Media Tycoon since 1999

Chapter 251 Can This Little Money Be Burned?
Neither Gu Yawen nor Wu Ruohan attended today's press conference. Seeing that Gao Yang brought Shen Xin to the office, they hurried over to help make tea.

Gu Yawen has met Shen Xin many times, and she is an acquaintance. Gao Yang formally introduced Wu Ruohan, the three girls chatted for a while, and Gu Yawen and Wu Ruohan withdrew.

Sitting down, Gao Yang asked with a smile, "Shen Xin, how are you doing at CPI?"

Shen Xin said: "That's it. After you came out to start a business, the atmosphere of the newspaper office is still a bit worse."

Gao Yang said: "The brothers and sisters of CPI are very good, they are very humane."

Shen Xin suddenly said: "Gao Yang, I don't want to work in CPI anymore, are you willing to take me in?"

"You don't want to work at CPI anymore?"

Gao Yang was a little surprised: "The CPI is not bad now, and the income is also quite high."

Shen Xin shook her head and smiled: "The income is not bad, but it's impossible to work on such a newspaper for a lifetime, right? CPI is already building a website."

Gao Yang asked: "Do you really want to change jobs?"

Shen Xin smiled: "If it makes you difficult..."

Gao Yang quickly shook his head: "I'm not embarrassed at all, it's just that the companies here are all newly established and the income is not high."

Shen Xin smiled sweetly: "I don't care, just give me something to eat, anyway, I'm full for one person, and the whole family is not hungry."

Gao Yang said with a smile: "Why, you still don't plan to marry yourself off?"

Shen Xin smiled again: "I haven't met a suitable one yet. Gao Yang, how about it, can you take me in?"

Gao Yang said with a smile: "Shen Xin, we are old colleagues and friends, so what you said is serious..."

Gao Yang lit a cigarette, thought about it seriously, and introduced: "That's right, we now have 4 companies here, Sunshine Company, which is a solar energy media company, 51.com, a website company, and a public relations and advertising company and a real estate company. agency.

Sunshine Company and 51.com were invested by me and a group of friends.

Yuanda Company and Yueju Company are mainly invested by my wife, and then there are specific persons in charge.

From the point of view of income, at present, the income of employees of Sunshine Company and Yuanda Company will be higher.

51 Tongcheng Heyueju Company has just opened, and the salary of employees will be lower.Especially for 51.com, it may still be in the investment period within two years, there is no profit, and there is almost no way to talk about year-end dividends.

Now, the four companies are actually short of people. You see, which company would you like to work for? In addition, what is the intended position? "

Shen Xin smiled and said: "You can recommend it for me. If you can, I don't want to write a manuscript."

Gao Yang thought about it again: "Shen Xin, you are from Shanghai, do you want to go back to Shanghai?"

Shen Xin thought about it seriously: "If there is a chance, I really want to go back to work in Shanghai."

Gao Yang nodded: "In that case, I suggest you go to the Sunshine Company, Mr. Wu is in charge of the work, and the Sunshine Company is planning to establish branches in six major regions across the country this year.

In addition, in the future, both 51.com and Yueju will develop in Shanghai.

Now the branch is in the start-up stage, work may be more difficult.

Of course, you can't go to work in Shanghai right away. You need to train at the head office for a year or so to get familiar with the company's operations. "

Shen Xin smiled and said, "I'm not afraid of hard work, what I'm afraid of is having nothing to do."

Gao Yang laughed happily: "Don't worry, there will be times when you are busy, let's go, let's meet Teacher Wu..."

Gao Yang took Shen Xin to look for Wu Bo, and the three of them sat down and chatted for a while. Wu Bo suggested that Shen Xin should go to the distribution center and get acquainted with it for two or three months, and then she could consider serving as the deputy director of the distribution center to assist Liu Yue.

Next year, if Shen Xin wants to, she can be transferred to Shanghai to work.

This matter has been finalized.

This year, Sunshine Company will organize 7 tour exhibitions in various regions across the country. After Shen Xin comes over, she can help Zhou Wenbin and be the host of the exhibition.

The solar energy media project is expected to reach more than 6000 million yuan this year. Shen Xin works in this project and her salary will not be bad.

Shen Xin decided to apply for resignation from CPI in the next few days, and formally go to work at Sunshine Company in March.

Shen Xin was the first old colleague who voluntarily jumped over from CPI, and her ability was not bad, so Gao Yang naturally welcomed her.

In the afternoon, Gao Yang convened a meeting with all the management personnel of 51.com to discuss the next promotion plan of the website.

Gao Yang said with a smile: "It's the only time to spend money on advertising in the mass media, and we can't afford the money.

However, next, in terms of website promotion, the money that should be burned must continue to be burned.

I have an idea, put it forward, let's discuss it.

In the next step, for our promotion direction, it is recommended to focus on amplifying outdoor advertising.

One is outdoor billboards, the other is bus stops, and the third is bus body advertisements. In addition, elevator advertisements have just emerged, so you can also try them out.

I also have another idea. In order to attract attention, it is best to find a popular star, preferably a female star, for cooperation, mainly in terms of portrait usage rights.

Imagine, in our advertisement, there is such a female star who says, 'This website is amazing', simple and direct, easy to remember..."

Fang Jian asked with a smile: "Gao Yang, how much should we budget for advertising this year?"

Fang Jian is the COO, in charge of operations, and he is also in charge of the company's advertising.

Gao Yang thought for a while: "Except for what has already been spent, I think we can budget another 200 million within this year."

Jin Yang said with a smile: "My good guy, we have already spent nearly 100 million yuan in advertising expenses, plus 200 million yuan, and invest 300 million yuan a year. Our little money can't stand the burn."

Gao Yang smiled and said: "At this stage, in order to absorb traffic, the money that should be burned should still be burned. In terms of funds, there is no need to worry too much, I will find a way to solve it.

Sunshine Company is expected to make a profit of more than 4000 million this year. When the website project really needs funds in the next step, we can always solve it through additional investment from shareholders or other methods.

For the website, the focus now is to do a good job in content and service, and continue to collect business information from various industries.

Within two years, it may be the investment period. In 2007, if we can achieve positive cash flow, it will be very good..."

For Gao Yang's analysis, everyone agrees that in the initial stage of the website, it is necessary to burn money for promotion.

In terms of funds, everyone is really not worried about Gao Yang, who is so rich.

After the meeting ended, Gao Yang called CFO Wu Ruohan into his office.

"Ruohan, how much money is left in the account of 51.com?"

Wu Ruohan said, "It's less than 600 million."

Gao Yang thought for a while: "Well, go to the brokerage sales department as soon as possible, open an account in the name of 51.com, and temporarily transfer 400 million."

Wu Ruohan said pleasantly: "Brother-in-law, does the company invest in stocks? That's great."

Gao Yang nodded: "For the time being, the funds of 51.com are all invested in Moutai, and you are in charge of the operation.

In addition, Sunshine Company also opened an account, and all the funds that can be used can be transferred into it, and you are responsible for the operation.

For this matter, here at 51.com, you should say hello to Jin Yang.

In addition, help me to call Tong Hua and Teacher Wu over. "

Wu Ruohan said: "Brother-in-law, you are the big boss now, I think you should have a full-time female secretary, and she must be beautiful."

Gao Yang waved his hands and smiled: "Let's talk about this later."

(End of this chapter)