The film and television city starts from the courtyard

Zhao Shucheng followed Xie Zhiyao to the racecourse, which is also the headquarters of Xie Zhiyao's company, and basically meetings and the like are held here.

After the two walked around the racecourse, Xie Zhiyao said, "Old Zhao, what do you think of this place?"

"Very good, with beautiful mountains and clear waters, and outstanding people."

"We are going to develop Yunmiao Village into an art and cultural village, what do you think?"

Zhao Shucheng nodded and said: "The idea is good. If it can be done well, it should lead to considerable development of Yunmiao Village, but I don't think you came to me just to tell me about this. Come on, you come to me to the end. What do you want to do?"

Xie Zhiyao smiled a little embarrassedly, and said: "Look at what you said, it seems that I can't just ask you to give us opinions when I look for you."

"Come on, none of us know the other. You are purely a weasel giving a New Year greeting to a chicken. Don't worry about it. Tell me. If you don't tell me, I will leave."

"No, no, I said, I said. This is the idea of ​​building an art and cultural village. There is no way to implement it without funds. But you can see the situation in Yunmiao Village. Although there are many people in the village industry, but the profit situation has not been very optimistic. Especially because of the previous epidemic, the number of tourists has dropped significantly, and our village is not on the main tourist routes. There are few tourists here, and the attractions are not. Many, and the development of natural tourism is slower.”

Zhao Shucheng said: "Look, I said that you are either a rape or a thief, because you are thinking about my money. But looking at you like this, it shouldn't be small money, right?"

"I borrowed this money from you, or you can invest it. You also said that if we can really run it here, there should still be great prospects for development in the future. If you invest, you will definitely not suffer a loss .”

Zhao Shucheng looked outside and said, "Then how do you want me to invest? Don't tell me to invest in your coffee shop or online store, tie-dye workshop, etc. Don't say that these are originally your industries, even if they are not , although these industries have developed, it is not so easy to make money. Let alone your online store, although it sells agricultural products, in addition to employee salaries and other expenses, in fact, You don't see much money back, do you?"

"I know I can't hide it from you, but this is because we are not familiar with it before, and we are just starting, but it will get better in the future. And the project I told you will definitely be worth the money. There is a The theater building, which is a building with a history of more than a hundred years, is now going to be reused to hold some folk activities, which will definitely attract many tourists to watch, isn’t it very interesting?”

Zhao Shucheng looked at Xie Zhiyao and said: "Old Xie, don't treat me as those investors who have been taken advantage of. If this theater building can really be used to hold some folk cultural activities, it will indeed attract many tourists, but You said it’s not that easy to make money, right? Although many tourists come here with the habit of traveling and shopping, I don’t think there are many people who are willing to spend money to see folk activities. On the contrary, if you perform for free , will become a feature of the village and attract many people to watch."

"That's the problem. The decoration of this theater building needs money, and the performers will also need to pay salaries in the future. This will require a lot of expenditure. But even if you don't know the situation in our village, you can guess it, for sure There is no way to come up with such a large amount of money. And my idea is that the village will partner with you to set up a company, mainly to operate the performances of the big theater and some characteristic industries in the village. When tourism develops, the profit will still be very large. It's impressive." Xie Zhiyao said with a smile.

Zhao Shucheng shook his head and said, "Your idea is good, but do you think everyone in your village will agree? Even if they all agree, but how much profit do you think these characteristic industries can bring? Also, if the village People see these industries making money, can you guarantee that they will not do it themselves? Your idea of ​​revitalizing the countryside is good, but don’t forget the saying, concentrate on doing big things. If your village is still fighting on its own, In other words, if only you or a few people contribute, and then set up a business, it will not make the situation in your village better. Because people don’t suffer from shortages but from inequality. If you can’t let everyone in the village enjoy the benefits, you want one It is very difficult for one person to lead the whole village.”

"In fact, tourism development, or art and cultural villages, are all good ways to get rich. But the premise of all this is that your Yunmiao Village should be operated as a whole, instead of coming up with ideas in the village, and then convincing the villagers one by one, or even one of them. Some people do this. Only with the collective efforts of the whole village can the enthusiasm of the villagers be fully mobilized, and the division of labor can be done reasonably, so as to avoid mutual competition and lower prices.”

