Media Tycoon since 1999

Chapter 373 Celebrities play Weibo (seek double monthly pass)
According to the plan, Grand PR did not send the meeting materials to the media reporters in advance today. The reporters sitting in the audience had no choice but to listen and record the news in order to rush to release the news. The reporters with wireless network cards first wrote a short message and sent it to their own website editor.

After Zhang Xiaolong finished speaking on 51talk, He Guangwen, CTO of 51 Group and director of 51 Research Institute, took the stage and announced that at 9 o'clock this morning, 51 Group has launched another new SNS project in the Internet product matrix, and 51 Weibo has officially launched a public beta test.

Zhang Xiaolong briefly talked about the development history of Internet blogs, and then described the product creativity and application characteristics of microblog from the perspective of technical architecture and application characteristics.

Weibo is such a product concept, and there is a technical limit of publishing a maximum of 70 Chinese characters, which makes many media feel very fresh.

Zhang Xiaolong mainly talked about technology, application, and the development prospect of 51 Weibo, etc.

Next, but Zhang Yue appeared as the CEO of 51 Weibo.

Zhang Yue said with a smile on his face: "Friends from the media, I used to be a reporter and worked in the IT media CPI for 8 years. There are many journalist friends present, and I know them all.

Since this year, I have joined 51 Group and am responsible for the new project of 51 Weibo.

From the perspective of a media practitioner, I personally like such an innovative Internet product.

Just now Mr. He has already said that 51 Weibo adopts SNS architecture and has strong social product attributes.

Mr. He didn't talk about the media attributes of 51 Weibo just now, and left it for me to talk about.

Friends from the media know that since the birth of the Internet, China has developed rapidly in recent years, especially some SNS applications, allowing netizens to use fragmented time to socialize online or play games.

Among them, 51 Happy Farm developed by 51 Game Company is very popular, and it also meets the needs of netizens to spend fragmented time playing games and making friends online.

51 Weibo also has a strong attribute of media, because every user of 51 Weibo will become a self-media author.

In just 70 words and a few minutes, you can quickly and concisely record an event, or a feeling, or a point of view, and then share it with netizens who follow you.

As a media person, I think that the media friends here will soon like a product like 51 Weibo, which can quickly record a news event and then share it.

Simple, convenient, easy to use and fun.

The same is true for media organizations. 51 Weibo has built a public platform with nationwide communication capabilities and influence for all media organizations.

Those of us who work in the media know that whether it is TV stations, radio stations, newspapers or magazines, most media have regional attributes, and it is difficult for their influence to overflow the local area.

51 Weibo is completely different. Media units register official accounts on 51 Weibo, and news events in one region may have nationwide influence.

Therefore, for the account registration and authentication methods of 51 Weibo, we have designed an organization official authentication account, an individual official authentication account, and a personal account.

For both institutional and personal official authentication accounts, we require relevant materials to prove it, and we recommend real-name registration, which is good for everyone, and fans can trust the authority of the information released by these accounts.

Institutions and individuals, such as celebrities in various industries, will also establish an authoritative image and build brand influence through real-name authentication.

For media organizations, journalists and editors across the country, 51 Weibo will become everyone’s second media…”

After Zhang Yue finished speaking, it was already 11 o'clock in the morning.

In the audience, the staff of Yuanda PR began to distribute materials such as the press release of today's press conference to the reporters.

On the stage, after some arrangement, Zhou Wenbin and Shen Xin appeared again.

Shen Xin: "Next, I will invite the famous female singer Zhang Hangying to sing a new song "Unparalleled World" for everyone."

Zhou Wenbin: "Let me tell you a secret, this song sung by Zhang Yangying is the theme song of an upcoming TV series."

The applause immediately roared from the audience, Zhang Hangying is very popular now.

After Zhang Hangying finished singing, Shen Xin introduced:
"Next, Liu Yifei, the image spokesperson of 51 Group, known as 'Sister Oxygen', will sing a new song "Flying Together", but there is also a male guest."

Zhou Wenbin: "This male guest is the handsome guy Huang Xiaoming, let's welcome with applause, Liu Yifei, Huang Xiaoming..."

"Sculpture of God! I know, it's the new version of "Sculpture of God"!" Some reporters finally came to their senses.

The new version of "The Legend of Condor Heroes", starring Liu Yifei and Huang Xiaoming, has been announced and will start broadcasting in the near future.

Liu Yifei is now a popular girl star, and Huang Xiaoming is even a popular first-line male star.

"Flying Wings" was originally a single, but it was temporarily adapted into a male and female duet. Stars starring these two partners sang at the 51 Group's press conference today.

After Liu Yifei and Huang Xiaoming sang, they were left on stage, and Zhang Hangying from the backstage was also invited out.

