Sprinkle coins every day

Chapter 94
Friday, April 12.

In the long-awaited, Weixin's first opponent - Mi Chat, finally turned out.

Different from the original time and space, on the first day of its launch, Michat launched an overwhelming marketing campaign, from offline subways and bus platforms, to subway carriages, subway mobile TVs, elevator rooms in office buildings, to online portals and video sites and many more.

It can be called omni-channel publicity.

Not only that, Michat also took out 3 million cash to send phone bills, following the previous plan of Weixin to spread coins to attract new users, but only increased the price of attracting new users from 5 yuan to 6 yuan.

The intention to target Weixin is obvious.

Coupled with the appeal of Rebs himself, Mi Chat became the focus of heated discussions on the Internet as soon as it came out.

The heat rises immediately.

"Is this the butterfly effect?"

Zhang Shuo was really surprised. He looked at Jiang Yue who was sitting across from him, "If something goes wrong, there must be a monster. Go check it out. Where did Xiao Mi get such sufficient funds?"

According to a rough estimate, the cost of this round of marketing for Michat alone is no less than 5 million.

What is this concept?
In 2011, the year when the group buying war was the most intense, the most money-burning group buying websites did not spend more than 5 million yuan on advertising and marketing throughout the year.

Basically, it looks like a scale of 2 to 3 million.

That is a year-round marketing, and a round of marketing with Mi is completely incomparable.

It can be seen how terrifying it is.

The key point is that Xiaomi, like Qinghe Technology, is also a start-up company. It was just established in April this year, and the A round of financing that has been completed is only a mere $4 million.

Where did so much money come from?

Moreover, Michat is only one of the three major business lines of Xiaomi. The real strategic focus is on making mobile phones, so it is even less likely to devote so many resources.

What Zhang Shuo could think of was that the capital entered the game ahead of time.

"It's very simple to investigate things like financing. There are no secrets at all, and the results will be available next Monday at the latest." Jiang Yue's expression was a little dignified. Obviously, in her eyes, Michat was a huge threat to Weixin.

It can even be said to be a sworn enemy.

She also vaguely guessed that it was probably due to the capital entering the game that Qinghe Technology failed, so she hugged Michat instead.

This is a bit difficult.

Jiang Yue was all right, but with the sudden emergence of Mi Chat, the people of Qinghe Technology even began to feel a little unstable, and panic had spread quietly within the company.

This is the weakness of lack of background.

This is not.

The two were chatting, and Zhao Mingchuan also rushed up.

"Yo ho, you can't hold your breath anymore?" Zhang Shuo joked with a smile.

"Of course not." Zhao Mingchuan took a glass of water by himself. "To be honest, I was a little panicked at first, but after downloading Michat and experiencing it, I'm not panicked anymore."

"Oh? Tell me about it?"

Although Zhao Mingchuan was a little naughty, he really had something in his stomach.

"In a word, Xiaomi doesn't know how to socialize."

He was really amazing.

"First, Michat mainly focuses on socializing with acquaintances, ignoring the need for socializing with strangers. Second, Michat obviously has the shadow of a PC-side social circle, such as the loudspeaker function, which really makes people play."

"There is also a handwriting graffiti function, although it is very interesting, but it also destroys the simplicity and tonality of the product. Most importantly, Michat only supports text messages and does not support voice calls at the moment. This is a fatal injury."

"A simple summary is that Michat is very conscientious and did not copy Weixin's homework. But it is a pity that these functions launched by Weixin are the best solution for mobile social networking."

"If you don't copy your homework, you will die."

"Clap clap clap!"

Zhang Shuo smiled and applauded, "That's right, the analysis is very thorough, and I'm still worried that you are timid."

Jiang Yue's eyes were full of splendor.

To be honest, she didn't quite understand Zhang Shuo's excessive covetousness towards Zhao Mingchuan before, and she was so crazy that she would rather acquire Funwan Technology than poach Zhao Mingchuan.

Now it seems that Zhao Mingchuan is really worthy of Zhang Shuo's respect, at least in terms of understanding social, especially mobile Internet social, he is already at the forefront of many people.

