Daguo Technology starts with mobile phones

Chapter 13 Inventory Emergency

"what?"

"There are new products!"

"Is there any more eye-catching mobile phone than Nebula2 Pro?"

"I have a gossip, I heard that it is other electronic products..."

"It can't be a computer!"

The audience at the scene talked a lot. Thinking about it carefully, Jain did say that there are three new products after releasing Nebula2.

It has to be said that Nebula Technology's confidentiality work is really in place, and the employees in the assembly workshop almost never disclose the work content to the outside world.

After all, they signed a non-disclosure agreement, and they finally got a stable job, and they didn't want to lose their jobs because of such a trivial matter.

Perhaps being an assembly line worker at Nebula Technology is a bit boring, but Nebula Technology has never treated them badly in terms of remuneration.

Although the three of you are Buddhists, the most basic principles are common anywhere in the world.

Jain was not in a hurry to announce, but after unlocking the Nebula2 Pro in his hand, he pointed to an icon that looked like a signal transmitter and said:
"Maybe someone saw this icon just now but didn't understand what it means, so I'll tell you now what function this icon represents."

Liu Dalang in the auditorium suddenly became nervous. Originally, the infrared function was nothing special, and it existed in the era of functional phones.

But in the era of smart phones, this function is like the breathing lamp and marquee that once became popular all over the world, and it will soon disappear.

The infrared function really consumes power, even a 5000mAh battery can’t handle it. Fortunately, Liu Dalang has experience and has asked the R&D department to optimize it.

They have set up a program inside the Nebula OS, and when the infrared function is not used for more than 10 seconds, it will be turned off directly.

At the moment of clicking the connection icon, the infrared function will be restarted, trying to save power, but unfortunately the practical effect is minimal.

Of course, Liu Dalang doesn't need this function to be useful now, he just needs Nebula Technology to be good at publicity and hype.

Jain did not disappoint him, and directly clicked on the "Smart Connection" function. There were only two sections on it: Add New Devices and Added Devices.

Below the added device, there is a word "Nebua AE 12". After clicking it, a virtual remote control appears.

The layout of the entire remote control is very simple, allowing people to see what each function is for at a glance, especially the top key.

"If I press it, what interesting thing will happen? A gorgeous firework? A cool motorcycle?"

The moment Jain pressed the button, the lights on the scene dimmed, and all the audience couldn't help holding their breath.

In the dark, Nebula's two-color logo appeared out of nowhere, but it was dozens of times larger than the Nebula logo on the phone.

The Nebula logo kept approaching, and the images synchronized by the camera on the large LCD screen became clearer and clearer, and the Nebula OS also appeared.

Contrary to everyone's expectations, after the appearance of Nebula OS, instead of entering the main page of the mobile phone, there was a real-time broadcast screen of Jinyin TV Station, and the definition was not low.

When the lights were turned on, people realized that there was an extra TV with a small screen but a very good screen-to-body ratio on the stage.

The most important thing is that the body of this TV is very thin, and the angle given by the camera is very tricky, just enough to see both the front and the side.

The audience at the scene suddenly exploded, and they started talking one after another. They couldn't believe their eyes, and grabbed the audience next to them and asked:

"I am not wrong, right!"

"That's a TV!?"

"Here, Nebula Technology has made TVs?"

"Aren't they a mobile phone brand?"

"So this TV is the fourth product?"

"Looks good, but we sure can't afford it..."

"I don't believe Nebula Technology can make a good TV!"

"Yes, they are mobile phone manufacturers!"

Mobile phone manufacturers?What happened to mobile phone manufacturers?Nebulas TVs do have a gap with international manufacturers in terms of panels, backlights and chips.

And the gap is still very large, but so what?Most consumers will not compare two TV sets.

And compared to the difference in effect, the price gap between Nebula TVs and Dachang TVs is the real difference!

Jain also understands this. After Nebula AE 12 was shown to the world, he directly threw a blockbuster to everyone:
"Let's welcome Nebula's first generation TV product: Nebula AE 12!"

"Rs 4999!"

"Pre-sale discounted price Rs 4499!"

There was an uproar at the scene, even the well-informed media representatives in the first row of the auditorium couldn't believe it for a while.

"What? Rs 4499!"

"How dare they!"

"How can a TV be so cheap!"

"Did you miss a 1!"

"This price is going to turn the table!"

"Is there no way out?"

According to their cognition, the cheapest TV set should be more than 1 rupees, and it is a 24-inch big-ass TV.

But the TV on the stage can be seen with the naked eye, it must be more than 24 inches.

All the discussions and doubts in the auditorium just now disappeared!
In the Indian market, low price and high cost performance are king. As long as the price is low enough, they will support the production of TV sets by bicycle factories!

"Nebula AE 12, with a 32-inch high-pixel LCD display, supports multiple video formats, and a two-centimeter ultra-narrow bezel technology, will bring you better imaging effects!"