Shen Xin and Zhou Wenbin cooperated with the on-site interview. Liu Yifei and Huang Xiaoming replied that the new version of "Sculpture of God" starring their co-stars will be officially broadcast next Tuesday. "Flying Wings" is an episode of the TV series, and the original singer has other people.

Zhang Yangying replied that the song she sang just now is the theme song of the new version of "Sculpture of God".

Shen Xin said: "Friends from the press, Liu Yifei, Zhang Yangying, and Huang Xiaoming, these three big stars, have all registered real-name accounts on 51 Weibo and participated in the internal test of 51 Weibo.

Now, they will cooperate with Mr. Ding, Mr. Li and Mr. Gao to demonstrate how to play Weibo on the spot. "

Zhou Wenbin said: "I invite Mr. Ding, Mr. Li and Mr. Gao..."

Gao Yang got up, smiled and invited Ding Lei and Li Yan to take the stage. Six laptops connected to the Internet had already been set up on the stage.

On the stage, a camera crew has been arranged to live broadcast the operation on the computer on a huge display screen on the stage.

Shen Xin and Zhou Wenbin guided the six people including Gao Yang to sit in front of a computer and log in to the 51 Weibo account.

Gao Yang’s account name is [51 Group-Gao Yang], Ding Lei’s is [Yiwang-Ding Lei], and Li Yan’s is [Baidu-Li Yan].

For Liu Yifei and the other three, the accounts are all in their own names.

The camera pointed at the computer in front of Gao Yang, Gao Yang started to operate, and the screen was projected on the large display screen.

Shen Xin and Zhou Wenbin introduced:
"Search for the other party's account, follow it, and become a fan."

"You don't need the full name to search for an account. For example, Mr. Gao is now searching for Mr. Ding and Mr. Li. Search for their names, and you will find it immediately..."

"Everyone, please look at Mr. Ding's operation. In the fan column under the account, you can see Mr. Gao's account. Mr. Ding also set up to follow Mr. Gao's account. They have become friends on 51 Weibo..."

Later, Gao Yang followed the accounts of the five guests on stage, and the five guests followed him again, and they became friends with each other.

Then, all six of them did this, and they all became friends.

Gao Yang posted his first post on the 51 Weibo account:
"The press conference of 51 Group was successfully held, thank you for your support!"

At the same time, they @Ding Lei and other five people's accounts, Ding Lei and other five people laughed and commented on Gao Yang's first post:
"Congratulations!"

"congratulate……"

Afterwards, Liu Yifei posted the first post on her own account:
"At 3 pm on March 14th, the new version of "The Legend of Condor Heroes" will be officially broadcast. I will play the role of Little Dragon Girl. Welcome to watch!"

Liu Yifei also @ Gao Yang and other five people at the same time.

Gao Yang and other five people demonstrated operations such as forwarding, commenting and congratulating.

Huang Xiaoming and Zhang Yangying also posted their first posts, which were to promote the broadcast of the new version of "The Legend of Condor Heroes".

Shen Xin and Zhou Wenbin have been standing by, looking at the big screen and explaining how to play 51 Weibo for the reporters.

The operation demo was over in less than 10 minutes.

Zhou Wenbin said: "Friends from the press, this is 51 Weibo. It is easy to use and fun, and can quickly release information."

Shen Xin said: "Liu Yifei, Zhang Hangying, and Huang Xiaoming are all registered users of 51 Renren.com, and they all have millions of fans on Renren. In the future, with the rapid development of 51 Weibo, their Weibo fans, perhaps We can break through 1000 million, let us look forward to that day..."

The demonstration ended here, and after Liu Yifei and the three left the stage with applause, the press conference entered the final stage.

Gao Yang, Ding Lei and Li Yan, on behalf of 51 Group, Yiwang and Baidu, signed a strategic cooperation agreement on the spot, giving the media a gesture of open cooperation.

Afterwards, Gao Yang, Ding Lei and Li Yan sat on the stage and answered questions from reporters on the spot, each answering two questions.

It is all related to the strategic cooperation of the three companies.

Gao Yang did not participate in the interview after the press conference, and left it to Fang Jian, He Guangwen, Zhang Xiaolong, Zhang Yue and others to deal with it.

After bidding farewell to Ding Lei and Li Yan, Gao Yang also got into the car driven by Zhang Wei and went home directly.

In the back seat, Gu Yawen leaned against Gao Yang:

"51NB Alliance, your plan has finally come true, and 51 Weibo is also online. Next, there won't be any new projects, right?"

Gao Yang said with a smile: "There are no new projects for the time being. After 51pay is successfully developed and launched, the layout of the 51 series in my heart will be completed at this stage. The next step is to strive to keep pace with each other and grow stronger."

Gu Yawen sighed: "You left CPI and started your business. It took only three years for 51 Group to develop to such a scale. It feels like a dream..."

(End of this chapter)