Media Tycoon since 1999

Chapter 331 Did You Steal Food Today?

On June 6, the summer solstice, several mainstream newspapers in Beijing, outdoor billboards, electronic advertising screens, and advertisements on bus stops, buses, and elevators.

As well as Yiwang, Baidu homepage, mainstream websites, online forums, Xiaonei, etc.

还有51集团自己的平台，51同城、51人人、51财富、51talk、51邮箱（原来的foxmail）……

The ad for the game "51 Happy Farm" endorsed by the female celebrity Liu Yifei came to the fore.

The theme of the advertisement is just one sentence:

"Today, did you steal food?"

Then, there is an introduction to the gameplay of "51 Happy Farm". It is a very simple and fun SNS web game suitable for all netizens.

The places to play games are 51talk space and 51renren personal homepage.

Every user who registers can receive 500 points and 51 coins.

The main channel of the game is 51talk space. If 51 Renren users download and install 51talk, they can connect 51 Renren and 51talk space and play this game in the circle of friends on both sides.

"51 Happy Farm" promises that this SNS fun game will be permanently free in the mainland China market, and no props will be sold.

In addition, every month, a game leaderboard will be launched for all users across the country, and the top 100 players on the list will receive cash rewards from 51 Group.

Among them, the champion bonus is 1800 yuan, the runner-up bonus is 1200 yuan, and the third runner-up bonus is 600 yuan.

There will also be a bonus of 100 yuan for the 10th place.

All bonuses are sent to the user's 51 mailbox in the form of a mobile phone recharge key.

To promote "51 Happy Farm", Gao Yang directly approved an advertising budget of 300 million.

This game, led by Wu Xi, has been developed in early June, and then it is doing internal testing and developing an overseas version at the same time.

The commercial game "Kung Fu Panda" has also been approved.

On behalf of the 51 Group, Wu Xi has contacted some small domestic game companies and plans to directly acquire one.

Today, the popularity traffic of each platform under the 51 Group is already very good.

51.com’s Beijing main website, Jiamodu and Special Zone stations have a total of more than 2000 million registered users, and DAU (Daily Active Users) is around 400 million.

51 people, more than 4000 million registered users, DAU around 1500 million, a very high proportion.

51talk has more than 1600 million registered users and about 600 million DAUs.

51 mailbox users, reaching 1500 million.

Just 20 days after its launch, 51 Fortune.com has more than 300 million registered users and over 150 million DAU...

During the internal testing period, Wu Xi judged that this simple and interesting SNS game was going to explode.

Sure enough, from the launch of the public beta on June 6 to July 21, just ten days later, the number of users of this game has exceeded 7 million.

The daily new users are spreading rapidly like a virus.

What followed was the registration of new users of 51talk, reaching a terrifying rate of 100 million new users every day.

51 Renren, 51 City, 51 Fortune, 51 Mailbox...

These Internet platforms under the 51 Group all experienced a surge in registered users to varying degrees.

On July 7, 21 Group held a full-moon press conference for "51 Happy Farm". At this press conference, 51 Game Company CEO Wu Xi proudly introduced:
"What's the hot buzzword on the internet right now?
That's right, it's the word 'steal food'.

Some people say that when friends and colleagues met in the past, they used to say hello, 'Have you eaten yet? '

Now, the sentence has become 'Did you steal food today? '

On behalf of the 51 Group, I am proud to announce that the number of users of "51 Happy Farm" has exceeded 3000 million today, just after its launch.

At the same time, in the past month, 51talk has added 2200 million new registered users, and the number of 51talk users will soon exceed 3000 million.

This is a miracle, and it is also a miracle of Internet development created by 51 Group under the social-centered strategy, innovation and development, and user-serving as the principle..."

At the press conference, the game ranking list for the first month of "51 Happy Farm" was also announced, and the champion winner was dialed on the spot. It was a young girl named Liu.

The other party was at work, and was also taken aback by this sudden surprise: "What, I am the first monthly champion of Happy Farm, do I really have a mobile phone recharge fee of 1800 yuan?"

The host smiled and said: "That's right, Ms. Liu, the recharge password has been sent to your 51 mailbox, you can try it, this is the site of the 51 Group press conference, we will recharge with you, and then please tell us whether Success, okay?"

