Daguo Technology starts with mobile phones

Chapter 15 Starry Sky Express

Bharti Telecom, a veteran telecom operator in the 3G era in India, is preparing to enter the 4G field after receiving support from Google.

At their peak, their number of users even surpassed that of Xincheng Jio.

While Ambani is planning for the 4G era, other local giants are also planning for 4G. There is no need for Nebula to hang on a tree.

Sure enough, Jain was stopped by Ambani's cadres on the way to Bharti Telecom.

He first "apologized" to Jain, and then gave Nebula Technology a chance to come to the negotiating table.

Jain doesn't care who speaks badly to him, who humiliates him and who disrespects him, he lives here and is used to many things.

There are too many more important things than these things. Whether you can seize the opportunity, get cooperation, and solve this problem is the most critical.

The first choice of Nebula Technology is still Xincheng Industry. Compared with Google, the local giant will be more helpful to the development of Nebula Technology.

In the next nine days, Nebula Technology and Xincheng Industry have finalized seven aspects of cooperation in the 4G era, the most important of which are low-cost contract phones and priority supply rights.

After establishing a cooperative relationship, Nebula Technology immediately launched a counterattack against major TV manufacturers, as well as Nokia and Samsung.

Nebula Technology has no problems in all aspects. Now that it has a backer, the situation suddenly becomes one-sided, and it has brought back all the things lost some time ago.

The most important thing is that at this time, Nebula Technology has an absolute advantage in public opinion. After resuming production capacity, its market share soared.

Among these manufacturers, Samsung does not care whether it can win the lawsuit against Nebula Technology, but Nokia and major TV manufacturers do care!
Nevula AE 4499 at 12 rupees and Nebula1199 at 2 are dimensionality reduction blows for them, and they can't bear it at all!

When Xingyun mobile phones and Xingyun TVs were killing all directions in the Indian market, Liu Dalang was not complacent. He knew that the glory in front of him was only temporary, and he had to work hard.

"The current output of Nebula TV is 60 sets a month, and the output of Nebula2 series mobile phones is 300 million sets a month!"

In the core area of ​​the Nebula Technology production plant, the D-level fully automatic assembly production line has been expanded to three, and the production capacity of two of them has reached 10000 per hour.

The capacity of the third D-level production line was also pulled to 4000/hour by Liu Dalang, and the other D-level production lines, including LCD screens, lithium batteries, and recycling lines, were increased to three.

按照10000/小时的产能来算，3条生产线就是3万，一天24小时就是72万，一个月就能上2160万。

Of course, in addition to being used for its own products, more of these production capacities have flowed to the component market to assemble some counterfeit machines.

According to Liu Dalang's estimation, the copycat phones in Mumbai Electronics City can account for 50% of the shipments in the copycat market, and the copycat phones account for about 20% of the mobile phone market in India as a whole.

It's just that compared with Nebula mobile phones, most of the profits are divided up by counterfeit manufacturers in Mumbai Electronics City, and Nebula Technology's profits only account for a small part of it.

The release of the fourth-generation iPad last month brought new business to Mumbai Electronics City, and produced various imitations in less than a month.

Low imitation imitation appearance, medium imitation imitation system, high imitation direct real and fake, the electronic product market is mixed, not old drivers really can't play.

The 9.7-inch giant screen and low-cost counterfeit tablet have been sought after by asses as soon as it came out, and Liu Dalang is a little envious of the shipments.

However, Nebula Technology does not intend to enter the tablet industry at present. At this time, the market demand for tablets is far less than that of mobile phones.

In addition, a series of problems such as processors, systems, and software ecology have not been resolved, and the time to enter the tablet market needs to be delayed.

As for the RAM and ROM production lines, they are all produced on demand. These two storage components are the only core technology of Nebulas Technology.

At the same time, it is also the guarantee of the fluency of Nebula2 series mobile phones, and it is impossible to sell them easily.

The same is true for the C-level LCD screen production line. The 720P LCD screen is only used on the Nebula2 Pro, and there is no need to expand production capacity to sell it.

Because Liu Dalang knows that although the C-level LCD screen production line can only produce 720P screens, its potential is far beyond that.

Because there are no design drawings added, these screens are the default screens, and both the parameters and the look and feel are somewhat mediocre.

To solve this problem, it is still necessary to return to China as soon as possible to build the Nebula Technology Headquarters and absorb a large number of technical personnel for research and development.

In November, all Nebula11 series mobile phones were discontinued, and Nebula Science and Technology Industrial Park concentrated its production capacity, all of which were used to produce Nebula1 series mobile phones and Nebula AE 2 TV sets.

At the same time, the [-] branches of Nebula Technology in India continued to deepen and expand their influence.

They tried to use their influence in the city to open the offline store of Xingyun mobile phone to remote rural areas, but they encountered great resistance.

According to Amir's feedback, there are two reasons why Nebula Technology was hindered:

One is the road and the other is the language.

The big cities are okay, once you reach the slightly underdeveloped areas, at least 60% of the places do not have all-weather roads.

The second is the language barrier. There are 22 official languages ​​in India, and the number of unofficial languages ​​directly exceeds [-].