Zhao Shucheng looked at Xie Zhiyao and said: "Actually, if you really want to drive the whole village to become rich, you need to change the current situation. Except for some people who are reluctant to part with their careers, and those who go out to work, everyone else It should be a family, not a mess. A tourist attraction is operated in an integrated manner. There will be no situation where this is mine and there is yours, and then each fights. In fact, you should read more about this Look at the development models of many tourist villages and towns with their own characteristics, such as the model of small towns with customs, and the development model of ancient villages in scenic spots.”

"Most of the development of these tourist attractions is based on the unified operation model of 'company-led, villagers shareholding', relying on the company to develop, operate, manage and promote the village in a unified way, so that villagers can use land, farmhouses, restaurants, etc. as shares Operating the company, sharing the interests of the company, closely tied together, and finally forming a rope, to develop together for a better life. Then the company will carry out packaging and publicity, so that more people can travel.”

"As for special projects, you have local specialties, flower cakes, milk fans, and special handicrafts, wood carvings, Yunnan embroidery, tie-dye workshops, etc., all of which can be used as special features to create hot spots. In the future, you can even absorb surrounding villages and towns. The characteristic handicraft industry comes in to increase the artistic and cultural atmosphere in the village. In terms of profit, you also have two options, one is an open tourism model, and the other is to close the whole village. Tourists need to buy tickets to enjoy all services. This is Things you need to think about."

In fact, Zhao Shucheng has always felt that if a village wants to develop tourism, it must integrate the strength of the whole village.If you can't work together and only rely on one person, you are bound to encounter many problems, and the speed of development will be much slower.

Before Xie Zhiyao went back to the village to start a business, why hasn't there been any improvement for so long?It's because he just took over other businesses that couldn't go on. Although he also brought some investment to the village, they all fought on their own.The villagers also felt that they were working for Xie Zhiyao, so naturally their motivation would be much lower, and they would often get into trouble over trivial matters, which delayed work instead.But if it's all their own family's property, then they won't steal and play tricks, and even pay more attention to it.

If this was not Xie Zhiyao's company, but someone else's company, maybe these workers would be better off.But precisely because of Xie Zhiyao, as Xie Zhiyao's uncles, aunts and sisters, they will be less motivated.

Xie Zhiyao was taken aback when he heard Zhao Shucheng say this. He had never considered it from this perspective, because he always felt that he came back to start a business to drive the villagers to become rich.Thinking about it now, what Zhao Shucheng said was not unreasonable, maybe he made a wrong effort at the beginning.

"However, if you follow the method you said, then perhaps more funds will be needed to start the company in the early stage, right?"

"Isn't this your strength? If you really want to start a company and integrate the power development of the whole village, if you can make a good-looking plan, it will definitely attract investment. You, a former angel investor, You should know how to do this.”

Xie Zhiyao was silent, hesitated for a while and said: "It's not that simple to attract investment, especially the tourism development of a village, let alone hundreds of thousands or millions, at least it costs thousands of dollars. RMB [-]. Angel investment rarely has such a large amount, so it may be difficult.”

"If you haven't done it yet, how do you know that no one will be interested? You must know that your place also has its own characteristics, such as scenery and intangible cultural heritage handicrafts, which can all be selling points. What's more, a good entrepreneur should be a Good story, you are so good at telling stories, you just need to make good use of it when the time comes. Besides, if you really have a sound plan and a good plan, I can’t consider investing in you. But now this kind of plan, I definitely can't play money, because I can't see the benefits, and I can't see the future."

Hearing what Zhao Shucheng said, Xie Zhiyao nodded and said, "Okay, I understand, I will discuss it with the village, and I will give you an answer later."

"That's the best. In fact, Lao Xie, I have always felt that if you really want to bring the villagers to get rich together, and even want people who work in other places to come back in the future, you can't just put yourself in the perspective of an entrepreneur, you should From the point of view of the whole village. To do this, you must have a clear position in the village, either as the leader of the village enterprise or the leader of the village. In fact, you and Huang Xinxin, one is a village official, One is the locally elected cadres, so that they cooperate with each other, but the effect may be better."

"I will consider what you said, let's not talk about this, by the way, you are pretty quick, kid?" (End of this chapter)