Daguo Technology starts with mobile phones

Chapter 118 What is a Top Flagship? (6000 word chapter!!!)

The difference from last time is that there are only three official live broadcast channels for Nebula's annual press conference this time, but there will be broadcasts on other platforms.

Nebula Technology has stood up, and now there is no need for the marketing department to spend money to find a platform for publicity. On the contrary, they have to pay for rebroadcasting their press conference.

After all, the popularity of Nebula's annual press conference is too high. As long as there is enthusiasm, they will find a way to attract traffic even if they pay for it.

Moreover, the marketing copywriting made by these platforms is more exaggerated than the other. Liu Dalang almost thought that Nebula Technology had become the number one in the world after reading it.

In addition, due to the particularity of the two Nebula flagship phones, they will not be launched simultaneously on multiple channels after the press conference as in the past.

There is no way, the price of Xingyu-Ning 3999 may be acceptable to ordinary people, but the price of Nebula flagship is more or less expensive.

Before the Nebula annual press conference, major mainstream media predicted that the starting price of the Nebula flagship was 6000+, which is a bit low to be honest.

But they don't know this. For ordinary people, they don't even know how many Nebula flagships there are, and what the shape looks like.

For people in the industry, such as Apple and Samsung, they have already guessed the shape of the Nebula flagship, but the important thing is not this.

It is the specific parameters. Apple will apply for appearance patents every year, but before Apple launches a new product launch, who can know the specific parameters?
There have also been a few times, before Apple released a new phone, the appearance was made in advance by counterfeit manufacturers, but they couldn't beat Apple at all.

After all, there is a good saying that Apple's most valuable thing is not the A-series chips, nor IOS, but their Apple trademark.

As long as there is an Apple trademark, countless people will pay for it, and most of them don't care about performance at all.

What's interesting is that in the process of preheating the publicity of Nebula Technology, although everyone knew that they were targeting Apple, they couldn't produce any evidence.

Because in the official publicity of the Nebula marketing department, no one of the friends has ever been pulled out for comparison, and the comparison should not be done by them.

Instead, we should let some self-media that seem to have nothing to do with Nebula Technology, such as Wuyue Unboxing, Frontline Technology Express, or big Vs.

In this way, the brand image of Nebula Technology will be improved to a certain extent. From its debut to the present, Nebula has built a good brand image.

At the Xinghuo and Xingyu press conferences, I have never dissed friends. Although the competition with friends is fierce, they all rely on their own hard power to fight.

This is the mentality that a technology company should have when it wants to hit a higher level. Similarly, Apple does not care about the challenges it faces.

When Apple executives learned that there is a technology company in China that wants to compete with Apple in the high-end market in China, they were a little happy:

"Is there a new opponent?"

"Huaxia's mobile phone brands always like to use our Ai Crazy as a parameter comparison!"

"Such a comparison is meaningless, the advantage of Ai Crazy never lies in the paper parameters!"

"Ningyun Technology, their flagship machine has broken the conventional restrictions in terms of appearance!"

"but--"

Cook interrupted the executives to say, "Some people think that innovation is change, but I never think that way.

In my opinion, making one thing better is innovation!Try to recall that in tech circles, there is such a strange phenomenon:
That's the definition of success, and they always think success is how many active users you have, how many devices you sell in total.

But this is irrational, Jobs taught us a little bit, he warned us not to be influenced by these, focus on doing our best! "

Pursuing excellence and not being afraid of challenges is the mentality that a top technology company should have, so Apple has not been affected by Nebula Technology at all.

If Liu Dalang heard Cook's words, he would not agree with some of them. After all, people who stand at the top are right in everything they say.

And no one will remember the losers, no matter what kind of brilliance they have had in a certain period of time, it doesn't matter after they fail.

In Liu Dalang's view, some of Apple's actions are undoubtedly cowardly. They have lost their innovative spirit after gradually losing their opponents.

Technological breakthroughs are the foundation of innovation, and there is no conflict between such changes and the spirit of craftsmanship that strives for perfection.

However, as a challenger, Nebula Technology will naturally pay more in all aspects. If it wants to defeat Apple, its technology must be at least two generations ahead.

The battle between technology companies is one thing, and the battle between Nebula users and Apple users is another thing. The battle at the bottom is even more fierce.

In fact, the problem with Apple products itself is very small, and the annoying point is that some fans who have not been properly guided are a bit...

Among these people, there may be other purposes mixed in, and there may also be counter-intrusions. It is somewhat unknown what the specific purpose is.

Nebula fans also have brainless bragging, including all major brands, but some are more and some are less, and the hotter the brand, the more black fans.