"You are right in saying that Michao has never been Weixin's main opponent." Zhang Shuo looked at Zhao Mingchuan, "However, strategically, Michao can be despised, but tactically, Michao must be given enough attention. Michao opens Crazy marketing will definitely touch Weixin openly and secretly, and then drive the popularity of Weixin. We can accept the good popularity safely, but we must also be careful of public opinion being misleading."

Bundled marketing itself is a double-edged sword.

"Hey." Zhao Mingchuan grinned, "Mr. Zhang Yingming, look, I'm not asking for help from the holding company, and I hope the holding company will donate some more marketing funds. Otherwise, it's hard for a smart woman to cook without rice."

"have a look."

Zhang Shuo laughed angrily, pointed at Zhao Mingchuan, and said to Jiang Yue: "Every time this guy comes to the door, there must be something wrong. He just asks me for money and owes him."

Jiang Yue snickered.

"Then, didn't the holding company just take out a loan of 20 billion? We're rich and powerful, so we can't lose our footing, right? We have to meet them just now, who is poorer than the other?" Zhao Mingchuan still hasn't given up.

How can a monkey not steal a peach?

"You guy." Zhang Shuo was speechless, "Money can be given to you, but it must be spent wisely. As I said, Michat is not Weixin's main competitor. You should think about how to sing it during the Spring Festival. Good show."

"Ok."

Zhao Mingchuan could only retreat if Zhang Shuo didn't pull out his hair.

In fact, he was not as confident as he had shown just now. After all, he was probably facing a capitalist predator, so he went to Zhang Shuo to learn from him.

Seeing that the big boss was so peaceful, Zhao Mingchuan was completely relieved.

As for the internal turmoil in Qinghe Technology, Zhao Mingchuan didn't even have the nerve to mention it to the big boss. If he couldn't handle this matter well, what would he do as the chief operating officer?
Just take this opportunity to rectify the company's recent "overstaffing" and other phenomena.

Crises are opportunities.

…………

On the weekend, Zhang Shuo went to accompany the old man again.

"Third brother, the new Michat is a big threat to Weixin, right?" Usually, he complained, but Tang Yu actually cared about Zhang Shuo's matter.

"Don't worry, Michat can't threaten Weixin." Zhang Shuo shook his head with a smile.

"Isn't it? Michat's advertisements are everywhere now." Tang Yu didn't believe it.

The second uncle also looked over.

Zhang Shuo had no choice but to explain patiently: "Advertising and marketing are just a booster, and in the end it is necessary to implement the experience of the product itself. If the product is not well done, the crazier the marketing, the faster it will die."

"That's right. After many of my classmates downloaded Michat, they felt that Weixin was not as easy to use. They uninstalled it directly after redeeming the credit reward." Tang Yu smiled thoughtfully and gave a thumbs up: "It's still third brother, you are awesome."

"So, leeks are not so easy to cut."

"Last time you said to take the land, how is the progress?" Second Uncle asked another matter.

"The contract has been officially signed, and the first phase of the data center project is going to hold a groundbreaking ceremony next Tuesday."

"So fast?"

Tang Yi was very surprised, and couldn't keep up with Zhang Shuo's rhythm.

"There is no way. Weixin users have exceeded 4000 million, and now there is a competitor like Michat. Data security is very important, and we must hold it in our hands as soon as possible." Zhang Shuo explained.

"Just make up your own mind."

Tang Yi just asked casually, he would not really interfere with Zhang Shuo's decision.

It's also because Zhang Shuo doesn't like to socialize, and he doesn't like to run any circles, otherwise, with his current worth, he would have been able to get mixed into all kinds of so-called rich circles.

Vigorously wipe the sense of presence.

Where is it like now, walking outside is no different from ordinary young people.

Good.

"By the way, the driver I mentioned to you before should arrive in Binhai next week and will contact you then." Tang Yi remembered something and reminded Zhang Shuo.

"Thank you, uncle."

After choosing for so long, Zhang Shuo knew that the driver must not be simple.

(End of this chapter)