Media Tycoon since 1999

Chapter 38 The Uninvited Guest

The whole table of food was removed.

In the brazier, a big tree root was sizzling with oil.

The afternoon sun hits me warmly.

Several people untied their coats and sat around the brazier, discussing enthusiastically.

Shareholder agreement, supermarket management, financial system, etc., one item at a time.

The men teased Xuanhe, Wang Yun and Zheng Xiaohong were in charge of recording.

Zhang Xiuqiong added tea and water every once in a while.

Gao Yang saw it and was amused. A group of young people who dreamed of doing business and getting rich were incited with a few words.

In fact, there is no such easy thing.

In this era, the concept of the community supermarket model is still somewhat advanced. After all, the consumption level in third-tier cities like Jinyang is really not high.

Of course, as long as you find the ideal store location, it is difficult to make money as a small supermarket in this era.

Xiao Jin said: "We have been discussing for so long, but there is no name for this supermarket yet?"

Yang Yong patted his thigh: "Our four brothers are doing business together, so we call it Brothers Supermarket!"

Chen Sen said: "Too vulgar."

Yang Yong was upset: "It just wants to be vulgar. The supermarket is aimed at the consumption of ordinary people, so why should it have a polite name?"

Gao Yang said with a smile: "Lao Yong's idea is correct, but the word "brother" doesn't feel very good. We are targeting consumers, not for self-entertainment. I think we can consider names like [Jiajiahui] , thousands of households, the price is affordable."

Wang Yun said: "I think [Jiajiahui] is very good, I can remember it right away."

Xiao Jin said with a smile: "The name is really good, and it fits the concept of a community supermarket."

Zheng Xiaohong said: "I also think this name is good."

Chen Sen patted the chair: "Then what are you talking about, it's it."

The name of the supermarket was determined to be [Jiajiahui], and Wang Yun hurriedly recorded it.

Gao Yang said: "For this store name, we need to design a LOGO and register a trademark."

Yang Yong was puzzled: "LOGO? What is this?"

Gao Yang rubbed his forehead: "It's the abbreviation of logotype in English. Its original meaning is a logo, a sign, and it means a trademark in commercial terms. We plan to open a chain in the future, and we must design the overall design of LOGO, icons and text from the beginning."

Xiao Jin nodded: "We should design a trademark and register it."

Gao Yang said: "We have almost discussed the framework regulations, and the next step is to investigate, study, and prepare to open the store. Xiaohong has to go to work in Parkson Supermarket as soon as possible, and Lao Yong has the most important task. channel……"

Yang Yong said: "What is a channel?"

Gao Yang said with a smile: "The various circulation links of commodities are called channels, and there are regional agents, distributors, wholesalers and so on. You can understand it as the purchase channels we are looking for when we open a supermarket.

For some commodities, there are many circulation links, and the merchants in each link have to make money. Finally, when they reach the terminal level, the retail price may be many times higher than the ex-factory price. "

Gao Yang tugged on his down jacket:
"For example, my down jacket, which costs more than 400 yuan, is sent from the manufacturer and then placed in a clothing store in Jinyang. It may first go to its general agent in the southwest area, then to the provincial agent, and then to the agent in Jinyang... …

Anyway, after every link, the ex-factory price of this dress may be 80 or even 40 yuan.

In addition, for a bottle of mineral water or a bottle of beverage, there will be one or several distributors in Jinyang, and the small shops all over the street in Jinyang are sourced from this distributor.

This distributor, there may be wholesalers below, what we are looking for is the largest distributor of Jinyang, because it must give the lowest shipping price.

Like mineral water and beverages, these products are branded products, and there are only a few in the country. Their retail prices are uniform and their profits are limited.

For example, the retail price of a bottle of mineral water is 1 yuan. If the wholesaler we are looking for belongs to the second-level wholesaler in the Jinyang market, the purchase price is usually 7 cents or even more than 5 cents, and the gross profit is only about 8%, or even higher. Low.

If you find a first-level wholesaler to purchase, the purchase price may be 7 cents a bottle. If the quantity is large, you may be able to negotiate a lower price.