Two minutes later, the other party had an excited conversation: "I successfully recharged according to the password. It really has 2 yuan. Thank you, thank you so much."

The host asked again: "Miss Liu, may I ask, can you pass on the secret of saving so many 51 coins by playing 51 Happy Farm?"

The other party smiled: "I'm one of the first users of 51talk and 51 Renren. I have added many friends. After 51 Happy Farm launched, I think the gameplay is simple and interesting. The official announcement also said that there will be game rankings and bonuses will be given out.

I went to recruit many friends to register, and then I helped them grow vegetables, water and fertilize, and every night, I also set an alarm clock and got up in the middle of the night to steal their vegetables..."

The conversation between the host and the user who won the game spending champion was disclosed to the live media reporters through a loudspeaker.

The reporters were all overjoyed, it was too crazy to play games to this extent.

This has also become an interesting subject for many journalists to write manuscripts.

Next, the host announced that before the 10th of each month, the game user rankings for the previous month would be announced.The next list will be announced in early September, which will be the list in August.

Subsequently, Zhang Xiaolong and Wu Xi, on behalf of 51 Group, accepted exclusive interviews from several media regarding the development of "51 Happy Farm" and 51talk.

《51开心农场》一个月就发展出3000万用户，并且通过51talk空间，带动51talk新增注册用户暴增2200万。

After the Internet media first exposed the news, the entire Internet circle was shocked.

Ding Lei called Gao Yang directly: "51talk added 2200 million new users in a month, is it true or not?"

Gao Yang said: "Of course it's true, it's mainly driven by the explosion of 51 Happy Farm."

Ding Lei was a little speechless: "You really know how to play, is this what you said at the beginning, the wretched development of 51talk?"

Gao Yang said with a smile: "It's considered unintentional. The small game 51 Happy Farm was created to provide users with a simple and interesting free SNS small game. I didn't expect it to become popular all of a sudden."

Ding Lei asked again: "This little game is so popular, if you sell items, you can make a lot of money. Why do you announce that it will be permanently free?"

Gao Yang said: "Brother Lei, we are here to attract platform traffic, and also to prevent counterfeiting. Our overseas version has almost been developed, and we make money through overseas platforms."

Ding Lei was stunned: "This trick is wonderful, 51talk is developing so fast, maybe, Yiwang's POPO will really be sold to you in the future."

Gao Yang said with a smile: "Sure, brother Lei, how about we talk about it?"

"Fuck off, if you can reach 51 million users on 6000talk, then I'll consider selling POPO to you," Ding Lei asked with a smile, "Gao Yang, are you free these days, let's get together with Lao Li?"

Gao Yang said: "I really don't have time these few days, maybe in August, then I will be the host."

After the news came out, Goose Factory, QQ and the game department also held an emergency meeting to discuss the growth rate of 51talk and the sudden explosion of "51 Happy Farm":

"51 is an SNS game, the essential reason for its popularity is that it is simple and fun, and it is a fool-like game."

"This game is very simple to develop, or we can imitate it and make one."

"It can't be done, or it doesn't make sense to do it. We checked and they have registered game trademarks and patents related to farms. The key is that 51 Group announced that this game will be free forever. We will imitate it. If you sell items or something, Who wants to come and play?"

"51talk has grown to nearly 3000 million users so quickly, is it believable?"

"It's better to believe what it has than to believe what it doesn't have. At the beginning, we failed to negotiate the acquisition of 51 Renren. Maybe we can consider talking again and buy 51 Renren, 51 Tongcheng and 51talk as a whole. The premium should be higher. "

"51talk has developed a user scale close to 10% of QQ in a short period of time. If it continues to develop, it may pose a challenge to QQ. I agree to negotiate an acquisition.

51 Group has experts, and the design and creativity of the two projects of 51.com and 51 Renren all grasp the needs of users.

The growth rate of 51 Group is too fast. The Internet projects under it are all platform-based, just like the social-centric model declared by Gao Yang, the president of 51 Group.

Moreover, there is a faint mutual support relationship among its various platforms, and it is easy to divert traffic. We must pay attention to this company..."

(End of this chapter)