The film and television city starts from the courtyard

When Xu Hongdou and Zhao Shucheng were resting on the recliner at night, they suddenly said, "Zhao Shucheng, how much did you invest in Master Ma?"

"200 million, accounting for 30.00% of the shares."

Xu Hongdou sat up immediately after hearing this, looked at Zhao Shucheng and asked, "200 million?"

"Yes, 200 million."

"Master Ma runs a tea shop. Do you need so much money? Your B&B costs 200 million, and Master Ma also costs 200 million. You can't do this even if you have a lot of money."

Zhao Shucheng looked at Xu Hongdou with a smile, and asked, "Why, do you want to be a housekeeper now?"

"Who cares how you spend your money, but you are too casual, so don't worry..."

"What am I worried about? Is he going to run away with the money, or is he afraid that his investment will fail?"

Xu Hongdou said: "It's not impossible. If this happens, your money will be wasted?"

"Don't worry, someone like Ma Ye won't do such a thing. Besides, even if he really did, unless he never shows up or goes abroad, he will be found sooner or later. In fact, I don't worry about whether he will run away or not." It's not a question of the road, but to see if he has the luck to make a comeback again."

Zhao Shucheng looked at Xu Hongdou and said: "Actually, although the tea shop is very difficult to set up at the beginning, as long as the first shot can be fired, it will be much smoother later. Just like the Shaohua Bookstore you mentioned, it will become one in the future. If it is a petty bourgeoisie social space, then one family will become two, two will become four, four will become eight, and later it may even become a tea chain store with dozens or hundreds of stores. If it goes well, it will take more than a year. At that time, 200 million will become 400 million. If it doesn't go well, it can only be said that there is a problem with vision, and you deserve to lose money. I told you about angel investment. It is not a big problem for one or two companies to fail, as long as one of them succeeds , all risks can be leveled out.”

"You have a big heart, and you are not worried at all."

"That's not true. After all, no matter how rich I am, it's not because of a strong wind. I just think that Mr. Ma is not bad, and this matter has a certain prospect, and maybe it can be done."

"But I think Ma Ye's tea is just like that now."

In fact, Xu Hongdou really didn't think there was anything particularly attractive about the tea made by Master Ma. Although he also gave suggestions, he didn't think that he could build a tea shop just by relying on these suggestions.And she also knew that what Ma Ye was doing was not a milk tea shop that didn't need a lot of space, but a store that was about the same size as a coffee shop, which was too risky.

Zhao Shucheng said with a smile: "Okay, don't worry, we'll just wait and see the result. You don't worry that after my investment fails, you and I can only drink northwest wind, right?"

"The devil is worried that you drink the northwest wind."

"Don't worry, even if the investment fails, I won't let you suffer. It's getting late, go back and rest early, or are you still waiting here to feed the mosquitoes?"

Hearing what Zhao Shucheng said, Xu Hongdou also knew that Zhao Shucheng had made up his mind, and it was not suitable for him to say anything more about his current relationship.

The next day.

Ma Qiushan began to find people in the village to taste his own tea, hoping to find tea that meets the taste of the public.

The first person I found was Xiaoqin. After all, this is a young girl in her 20s, and she should have the same taste as many girls.

But this time, Ma Qiushan made a bit of a miscalculation, and Xiaoqin was the most special one.She doesn't like drinking tea at all, she thinks tea is bitter, but prefers milky and sweet taste.

At the beginning, Ma Qiushan asked Xiaoqin to try pure tea and mixed tea, but they were complained that they were not tasty at all. It was not until honey was added to the tea and condensed milk was added at Xiaoqin's request, which made Xiaoqin satisfied.

In fact, Xiaoqin doesn't like the tea he prepared, but has a special liking for condensed milk, and would rather eat condensed milk alone than continue to drink tea.

However, this can be regarded as a new inspiration for Ma Qiushan. Ma Qiushan remade tea drinks according to the method of Xiaoqin, and gave them to Huang Xinxin and Xu Hongdou to taste.

This time, Xu Hongdou and the others felt that the taste was not bad, and the evaluation they gave was much better than before.It has to be said that sweetness is one of the favorite tastes of human beings, because sweets can stimulate the secretion of dopamine in the human body and give people a pleasant feeling.Especially for girls, they like to eat sweets more than boys, even for tea or other beverages.

Even knowing that too much sugar intake is dangerous to the body, it is still difficult for people to control their liking for sweets.

Damai was not suitable for expressing opinions on the spot, and he couldn't tell the advantages of saying it face to face. He thought about going back and editing it into text and handing it to Machushan.

Xu Hongdou also wrote his own evaluation on the tasting card. Seeing the words on it, Ma Qiushan also showed a long-lost smile on his face.

Especially when you see the text written by Barley, you can directly use it as a slogan for your own tea.