Of course, if these black fans are used, the effect will often be unexpected. That's what Nebula's marketing department does.

The more black fans, the happier they are. Finally, on the day of Xingyun's annual press conference, the popularity of the three official live broadcast platforms has reached its peak.

Under the eyes of everyone, the large-scale promotional posters of Nebula's annual press conference appeared on the homepages of major platforms, and the publicity was directly full.

As for the products, both Nebula's rivals and Nebula users are paying attention, which is related to the future development of Nebula.

In the Nebula community, some users left messages saying: "I've never been so nervous at a press conference!"

Some high-level executives, including Apple, are also paying attention to this conference, because Apple's autumn new product launch conference will be held in five hours.

"Is there any accident?"

"Thinking too much! China's local mobile phone brands are not enough to pose a threat to us!"

Cook shook his head, making preparations in the background of the press conference. No matter what Nebula Technology does, Apple will not be afraid. Why should it be worried?

Yeah, why should he worry?

On the other side, outside the large conference center of the Nebula Technology headquarters, there were countless reporters carrying cameras and microphones.

As soon as the Nebula annual press conference team arrived, they immediately surrounded them, and you asked me a question, and various types of questions emerged one after another:
"Will the host of this press conference be Mr. Liu himself? Or someone else?"

"Is Nebula really confident that it can beat Apple in the high-end market?"

"I heard that Nebula's internal staff resigned due to dissatisfaction with their treatment. What do you think?"

"Outside mainstream media believe that Nebula Technology has concealed financial data..."

How about interviewing a celebrity?The Xingyun team was not polite at all, and followed the security staff to forcibly separate a passage into the main venue.

And Liu Dalang has been waiting in the conference center for a long time, thanks to the fact that the location of this press conference is far away from the headquarters of Nebula Technology, otherwise...

He should worry about the safety of these reporters. Of course, ordinary people are not shabby for making money, but professionalism cannot be left aside.

At 19:30 in the evening, the three official platforms of Xingyun Technology official website, Xingyun Mall, and Xingyun Community launched simultaneous live broadcasts. In addition to the broadcasts of other platforms, there were already more than [-] live broadcast rooms.

This is still relatively small. At its peak, Xiaomi had hundreds of sponsors and live broadcast platforms. Nebula still has a little gap in this regard.

Of course, Xiaomi is still a little far away from their peak period, so I won’t mention these for now.

The press conference has not yet started, and netizens have already started talking with each other on major platforms:

"I'm here to see how our domestic brands beat Apple on high-end machines!"

This sentence is very level, it is a typical anti-criminal speech, one sentence blew up the atmosphere, and those who couldn't stand it started to scold directly:

"Dead eunuch, go away!"

"You're an old hermaphrodite when you open your mouth. When did Nebula Technology say that you're beating Apple?"

"Yo, are you cowardly? Didn't you brag before the press conference? Why are you cowardly now?"

"666, I'm afraid I can't get the real thing in my hand, the fake brand will always be a fake!"

"Yes, yes, Apple bull bastard! If you blow the apple again, he is not our own!"

"But the iPhone is easy to use!"

"Oh, I'm such a bad temper!"

"..."

Liu Dalang couldn't see the situation on the Internet, but the audience at the scene was very normal. After all, in the Internet age, everyone is somewhat schizophrenic.

A woman who looks gentle in reality may be a boxing champion online, while an introverted man in reality may drive a car every day online.

It can only be said that the Internet has exposed part of the deepest part of many people's hearts. As for whether it is good or bad, no one can say for sure.

For half an hour, a short documentary about Nebula Technology was played in the live broadcast room, as well as four new products in the Xinghuo and Xingyu series.

Only for today's Xingyun flagship machine, a promotional video has not been released, so the waiting process is particularly long, it is simply a torment!
Finally, the last minute is left, and the netizens in the live broadcast rooms of various platforms are all excited, and the battle of focus is finally about to begin:

"1 minutes left!"

"Mr. Liu, come out and kill Apple!"

"But Mr. Liu is not as good-looking as Mingyue!"

"It's 20:00, why hasn't it started yet! Where's the picture!? Why is it still a promotional video!"

"Da Lang! What's the matter with you?"

"Come out and get beaten!!!"

"???"

Seeing the point, the live broadcast room is still the Spark promotional video, all question marks appear on the bullet screen, and the names of netizens have also changed: one second is still Liu Zong, and the next second is Da Lang.

It's not that Nebula Technology is not on time, they also came by pinching their watches, but there is a delay in the live broadcast, and they will definitely not be 100% on time.

