Media Tycoon since 1999

Chapter 262 Liquor is a Good Business

Gao Yang treats Gao Yu very affectionately, but treats Gao Ming with politeness.

This attitude is felt by almost everyone.

Gao Ming also regretted it quite a bit, so he could only toast to the elders frequently, trying to save himself.

After dinner, when he was saying goodbye, Gao Ming held Gao Yang's hand again and greeted him warmly, saying that he must call him when he arrives in Yuzhou.

Tonight, Gao Ming drank a lot of wine, after that Gao Yu was driving, on the way, Gao Ming was harshly criticized by Gao Yinghua.

Gao Ming could only shake his head and sigh: "Dad, I didn't know these things before..."

Gao Yang naturally didn't know about this scene, and soon, the family also returned to Jinyang.

Back in Xishan Garden, Gao Yang asked his parents: "Dad, Mom, the weather in Beijing is good this season, do you want to live in the capital for a while?"

Li Xiuzhen said: "Wait for Xiaoxue to go on summer vacation, besides, your sister is also pregnant now."

"Alright", Gao Yang looked at Gao Yue with a smile, "Sister, you have to take care of your health, rest when you need to, and let brother-in-law and the others worry about the supermarket."

Jiang Bing said with a smile: "Now, Zheng Xiaohong has been pregnant with her child for almost half a year, and the supermarket is quite busy. The supermarket we opened in Sichuan has an area of ​​more than 800 square meters. After opening, the business has been good, mainly because Yang Yong is busy.

Now, on Jinyang's side, the few reserve cadres trained can also come to the top, and two people are sent to Shudu. They are two pregnant women, and they can rest when they should, and their business will not be affected. "

Gao Yang nodded and smiled: "That's good."

After taking a rest at night, Gu Yawen smiled and said: "Your big brother, it's quite interesting to be a human being."

Gao Yang shook his head: "It's a pity, I heard that Mizuki graduated from the 87th class. You can see how well he educated his son. In the future, if you can't deal with him, you won't deal with him."

Gu Yawen said: "I guess, when he returns to Yuzhou, he will go to my dad."

Gao Yang thought for a while: "Then you just say hello to Dad and deal with it a little bit. Don't bother him."

Gu Yawen said: "Okay, I understand."

On April 4th, Ching Ming Festival, after breakfast, Gao Yang called Wu Peng, and the Wu family arranged to go back to their hometown in the countryside to visit the grave today.

Gao Yang and Gu Yawen took their children and rushed to Wu's house early in the morning. After greeting the old man and the old lady, Wu Lan accompanied her parents to the countryside.

At noon, Gao Yang and Gu Yawen rushed to Wu's house for dinner again. In the afternoon, they stayed at Wu's house with Wu Lan to play every day. Gao Yang and Gu Yawen rushed to a teahouse near Sihai Culture Media, and made an appointment with Yang Yong and Xiao Jin. , and Wen Yi to meet.

A few people sat down, and Wang Yun smiled and said, "Gao Yang, you are really accurate in your judgment. In terms of DM business, the first quarter of this year is almost the same as last year. It is really very difficult to greatly improve the performance."

Wen Yi also said: "This year, Jinyang's media market is like this, and the city newspaper's advertising revenue has not increased significantly."

Gao Yang said: "The DM business, it is estimated that starting in 2006, there may be a relatively large improvement, and in the future, the revenue of about 800 million is almost the ceiling.

Today, I invite you to chat with me because I think of a new project, which is to be the regional agent of famous wine. "

Yang Yong asked curiously: "As an agent of famous wine, what kind of wine?"

Gao Yangdao: "I suggest registering a wine company with a registered capital of two to three million yuan, and the goal is to win the agency rights of Jinyang and even Northwest Shu of Moutai.

Why do you want to do this project?
First of all, I am very optimistic about the future consumption scale of Maotai, a high-end liquor. We started from Jinyang, and we also have a customer relationship foundation.

Second, this wine company can strive to develop into a provincial agency in the future. After the continuous expansion of Jiajiahui Supermarket, each store can consider setting up a special counter and become the downstream channel of this wine company.

As such a wine company, it will definitely make money, and it is expected to make a lot of money.

I am in the capital, and I have stockpiled almost 200 pieces of Maotai wine. This is the characteristic of Maotai wine. It is not afraid of storage. After a long time, it is more valuable because the taste is more mellow.

You can check the sales and prices of Moutai in recent years.

Last year, its ex-factory price increased by about 23%, and the market retail price was around 320 yuan.

There is no price increase this year, but the retail price has reached about 350 yuan, and the retail gross profit of the agent is about 30%.

This trend is likely to continue in the future, because the economy has been growing and consumption levels will continue to increase..."

Xiao Jin said with a smile: "I agree with Gao Yang's analysis. The wine company can really do it, and it needs to do it as soon as possible."

Yang Yong said: "I also think it can be done, but where will the funds for this company come from?"

Gao Yang said: "I suggest that we draw funds from Four Seas Media to do it. The project of DM Shangqing can be done for another six or seven years at most. After that, Wang Yun and Wen Yi can turn their full attention to this wine company .

At that time, the salesmen of Four Seas Media, after training, can be used in the wine industry, and even now that the wine company has opened, the salesmen of DM can also work in the wine business.

The life cycle of DM business is limited, but wine companies can do it for decades, and with the continuous upgrading of agency authority, the scale can be very large.

After developing to a certain level, they have the right to speak in some channels, and can also represent famous wines of other brands. "

"Yes, let's start a wine company as soon as possible."

Both Wang Yun and Wen Yi smiled, because Gao Yang roughly explained the business logic. As long as he got the Jinyang agency of Moutai, opened a store, and then set up a special counter in Jiajiahui Supermarket, the business would start quickly.

In addition, with everyone's current connections in Jinyang, and some of the salespersons of DM Shangqing also running the business of the wine company, it is really not difficult to complete the agency sales task.

Now, on the books of Four Seas Media, there are also funds to invest in a wine company.

After figuring out these links, several people were excited again. After discussing some details, they decided to register the company first, and then find channels to discuss Moutai's regional agency rights in Jinyang.

In this day and age, in a city like Jinyang, it is actually quite rare to be able to spend two to three million yuan to represent famous wines.

In the end, it was agreed that the name of the company would be [Sihai Liquor Industry], and the legal representative of the company was not Wang Yun, but Wen Yi.

However, the shareholding ratio is the same as that of Universal Media, Wang Yun is the major shareholder, and Gao Yang is the smallest shareholder.

Of course, Gao Yang would not care about such a wine company, but instead seek a bigger way out for Wang Yun and Wen Yi in advance.

The DM business project can only be done for about 7 years. During these 7 years, it can probably make a profit of less than 3000 million.

If the wine company's business develops well, perhaps in three to five years, the income will exceed the DM business...

(End of this chapter)