"Dianhong pearl milk tea is a wedding ceremony with the aroma of time fermented and the sweet taste of milk. The unexpected sweetness dances on the tip of the tongue, stimulating the nerves to ingest happiness."

"Osmanthus oolong tea, osmanthus and oolong are a natural pair. There is no need for any embellishment at all. Everything tastes just right. It seems that there is a rain of osmanthus in the mouth, and the heart is soft. The gifts of the world are so generous. Beautiful, what excuse do we have for not loving her..."

Because of the praise from Xu Hongdou and the others, Ma Qiushan set his sights on Aunt Agui again, hoping that Aunt Agui could give her opinions on the horse milk tea she made.

But when Aunt Agui asked Machushan how much it would cost to sell a cup, she immediately became unhappy when she heard the price.

"Master Ma, your price is too expensive. Is there gold in it?"

It was originally Aunt Agui's unintentional complaint, but Ma Qiushan's eyes lit up, and he said, "Oh, Aunt Agui, your proposal is very good, golden milk tea, I can consider adding some gold leaf in it, but the price has to be paid again." Readjusted."

"Master Ma, what about you, you don't need to sell milk tea, you just go to the street to grab it, and the money will come in faster. I only earn 50 yuan after working hard all day, how can I spend 30 yuan to buy it? How about a cup of milk tea? I don’t even want to be beaten to death.”

Ma Qiushan said: "Aunt Agui, listen to me explain to you. The price of this milk tea itself may not be expensive, but the cost of my store and labor must be included in it."

Aunt Agui said: "Then I'll ask you too, where did you find so many people who took advantage of you?" '

"Aunt Agui, this can't be said to be taken advantage of. For most consumers, there is a consumption demand. Look at 30 yuan for a cup of milk tea, which is okay for ordinary people to drink once in a while. But you said that every day Drink, this is not a small fee."

Ma Qiushan said: "That's right, but I can get a card in my store."

"However, there are still a small number of people like me who do not fall into the consumption trap of the first cup of milk tea in autumn. You can ignore it, Mr. Ma. Of course, if the store has a good environment, good service, special features, and acceptable prices, if I meet you When it comes to business, I prefer stores like yours. Because after all, many people now want to support domestic brands.”

"Hongdou, you have really helped me a lot, especially how to increase customer stickiness. Our consumer survey is still far from enough."

Aunt Agui said: "If it were me, I would sell some milk in the supermarket and use my own black tea at home to boil it. Wouldn't it still be milk tea? I will definitely not be fooled, he is just cheating rich people money."

Xu Hongdou saw that Master Ma's expression was wrong, and said, "This can't be regarded as being cheated. After all, opening the door to do business has its own consumer group."

Aunt Agui also reacted and said, "Yes, yes!"Hong Dou is right, am I too annoying?Look at Ma Ye's 31 cups of milk tea, let me drink it for free, and I still say such ugly things.I'm not good, Mr. Ma.In the future, I will learn from that starling, and when we meet, I will say Gong Xi Fa Cai, and the drink is delicious. '

Ma Qiushan said: "No, Aunt Agui, you still have to maintain your own style. Do you know why I like you, love you? It's your outspoken style. Say what you want."

"You know how to praise me if you put honey on your mouth. It doesn't sound like a good person. Well, I haven't finished my work yet, so I'm leaving."

Before leaving, Aunt Agui tasted the horse milk tea specially made by Qushan, and said, "But it's really delicious. Let's go, let's go."

In fact, Ma Qiushan is very clear about the positioning of his tea shop. It is impossible for him to become a fast-moving consumer product like those milk tea shops, nor can he make it a low-end one. Instead, he wants to build a high-end place.Milk tea and other tea drinks are just one of the services, and more independent space or other services are provided.Therefore, in this kind of place, the customers who patronize must have certain spending power.Some people like to drink tea, and use tea as a way of socializing, to discuss business or make friends, and enjoy a better life by the way.

Looking at the evaluation sent by Barley again, he felt that he could create an interesting story for each tea, so as to highlight the real tea culture and have his own unique publicity points.

Ma Qiushan said: "Balley, can you think of a story for me." '

"cannot!"

"No, it's a very simple story, that is, to anthropomorphize soybean milk and add it to comics..."

Damai said, "I mean you have to pay."

Ma Qiushan froze for a moment, then looked at Damai puzzled.

Damai said: "We are all social people, there is no such thing as a friendship draft, but I can give you a friendship price."

"I thought it was a big deal, isn't it just money, you ask for a price!"

"make a deal!"

Although Xu Hongdou knew that the money contributed by Ma Qiushan might be from Zhao Shucheng's future investment fund, but seeing the cooperation between the two, he was also happy for the two of them. (end of this chapter)