Media Tycoon since 1999

Chapter 250

At 2:24 am on February 9th, in the conference room of 51.com, the mass media, IT media and portal websites were invited. A total of 20 media reporters were invited, and 51.com held its first press conference.

Gao Yang attended as the chairman of the company, followed by CEO Jin Yang, CTO He Guangwen, COO Fang Jian, CMO Chen Sen and others.

The organization of the press conference and the invitation of the media were naturally arranged by Yuanda Company.

After the establishment of 51.com, Yuanda Company naturally became the public relations and advertising agency of 51.com.

Gao Yang and Fang Jian knew many of the reporters invited today, especially the IT media reporters.

The press conference officially started. Gao Yang smiled first, and focused on introducing the backgrounds of Jin Yang and He Guangwen.

A master of Peking University, he also studied in Cambridge and founded an Internet company.

A doctoral student in computer science at Beijing University with a solid technical background.

Then, Fang Jian and Chen Sen were both journalists.

As for Gao Yang himself, many reporters already know him without introduction.

Next, CTO He Guangwen gave a PPT presentation for half an hour, focusing on the content construction, application features, service models, etc. of the 51.com website.

Afterwards, 12 media reporters left contentedly with materials and a 400 yuan red envelope for traveling expenses.

Eight media outlets were left behind for exclusive interviews, each of whom prepared 8 yuan for traveling expenses.

Four IT media, two mass media, and two portal websites remained.

Gao Yang knew all 8 reporters.

The reporter from CPI is Shen Xin, she runs the Internet.

Shen Xin was the first to ask a question: "Mr. Gao, Mr. Jin, 51.com is positioned as a city life website. I would like to ask, what is the difference between this website and the website that was born a few years ago?"

Gao Yang said with a smile: "Boss Jin has made a website before, please let him answer this question first."

Jin Yang said with a smile: "The idea of ​​the 51.com project actually came from Mr. Gao. Let me talk about it first, and Mr. Gao will add it later.

In the second half of 1999, my friend and I partnered to build a website with hundreds of employees and raised $500 million in financing. Less than two years later, it failed.

Everyone knows that in the second half of 2000, the global .com investment bubble began to burst on a large scale.Within two years, four to five thousand Internet companies died around the world.

That round of .com investment has one of the biggest characteristics, that is, the virtuality of the virtual society, and more importantly, the virtuality of the profit model.

In essence, there is continuous investment of venture capital capital, projects continue to burn money, compete for traffic, and compete for popularity. Most websites have not found a profit model in time and cannot survive.

Compared with these websites, 51.com is the first life application website in China. The biggest difference lies in its authenticity, actual reality, and real reality.

We have built real estate, job hunting, housekeeping services, gourmet advice, and other life-oriented business information service models that are closely related to citizens' lives. Through the Internet, we have built an information platform for both supply and demand. This is reality.

After 51.com went online, it was well received by many netizens, and they registered as users immediately, and used it, such as searching for their favorite housing information, and moving companies.

Therefore, the birth of 51.com represents the real demand for daily life on the Internet..."

After Jin Yang finished speaking, Gao Yang added with a smile: "Let me talk about the development prospects of 51.com and the profit model that friends from the media may care about.

The project of 51 Tongcheng undoubtedly has broad development prospects, because if it is done well, everyone will really need it.

51 Tongcheng is based in the capital, and will expand to key cities across the country in the future, and then step by step until it covers cities across the country.

In our opinion, as long as 51.com generates a certain amount of traffic and reaches a certain base of users, the profit model is not a problem.

We can absorb industry-type advertisements, which is the main channel for traffic monetization.

We can also attract merchants from all walks of life to register as members on the platform. In the future, at an appropriate time, we will charge a symbolic membership fee. If the membership base is large enough, it can also generate massive effects.

In addition, when the scale of the platform becomes larger and the national layout is realized, we can also find some other charging models for value-added services.

The premise is that everyone is cooperating and a win-win model..."

A reporter from a portal website laughed and asked, "Mr. Gao, the media paid a lot of attention to the flash mob a few days ago, and our website also reported it.

As a result, when your 51.com advertisement came out later, everyone discovered that the flash mobs and the media who participated in the event were all played by you.

This is not a flash mob, but a business plan. Of course, from the perspective of the plan itself, it is quite successful.

I don’t know about this matter, Mr. Gao, what do you think about your company specifically, and what do you think of the negative comments from some flash mob fans on the Internet? "

Gao Yang said: "First of all, we admit that this is a plan, but there is indeed an element of flash mob in it.

We first noticed that a similar flash mob event took place in New York last year, and it was also organized through Internet communication. The participants were netizens and did not know each other.

We think this is the Internet, which is very fun, so we began to think about how we can play a flash mob, and combine it with our upcoming promotion of 51.com.

Therefore, the first pop-up event we planned in China can be described as half-truth and half-false. The important thing is that everyone is really interested in participating and having fun.

We just borrowed the idea of ​​a pop-up event.

If we hadn't planned and organized this flash mob event, maybe there hasn't been a similar trend in China until now.

It should be said that we have contributed to the rise of this trendy gameplay..."

Another reporter asked: "Mr. Gao, do you plan to organize such a flash mob event, and do you pay the participants?"

"No." Gao Yang looked at Jin Yang and the others with a serious face, "Is there such a thing?"

"No, no..." Jin Yang and the others shook their heads solemnly.

The interview took less than an hour, and He Guangwen, Fang Jian, and Chen Sen answered several reporters' questions one after another.

After the interview, Fang Jian sent off the reporter friend, and said with a smile: "It seems that the news on our website, including the flash mob, can still be speculated."

Gao Yang said: "Of course, the attention of the media and netizens is the most important thing. If there is speculation, there must be speculation."

Gao Yang left the 9th floor and was about to go back to the office on the 8th floor. Unexpectedly, Shen Xin, an old CBI colleague, was waiting at the door of the 8th floor office.

Gao Yang said with a smile: "Sister Xin, it's your first time to come to our company, go, come to my office for a while."

Shen Xin rolled her eyes: "Gao Yang, am I that old?"

Gao Yang laughed aloud: "I'm sorry, I made a slip of the tongue, I should call you Miss Xin, please..."

(End of this chapter)