Media Tycoon since 1999

Chapter 184 Acquisition of Linkage Media (seeking a monthly ticket)
Gao Yang is a man of action.

Gu Yawen wants to do a project by herself, and her mother-in-law has money, so she can directly buy a small public relations company, or even a bigger company.

Gao Yang must support this matter.

The first thing that Gao Yang thought of was Linked Media, the public relations agency of Bayi Company.

United Media is just a small company, and 400 million is its main customer. The annual revenue of United Media is estimated to not exceed [-] million.

Moreover, Gao Yang has a really good relationship with Lu Tao, the boss of [-] million, in the past two years. They have become friends. Apart from business contacts, they also have a few meals together every year.

Lu Tao likes to chat with Gao Yang about IT market and channel agency.

Lu Tao was born in the 60s. He is exactly 40 years old this year. He is the kind of real elite of the era, with brains, vision, action, willpower, and leadership.

In later generations, although Lu Tao is not ranked on the rich list, he is actually a member of this class.

Chatting with Lu Tao, Gao Yang likes to chat with him about business.

Once, Lu Tao told Gao Yang that his favorite book was Selected Works of Mao, he had read it many times, and learned a lot about how to do business from it, which stunned Gao Yang for a long time.

This is a very thoughtful businessman.

If Gu Yawen has a basic team and registers a new public relations company, Gao Yang may directly poach [-] million yuan from Liandong Media.

In that case, it is tantamount to drawing salary from the bottom of the pot. If United Media cannot find a new major client, it may not even be able to continue.

Gao Yang felt that this idea should work.

Of course, it is best to talk directly with the boss of Linkage Media first, if it is not possible, then use Lu Tao to put pressure on it, and then talk.

Gao Yang did not intend to forcibly acquire United Media, in fact, the best way is to inject capital to control it.

If the boss of Linked Media is willing to cooperate, he will actually make a lot of money by following Gao Yang in the future.

The first thing Gao Yang thought of was Lu Yonggang, the account manager of Linked Media, whom he met when he came to work in Beijing in early 99.

Gao Yang had a good impression of Lu Yonggang, he worked very hard and worked hard, and now he is the account director of Link Media.

After Gao Yang became the executive editor-in-chief, he soon stopped writing articles for Liandong Media to earn manuscript fees. However, because of the overlap in the business of [-] million companies, Gao Yang would meet Lu Yonggang several times a year.

Still an acquaintance.

On the afternoon of May 5, Gao Yang called Lu Yonggang and asked him to have dinner with him at night.

After receiving the call, Lu Yonggang was very surprised for a while.

This was the first time that Gao Yang asked him out for dinner. Although the two were familiar with each other, Gao Yang's current status was not what it used to be, and he was both the vice president of CPI Group.

When Gao Yang invited Lu Yonggang to dinner, he decided to go to the seafood restaurant near the University of Science and Technology. The main reason is that it is close, so he took Gu Yawen and walked for 10 minutes.

Now, the two rarely go to the villa in Xiangyi Villa on weekends.

The house is too big and far away. Gu Yawen feels that Weber's apartment feels more like home.After she was pregnant, it was not convenient to run around on weekends.

It was the first time Lu Yonggang saw Gu Yawen, after Gao Yang introduced her, he hurriedly said, "Hello, sister-in-law."

Gu Yawen responded with a smile: "Mr. Lu."

Lu Yonggang smiled and said: "Sister-in-law, you can just call me by my name. We are just a small company. What kind of director am I? My name doesn't match my name. I'm just an errand runner."

Gu Yawen smiled again.

In fact, Lu Yonggang is a little older than Gao Yang.

It's just that in front of Gao Yang, how dare Lu Yonggang be a brother, he is quite good at being a man, otherwise he wouldn't be the company's account director.

Sit down, eat, drink.

Gao Yang asked: "Yong Gang, how did your company do last year?"

Lu Yonggang said: "Generally speaking, Mr. Gao, as you know, the main business of Linkage is 360 million. Last year, our company's turnover was 2001 million. Compared with 30, there is only more than [-] new customers."

Gu Yawen said: "The gross profit of the public relations business can reach 60% or even 70%. Your company is relatively small, and the gross profit should be around 50%, right?"

Lu Yonggang said: "I didn't expect my sister-in-law to know so much about the PR company. Only the boss and the accountant know the specific financial data of our company. I estimate that the gross profit of the business may be less than 50%."

Gao Yang said with a smile: "Yawen used to work in Australia and the United States, but she just got pregnant this year, so she quit her job and took a rest."

Lu Yonggang hurriedly said: "It turns out that my sister-in-law came from Australia and the United States. I'm sorry and disrespectful. Congratulations, you two are going to be parents."

Gao Yang asked again: "Yong Gang, how many employees does your company have?"

Lu Yonggang said: "In addition to the boss, there are only 11 people. The business is divided into two groups. One group serves [-] million, and the other group serves three small customers."

Gu Yawen said: "If your company's business gross profit is calculated at 50%, your boss can earn 60 to [-] a year, right?"

Lu Yonggang said: "The specific situation, the boss and the finance manager are tight-lipped, I really don't know, it is estimated to be less than 50."

Gao Yang asked again: "Yong Gang, what is the background of your boss?"

Lu Yonggang said: "The boss of our company has no background. His name is Zhang Hua. He is 35 years old. He worked as a reporter in his early years and worked as the vice president of a public relations company. He started his business in 98. His wife, surnamed Chen, is the financial manager."

Having roughly figured it out, Gao Yang asked, "Yonggang, if I buy your company, do you think this Boss Zhang is willing to sell it?"

Lu Yonggang was very surprised: "Mr. Gao wants to accept a public relations company?"

Gao Yang said: "Yawen wants to be a public relations company. If it can be acquired and has a ready-made operation team, it will naturally save a lot of worry."

Lu Yonggang said: "I really hope that Mr. Gao and his sister-in-law can buy our company, but I don't know whether Boss Zhang is willing to make a move. The couple, plus the salary they receive from the company, are estimated to be more than 70 yuan a year." Income, I have never heard that they have the idea of ​​​​transferring the company."

Gao Yang thought about it: "Well, Yong Gang, you help me make an appointment with Boss Zhang, meet him, get to know him, don't mention this matter to him, and I will talk to him when we meet."

Lu Yonggang said: "This should be no problem. Mr. Gao, you are a well-known figure in the media and public relations circles. When does Mr. Gao want to meet Boss Zhang?"

Gao Yang said: "If Boss Zhang has time, let's eat here at noon tomorrow, then visit our company, and then sit down and talk."

Lu Yonggang said, "Okay, Mr. Gao, I'll call back as soon as I get to work tomorrow morning."

After the meal, Lu Yonggang took the initiative to say goodbye.

Gu Yawen walked home with Gao Yang on her arm: "Tomorrow, how are you going to talk to that boss Zhang?"

Gao Yang thought about it: "Take him to visit our company first, show off our strength, and then just talk openly and honestly. We can buy it wholly, or inject capital to control it. It doesn't matter. It may be better to inject capital to control it.

Of course, it depends on whether this Boss Zhang has vision and is willing to cooperate sincerely..."

(End of this chapter)