Media Tycoon since 1999

Chapter 341 Investing in Jingdong Mall
Before leaving, Shao Hanyun and Wu Ruohan exchanged business cards with Liu Dong.

At noon, Liu Dong received a call from Shao Hanyun, saying that at 6 o'clock in the evening, Gao Yang invited Liu Dong to dinner at the Capital Club.

Liu Dong naturally agreed, but after hanging up the phone, he was a little shocked. The famous capital club is not a top club where ordinary people can become members.

Boss Gao of Group 51 has an extraordinary background.

Then, throughout the afternoon, Liu Dong turned off other work and devoted himself to preparing materials.

Jingdong Multimedia's e-commerce business experiment has been done for more than a year, and it has just made some improvement. The problem is the lack of funds and the development speed is relatively slow.

Liu Dong's mind is full of plans, but it is still difficult to implement them.

He also tried hard to seek cooperation with venture capital capital, but unfortunately no venture capital institution was interested.

This year, Ali is the only one that stands out as an e-commerce platform company.If Ali is considered a big company, then the current Jingdong Multimedia, in the eyes of venture capital institutions, is just a small scum with no potential.

No one can look up to him, but Boss Gao of the Internet rookie 51 Group became interested in Jingdong Multimedia after reading a soft article report.

Liu Dong is a person with lofty aspirations and ambitions. He immediately felt that Boss Gao's vision is extraordinary. No wonder 51 Group has developed so fast. In the Internet circle, it is already a miracle.

Wearing formal clothes and carrying a laptop, Liu Dong arrived at the capital club 15 minutes earlier.

When he reported that he was invited by Gao Yang, the chairman of 51 Group, the reception staff were very enthusiastic in an instant. Soon, Mr. He, who claimed to be the account director of the club, came and warmly received him personally. He even waited in the lobby with Liu Dong Gao Yang and his party.

Liu Dongdun understood that this boss Gao has an extraordinary background.

According to the agreed time, Gao Yang arrived 5 minutes earlier, only bringing Shao Hanyun and Wu Ruohan with him.

After Gao Yang appeared, Liu Dong was secretly shocked by the respectful expression on the club's customer director He Cheng's face.

After Shao Hanyun introduced Liu Dong to Gao Yang, Gao Yang shook hands with Liu Dong warmly, and then He Cheng personally led the four of them to the private room of the restaurant.

The four of them sat down to eat. Liu Dong had done his homework today, so he naturally praised the 51 Group, and he was also very concerned about how the 51 Group was established step by step.

Gao Yang asked with a smile: "Mr. Liu, what year are you from?"

Liu Dongdao: "President Gao, I was born in February 74, how about you?"

Gao Yang said: "I was born in August 74. President Liu is half a year older than me. I should call you Brother Dong."

Liu Dong hurriedly said: "Mr. Gao, I really don't dare to be the one. You can just call me by my name."

Gao Yang said with a smile: "I'm more casual, President Ding of Yiwang and President Li of Baidu, we usually get along, I'm called Brother Lei and Brother Yan."

Liu Dong was surprised and said, "Mr. Gao, Mr. Ding and Mr. Li have such good friendships?"

Gao Yang said: "They are all friends in the same circle, they share the same temperament, 51 Group also has some cooperation with Yiwang and Baidu.

Speaking of which, Brother Dong, your experience has many similarities with mine. I also came from a poor rural family, and I didn’t pass the college entrance examination. money.

After graduating, I worked as a civil servant in a township for two or three years. My family had no background, so I applied for a job as a reporter. It wasn't until 99, when I moved to Beijing to work as an IT reporter, that my life changed drastically.

Then, I met my wife, and a group of friends in the media and IT circles. After that, I officially started my business in 2003. Similar to you, Dong Ge, I also worked hard all the way.

In terms of Internet entrepreneurship, we have a lot of common language..."

Gao Yang forcibly called Brother Dong, and Liu Dong sighed:
"Mr. Gao, I started my business by renting counters in Computer City in 98, five years earlier than you, and now I am far inferior to your achievements in founding 5 Group.

The 51 Group is now a myth in the entire Internet circle..."