Liu Dalang has thought about the language issue. He understands that if Nebulas wants to completely conquer the Indian mobile phone market, its products must meet the needs of users.

However, it is too difficult to integrate customs and multiple languages ​​into the mobile phone, so it is temporarily shelved.

The upgrade of the Nebula4 series of mobile phones is considered in this regard, why there is no 3, because 3 is not an auspicious number in many areas.

Do as the Romans do, for example, there are many mobile phone manufacturers in China, and they do not make 4 or 7 series mobile phones. After all, product names will also affect sales.

The problem of the road ahead cannot be solved, whether it affects offline or online channels, Liu Dalang is also quite troubled by this:
"Could it be that I have to build roads myself to sell mobile phones? Do I have to do infrastructure myself?"

Offline expansion has been hindered, but fortunately, the online channels on the other side have been initially opened up. Nebula Technology has achieved initial cooperation with Amazon India and Flipkart, two online shopping websites.

Liu Dalang was quite happy at first, because the cost of online shipping would be lower than that of offline channels, but when he saw the report that Jain gave him, his face suddenly darkened.

"I'm going, why are Indian online shopping platforms so deserted! Is it because the express delivery market is too chaotic? Safety is not guaranteed?"

Co-authoring to sell a mobile phone not only has to build roads by itself, but also has to set up a courier company?
This can't help but remind Liu Dalang of Jitu Express, which later ruled the express delivery market in Southeast Asia.

"If there are benefits, then do it!"

Doing what he said, Liu Dalang first registered the Nebula flagship store on Amazon and Flipkart, and then established the express company Star Express.

In line with the activities of Amazon and Flipkart, the Nebula flagship store directly displayed the promotional slogan "Star Express, promise to arrive within three days".

Dare to make such a publicity, relying on the forty branches of Nebula Technology, which can deliver goods from the nearest warehouse, dare to say that it will arrive in three days.

Asan in many remote places saw that the Xingyun flagship store was online, and it could be delivered in three days, and the compensation would be tripled if it was late, so she immediately wanted to place an order.

As a result, when filling in the address, Star Express directly reminded them that they were not in the service area.

The Ah Sans immediately had question marks on their faces, and after trying a few more times, they realized that they had been tricked by Nebula Technology:
"Damn! No wonder you dare to say that you will arrive in three days, and you will be compensated three times if you are late! It turns out that you won't send it to places that you can't reach in three days!"

Where Star Express can deliver, use Star Express, and where Star Express cannot deliver, use other courier companies.

In this way, Star Express came out amidst a lot of scolding, but the efficiency of Star Express was already quite high.

After all, if you have never eaten pork, can you still see a pig running?The successful cases of four links and one reach are there, and they can be used with a little modification.

Liu Dalang has experienced the baptism of these express companies, so it is not too easy to copy them.

The courier problem is solved, but Liu Dalang really has no way to solve the road problem. Nebula Technology can build one or two roads, can they build them all?

When it comes to engineering issues, each area is quite troublesome. Liu Dalang would rather lose these benefits and wait for them to improve their infrastructure.

In December, Nebula Technology entered into a crazy expansion mode, and it is almost certain that the market share will exceed 12% in the fourth quarter.

Originally, the sales of the Nebula12 series of mobile phones would be slightly weaker in December, but Ambani did not expect a wave of free advertisements for Nebula mobile phones.

As the richest man, his life is naturally attracting attention. In the talk show, he showed off his "custom remote control" to reporters.

This batch of Nebula2 Pro was customized according to his needs, but Liu Dalang assured that there are absolutely no such strange things on this batch of phones.

What custom leather, what gold and diamonds, is this the Xingyun phone he knows?

Since this is the case, Liu Dalang will naturally not give up this good opportunity for publicity. He used Ambani to show off his wealth and at the same time vigorously publicized it.

Orders for Nrbula2 series mobile phones have directly increased a lot. It is conservatively estimated that the sales volume of Nebula mobile phones in December will reach 12 million units.

On the other side, Nebula TV Nebula AE 12 is always full of orders. The problem is that the Nebula Science and Technology Industrial Park does not have such a large production capacity.

In December, a maximum of 12 Nebula TVs can be produced, which is no different from last month.

Liu Dalang has decided that after returning to China next month, he will directly find a domestic foundry for OEM to meet production needs.

At the same time, the Nebula 4 series of mobile phones has entered the planning process, and there are still three versions: standard version, s and Pro, and the pricing is the same as before.

Nebula 4 series mobile phones are expected to hold a press conference in April next year, and there will be two Nebula products trying to "Internet of Everything" at the same time.

They are the Nebula AE 13, Nebula’s first-generation smart TV, and the Nebula router with eight antennas jointly built by Hexincheng.

As we all know, the router's antenna has no effect on the strength of the wireless signal, but people think that the more antennas, the better!

Nebula Technology does not engage in those imaginary things, and directly provides it with eight thick antennas!

But before that, Liu Dalang still needs to return to China to complete his first step plan:
"The Huaxia mobile phone market is so lively, how can our Dalang mobile phone be missing?"

(End of this chapter)