Media Tycoon since 1999

Chapter 403 51 Headlines?

On August 8, 18 Group launched formal business negotiations regarding the transfer of 51 Guardian's desktop business.

On Gao Yang's side, he began to gather relevant personnel to discuss the development of a pure news website.

R & D personnel, including He Guangwen, Zhang Xuan, Zhang Xiaolong, Chen Hua, Zhang Yiming and others.

In terms of operation and content, there are Fang Jian, Wu Bo, Sun Chengyi, Chen Sen, Fang Siwen, Zhang Yue and others.

Shao Hanyun began to introduce the basic situation of the industry:
"Leaders, President Gao arranged for the President's Office to conduct statistics on news websites across the country, and I will report the general situation to you.

The national news portals mainly include Xinglang, Sohu, Yiwang, Goose Factory and Phoenix, among which Xinglang has the most influence in the industry.

There are hundreds of regional news websites across the country, such as Xinglang, Sohu, and Yiwang have opened some local websites, and Goose Factory also cooperates with some city news websites.

Every provincial capital city, as well as most prefecture-level cities, has comprehensive news websites targeting the local market, some of which are invested by official media, and there are also many private capital investment..."

After Shao Hanyun finished his introduction, Gao Yang said:
"Everyone, 51 Group plans to invest in a news website. The primary purpose is to lay out the layout and strengthen the direction of the media.

The news website we want to do is naturally to benchmark several national portal websites. In this area, Xinglang is the strongest, followed by Sohu.

Of course, we can't underestimate Goose Factory.com, which is positioned as a pan-entertainment news site, and is more compatible with QQ.

The news portal website has been born for more than 9 years. We are now investing in it. It is difficult to achieve profitability in the short term. The key point is to rely on the user traffic of the entire group. Through this news website, we can establish the brand image of 51 Group in the media field.

In terms of website content design, if we refer to these old portal websites to design, it will be difficult to generate traffic, and users will be divided by these several websites, forming usage habits.

For example, when I read news online every day, I get used to making waves.

Therefore, we have to consider innovation, one is the innovation of the content structure, and the other is the innovation of the technical structure.

我们现在的优势在于，51同城、51人人、51财富、51talk空间和51微博，这些平台都有一定的传媒属性。

So, in terms of the technical structure of the news website we are going to build, can we refer to the model of 51 Fortune and combine the website information with the SNS community to build a news-like self-media community?

This is the first question I asked to think about.

The second question is whether we can achieve some innovations in technology?
For this question, I propose two directions for the reference of the R&D department.

One is to develop a relatively strong news search engine to capture instant news from the entire network and automatically update it to the homepage of the website or related channels, instead of manual operations by editors.

It is to highlight an immediacy, to be able to release the latest hot news from media and websites from all over the country before other portal websites.

If it is technically possible, then our website can be named [51 Hot News], or [51 Toutiao].

Second, at the level of user use, this news search engine also needs to have an association function.

For example, after a hot news event occurs, many media will follow up and report it. If the user clicks on one of the news, the news event will appear in front of the user when it is reported by various media on the Internet, attracting him to continue to click and read.

In other words, this is an automatic feature of news feature highlights.

Third, using this search engine, the information on the homepage of the website is not sorted by time, edited manually, but sorted by the popularity of the news itself.

Can we realize these ideas through technological means now? "

Facing Gao Yang's question, He Guangwen and other technical experts were lost in thought.

Gao Yang's ideas are too fresh, completely different from the current content production mode of news portal websites.

Zhang Yiming took the lead in answering: "Mr. Gao, let me talk about my opinion. According to the website news generation model you imagined, it already involves the application of intelligent technology.

The technical concept of artificial intelligence, born in the mid-50s, is called Artificial Intelligence, or AI for short.

In the 80s, there were breakthroughs in AI applications, such as AI expert systems in the medical and chemical fields.

In recent years, the most typical one is 1997, when Deep Blue Computer defeated the world chess champion.

Such a news website envisaged by Mr. Gao is different from pure AI applications. The key point is that we need to use corresponding algorithms and programming, combined with search engine technology, to achieve such hot news capture, and Intelligent updates and pushes.

In terms of research and development, we need to introduce a group of talents in algorithm, programming and search engine development, which may take a lot of time and investment. "

Chen Hua said: "I agree with Yi Ming's opinion. Mr. Gao's idea should be realized under the current technological environment. It's just that we need to introduce a large number of technical talents and organize our strength to tackle key problems."

Gao Yang said: "Mr. Chen and Yiming are both experts in search technology, especially Mr. Chen. What I want to ask is, if the talents are in place and the funds are guaranteed, how long will it take us to solve these technical problems? "

Chen Hua thought about it: "Mr. Gao, if you can organize a technical research team of about 60 people, it may take 9 months, or at the latest a year, and you will definitely be able to solve it."

Gao Yang asked again: "What if the staff is doubled and 120 engineers are organized to tackle key problems?"

Chen Hua said: "Mr. Gao, there are 120 engineers. It will definitely be resolved in half a year."

Gao Yang smiled slightly: "Okay, then Mr. Chen will be in charge of this project. Yiming will try his best to assist you. You don't need to worry about R&D funds. What you have to worry about is to solve the problem of talent introduction as soon as possible."

Chen Hua is a technical geek and a top expert in the domestic search technology field. He was a little excited and said, "Don't worry, Mr. Gao, we promise to complete the task. If this project is captured, it will be a major breakthrough."

Zhang Yiming also said: "Yes, Mr. Gao, if the technical structure of this website is realized, it may bring revolutionary innovation to the development of news websites. The content generation of the website will become dominated by engineers. rather than editor-in-chief."

Fang Siwen also praised: "If President Gao's idea can be realized technically, it will indeed be a revolutionary innovation. We are very hopeful to break the current pattern of news portals and take the lead and become a blockbuster."

Regarding this view, He Guangwen and Zhang Xiaolong also deeply agree with it from a technical point of view.

Fang Jian, Wu Bo, Sun Chengyi, Chen Sen, and Zhang Yue all have media work experience, and they are even more excited to imagine the scene after the birth of such a news website.

Gao Yang said with a smile: "Then this project, the code name should be [51 Toutiao], and it will be officially approved from today.

After capturing this project, the surplus technicians can turn to further research and development of intelligent technology.

Next year, we will build the headquarters building and the 51NB joint research institute. We may consider setting up a smart technology and application research institute to solve the future strategic development of the company and reserve the demand for smart technology. "

Chen Hua said, "It's really great that Mr. Gao planned it this way."

Chen Hua was really excited, it would be better to have a big company with financial resources.

Gao Yang, who is like the God of Wealth, has a very bold investment in research and development. For technology nerds, 51 Group is like a blessed land.

The starting salary of the research and development department of 51 Group is about 30% higher than that of Internet industry peers. It is already one of the first-choice job hunting companies for fresh college graduates majoring in computer-related majors...

(End of this chapter)