Media Tycoon since 1999

Chapter 61 It's not difficult to get customers
On Monday afternoon, Gao Yang had a press conference and wanted Fang Jian to experience it, but suddenly remembered that Fang Jian didn't even have a mobile phone now.

Going out in the afternoon, Gao Yang asked Fang Jian to go downstairs with him, and pointed him to this street to the north near the third ring road. There was a branded electrical chain selling mobile phones, and asked Fang Jian to buy a mobile phone.

In this era, cheap mobile phones cost more than 1000 yuan.

The pre-editorial meeting was held on Tuesday morning, and the two new reporters were assigned to contact clients.

They are all in the probationary period and have no experience in the media industry, so they cannot be contacted with important customers.

Gao Yang is now in contact with a dozen or so IT companies, big or small, leaving 5 companies including COMPAQ, IBM, and Shenma, and the other 7 companies are all distributed to Fang Jian.

Gao Yang is now the executive editor-in-chief, so it is not appropriate to contact too many clients.

For Xu Feng's place, Zhang Tao also arranged for 6 small and medium-sized companies to contact them first.

At the meeting, Wan Hong revealed that there will be a regional reporter and a local reporter to report next week.

The national edition continues to recruit in the capital to see if it can recruit two more reporters.

If it doesn't work, then consider drawing from regional reporters and local reporters.

Gao Yang said: "We hold the pre-editing meeting every Tuesday morning. I think it's a bit early. I suggest putting it on Thursday morning. By then, the reporter will have more clues for topic selection, a wider range of choices for the cover report, and the reporter will also have more options." Time to write."

Zheng Haidao: "I agree with this, the pre-editing meeting should have been rescheduled long ago."

Zhang Tao said: "Placing it on Thursday morning is indeed more appropriate."

Wan Hong nodded: "Then change it to Thursday morning. In addition, after this period of understanding, I feel that our editing and sales are obviously out of touch. The advertising department also hopes to have a regular project meeting every week. Let salesmen and reporters fully communicate and cooperate with each other.

In addition, at this regular meeting, both journalists and salespersons must share the latest information about customers that they have tracked.

In each regular meeting, one or two cases can also be discussed, and everyone can discuss and analyze together.In every regular meeting, reporters and salesmen have to take turns to talk about their own cases, which is an exercise for everyone.

This regular meeting will be held on Friday afternoon, from two to three o'clock. "

Female reporter Qin Ke said: "On Friday afternoons, clients often hold press conferences. I suggest changing it to the morning."

Immediately, two or three reporters echoed Qin Ke's words.

Wan Hong said: "Everyone, let's get over it. We make editions on Friday afternoons. In principle, we don't go out for meetings. Except for activities held by key customers, we don't go out on Friday afternoons. Sales are our foundation. Only when sales are stable , improved, everyone’s income will be guaranteed.”

Gao Yang knew that Wan Hong was a very thoughtful person with a rather stubborn personality.After taking charge of the national version of the project, Wanhong will naturally promote the entire project according to his own ideas, especially the sales performance.

Theoretically, every working day, the IT company may have a press conference or an exclusive interview. The internal work of the newspaper must always be coordinated, and time must be arranged for this regular meeting.

The regular meeting is arranged on Friday afternoon, which is naturally the best choice.

Therefore, Gao Yang said with a smile: "If you have to run to the meeting on Friday afternoon, try to overcome it. Most of the meeting interviews are usually arranged around 3 pm. We have a meeting here. If there are reporters who want to run to the meeting, rush over to sign a It's too late.

The cooperation between our editing and sales is indeed a little out of touch, with relatively little communication, and each goes its own way.If the coordination is in place and straightened out through this project regular meeting, it is not necessary to hold regular meetings every week, maybe it can be changed to once a month, right, Wan Hong? "

Wan Hong nodded: "Yes, if the two departments cooperate smoothly, it is also possible to hold a regular meeting once a month. The meeting is not the purpose, but to solve the problem and promote the sales work. The problem is solved, and the reporter and the salesman maintain daily communication. That's enough, people don't like meetings and neither do I."

This time, no one complained anymore, and the journalists who complained were also a minority.

Wan Hong and Gao Yang had just taken office, so they still had to save face.

In the afternoon, Fang Jian and Xu Feng's reporter business cards and work badges were all ready, they opened the intranet and email, and received this month's telephone recharge card and housing allowance.

Gao Yang asked the two to contact clients and PR companies, send emails, and call to introduce themselves.

On Wednesday afternoon, Fang Jian and Xu Feng started to run for a meeting. Gao Yang came back from the interview and saw that both of them had a happy face.

Just like my first running meeting in my previous life, with that kind of excitement.

At two o'clock in the afternoon on Friday, Wan Hong convened the editorial department and the advertising department to hold the first regular project communication meeting.

The people in the two departments spoke freely, even if there were some disputes, they were all for the sake of work and had different positions.

Gao Yang likes this kind of discussion atmosphere, just like in his previous life.

The clerks and reporters have basically spoken. Fang Jian and Xu Feng are newcomers, so they are naturally obedient listeners.

At this time, Gao Yang got up to speak, and first drew a simple diagram on the whiteboard.

"Everyone, I have been an IT reporter for a relatively short time. I have learned a lot from the various customer situations you have just heard. This is the effect of communication and the benefits of teamwork.

What I feel is that at present, our reporters and salesmen do have some fragmentation in the cooperation of attacking bills. Of course, this is not a matter of anyone's responsibility. It is a problem that Wan Hong said to work together to solve.

Now, whether it is sales or reporters, it feels a little far away from customers.

Salesmen often contact advertising companies, and journalists often contact public relations companies.Of course, journalists have more opportunities to contact various managers of IT companies because of development conferences or exclusive interviews.

Therefore, salesmen believe that journalists should play more active roles and create opportunities for salesmen to attack orders. This point of view is essentially fine.

However, sales can't sit on the sidelines, but also create conditions to take the initiative to find and visit customers.

I feel that the biggest problem we are facing now is the lack of goals, or in other words, in many customers, no real goals have been found.

The larger the IT company, such as IBM, HP or COMPAQ, it has many product lines and business divisions.

They set up a marketing department at the level of the Greater China region or China region, but the funds for advertising are usually from the product line and business department. The product line and business department report the media advertising plan, which is implemented through the marketing department, or even Some companies' product lines and business divisions themselves also have departments similar to the marketing department.

If a salesperson wants to make an order, he must first find the person in each department who has control over the advertising budget, who has the right to screen and decide on the cooperative media, as well as the amount of advertising.

Only after completing this step can we talk about starting.

To do this, sales and journalists need to work together.Sales can be inquired through advertising companies, and journalists can be inquired through their own customer contacts, and then lock the target together.

The next step is how to solve the customer's problem, which is mainly a sales task. The reporter can use his own channels to get to know the target person and then introduce them to the salesman.

Some people may think it is difficult to lock the target and get the customer in the next step, but in my personal point of view, as long as you find the right method, it is actually not difficult..."

Be it in the advertising department or the editorial department, many people thought it was a bit funny to see Gao Yang's eloquence.

You have only come to the capital for a few days, you will die if you don’t brag?

(End of this chapter)