The film and television city starts from the courtyard

Machushan has been busy with his own business for a long time, and has prepared well, and has developed tea drinks of various flavors, and has made innovations based on the existing tea drinks on the market.

After everyone finished eating, Ma Qiushan said: "Mr. Zhao, Hongdou, Nana, do you have time to taste my tea?"

Zhao Shucheng looked at the others and said, "Oh, so Master Ma is ready, then we must be the first ones to taste it."

After a group of people came to the tea room, they each found a place to sit down, and saw Ma Qiushan began to play with some bottles and cans there.

After finishing the first cup, seeing that everyone was about to drink it, Ma Qiushan quickly stopped him, holding a glass of water and said, "Clear your mouth first!"

Xu Hongdou and the others saw that Machushan was doing so formally, so they could only rinse their mouths according to the procedure, and then began to taste the tea made by Machushan.

Ma Qiushan made an introduction on the side: "In addition to pure tea, we have also developed a series of special products according to the needs of different tastes. Of course, no matter what kind of product, we have very strict control over raw materials , absolutely must achieve zero pollution, pure natural."

Whenever people wanted to taste a new kind, Ma Qiushan would stop them and ask people to rinse their mouths, because he felt that he had to do this in order to taste the taste he wanted his customers to taste.Just like in many food competitions, the judges need to rinse their mouths to taste new dishes, so as not to let the previous dish affect the food to be tasted, and there will be no mixed taste.

The first cup is pure tea. Of course, there is nothing to say, especially for many ordinary people, they can only taste black tea or green tea. Difficult to distinguish clearly.

The second cup is mixed tea. The specific method is to mix tea leaves of different origins and varieties. It is an idea.

The third type is milk tea, which uses Dianhong tea as the base, and then whole milk.

After Lin Na tasted it, she felt that there was nothing special about it. Instead, she asked curiously, "Is there black tea and cream in it?"

"It's whole milk!"

When Ma Qiushan heard what Zhao Shucheng said, he smiled and said: "Yes, of course, for those who are allergic to milk, we have also developed soy milk. Of course, you can also add chia seeds and pearls. Our pearls are going to be made with konjac flour. , absolutely no added brown sugar and cornstarch, especially friendly to people who lose weight."

Xu Hongdou asked curiously: "Can konjac be made into pearls?"

"The way to make pearls from konjac is actually..." Ma Qiushan was about to make a long speech, but suddenly stopped, and said, "This is a long story, and we will have a separate lesson another day. Today is mainly about tea tasting, tea tasting."

"That's it for today. Please give us a score purely based on taste. It's best to write a few words of real feelings, within fifty points."

Of course, Xu Hongdou and the others were asked to rate, but for Zhao Shucheng, Ma Qiushan actually wanted to know his opinion and whether he would invest.

"Mr. Zhao, you have read the plan before, and the investigation report has also come out. You also tasted the tea with an exclusive formula today. What's your opinion? Can you talk about the investment?"

Ma Qiushan rubbed his hands and looked at Zhao Shucheng with a smile. The other three women frowned when they saw it, thinking that Ma Qiushan was really wretched and greasy now.

"Master Ma, can you be more normal, it's really scary to be transformed into a greasy uncle."

Ma Qiushan said with a smile: "Business, now I'm begging people to invest, so naturally I can't have a fairy spirit."

Zhao Shucheng said: "Okay, you guys write comments here, let's talk about investment."

When Zhao Shucheng and Ma Qiushan came to the yard, Zhao Shucheng looked at Ma Qiushan and said, "Master Ma, in fact, I personally think that some of the tea you just made has further potential. Because you think it's not good enough, but it's a woman's tea." The most important thing is that children like to drink. In fact, men drink tea and coffee, mainly for filling, and the rest is used to relieve fatigue, so black coffee or strong tea is not a problem. But if girls In front of him, he must have a strong style and make people feel high-end."

"Girls actually don't like bitterness, especially the bitter taste of tea. For some people, they don't like it. The reason why milk tea is so popular now is because they like sweetness and even milk flavor. All you have to do is to satisfy this part Only by having more customers can more people enter your store for consumption. Boys date girls, and then go to the store to sit and drink tea and chat. As for how to develop corresponding products, you need more customer group research. For example, what flavors do older people like, what flavors do little girls like, and what kind of flavors do white-collar workers like Hongdou and Lin Na like, all of which need to be studied by you.”