The retail price of such a bottle of water is one yuan, which is not to be underestimated at all, because the sales volume is large, and hundreds of bottles may be sold in a day in summer, as long as you choose the location of the store well.

This kind of commodity has a large demand, transparent price and limited profit margin, but it must be the main commodity in the supermarket.

There is another category, the price is opaque, and the retail price is not uniform, because there is no concentration of brands, such as a plastic basin, a mop, a water cup, and so on.

This kind of daily necessities, supermarkets also need to have, and may achieve 50% or even higher gross profit.

In recent years, there have been some 1 yuan stores, 2 yuan stores or 5 yuan stores, all of which are daily necessities, and they look cheap as hell.

This is related to the purchase channel. For this kind of business, he may directly find the manufacturer to order, or take a pile of unsalable inventory. The purchase price must be very cheap, such as 5 cents, 3 cents or even lower.

In a business like a small supermarket, the purchase channel is the key. In addition, the quality of the products must not be too bad.

Then, there is the matching of various goods, which requires constant exploration, and finally sums up what the nearby residents need..."

Yang Yong smiled and said, "I've learned a lot, Gao Yang, where did you learn it from?"

Gao Yang said with a smile: "I'm also talking on paper. The IT newspaper I work in now focuses on the distribution channels of IT products."

When he was down and out in the middle age in his previous life, Gao Yang had also guarded a canteen, so he naturally understood the general distribution channels of these daily necessities and the gross profit of sales.

Yang Yong said: "It sounds like opening a supermarket is actually very troublesome."

Xiao Jin said with a smile: "Of course, it's not that easy to do business, the details are the most important."

Chen Sen also said: "So, the three of us are here to invest as shareholders, and each of us holds 25% of the shares. The two of you work together to run this supermarket. In addition to salary every month, Gao Yang also suggested that your profit share is 31%. %, the three of us are 23%."

Yang Yong patted his thigh: "Don't say anything, my wife and I will definitely not disappoint the three brothers."

Xiao Jin smiled and said, "Just like Gao Yang said, cooperation is win-win."

At this time, Gao Yang's cell phone rang suddenly, unexpectedly, it was Gu Yawen's call.

Gao Yang got up, walked out of the courtyard to answer the phone.

Behind him, Chen Sen said: "Look, it's extravagant. For a mobile phone worth more than 4000 yuan, the company subsidizes 300 yuan for calls every month. You can make calls wherever you want."

Outside the courtyard gate, Gao Yang answered the phone, Gu Yawen said: "Gao Yang, happy Chinese New Year."

Gao Yang smiled and said, "Thank you, Happy New Year to you too."

Gu Yawen said: "Where are you playing?"

Gao Yang said: "At a classmate's house."

Gu Yawen said: "Is it in Jinyang City?"

Gao Yang said: "No, there is a county below Jinyang, called Anhe County, which is near the county seat, but not far away."

Gu Yawen said: "Anhe County, it seems that it is not far from Jinyang City, right?"

Gao Yang smiled and said, "Yes, it's only 20 kilometers."

Gu Yawen said again: "Guess, where am I now?"

Gao Yang said: "How can I guess that."

"It's very close to you," Gu Yawen giggled, "I'm not kidding you anymore, I'm in Jinyang City, isn't it close?"

Gao Yang was surprised: "Today is the fourth day of the first lunar month, you are in Jinyang, so amazing?"

Gu Yawen smiled and said: "What's so strange about this, I came here the day before yesterday to visit relatives. I feel that the city is quite boring. I'm going to Anhe County to play. Welcome?"

Gao Yang said: "Welcome, definitely a warm welcome!"

Gu Yawen smiled and said, "Okay, then I'll set off right away and contact you when I arrive at Anhe."

Gao Yang said: "Okay, see you soon."

After hanging up the phone, Gao Yang was really surprised. He remembered that he seemed to have talked about Jinyang with Gu Yawen once. According to her, he was very unfamiliar with Jinyang.

Now, it is suddenly said that New Year's Eve will visit relatives in Jinyang.

Also, classmate Bai Fumei, do we know each other so well?

(End of this chapter)