However, the ten-second difference before and after does not affect the enthusiasm of netizens, and there is no need to catch black people. The delay of Apple's press conference will be even higher.

After a brief black screen, the screen of the live broadcast room finally cut to the scene of Nebula's annual press conference. The overall layout of the conference stage was very simple.

A super-large pure black screen, and there are no things on the stage from the previous Xinghuo and Xingyu press conferences. Obviously, the more extreme things are, the simpler they are.

Then the lights at the scene dimmed, and about three seconds later, the spotlights turned on again, shining on a straight figure in the center of the conference stage.

It was Liu Dalang. At the same time, the pure black screen behind him lit up, and a line of large characters appeared on the screen: Xingyun Annual Press Conference.

Liu Dalang stood in the middle of the press conference stage. It is definitely not appropriate to describe him as suave, but he has a unique temperament of a real man:
"Good evening everyone, after such a long time, I finally have the opportunity to host a new product launch conference, to be honest, I'm still a little bit excited.

There may be many friends who don’t know me at the scene or in the live broadcast room, so I will briefly introduce myself. I am from Nebula Technology...

Before today's press conference starts, I want to say one thing first. Maybe our media friends are more impatient, but I think it's better for us to be a little more rational and polite!

Well, enough gossip, everyone is welcome to our Nebulas annual press conference!I would like to ask a question first:
In your opinion, what kind of mobile phone can be called a flagship mobile phone?What kind of mobile phone can be called a top flagship mobile phone? "

Behind Liu Dalang came a question: What is a top flagship?Screen?photography?processor?Or all?

"In our opinion, a flagship is the most dominant product of a brand, and a top-level flagship must surpass ordinary flagships in every aspect!
Today, Nebula Technology will redefine the standard of a top flagship machine! "

As soon as this remark came out, applause erupted at the scene, and the major live broadcast rooms were already fried, and they didn't know what they were excited about.

Anyway, the excitement is over, and some people are skeptical and said:
"Is there something real or something fake? Don't let the wind flash your tongue later!"

This barrage appeared in less than a second, and was submerged in the ocean of barrages, and the most barrage was: Kill Apple!

It was normal at first, but within a few seconds, "Dalang Niu b!" appeared more frequently than "Kill Apple", and the screen began to swipe.

Liu Dalang didn't ink any ink, and directly skipped the blowing process: "The first new product that Xingyun Technology brings to you is——"

Before the words fell, the lights on the scene went out again, and the promotional poster of the astronaut Xiaoxing appeared on the big screen, changing from static to dynamic.

As the camera switched, the galaxy icon of Cepheus lit up and slowly rotated into the center of the screen of Nebula-Cepheus.

Immediately afterwards, the screen was joined together from both sides, and the body was turned 90 degrees. At the same time as the outer screen appeared, a second mobile phone was separated from the back of the body.

One shows the front, the other shows the back cover, a vertical three-camera module, a pure white ceramic back cover, and the Nebula logo zoomed to the lower right corner.

On the front is a 21:9 screen, which is slender and long overall. The most eye-catching thing after the screen is bright is the ultra-high screen-to-body ratio and the front camera.

It is the consistent style of Nebula Technology to put the top products first. Obviously, Nebula-Cepheus is stronger than Andromeda.

As soon as the promotional video came out, the [-] spectators including the media almost stood up. They didn't expect that Nebula Technology really made a folding screen!

And it worked!There are too many elements in the promotional video, and they can't even react, dual screens, folding screens, three cameras...

There is also a super high screen-to-body ratio. There is no notch on the front, only a small round hole. If nothing else, it is the front camera!

Even the netizens in the major live broadcast rooms all brushed up "666" and "Dalang Niu b". When have they seen such a scene?

The flagship phones of Samsung and Apple are not so crazy!Regardless of whether Nebula-Cepheus is useful or not, they have already won if they dare to use it!

Some stubborn black fans are still talking: "What's the use of looking good? It must not work! It's big and heavy, only fools like it!"

Of course, their stubborn speeches didn't change anything. They disappeared into the sea of ​​barrage in less than 0.1 second, and no one could see them at all.

At the press conference, the audience cheered and applauded, and started taking pictures with their mobile phones and cameras, and various flashlights started to light up.

In 2015, taking out this kind of product that will be regarded as the top folding screen flagship in 2020 five years later is simply a blow to dimensionality reduction!
Domestic friends who paid attention to this press conference immediately understood why Nebula Technology will become stronger and stronger as soon as they saw the promotional video.

