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Chapter 199 This is a Platform

"What if?" Teacher Su asked curiously.

Tsui Hark thought for a while, "If you want to make a movie, what form do you plan to take?"

"Form?" Mr. Su smiled and said, "Of course it is the two models I just told you, and the reason why I came to Hong Kong to invest in the film industry is because I am optimistic about the existing business models in Hong Kong.

And as I said just now, I am a pure businessman, so I naturally want to conduct a more thorough commercial operation of the film.

My purpose is to make those theater merchants realize that they are just retailers of movies.

Rather than just cooperating with those related film companies, for me, what is easy to sell and what makes money is the most important thing. "

Tsui Hark half-understood: "But according to what you said, wouldn't it conflict with the model you said just now that doesn't limit the director's performance?"

"Yes, Mr. Su, this point is indeed contradictory to what you said just now." Shi Nansheng continued: "If this is the case, then the director can only shoot according to the company's wishes."

"No, you two, listen to my business model first." Teacher Su said seriously: "I have talked with you two tonight, but I just don't treat you two as outsiders.

Because of how deep the waters of Hong Kong movies are, you two have seen them more thoroughly than I do. I don't need to be sloppy with you, let alone trick you into joining my company.

Telling you this, I don’t worry that you will go out and spread the word. "

Mr. Su said harmlessly: "We are a commercial company, so we naturally have our business model. Take Xu Dao's "Shu Mountain" as an example.

If it is in our company, when we are about to start filming, we will increase the promotion of the film through various channels, build momentum in all aspects, and make people feel that this is a particularly good-looking film through various channels.

We not only have to post promotional posters at every subway entrance or community entrance, or even any advertising space.

It is also necessary to buy TV advertising time, play some highlights of movies during prime time, and other means.

Preconceived, so that people will be full of expectations and fantasies about this movie, advertised widely, and after raising the fans' viewing interest, we started to negotiate with these theaters about the rights sale contract of the movie.

At the same time, it is necessary to carry out follow-up development on the impact of the film, toys, clothing, and even props used in filming as advertisements.

This is the DreamWorks business model.

Our principle is not to interfere with the director's creation, nor interfere with the operation of the crew, let alone arrange people to sit on the crew. No matter what kind of movie the director makes, as long as it is within the scope of the law, DreamWorks will promote it through all channels. . "

"So, Mr. Su, your goal is not the box office, right?"

Shi Nansheng asked seriously: "Because based on what you said, I can't see DreamWorks' focus on the box office at all. Even if it is omni-channel promotion, it is very likely that the investment will not make ends meet."

"Why should we care about the box office?"

Teacher Su said mysteriously: "The reason why I opened DreamWorks is to make the film show a diversity. If I put all my energy on the box office, even a god can't predict what the box office of the film will be like." ,Right?"

Shi Nansheng and Tsui Hark looked at each other, then nodded.

The purpose of talking so much tonight is to make the two of them stunned.

Teacher Su's approach is to talk a lot, which sounds awesome, but in fact it seems that he didn't say anything, but it gives people a feeling of confiding in his heart.

Teacher Su went on to say: "If you blindly pursue the box office, let alone Shaw Brothers or Golden Harvest, even those big Hollywood companies will encounter movies with poor box office.

And our DreamWorks, if it is a company, in fact, it is more accurate to say that I prefer to build it into a dream platform, which is the source of the name DreamWorks.

Everyone can come to our platform to display their ambitions, such as screenwriters, directors, actors, as long as they have ideas, ideals, and ambitions.

Then DreamWorks is the platform for them to take off, and the reason why DreamWorks doesn't care about the box office is because we tie the dreams of everyone who joins the company together.

Only actors want to make money, and DreamWorks provides a platform for mutual benefit.

Directors want to display their ambitions and make good-looking movies. DreamWorks uses resources to promote movies and build DreamWorks into a diversified platform. "

Those words silenced almost everyone.

Including Tang Wanru, who has been with Teacher Su for the longest time, because in her eyes, the boss is a person who spends all his time trying to make money. How could he do such a thing that is not thankful for spending money?
Although she wanted to know the boss's purpose, but after thinking about it for a while, she couldn't figure it out.

Including Tsui Hark and Shi Nansheng, they have seen too many people who wanted to get a share of the film market, but these people all failed in the end.

What kind of confidence does this young man have?
After all, he doesn't even have theaters, he just signed a few female artists.

Teacher Su went on to say: "Just like you in the movie "Shushan", while showing the special effects of Chinese movies that are not inferior to Hollywood, you also fully draw on the imagination of oriental fantasy.

Therefore, I boldly imagined that, like many martial arts movies, Jianghu exists as a territory outside the temple, which symbolizes freedom, chivalry, passion, brothers and kung fu, and a utopia to escape the real world.

But there is also the kind of arena without laws and rules.

And DreamWorks combines these two into one, providing a platform for directors to create boldly, let go of their thinking, and create as long as it is within the scope permitted by the law.

Because the box office is not something that DreamWorks needs to consider. To measure whether the director is capable, it needs to be judged by the box office. When it hits the street, the company and the director share the responsibility, and the company and the director share the profit.

Only by sharing the risks with the director and the company at the same time can the director focus more on creating. "

Shi Nansheng thought and thought, and then he said: "In other words, the principle of DreamWorks is to invest and be responsible for all channels of publicity, and not to interfere with the progress of filming, and other aspects of work.

As long as the director approves the project, he can take the money to shoot? "

"Yes, that's the model. Because I don't know movies, it's impossible for you to make any kind of film, and it's even more impossible to predict what the future market will look like."

Teacher Su continued to talk eloquently: "The box office is the only way to predict the direction of the market, because a mature director knows better how to please the audience and how to judge the market.

Because even if the company is willing to take risks, if the director's reputation continues to collapse, it will definitely be a fatal blow to him personally. "

"That's the truth." Shi Nansheng nodded: "All of this is only appropriate on the premise that Mr. Su has a theater chain. If there is no theater chain, then everything is empty talk, right?"

"That's right, so let's have a drink and not talk about these things."

Afterwards, everyone changed the topic and started chatting freely, without discussing business matters.

Not long after, Tsui Hark and Shi Nansheng bid farewell.

Teacher Su didn't keep them.

Watching the two leave, Zhou Jianren followed him, and sent him and Tang Wanru to the hotel.

Because she was busy with business, Tang Wanru didn't go home, so she directly opened a room in the hotel.

While there was still time, she decided to ask Mr. Su what he talked about tonight, because until now she hadn't figured out what Mr. Su's arrangement was.

So straight to the point: "Boss, if we don't pay attention to the box office, how will the company make money?"

(End of this chapter)