Media Tycoon since 1999

Chapter 8 The First Interview

On Friday morning, Gao Yang sat in the office, flipped through newspapers all morning, browsed the three major portal websites, and several IT professional websites.

In this era, there are nearly a hundred IT newspapers and periodicals in the capital, and there are only a dozen mainstream ones in the front row. Among them, there are only three or four media that focus on IT channels and marketing, and the CPI ranks first among them.

Comprehensive IT newspapers like CCW and Zhongji have only three or four pages in each issue that involves channel content.

The three major portals now also have technology channels, but there is no original content, and they mainly rely on reprinting IT paper media reports.

ZOL, PC Online, IT168 and other professional websites have just been established for a few months now.

The era of Web 1.0 is still in its infancy, and the world is still in the boom of .com entrepreneurship. The current media market is still dominated by traditional paper media. The conferences and interviews of IT companies mainly invite journalists from IT newspapers and periodicals.

Newspaper reporters in this era are arrogant and look down on online media.

In addition to paying attention to and recalling the major events in the IT circle of this era, Gao Yang focused on some major initiatives in the channel agency system of IT manufacturers and leading agents.

On the product side, IT products are relatively miscellaneous, roughly classified by software and hardware.

In terms of hardware, it is mainly divided into major categories such as PC, peripherals, servers, networks, and storage. Under the major categories, it is subdivided into many small categories.

Different products and channel models may be quite different.The same product, different brand manufacturers, and channel models may also vary greatly.

If journalists don’t understand these things, manufacturers hold press conferences, or invite media interviews, and you can only listen to what they say, and you don’t even have the courage to ask questions or exchange dialogues.

In the previous life, Gao Yang first came to Beijing to participate in an exclusive interview with a manufacturer on behalf of CPI.

This manufacturer was talking about servers, and Gao Yang knew nothing about technology. He interviewed reporters from seven or eight media outlets, and listened to others talking. Gao Yang racked his brains, but finally failed to ask a question.

At that time, Gao Yang didn't understand IT technology and product channels at all.

The end of an exclusive interview made Gao Yang feel ashamed.

To do this line of work, you must learn.

To do well, and to gain the approval of clients and peers, you must be an expert journalist.

After 4 o'clock in the afternoon on Friday, after attending a manufacturer's conference in the East Third Ring Road, Gao Yang rushed to the meeting point downstairs of COMPAQ company, and thought about these experiences in his previous life.

Fortunately, he is not the Xiaobai he was back then, but a channel expert in the media circle.

Can handle any kind of interview with ease.

COMPAQ company is located in Fenglian Building, Chaowai Street, East Second Ring Road. Gao Yang came out of the subway station, walked for a few minutes, found it quickly, and then dialed the mobile phone of Gu Yawen, the Australian and American Media Commissioner.

After a while, a tall girl with exquisite facial features and a OL outfit came out of the building.

The OL girl smiled at the corner of her mouth, and stretched out her jade hand towards Gao Yang: "Hello, Gao Yang, I'm Gu Yawen."

Gao Yang stretched out his hand and lightly touched Gu Yawen's jade finger: "Good afternoon, I seem to be here early."

Gu Yawen raised her wrist to look at her watch: "There are still 15 minutes before the meeting time, let's wait in the car."

Gu Yawen led Gao Yang to a minibus parked on the side of the building, a 12-seat Ford Transit.

Gu Yawen looks very young, her voice is better than that on the phone, and she can speak Mandarin quite well, but she is obviously from the south.

People in the north speak Mandarin, which is natural, but it is difficult for people in the south to have that flavor in their mouths.

And once the locals in the capital open their mouths, it is difficult for people outside the capital to learn the taste of Beijing movies.

Gao Yang just visually estimated that Gu Yawen's height is 167 or 168 cm after subtracting the height of the heel.

Fair skin and beautiful appearance, slender waist and hips, breasts like mountains, and a good figure.

Proper beauty model.

After getting in the car, Gao Yang took out the business card holder from his bag and handed him a business card.

Gu Yawen put away her business card and said with a smile: "Your CPI has changed reporters frequently enough, and you have changed to the third one this year."

Gao Yang said: "Zhang Tao is still here. He is an assistant to the editor-in-chief. He is too busy. I just joined the job, so I have been transferred to contact COMPAQ."

