Daguo Technology starts with mobile phones

Chapter 14 Ambani's 4G Ambition
The first batch of Nebula2 series mobile phones produced by Nebula Technology has a total inventory of 200 million units, which are distributed to forty branches in other cities, each with only [-] units.

Selling 200 million units a day, Nebula Technology is not yet that strong. The reason why the inventory ahead is insufficient is because each branch has to supply the goods to each offline store.

In some remote areas, it is not yet known what kind of impact Nebula's first press conference will have on the Indian mobile phone market.

In the end, it took Nebula Technology a total of 200 days to sell out 2 million Nebula30 series mobile phones and 12 Nebula TV sets Nebula AE [-].

"Speed ​​up the return of funds, and immediately put into production after the first batch of proceeds arrive in the account!"

The first batch of products brought Liu Dalang a total of 6 points, which seems to be similar to the income of the Nebula1 series when it first entered the market.

In fact, this is not the case, because the Nebula1 series is almost pure profit, and at least half of the Nebula2 series' profits are used for marketing and distributed to dealers.

This is the price that must be paid to open up offline channels. Think about why ov is sold in China for 2000 yuan more than mobile phones with the same configuration?

This part of the cost in the country is all paid by consumers. It is very difficult for consumers to pay for these in India.

Is it possible to refer to Xiaomi's model?The answer is no. Xiaomi has completed the integration of online channels at the beginning of its establishment, and the current Indian online channel has just taken shape.

Selling products through offline channels at the price of online products, except for Nebula Technology, which can keep the cost down so low, is probably only a counterfeit mobile phone manufacturer.

After all, counterfeit mobile phones will have various problems, and Nebula Technology is now a serious emerging mobile phone brand.

The sales volume of Nebula2 series mobile phones reached 200 million units within half a month. Adding Nebula1 series mobile phones and Nebula TV Nebula AE 12, the sales volume went straight to 300 million units in half a month.

Calculated in this way, even if the market is weak in the later period, the sales volume of Nebula Technology in the fourth quarter of 2012 can reach the tens of millions level.

At that time, the market share of Xingyun mobile phones will reach 40% in a single quarter. Faced with this situation, Nokia and Samsung will naturally not sit idly by.

Nokia first launched a wave of substantial discounts on low-end feature phones, and then began to make efforts in the mid-range market that Nebula Technology could not take care of, and launched three new products in succession.

And the prices are all around [-] rupees. In the past, if Nokia sold [-] rupees, it would be a proper killing.

Now, the price is only 3000 rupees, and no one cares about the new mid-range Nokia product with a [-]-megapixel camera!
On the one hand, it can be seen that the Nokia empire is getting old, and on the other hand, it can also be seen that Nokia, which sticks to the Symbian system, has no way to confront Android head-on.

With cheaper and more usable options, who will buy expensive and unusable products again?

Samsung's market strategy is very similar to Nokia's. The low-end market is directly assigned to Nebula Technology, focusing on the mid-to-high end.

After all, the arrogance of the international giants is here, and it is impossible to lower their self-esteem and compete with Xingyun Technology, which was born in a copycat, in the low-end market.

Coupled with the fact that Samsung's current main offensive firepower is concentrated in China, this is the big cake.

Who would have thought that Samsung mobile phones, which are now in full swing in China, will lose the Chinese market in a few years?

The two mobile phone manufacturers with the largest market share in India have acquiesced in the development of Nebula Technology, but the major TV manufacturers quit one after another.

"You mobile phone manufacturers compete for the market, it has nothing to do with us! You are offering a 4499-inch TV at 32 rupees! Isn't this a clear war?"

As a result, Nebula Technology was sued in court by nine TV manufacturers within a month on the grounds of "malicious competition", "low-price dumping", and "product quality problems".

Nokia and Samsung saw that, oh, there is such a good thing, so they also participated in it, and sued Nebula Technology on the grounds of "battery safety failure" and "appearance infringement".

Fortunately, Nebula Technology has already made preparations in advance. Every time a lawsuit is filed, it makes a big declaration and seizes the commanding heights of public opinion.

The cost-effective Nebula technology has won the strong support of civilians without any suspense. At the same time, some "bricks" think:
In India, most of the rich don't care about the opinions of the poor at all, so what if Nebula Technology has won the support of ordinary people?

Is this really true?
It is true that Nebula Technology does not have an advantage in high-level confrontation, but in the market, Nebula AE 12 is directly killing crazy. As soon as the goods come out every day, there will be no leftovers on the same day.

Nebula TV was forced to stop production during the high-level confrontation, but no one knew how much "inventory" there was in the Nebula Science and Technology Industrial Park.

Don't forget that Nebula Technology also has Mumbai Electronics City in its hands. As long as there are goods, there is no need to worry about the problem of being unable to sell them.

Logically speaking, it is impossible for these TV manufacturers to sue Nebula Technology, so why do they even sue Nokia and Samsung?

The reason is that Xincheng Industrial Group, the backer of Nebula Technology, adopted a cold-eyed attitude, not only did not help Nebula Technology, but even aided Nebula Technology's competitors.

