Shuo must also admit that it is not easy to break the monopoly of overseas giants, and it cannot be done overnight. He needs to make breakthroughs in technology, and he has to do it step by step.

"so."

Zhang Shuo turned his head to look at Lu Kai, "The public relations work in overseas markets is dominated by Sunshine Holdings."

"Don't worry, I'll keep an eye on it myself."

Of course Lu Kai knows that the success or failure of Maili mobile phone in overseas markets has a great relationship with Germination.

It is simply a battle that does not allow failure.

"in addition."

Zhang Shuo looked at Cheng Minghua again, passive defense was not his style.

"We can't let Gaotong decide. Since we can't control the initiative overseas, we should try to solve the crisis in China."

"For example, in this anti-monopoly investigation against Gaotong, Gaotong is required not to adopt discriminatory tactics and engage in so-called blocking of Chinese mobile phone manufacturers."

It means to say.

On a global scale, as long as Maili Mobile is willing to pay the patent licensing fee, Gaotong will have to buy it.

"understand!"

Cheng Minghua naturally understood it, and was amazed by the wisdom of the big boss.

At the end of the meeting, Zhang Shuo looked at Gu Mingzhang and asked with a smile, "How is the preparation for the press conference?"

"Everything is going well, the final PPT has been sent to your mailbox."

Gu Mingzhang is still very reliable in his work.

"very good!"

Zhang Shuo is also looking forward to the press conference this Friday, which can bring new surprises to consumers again.

(End of this chapter)