"At the same time, Nebula AE 12 also has four high-power speakers, which will bring you more immersive surround sound!"

Jain didn't know where to start, because this TV was really rubbish, but this didn't hinder the enthusiasm of the audience.

Regardless of whether they understood it or not, they cheered collectively every time Jain introduced something.

So what about TV crap, it's cheap enough!Other manufacturers sell TV sets worth tens of thousands of rupees, but they may not be so strong!

People always have such a mentality that a cheap product can be tolerated even if it is full of shortcomings, while a more expensive product will become unacceptable as long as there is a little problem.

"Some people may ask: Is Nebula Technology not doing business properly, no longer focusing on mobile phones, but turning to other industries for development?"

"Here, let me make it clear: Nebula Technology will always be a technology company dedicated to making cost-effective mobile phones, and mobile phones are the first business!"

"As for why we make TVs, it's because of Nebula's philosophy that we can't stand watching some things!"

"We can't accept that some manufacturers play consumers like idiots! So we choose to do it ourselves!"

"At the same time, Nebula Technology has a new idea, that is, can we link all Nebula Technology's products together!"

"In fact, this concept was proposed more than ten years ago. That's right, Nebula Technology wants to build our own IoT system!"

"This is our first attempt: add infrared function to all Nebula2 series mobile phones, as you can see!"

Every time Jain presses a virtual button on the phone screen, Nebula AE 12 will respond accordingly: change channels, increase or decrease volume, adjust brightness, set, return, etc.

"The phone replaced the remote control!"

This is not a complicated function, even a function that can be copied by a small mobile phone workshop, but it makes people feel so beautiful.

"With this function, you no longer need to find the remote control in the sofa gap or under the carpet, and you don't need to buy batteries anymore!"

"After pairing the Nebula mobile phone with the Nebula TV, any function on the remote control can be completed on the mobile phone!"

After the function introduction, it is natural to draw a big picture and describe what kind of usage scenarios this function will have in real life.

Throughout the history of the development of electronic products, there are many things that are not necessarily what consumers need, but the needs created by businesses.

To give a few typical examples: "Is it necessary to use an ipad for studying? Is it necessary to use airpods to use an Apple mobile phone? Is it necessary to use a keyboard tray to use a mechanical keyboard?"

Of course not necessarily, but when a merchant binds one thing to another, it often creates demand out of nothing.

This kind of binding may be the binding of two or even several products, or it may be the binding of a certain product and a certain intangible product.

When consumers have nothing, they are at their strongest. Once they have something, they will find that their demand can no longer stop.

What Nebula Technology has to do is the same thing. In the early stage, they don't need to have a high technical content, they just need to break the rules.

Once people accept this setting, they will create more demand for themselves without too much publicity from Nebula Technology.

When Jain introduces the product, there may be many loopholes in some technical terms, but it doesn’t matter, most people will not understand it.

Assams only care about two things, whether the function is practical, and whether the price is low enough!
The prices of 1199 rupees, 3399 rupees, 4499 rupees, and 5599 rupees have directly overturned the perceptions of Indian consumers.

At the same time, the price bottom line of major manufacturers was also overturned. Nebula Technology's first press conference was a complete victory, and consumers were overjoyed.

But other manufacturers will not sit still and watch Nebula Technology take away their shares!After all, Nebula Technology disrupted the mobile phone and TV industries at once.

"Hurry up, notify the various departments and proceed according to the plan! Seize the high ground of public opinion!"

On the night when the "Creative Future" press conference ended, Nebulas Technology's official website crashed immediately. It took a long time to maintain it, and it crashed again within a few minutes.

Many users were so angry that they scolded their mothers and stayed up all night just to grab a pre-sale discount for Nebula2 series mobile phones.

On the second day, the 300 branches of Nebula Technology, and the entrances of more than [-] offline stores were all crowded with people, and the popularity was unprecedented!

Because many people know that now it is no longer a question of whether they can get the preferential quota for online reservation, but a question of whether they can buy it.

The Nebula1 series has been sold for nearly half a year, and many people still can’t buy them, let alone the Nebula2 series products that do not increase in price.

"Boss! The front line needs support, and the first batch of stocks can no longer hold up!"

"We limited the number of purchases, but there is still no way! Many people have bought mobile phones, and they have to buy a TV before leaving!"

"The stock of Nebula2 Pro in the Mumbai branch is running out! Request reinforcements from the headquarters!"

"Nebula AE 12 in Kolkata branch is sold out! Reinforcement from headquarters is requested!"

"The Nebula2s in the Bangalore branch are out of stock! Request reinforcements from the headquarters!"

"Insufficient stock of Nebula2 and Nebula2s in Surat division..."

Both Liu Dalang and Jia Yin had big heads, and it was the first time that they realized that selling their new products too quickly was not a good thing!

(End of this chapter)