"But generally speaking, I personally think that your direction is right, and the plan is okay, and it is worth investing in. Now it is how much money you need."

Ma Qiushan hesitated for a while, and said: "Actually, I have thought about it. The first choice for opening a store is in a big city like Beijing, Shanghai, and Guangzhou. After all, the consumption power of the people here is different from other cities, and if we can open up the situation here, we will open a branch in the future." Naturally, it's nothing to worry about."

"It's okay. We've known each other for so long. Tell me how much money you need. If I think it's okay, I will naturally invest."

"200 million!" Ma Qiushan said a little nervously.

Zhao Shucheng frowned, and said, "200 million, what is the proportion, how much can you contribute, and how much is the technology share?"

"Ten percent of the shares, my technology accounts for 80.00% of the shares, and then I go back to sell the old house, and I should be able to come up with hundreds of thousands."

Zhao Shucheng frowned, and said, "Master Ma, you are a bit of an empty-handed wolf. How is your tea drinking situation and whether it can be accepted by others are unknown. My current investment can be regarded as an angel round Investment, whether your tea is worth 2000 million yuan is not certain now. Besides, you belong to the category of entity management. In the future, you will rent stores, train employees, etc., and it may not be a matter of a year or two to really make a profit. But Since we have known each other for so long and you are so passionate about entrepreneurship, I believe in you, not in your industry. There is a saying in venture capital that investing is investing in people, so I can invest in you .”

Seeing that Ma Qiushan was a little happy, Zhao Shucheng said: "But we have to say the ugly things first, and my money is not from the wind. You asked me to contribute 200 million to account for [-]%, which is definitely unacceptable. So I say One number, if you think it’s okay, we’ll settle it like this, if you don’t think it’s okay, it won’t affect our relationship, you can find another venture capital or angel investor.”

When Ma Qiushan heard what Zhao Shucheng said, he also felt like he was a bit of a lion.After all, this industry is different from my previous Internet entrepreneurship. At that time, if there was a good gimmick, even if there was no result, people could simply invest.

"Okay, you say."

"My personal investment is still 200 million, accounting for 30.00%. Your personal investment is 20, and 50 is fine. I will give you 700 million. This more than 200 million is enough for you to open a large store, and then do some High-end publicity. If it can be successful, it may even have a good impact on the future. In the next few rounds of financing, if you want me to invest, you can follow suit. How about this friend giving you support for a comeback?"

When Ma Qiushan heard this, he hesitated. In fact, he felt that his current tea drinks were very interesting, but he also knew that the competition he was facing was definitely not small, and there were a lot of places to spend money.Not to mention anything else, just after the tea shop opens, how to get customers to come to the door, this needs to be carefully considered.

However, he is also very clear that it is not so easy to get people to invest just relying on the current plan and formula.Especially when many investors invest their money in some high-tech industries, or industries with high or fast returns, they are not very interested in industries with slow return on investment.

"Mr. Zhao, then let's make a decision on the investment. I will develop new formulas later to ensure that our products are liked by customers and open stores as soon as possible."

By the time Zhao Shucheng and Ma Qiushan returned, Xu Hongdou and the others had already written their own evaluations.

But when Ma Qiushan saw it, he was not as happy as when he knew the investment was done.

Lin Na didn't have a very high opinion of tea drinks. It could even be said that if Ma Ye lived in the same yard with her, it might have been a bad review.

Even Barley and Xu Hongdou's comments were not good, saying that the tea drinks were only average.

This made Ma Qiushan think of what Zhao Shucheng said to him before, that the tea he thought was good tasted was really unpopular in the eyes of girls.

This let Ma Qiushan know that if he really wants to make good tea, he must adjust the tea that girls like, so as to attract all kinds of customers, not only male customers, or only a few customers.

Because the wide range of customer groups actually determines whether the tea shop will be popular in the future.If only a small number of people like it, then the tea shop will inevitably struggle.Only by developing tea drinks that are liked by the three generations of old, middle-aged and young people can we bring more customers to the store and be worthy of our efforts.

Therefore, Machushan didn't think there was anything bad about the bad reviews. On the contrary, if he didn't know the problem now, he found the problem after he opened his business, and then re-studied the formula, it might be a failure waiting for him at that time. (end of this chapter)