Gao Yang said with a smile: "How should I put it, the 51 Group has developed relatively fast. There is an element of luck in it, and there are also a group of like-minded friends working together. In addition, my wife's family supports me a lot."

After dinner, they sat down to drink tea and formally chat about investment.

Liu Dong turned on his laptop, showing the development of Jingdong Multimedia and the corresponding medium and long-term plans.

After Gao Yang took a closer look, the business direction Liu Dong is thinking about at this stage is still mainly based on 3C product business.

Gao Yang asked with a smile: "Brother Dong, your business plan is still very clear. The e-commerce of 3C products is also expected to be successful. Jingdong Multimedia's key shortcoming at this stage is funding. Do you need funds?"

Liu Dongdao: "Mr. Gao, if I have funds to invest, I would naturally wish for it. However, 51 Group is a social platform, so why is it interested in e-commerce?"

Gao Yang said: "The development prospects of e-commerce are very good. Ali has already begun to scale up. Last year, it made a sales volume of 10 billion, and this year it may be expected to double.

You choose 3C products as a breakthrough, and the direction is still very good, to segment the market and differentiate.

51 Group's strategy is centered on the social platform, focusing on Internet pan-media. We are also optimistic about e-commerce, and we can participate in it through strategic investment. "

Liu Dongdao: "Thank you Mr. Gao for your support. How does Mr. Gao hope to invest in Jingdong Multimedia?"

Gao Yangdao: "We will invest in the way of venture capital, without getting involved in the specific operation of your company. Now, how much capital does Jingdong Multimedia need, and after the funds are settled, how will the next step of development be?"

Liu Dong said with a smile: "Mr. Gao, being an e-commerce platform is very expensive, so the more funds, the better. At this stage, if I have funds, I still think about the same-city e-commerce model like Beijing.

If you have enough funds, you can consider opening a company in Shanghai and Guangdong. In addition to the capital city, with the markets of these three first-tier cities, you can quickly scale up. "

Gao Yang thought about it: "Well, according to Jingdong Multimedia's current assets and business scale, 51 Group will invest you with 3000 million soft sister coins, accounting for 60% or 55% of the shares. What do you think?"

Liu Dong was surprised when he heard the words: "Mr. Gao, if there is 3000 million funds, Jingdong can indeed scale up the business quickly. I am very confident, but the shareholding ratio..."

Gao Yang smiled and said, "Brother Dong, according to Jingdong's current operating conditions, we invested 3000 million in, accounting for 60% of the equity, which is not too much.

However, I have already said that 51 Group invests in Jingdong through venture capital, and has no intention of controlling or interfering in Jingdong's future development route. In terms of equity control, you don't have to worry at all. You can use voting rights to solve the problem. Your dominance over this company.

We invested 3000 million in, and we can follow up in the future. Brother Dong, your personal shareholding is calculated as 70% or even 80% of the voting rights, and there is no problem..."

Liu Dong pondered for a long time before replying: "Mr. Gao, I really need the 3000 million capital, which is only 60% of the equity. It's really..."

Gao Yang said: "Well, let's set a benchmark based on 55% of the equity for the time being, and the specifics need to be determined through financial and third-party due diligence.

On our side, Wu Ruohan is the company's chief financial officer, and she is also a certified public accountant with a master's degree in accounting from the University of Finance and Economics. She leads the team responsible for the specific connection of investment agreements.

Based on Jingdong's current operating scale and financial status, we will invest 3000 million in it. In principle, the equity ratio should be at least 51%.

In terms of voting rights, Dong Ge can boldly raise it, and we will try our best to respect your personal opinions.

51 Group is investing in this project, and it is also your entrepreneurial team. What do you think? "

Liu Dong pondered for a while, raised his head and smiled and said, "Thank you Mr. Gao for your support. If voting rights are used to solve the company's control problem, the 51 Group's investment of 3000 million yuan should not be less than 51% of the equity in principle. I personally have no objection." Of course, this matter still needs to be discussed with the company team before deciding."

Gao Yang said with a smile: "Okay, let's say we have reached an agreement of intent verbally today, and then we will go through the process. I hope we can cooperate happily."

Liu Dong looked sincere: "Thank you Mr. Gao for your support..."

(End of this chapter)