Media Tycoon since 1999

Chapter 342 Board Fryer

Gao Yang and Liu Dong initially reached an oral agreement to invest in Jingdong E-commerce, and turned around and held an enlarged meeting of the company's board of directors on the morning of August 8 the next day to discuss the matter.

According to Gao Yang's instructions, Shao Hanyun first explained the PPT for more than 20 minutes, which was the Jingdong Multimedia entrepreneurial process prepared by Liu Dong, as well as the corresponding medium and long-term development plan.

Then, there is the personal situation of Liu Dong, the main founder of Jingdong.

After Shao Hanyun finished introducing the basic situation, Gao Yang said:
"Everyone, Jingdong Multimedia E-commerce has roughly such a background. I also happened to see a media report on the Internet and noticed Jingdong and Liu Dong.

We can see from Liu Dong's entrepreneurial experience that he is still very powerful and an excellent entrepreneur.

From the beginning of renting a counter in the computer city, he started his business in a corporate model, persisted in acting as an agent of genuine products, and established consumer reputation and company image. Liu Dong is a far-sighted entrepreneur and a person who does great things.

Therefore, in 98, he rented a counter in the computer city to start a business, and after three or four years, he made a net worth of tens of millions.

In 2003, due to the impact of the epidemic, the revenue of Jingdong Multimedia Co., Ltd. fell sharply. Liu Dong took advantage of the situation to transform and simply gave up all physical stores. In 2004, he invested in Jingdong Multimedia Network and began to test e-commerce.

This is a major strategic transformation of Jingdong, which shows Liu Dong's strategic vision and courage.

Jingdong Multimedia has been online for 19 months now, and its daily sales orders have stabilized at about 400 orders. It is mainly engaged in the Beijing market, and its main business is 3C electronic products.

Personally, I think that Jingdong has been experimenting with e-commerce for more than a year, and its development is not bad, and there is a lot of room for future development.

I first arranged for Wu Ruohan and Shao Hanyun to pay a visit to understand Jingdong's current operating conditions, and then I met with Liu Dong for a detailed discussion.

Jingdong is now doing intra-city e-commerce, a pure 2C direct sales model, and its business development is very good, but it lacks funds for expansion.

After discussing in detail, he and I have made a preliminary agreement that 51 Group will invest 3000 million in Jingdong strategically, and Liu Dong can use this fund to expand in Shanghai and Guangdong.

We invested 3000 million in Jingdong, which in principle holds no less than 51% of the shares, but it is not a conventional holding model, but a venture capital model, and does not intervene in the specific operation and management of Jingdong.

In addition, in terms of voting rights in equity, Liu Dong can personally own 70% or even 80% of the voting rights. At present, such an intentional investment plan has been initially agreed.

Now, please speak freely and discuss..."

When Gao Yang clarified the theme of this meeting, many people were dumbfounded.

In terms of project investment, Gao Yang has always had a very flamboyant style. He often comes up with a project idea suddenly, and then everyone discusses it and agrees on it.

Today, however, Gao Yang suddenly proposed that he would spend a huge sum of 3000 million yuan to invest in a little-known small company testing the waters of e-commerce.

Moreover, it is a venture capital model, which does not interfere with the management and operation of this company at all.

Wu Bo spoke first: "Gao Yang, 51 Group's companies have been refusing venture capital to come in. Why do you consider investing in a small company that has just started in the form of venture capital?"

Gao Yang said: "Mr. Wu, as I just said, there are two main reasons for investing in Jingdong. One is that the founder is very good, and the other is the business model he chose, which focuses on intra-city e-commerce for 3C products.

The reason for investing in the form of venture capital is that 51 Group is engaged in social and media, which is the direction of strategic focus. "

Wu Bo just nodded, smiled, and stopped speaking.

Jin Yang said: "Gao Yang, 3000 million is a huge amount of money for a start-up Internet company. My personal opinion is that a small company like Jingdong is not worth so much money.

If you are optimistic about the development of e-commerce, there are actually two ways. One is that our 51 Group will do it ourselves, and 3000 million funds should be enough to start.

The second way, if you are optimistic about Jingdong, a small company, with 3000 million yuan, you should be able to buy it. "

Gao Yang said with a smile: "Jin Yang, 3000 million is indeed a lot of money, but it is absolutely impossible to buy Jingdong.

When I consider investing in Jingdong, the first reason is to invest in such an ambitious and experienced team headed by the founder Liu Dong.

When I communicated with Liu Dong, I clearly felt that he is a very ambitious entrepreneur, and it is impossible to sell a company like Jingdong.

51 Group obtained no less than 3000% of Jingdong's equity with 50 million funds. In the long run, it is still very cost-effective.

In addition, 51 Tongcheng can also try the same-city e-commerce business in the future. We are investing in Jingdong now. In the future, the two companies can cooperate in the layout and development of e-commerce business. "

Fang Jian said again: "Gaoyang, the current business model of e-commerce mainly depends on Ali. Ali launched Zhifubao in 2003, and achieved a sales scale of 10 billion last year. Heli is a 2B platform. SMEs build bridges with individual merchants to reach consumers who are willing to try online shopping.