"This is to beat us!"

Liu Dalang sighed, knowing the intention of Xincheng Industrial Group.

It is simply because Nebula Technology first borrowed the influence of Xincheng Industrial Group to make a fortune, but did not give them enough benefits.

"Boss, what should we do?"

Amir was in a hurry, and although Liu Dalang had already made up his mind, he still couldn't help but feel pain when he thought of giving up a big piece of cake.

"Hold a high-level meeting immediately, I have something to announce!"

-

Ambani, the chairman of Reliance Industry Group, is standing in his office on the top floor of his 27-story luxury villa, looking at the high-altitude scenery outside the window.

This 27-storey luxury villa in the center of Mumbai cost a total of 10 billion US dollars, and the reason for the construction of this villa was simply because his wife wanted to see the beautiful scenery before going to bed.

Here, there are more than 600 servants serving their family of five, and 27 of the 6 floors are dedicated to parking Ambani's luxury cars.

Other facilities are also available, such as cinemas, spa rooms, restaurants, open-air gardens, gyms, etc. Ambani also built a helipad specially for his plane.

The electricity bill for a month even exceeded 70 US dollars. Who would have thought that Ambani would leave this place idle and use it as a banquet hall in a short time?

Even though he lives in such a mansion, Ambani is still in a bad mood. The reason is that a small company called "Nebula Technology" has recently made a name for itself, and it is still doing well.

For this kind of small company, he usually adopts thunderous means, directly suppresses it, and then forcibly buys it into his own hands.

But I don’t know if I don’t check it, I found out after a check:

Nebula Technology in New Delhi is a branch of China Nebula Technology, and he can't find any information about China Nebula Technology now.

He didn't care at first, but when he decided to order Nebula Technology to be forcibly suppressed, he received Nebula1 and 2 series mobile phones and Nebula AE 12 from his subordinates.

Ambani only kept the Nebula2 Pro, and threw the others directly into the trash can. After playing with it, he gave a comment:
"Garbage mobile phone that looks but doesn't work!"

But his cadres said: "What if it's only 5599 rupees?"

"Ok?"

Ambani immediately became interested. When he learned that the minimum configuration of the Nebula mobile phone was only 1199 rupees, he suddenly realized that there was a problem with the Nebula technology.

"To be able to reduce the cost of mobile phones to such an extent, Nebula Technology must have their unique technology, but I can't find his Huaxia headquarters..."

Ambani frowned, and after thinking for a moment, decided to abandon the original plan:
"Put some pressure on Xingyun Technology, if they can handle it, I will ask them to customize a batch of mobile phones to be used as remote controls for our home!"

This is not because Ambani is merciless. The lack of information about Nebula Technology headquarters is one aspect. The most important thing is that he just wants to enter 4G.

With the advent of the 4G era abroad, he sees the hope of unifying the Indian communication market.

According to his plan, he will first cover 4 [-]G base stations in various regions.

Then quickly occupy the 4G mobile phone market through low-cost contract phones, thus becoming India's largest 4G communication operator in one fell swoop.

But there is one most important link in this plan that has not been resolved. They also need a 4G entry-level mobile phone with a sufficiently low price.

"After all, there are only two companies in the world who can build large projects from scratch - Microsoft and my company!"

-

If he hadn't seen it with his own eyes, Liu Dalang would not have believed that the gap between the rich and the poor in a place could reach such a level!
He doesn't really want to have too much contact with people from Xincheng Industrial, but the most direct and effective way to solve the current problems of Nebula Technology is to cooperate.

Cooperate with Xincheng Industry, and Xingyun Technology will make low-cost contract phones, helping Xincheng Industry become the largest 4G communication operator in India.

In fact, Xincheng Industrial can also make mobile phones. The Kai OS system and the WizPhone with a price as low as 500 rupees are typical examples!

Liu Dalang's confidence lies in the fact that Nebula OS is more stable in terms of stability. Nebula 1 and 2 generations of functional phones are based on WizPhone.

"10% of the functions, do 80% of the things!"

Nebula1 and 2 directly copied the slogan of WizPhone.

When Liu Dalang entered the Indian market, he knew that Nebula Technology would have such a day sooner or later.

Nebula mobile phone can shorten Xincheng Industry's payback time by at least two years, which is beneficial, and they have no reason not to cooperate with Nebula Technology.

Liu Dalang also knows that even if Nebula Technology succeeds, with Ambani's arrogant personality, he will definitely develop Kai OS in the future and eventually replace Nebula mobile phones.

"At that time, Nebula Technology probably didn't care about the Indian market anymore..."

Liu Dalang made a perfect plan, but Jia Yin, who implemented the plan, got off to a bad start.

He was humiliated by a group of wealthy businessmen at a gathering of upper-class aristocrats held in Ambani.

Not only did they fail to negotiate a cooperation, they were also kicked out by the Rockefeller family.

Fortunately, Jain was strong enough, so he immediately organized the Nebula team to set off for Bharti Telecom with a clear meaning.

"Since you don't cooperate with us, there are people who want to cooperate with us more!"

(End of this chapter)