"You were in charge of COMPAQ when you first joined the job." Gu Yawen glanced at Gao Yang, "I guess, you are an old reporter who jumped to CPI, right?"

Gao Yang smiled and said, "Well, I used to be in mass media."

Gu Yawen said again: "Gao Yang, are you from Sichuan?"

Gao Yang was startled: "My accent is obvious?"

Gu Yawen said: "We are fellow villagers, my hometown is from Yuzhou, people from Shuchuan speak Mandarin, it's easy to tell."

Gao Yang suddenly realized: "No wonder you are so beautiful."

Gu Yawen was amused: "What kind of logic is this?"

Gao Yang said with a smile: "Yuzhou produces beauties, I went to school in Yuzhou."

Gu Yawen asked curiously: "Oh, which university is it?"

Gao Yang shook his head and smiled: "A ruined school, not worth mentioning."

Where did Gao Yang go to any university? After graduating from high school, he only attended a technical secondary school in Yuzhou for two years.

Gu Yawen must have graduated from a prestigious university to work in a foreign company like Australia and the United States.

Gao Yang also remembered that it was only two or three years since Yuzhou was established as a municipality directly under the central government, and it was normal for Gu Yawen to recognize fellow villagers, since they belonged to the Shu family in Cuba.

At this time, Gu Yawen's cell phone rang, and she got off the car after getting on the phone. It seemed that other reporters had arrived.

Later, Gu Yawen sent over two men and one woman. Gao Yang vaguely remembered that one of the male reporters was tricked, his surname was Qin.

However, at this time, no one else knew him as a new CPI reporter.

Gao Yang took the initiative to exchange business cards with the three of them. The male reporter turned out to be Qin Tie who was caught in the trap, and the other two were from Ji Shi and GEEK, both of whom were IT professional media.

A few minutes later, 7 people came up, including 4 reporters, Gu Yawen and a male colleague of hers, a PR manager in the marketing department of COMPAQ, and an office worker about 27 or [-] years old, whose last name was Ouyang. It's called Ouyang Yu.

Gao Yang exchanged business cards with the others, and found that the two main competitors of CPI had come, and the other two were also IT professional paper media.

In this exclusive interview organized by COMPAQ, all IT professional paper media were invited. There was no Internet media or mass media, which shows the current status of IT professional paper media.

Ouyang announced that everyone had arrived and instructed the driver to start the car.

After more than an hour, the minibus drove into a hot spring resort in Xiaotangshan.

Next, it's dinner, hot springs, and karaoke.

Today, media reporters are invited to come and stay one night in advance, just to relax.

After playing with these people all night, they became more familiar with each other. The media are competitors with each other, and the reporters are more friends.

During the period, Gao Yang also found an opportunity to introduce the channel forum of CPI to Ouyang. The OL just laughed and said that her rank is too low, so she can help Gao Yang report to the leader, and also suggested that Gao Yang talk to Mr. Xu tomorrow.

Mr. Xu, who will be interviewed tomorrow, is Xu Yaoming, PC Channel Director of COMPAQ China.

Gao Yang was arranged to live in the same room with Qin Tie, who was caught in the trap. Qin Tie was familiar with Zhang Tao, and asked Gao Yang about the operation of CPI this year.

Gao Yang said: "I just joined CPI, and I don't know many things. I heard that the group's goal this year is to break through 1 million. What about you?"

Qin Tiedao: "It's no problem for Zhongji to exceed 3.5 million this year. The first is Jishi. I heard that it is hoped to reach [-] million this year."

In the previous life, Gao Yang was familiar with Qin Tie. This guy’s hometown is in Gui Province, and his accent is relatively heavy. In Zhongji and another reporter, he was in charge of the content of the channel version. He contacted more than 20 customers by himself, and ran meetings almost every day. Soft to the touch.

At 10:[-] in the evening, Qin Tie fell asleep while snoring.

Gao Yang leaned against the bed, lit a cigarette, and thought about how to ask questions in the first interview tomorrow, so as to impress Mr. Xu a little bit.

At the beginning, I listed a few questions for Gu Yawen in the email in advance, but it was just to deal with it. In the official interview, I definitely need to use what Xu Yaoming revealed in the PPT, and then play it on the spot.

Gao Yang thought that COMPAQ's channel system in the PC area is actually a common problem faced by PC manufacturers in this era...

(End of this chapter)