Looking back on 2009

Chapter 199 How Much Is It Worth?

At two o'clock in the afternoon, Chen Zhihe and Lei Jun appeared in the conference room arranged by Rebus on time.

No one else, just the three of them, Nuo Da's conference room seemed a bit empty.

At the strip-shaped conference table, Chen Zhihe and Lei Jun sat on the right, and Rebus was opposite.

Rebs was dressed casually, and still had his signature smile.

Looking at Chen Zhihe and Lei Jun, Rebs smiled and said, "The place is a little rough, I'm sorry."

Chen Zhihe smiled, shook his head and said, "Brother, don't say that. I have seen your mobile phones. They are very competitive in the market. The marketing model is a genius idea. The difficulties are only temporary."

Before coming here, Chen Zhihe did take a special look at the Xiaomi mobile phone. It is currently the first-generation phone released in August. How should I say it? From Chen Zhihe’s point of view, it can only be said to be very general, with many problems, except for the price. Apart from the advantages, there are no advantages.

However, as a classic example of hunger marketing, Xiaomi’s promotion and sales are really strong, and Xiaomi’s success is inseparable from the previous sales model.

Maybe it's because there are no other people, just the juniors of this school, Rebs didn't hide it, and said with some pride: "You think it's good too, right? I think it's pretty good too. Of course, we've just started, what's going on in the future?" do not know yet."

Chen Zhihe said firmly: "I think seniors can rest assured that smartphones are the general trend. At present, the field of domestic mobile phones is almost a blue ocean. If I don't have the strength, I would like to try it."

Rebus smiled, noncommittal, but the smile on his face was even bigger.

Chen Zhihe has always been firmly optimistic about smartphones, which is why he is also optimistic about Chen Zhihe.

Whether it's a smartphone or Chen Zhihe's shared bicycle, they are all applications of the mobile Internet in essence.

The second decade of the 21st century is the cusp of the mobile Internet, which Rebs firmly believes.

Rebs said, "Let's not be polite, let's talk about your project."

When Chen Zhihe heard this, his expression became serious, and he opened the prepared ppt and projected it on the screen in the meeting room.

"Alright brother, then I'll get down to business."

"I believe you have already understood the rest of the content, so I won't go into details, and I will just talk about some key content."

"The first is our current development. At present, our shared bicycles have basically occupied more than half of the college market in Jiangcheng. It is expected that by the middle of next year, we will be able to cover all colleges and universities in Jiangcheng."

"The second is our current profitability. Our cash flow is still healthy at present. There are two main sources of income, one is the user's payment fee income, and the other is the user's deposit. These two parts of the income are our current smooth All sources of funding for development. In general, we can only ensure that the company breaks even, and new market development costs are the bulk of our expenses.”

"The last is the problem we are currently facing. Because we are essentially misappropriating users' deposits, we are aware of the risks. Especially in the graduation season, it is expected that many graduates will apply for deposit refunds. We are facing Relatively large financial pressure. In addition, we have now reached a bottleneck in our development, and we are still uncertain whether to continue to adopt the university model or the big city model, mainly due to the lack of a large amount of funds and relationships as the backing.”

In one breath, Chen Zhihe confessed a key point to Rebus.

After all, this is not a secret. The other party can find out if they want to, so there is no need to hide it.

Rebus fell into deep thought, and after a while, he said slowly, "I have a few questions for you to answer."

"First, what are the main profit models and development models? You can't keep expanding like this. You can't see the end."

"Second, next, what kind of development direction do you prefer, this is very important."

"Third, what is your current team structure? So far, I have only seen you two."

"Fourth, the last point is also an important point. How many shares are you going to take out, how big is the funding gap, and how do you plan to spend the money after you get it?"

It can be seen that Rebs was prepared before this, and asked these questions after careful consideration.

Chen Zhihe and Lei Jun looked at each other and saw the joy in each other's eyes. Fortunately, the two simulated it this morning. They had thought about most of these questions and were ready to answer them.

After thinking for a while, Chen Zhihe said, "Thank you, senior brother, these few questions of yours are on the right track. That's how we think about it."

"First of all, about the profit model. Our main profit point is user fees. In fact, you have also seen our financial statements. If we do not expand, the daily profit will be considerable. Basically, a new In the market, the cost can be recovered in about three months, and it only needs to be maintained in the later stage.”

"Secondly, regarding the direction of development, I have already said this before. At present, we are in a situation of choosing one or the other. After we have funds, this is actually not a big problem."

"Again, about the management team. Our current thinking is to focus on two aspects of technology and finance. First, we are also considered an Internet company, technology is the key, and user experience is very important. Second, our asset-heavy operation mode The demands on financial management are high and we are addressing that."

"Finally, regarding the shares, it depends on who invests and how much. Our bottom line is 10-20%. The price is negotiable and we will discuss it in detail."

Looking at Chen Zhihe who was talking eloquently, Rebs listened carefully, nodding or thinking deeply from time to time.

Rebus thought for a long time, and Chen Zhihe and Lei Jun could hold their breath. They did what they had to do, said what they had to say, and the restrictions depended on what the other party said.

After a while, Rebs pondered: "Your profit model is not a big problem, but there is a key issue, I don't know if you have considered it: you have no competitors in the market now, if there is a competitor , what do you do, can you still guarantee a stable profit?"

"Also, I've seen your reports. The deposit income is not real income, but you are spending it almost as your own money. This is almost running forward with a bomb on your back. The risk is very high."

After finishing speaking, he looked at Chen Zhihe and Lei Jun, and said, "To be honest, I can see you. On the one hand, I am your senior brother. The key is to look after you. If you are in Yanjing and Magic City, you will be fine." Well, it's beyond my expectation that you can support this situation in Jiangcheng."

"However, in business talk business, you are currently facing many problems. If you want to invest, how much do you think your company is worth?"

……

　Chapter 1～
　　
　
(End of this chapter)