Jingdong does online 3C product self-operated e-commerce and directly does 2C. In fact, it is like an asset-heavy model of 3C stores and express delivery, while Ali is an asset-light operation model.

Ali has such a tool as Zhifubao. I happen to know a little about Jingdong. It delivers goods to the door, but online payment is still relatively backward. Many orders are made by customers who swipe their cards on the mobile POS machine when receiving the goods. pay.

I think Jingdong's business model cannot develop quickly, and our investment risk is relatively high. "

Gao Yang shook his head and smiled: "Old Fang, in fact, Jingdong has online payment. In 2003, Liu Dong invested in the online banking online, which is not slower than Zhifubao. It's just that Jingdong has no venture capital capital to look at, and no funds to promote it. , The scale of e-commerce business is still small, so the popularity of online banking is not high, and the cooperative banking institutions are also limited.

However, in terms of strategic layout, Liu Dong is quite far-sighted. In terms of online payment, Goose Factory has not yet made a layout.

At present, the third-party online payment is known to the public as Zhifubao, because Ali has invested a lot of money in promoting it.

51 Group is also involved in online payment. We invest in Jingdong to help it expand its business. When the business scales up in the future, it is also a good platform to promote our payment tools. "

Next, He Guangwen and others also spoke one by one. Their opinions were similar to those of the previous ones, and they were still worried about the risk of Gao Yang's huge sum of 3000 million in Jingdong.

This kind of board meeting scene is actually equivalent to frying pans, but Gao Yang is the major shareholder, and his image and status in everyone's hearts are also very high. Although it is a voice of opposition, his words are more tactful.

As Gao Yang's diehard fan, Zhou Wenbin was immediately upset:
"Hey guys, what's going on with you today?
From the beginning of solar energy media to the Internet, almost all projects were proposed by Gao Yang. Has Gao Yang made any mistakes in investment decisions?
These years, without Gao Yang leading us to do it, how can we create a 51 Group?

I see, you are all worrying blindly, and you are too cautious..."

Zhou Wenbin's straightforwardness made the atmosphere a little awkward.

Wu Ruohan then added fuel to the fire: "Brother Bin is right, I believe in my brother-in-law's vision, and I support it."

Gao Yang quickly waved his hands: "Wenbin, Ruohan, we are discussing in a meeting, there is no need to express our opinions like this.

In today's discussion, I understand that many people are worried about the investment risk of this fund. Investing in start-up companies, and it is a venture capital model, there must be risks.

How about this, let's hold a secret ballot, if the voting result shows that most people are not optimistic, then I will invest the 3000 million funds invested in Jingdong in my own name, and I am optimistic about Jingdong's future prospects..."

When Gao Yang said this, many people were dumbfounded.

Gao Yang's tone was very flat, but his attitude was self-explanatory. Gao Yang had never had such a domineering attitude in the board meeting.

Seeing the foreign investment of 3000 million, the whole team seemed to be cracked. Fang Jian, who was most familiar with Gao Yang, hurriedly laughed and stood up to smooth things over:

"There's no need to vote. 51 Group tried the venture capital model for the first time, and the capital was only 3000 million. It's good to test the water."

Wu Bo also laughed and said: "Yes, there is no need to vote. 51 Group invested 3000 million in it. If Jingdong can't do well in the future, or even fails, at worst we can take over and do it..."

Next, Jin Yang and others also expressed their support.

Everyone understands that Gao Yang is the spiritual leader of the whole team. He wants to try to invest in a small company, so there is no need to stop him.

3000 million funds is nothing to the 51 Group.

The matter of investing in Jingdong was finally settled smoothly, and the next tasks such as negotiations and procedures were handed over to Wu Ruohan, He Shan and others.

After the meeting, Wu Ruohan went to Gao Yang's office: "Brother-in-law, how can we arrange the 3000 million investment in Jingdong?"

Gao Yang said: "Go to the bank and solve it through credit."

Wu Ruohan chuckled: "I knew you would arrange it like this..."

Wu Ruohan, as the team leader of the 51 Group's investment negotiation, turned around and called He Shan and the others to arrange their respective work divisions.

At this time, Liu Dong also convened the management team of Jingdong Company to discuss the introduction of investment from 51 Group.

The meeting atmosphere of the 51 Group was completely different, and Jingdong's team was all excited.

A huge sum of 3000 million, and there is cooperation with such an excellent traffic platform as 51 Group, which is great!
Seeing the reactions of these brothers and sisters, Liu Dong was not surprised, and said with a smile:

"It seems that brothers and sisters agree with me. We Jingdong welcome 51 Group to invest in. With this fund and the cooperation of 51 Group's various Internet platforms, Jingdong can make great strides forward.

In addition, let me tell you one more thing. Liu Xu's Weidian software is about to turn around. I heard that the police have re-investigated the poison transmission incident, and the Ministry directly intervened.

What happened to the virus transmission incident, we have also guessed before that the Weidian software should be manipulated by the opponent.

I heard from my friends that Weidian Software's success this time may have something to do with the 51 Group..."

(End of this chapter)