Media Tycoon since 1999

Chapter 374 Weibo Tornado

For the product design of 51 Weibo, because of the plug-in in memory, Gao Yang guided He Guangwen and other technical personnel to develop such a pan-media and strong social interaction in terms of functional applications from the very beginning, using the mature application form in memory. attribute product.

51 Weibo launched the public beta version. Users can not only post texts with a maximum length of 70 characters, but also upload linked pictures, audio and video files.

51 Weibo started from the internal testing period, and still followed the route of star diversion just like the original 51 Renren.com.

China's performing arts stars have tasted the sweetness of the Internet's influence on 51 Renren.com, and many of them have hundreds of thousands of fans on Renren.com.

When 51 Weibo sent invitations for the internal test to hundreds of acting stars across the country, almost every star cooperated very well.

Because 51 Weibo expects that this product with dual attributes of social networking and media, the future user scale is very likely to exceed [-] million, or even reach several hundred million.

The press conference on March 3 was the most expensive conference ever held by 10 Group.

The hard work fee for each of Liu Yifei, Zhang Hangying and Huang Xiaoming is 20.

At 3 a.m. on March 10, 9 Weibo went online for public beta testing and opened user registration, but there was no advertising promotion before.

At noon, after the press conference was over, the Internet platforms under the 51 Group began to collectively promote 51 Weibo, Yiwang, CPI and Baidu also cooperated with the publicity and promotion at the same time as planned.

On March 3, 11 Weibo's image promotion advertisements began to appear in major media, including television stations, newspapers and websites.

According to Gao Yang's instructions, 51 Weibo has budgeted 100 million for this advertising campaign, which was spent in a week.

Since the afternoon of March 3, the strategic cooperation between the three companies of 10NB, the acquisition of Yiwang POPO by 51talk, and the release of 51 Weibo, an innovative platform product by 51 Group, have become hot news on the Internet.

51 Weibo also announced at the press conference that the birth of 51 Weibo has epoch-making significance for the innovation and development of China's Internet.

Because this is the world's first microblog product, the product concept of microblog was proposed by 51 Group.

Regarding this assertion, many netizens on the Internet once suspected that the 51 Group was boasting.

In the next few days, senior Internet enthusiasts on many online forums, including programmers who labeled themselves geeks, Internet research professionals, and observers of global Internet industry development, spoke one after another:

"51 Weibo is a highly innovative local Chinese product, the only one in the world!"

"51 Weibo's product ideas are amazing. I searched all the well-known app stores in the world. There is no Internet product with the concept of micro blog. There is no doubt that 51 Weibo is the only one in the world."

"51 Weibo, in terms of product application design, Huaxia has been at the forefront of the world for the first time!"

"QQ was designed in imitation of ICQ, and was renamed QQ from QICQ due to copyright. Baidu was founded later than Google, browsers, portals, online games, blog sites, video sites...

Since the birth of Huaxia Internet application, it has been imitating and following the European and American markets led by the United States, because we are completely behind in technology, talents, application innovation and other aspects.

With the emergence of 51 Weibo, Huaxia Internet Corporation has truly achieved an innovative breakthrough in the concept of Internet product design, and is ahead of global Internet companies..."

"I have already registered a 51 Weibo account. Believe me, this product will be a hit or even explode. The user experience is great, and I love it to death!"

"The products of 51 series are great. I have become a user of 51 series since 51.com, and then 51 people, 51 mailbox (foxmail), 51talk, 51 happy farm, 51 shares, 51 guards... too many , all great, I'm all registered users.

Hehe, I am also the first batch of internal test users of 51 Weibo, and I received a scarf from 51 Weibo..."

"51 Group has a very smart architect, and in three years, it has rapidly developed from 51 City to 51 Group.

All the products and projects launched are platform-based, which is also the strategic development layout of the 51 Group, with social as the core and pan-media direction.

Now, the 51 series has a city life platform, free email, IM software, game company, financial platform, network security platform, microblog platform...

The 51 series has built an all-round product and project matrix, which is self-contained, and the products on each platform can attract and strengthen each other.

In China, you will never find another Internet company of the same type..."

"I love the 51 series. I can't live without the various application platforms of the 51 series. I believe that the 51 series will develop into a national or even global Internet giant in the future..."

"Gao Yang, the main founder of the 51 Group, was an IT reporter. According to the data, he has no background in computer science. Is this the super vision of a media person..."

"The founder of an Internet company does not have a computer professional background, which is very rare. Among the well-known Internet companies, Gao is always the only one..."

In the week after the 51 Weibo was launched, news related to the 51 Group was heated up and discussed on online forums.

The number of registered users of 51 Weibo is growing rapidly by about 100 million every day.

On the image advertisement of 51 Weibo, a large number of accounts of performing arts stars, accounts of celebrities in the industry, and accounts of well-known institutions were published.

On the homepage of 51 Weibo, the number of registered users is updated every day, and all users can see it.

3月17日，在51微博上线的第7天，上午9点，首页上显示的用户注册数量已经突破了1100万。

51微博官宣：“热烈祝贺！2006年3月17日0时38分，51微博诞生了第1000万个注册用户。

The user account 'xxx' will receive a HP business laptop from 51 Weibo: Compaq nc4200.

51 Weibo hereby promises that for every 500 million new registered users in the future, we will randomly select a registered user through a software lottery and give away a new mainstream high-end laptop in the market.

The lottery will be notarized by a notary public to ensure fairness..."

51 Weibo's official announcement of the lucky draw was like adding fuel to the fire. On March 3, the number of registered users of 19 Weibo exceeded 51 million.

On March 3, 20 Weibo announced the results of the lottery draw for 51 million users under its official account, and released a notarized video of the lottery event.

Another lucky user received a Compaq nc4200 business laptop as a gift.

On March 3, 23 Weibo registered users exceeded 51 million;
On March 3, registered users exceeded 27 million;
On March 3, registered users exceeded 31 million...

In just three weeks, the number of 51 Weibo users exceeded the 3000 million mark, and 51 Weibo also gave away 5 laptops by lottery as promised.

Like a tornado, 51 Weibo quickly swept the entire Internet world.

This is an extremely rare scene since the birth of Huaxia Internet.

As the number of 51 Weibo users quickly exceeded 3000 million, it once again aroused heated discussions in the media. CCTV and several other state-level state-level media, including TV stations, news agencies and newspapers, all praised him in the form of programs or commentary articles. 51 microblogs have sparked popularity with innovation.

Gao Yang handed over the media interviews during this period to Fang Jian, He Guangwen and Zhang Yue.

The contribution of 51 Weibo to 51 Group is enormous.

到4月3日，51微博用户突破3500万人时，51集团旗下各平台的用户总规模，已经突破3个亿了。

Among them, 51talk quickly migrated POPO users, and added new registered users, the number of users exceeded 1 million for the first time.

So far, Gao Yang's heart has been completely stabilized. The project platform layout of 51 Group has been a great success, and basically he has no fear of any competitors.

During this time, apart from stock investment and the research and development of android company, Gao Yang was concerned about the research and development process of 51pay, a third-party payment tool.

When 51pay is developed, 51 Group will enter the next stage of development, and truly catch up and rise in the Internet circle full of heroes...

(End of this chapter)