"Hey! It will take us at least two years to make such a mobile phone!"

"You are hiding really deep!"

"..."

Liu Dalang didn't know the situation on the Internet. Judging from the audience's reaction, he knew that Nebula-Cepheus had stabilized, but——

When the scene lights were turned on again, Liu Dalang held the Xingyun-Cepheus demonstration machine in one hand, and blocked his eyes with the other hand, feeling a little helpless:
"Everyone... I understand everyone's excitement, but, this promotional video, we will put it on the official website after the press conference.

When the time comes, download it directly, you can reprint it, no need to take pictures, let's take a look at our first top flagship first! "

first set?
As soon as Liu Dalang made this statement, both the major media and the audience were a little confused. This means that there will be a second paragraph later?

Without waiting for them to think too much, an excited audience shouted directly at the scene:
"Da Lang Niu B!!!"

The audience laughed, and Liu Dalang took over the conversation: "It would be better if Dalang was changed to Nebula. Of course, it would be better to have both!"

Simply enlivening the atmosphere, he continued: "As you all have seen in the promotional video, our first top-level flagship is the Nebula Cepheus in my hand!
This is a distant galaxy, named after the galaxy, because we feel that the difficulty of technological development is as difficult as exploring the starry sky!

I won’t talk about the specific R&D story, we will release a special video later, and the product itself will be more important!
The Nebula Cepheus in my hand has brought breakthrough changes for all to see, so I will start with the simplest introduction.

In the mobile phone industry, we have never stopped exploring the material of the product body, such as glass, aluminum alloy, plastic, or even wood...

But our Nebula-Cepheus adopts the industry's first all-ceramic body. The difference from the previous ones is that the middle frame is also made of ceramic.

Our China has a long history of ceramics. Using ceramics as the fuselage, the texture, appearance, and feel of the whole machine have been greatly improved.

You can simply take a look at the warm and jade-like texture under the light. Of course, the phone is relatively heavy and may be slippery.

So in the process of using, you can hold it tighter, or you can wear the custom-made plain leather protective case officially produced by Nebula Technology.

The protective case will be introduced later, let’s go one by one, in addition to the all-ceramic body, the most conspicuous thing is the rear camera module..."

Three cameras, 2800-megapixel main camera, 1300-megapixel telephoto, 1200-megapixel ultra-wide-angle, typical flagship image combination.

The sensors and lenses are all customized, because Nebula Technology can’t make them by itself at present. The telephoto supports 5x hybrid zoom, 20x digital zoom, and has dual OIS and EIS anti-shake.

There are also two front cameras, one is the center front of the outer screen, and the other is the left front of the inner screen, both of which are 2000-megapixel lenses.

This set of combinations may be at the level of a thousand yuan phone in five years, but now, it has even surpassed people's concept of top-level phones.

Even though Nebula Technology can't make outsole sensors by itself, their imaging algorithm has already made a qualitative leap compared to before.

It is no exaggeration to say that the current Nebula mobile phones have already entered the first echelon in terms of imaging capabilities. A single camera may not have an obvious advantage, but what about the addition of the three?
In addition, they have also added a variety of image modes, including the ability to shoot in low-light environments, color reproduction in complex scenes...

How does Apple 6s Plus compare?Apple XS max is almost the same!But obviously, the strength of Nebula-Cepheus is far more than that.

"The 6.5-inch external screen and the 7.8-inch internal screen after unfolding are both 2k resolution and support OLED screens with a refresh rate of up to 120hz!

It also has an adaptive refresh rate developed by Nebula Technology, which can be adjusted in six levels from 1hz to 120hz, which can bring better battery life!

In order to prevent the stroboscopic strobe of the oled screen from causing damage to the eyes, Nebula-Cepheus also supports DC dimming, which is a demonstration of the specific effect! "

On the big screen behind Liu Dalang, there is a comparison picture of DC dimming not turned on and after it is turned on. The effect is very obvious, but after it is turned on, the color display of the screen will be a little bit inaccurate.

But the eye protection effect has been greatly improved, especially for users who are sensitive to strobe, DC dimming is simply too important. If you have to say it, Nebula Technology is the first to do DC dimming.

Although many viewers at the scene and in the live broadcast room do not understand the purpose of this function, this does not prevent them from affirming the effect of DC dimming!
In addition, Nebula-Cepheus also supports always-on screen display. In the state of always-on screen display, the screen refresh rate will be automatically reduced to 1hz to save power!
"Our engineers have produced 52 screen display styles for Nebula-Cepheus, which are enough to meet various needs in daily life!"

(End of this chapter)