Media Tycoon since 1999

Chapter 346 To Cultivate Internet Celebrities

Wan Hong and Yuan Ye's first reaction to the stock trading competition made Gao Yang a little helpless.

From the structure point of view, 51 Fortune.com is actually closer to the ball in Gao Yang’s memory than Dongcai.

Now, if Fang Siwen was sitting in front of Gao Yang, it would not be the reaction of Wan Hong and Yuan Ye, but after thinking about it, he would have a basic idea of ​​the activity plan.

Gao Yang really wanted to recruit Fang Siwen to lead the project of 51 Wealth, but he was afraid that Ding Lei would be offended, so the gain would outweigh the loss.

Gao Yang looked at Wan Hong and Yuan Ye, and asked with a smile: "You two opened an account in the stock market to trade stocks, how is your income now?"

Wan Hong said with a smile: "I invested 2 yuan and made 5000 yuan. I was busy with work, so I bought two stocks and left them there without moving."

Yuan Ye was a little embarrassed: "I also invested 2 yuan, and I operated it every two or three days on average, but in the end I lost nearly 2000 yuan."

Gao Yang wanted to laugh, now it is a big bull market, people like Wan Hong can make money in the end, and Yuan Ye may lose money.

Gao Yang said: "This is how I think about 51 Fortune's real stock speculation competition.

First, design an event plan and openly recruit participants for registered users of 51 Stock Bar, such as 500 or 1000 people.

The activity period starts from New Year's Day in 2006 and ends on September 9. The top ten winners of the competition will be rewarded according to the final yield ranking.

For example, the company can set up a competition prize of 50 yuan, No. 118 million, No. 210 million, No. 36, similar to this design.

Take out real money for rewards.

As you all know, the group has an investment department that manages the stock investment accounts of various companies. We designed such a stock trading contest to increase the attention and influence of the platform.

The second is that after the event is over, we can find a few outstanding traders from the contestants and introduce them to the investment department to trade the company's stock accounts.

Now, Ruohan is the only one operating these accounts, and several talents need to be brought in.

The idea of ​​the event is roughly like this. For the specific event plan, you can go to Fang Siwen to discuss it, ask him to come up with an idea, come up with an executable plan, and start publicity and promotion in early December, accepting registration. "

Wan Hong nodded: "Yuan Ye and I don't know much about stocks, so I still need Fang Siwen's help to come up with an idea."

Gao Yang said again: "The stock trading competition is just a short-term activity plan. Next, a long-term plan will be carried out. At present, how many users are there in 51 Share Bar plus V?"

Yuan Ye said: "There are more than 600 users who have added V, and your account ranks first, with more than 10 followers. No.2 has more than 6 fans, and No.3 is close to 6."

Gao Yang nodded: "I've seen some postings by V users recently, and some of them are quite professional, with their own investment philosophy, models and analysis methods.

51 Shares Bar must have a long-term support plan for cultivating internet celebrities..."

"Internet celebrity? What is an Internet celebrity?" Wan Hong and Yuan Ye looked curious again.

Gao Yang suddenly remembered that the concept of internet celebrity was a bit ahead of his time, and said, "Last year, there was a sister Fu Rong who was very popular on the Internet, you should all know about it?"

"Oh, Internet celebrities." Both Wan Hong and Yuan Ye understood.

Gao Yangdao: "Yes, we want to cultivate and support a group of Internet celebrities who invest in wealth management on our platform. We can call it [51 Fortune Star Project] or something. The key point is to attract and support a group of outstanding talents born on the platform. Author of original content.

With the SNS structure of 51 Shares, every registered user can be regarded as a self-media author. This platform needs a group of professional and excellent authors who can generate traffic popularity and drive user traffic and activity.

We can consider taking out 30 or 50 a year to reward and support such original authors, such as supporting 1000 people or more every year.

Keep them on the platform, and continuously produce high-quality original content that can attract fans and increase the influence of the platform.

If 51 Fortune wants to maintain its leading position in the financial platform circle, it needs such a group of elite users who like to share investment ideas and methods. "

Wan Hong thought for a while: "This idea is indeed very good. I suggest that a new department should be established to specialize in this matter."

Gao Yang nodded: "Yes, it is indeed necessary to set up a new department to do it. Around such a group of elite and popular users, there are many ways to extend daily promotion activities, such as regularly inviting these users as guests to conduct online interviews, Interacting with fans or something."

Gao Yang said again: "Just now I talked about two plans, both of which are very important, now I will talk about the third major event.

51 Fortune has a media-like platform, and has a solid foundation for user scale and popularity traffic. Starting from 2006, it will consider holding an offline event every year.

It is similar to the kind of forum activities we used to do in IT media, what 51 Fortune will do is an investment and wealth management forum.

At that time, we can invite highly popular users on the platform, or celebrities in the investment community as speakers for the event, and then users on the platform can sign up to participate, for example, if it is set to 200 or 300 people, travel and accommodation expenses will be borne by ourselves, we can Pay for meals.

We want to use such annual forum activities to build the brand image and influence of the platform, and the focus is on a professional image.

With the help of the above activities, our goal is to gather investment and financial elites in the society on this platform, and then attract professional institutions to register on the platform and promote ourselves.

With these foundations, 51 Fortune can explore the profit model..."

Wan Hong said: "Holding annual forum activities is a very good way. We are also familiar with how to organize them. It seems that we should also consider setting up a professional event department. Events such as the stock trading competition will also be organized by this department. "

Gao Yang said: "Yes, it's a similar idea, just like we used to do IT media, one is content, the other is advertising, and the third is marketing activities.

The core tasks of the 51 Fortune platform at this stage are two things.

One is the financial information that we make ourselves, plus guide users to produce excellent original content, do a good job in content, develop users, and retain users.

The second is to plan various activities, large and small, to promote this platform and establish a brand image in the industry. "

In the end, Gao Yang confessed: "You should discuss these three matters with Fang Siwen, ask him for assistance, come up with a planning plan as soon as possible, and after the discussion is mature, it will be implemented in 2006."

Wan Hong and Yuan Ye led away, Gao Yang lit a cigarette, and after contemplating for a while, decided that it would be best to recruit Fang Siwen to do the 51 Wealth project.

This matter must be discussed with Fang Siwen and Ding Lei...

(End of this chapter)